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coverage of the movement. Social media can enable movements to share information or organize a specific event. Movement alignment can increase one's impact by unifying other groups or social movements that are formally unaffiliated but working towards an identical or similar goal. Movement alignment differs from mass mobilization as it refers to a technique used to unify movements and organizations rather than individuals.
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PCM march organizers relied heavily on 2 approaches: "mass mobilization" and "movement alignment". Mass mobilization is the ability to motivate large crowds to converge upon one location with one goal as a unified force. This indicates the importance of the movement and serves as a visual for media
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PCM's platform included the following demands: A "100% Clean and
Renewable Future", "Economic Opportunity for Everyone", "Prioritizing a Just Resilience, Relief and Recovery", "Union Wages that Support a Family", "Pollution-Free Communities and Workplaces", and "Protection of Workers".
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argued that real change could come only from "those willing to breach police barricades". The People's
Climate Marches were criticized as merely symbolic, with no real plan to address the issues contributing to climate change.
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PCM started in 2014 to organize the People's
Climate March in New York and the National Day of Action in 2015. PCM attendees or supporters included the
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PCM included trade unions, social justice groups, and civil society, environmental, and religious organizations. PCM emphasized the inclusion of
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had over 30,000 participants, while organizing several more events throughout the United States.
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Nojumi, Neamatollah (2002). "The Theory of Mass
Mobilization". In Nojumi, Neamatollah (ed.).
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In 2020, PCM suspended organizing events or updating their social media, citing the
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Climate change organizations based in the United States
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Environmental organizations based in the United States
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242:as symbolic and too friendly to corporations.
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505:2023 disestablishments in the United States
336:. People's Climate Movement. Archived from
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385:. Palgrave Macmillan US. pp. 11–27.
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383:The Rise of the Taliban in Afghanistan
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293:from the original on December 1, 2020.
287:"A Note from Peoples Climate Movement"
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128:September 2014 People's Climate March
476:"The climate march cynics are wrong"
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140:) was a
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