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in 1991, when the chain had eight stores. During Burud's time in charge of the grocery chain it has expanded, and by 2008 had almost quadrupled the number of employees and stores, and increased revenues six-fold. In 2007 the chain had 413 stores. In 2011 the chain had 450 stores, 8,000 employees and
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Burud was known for his use of inventive marketing campaigns. In 2000, Burud started a campaign in which the chain gave away every fifth pack of diapers for free. The agreement was the start of a fierce price competition in the
Norwegian market for diapers. At the same time a campaign started in
169:, where his wife was confirmed dead. The police declared on the evening of 13 July that they assumed Burud was dead. After several days of intensive search, on 21 July the body of a man was found in the area where Burud went missing. The next day the man was identified as Burud.
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on fruit and vegetables, in which the group covered the VAT on 14 percent of all fresh fruits and vegetables, and he challenged the authorities to make the tax cut permanent.
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which the stores promised the customer the item for free if they discovered items that had reached their expiration date. In 2007, Burud launched a campaign against the
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187:"Per Erik Burud funnet død: - Oppi alt det vonde er jeg lettet over at per Erik er funnet"
116:. He joined Kiwi in 1991, and by 2007 he was Norway's 134th richest man with a fortune of
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On 13 July 2011, Burud was reported missing after a boating accident outside
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Brustad, Line; Tuva Bønke Grønning; Linn
Kongsli Lundervold (22 July 2011).
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Sverre Rørvik Nilsen; Øistein Svelle; Ole Martin Skaug (13 July 2011).
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Lundh, Francis; Arild Færaas; Heidi
Erikssen (21 July 2011).
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293:"Kiwi-toppsjef Per-Erik Burud (48) savnet etter båtulykke"
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As a five-year-old, Burud worked in his father's shop in
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149:the company had a turnover of NOK 20 billion.
379:"Død mann identifisert som Per-Erik Burud"
112:billionaire and head of the grocery chain
108:(15 October 1962 – 13 July 2011) was a
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438:Norwegian businesspeople in retailing
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209:(in Norwegian). 21 September 2007
201:"Rikingene har aldri vært rikere"
16:Norwegian billionaire (1962–2011)
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144:Burud bought a share post in
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329:(in Norwegian). 13 July 2011
321:"Kiwi-sjefen antas omkommet"
301:(in Norwegian). 13 July 2011
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433:Businesspeople from Drammen
423:Accidental deaths in Norway
350:"Mann funnet død ved Tjøme"
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96:Head of the grocery chain
235:"Ble kremmer som 5-åring"
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428:Boating accident deaths
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443:Norwegian billionaires
263:"Mål og utvikling"
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39:15 October 1962
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298:Tønsbergs Blad
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273:on 21 May 2008
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240:E24 Næringsliv
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106:Per-Erik Burud
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93:Known for
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61:(aged 48)
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23:Per-Erik Burud
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389:. Retrieved
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355:Verdens Gang
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326:Verdens Gang
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303:. Retrieved
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271:the original
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211:. Retrieved
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59:(2011-07-13)
57:13 July 2011
418:2011 deaths
413:1962 births
77:Nationality
407:Categories
173:References
124:Early life
88:Businesses
85:Occupation
35:1962-10-15
384:Dagbladet
110:Norwegian
80:Norwegian
391:22 July
362:22 July
333:13 July
305:13 July
247:14 July
134:gymnast
130:Drammen
43:Drammen
277:15 May
213:15 May
70:Norway
47:Norway
167:Tjøme
66:Tjøme
64:near
393:2011
364:2011
335:2011
307:2011
279:2008
267:Kiwi
249:2011
215:2008
146:Kiwi
140:Kiwi
114:Kiwi
98:Kiwi
54:Died
29:Born
118:NOK
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33:(
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