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211:. The company was moved to Rome by Giovanni Peroni in 1864, six years prior to Rome becoming the Italian capital in 1870. Throughout the late 19th and early 20th centuries, the company became one of the most prominent brewing companies in the newly unified Italian nation.
219:
In the 1960s and through their expansion, Peroni Nastro
Azzurro launched numerous successful advertising campaigns, keeping a strong focus upon the sea and sailing world; each campaign featuring a model styled in a sailor outfit and hat.
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was the most recognized brand of beer throughout the
Italian peninsula and in 2019 was one of the five most popular Italian beers in the world. Peroni is also available as a lemon flavour, named chill lemon.
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By the 1990s, both the Peroni brand name and product line were distributed and known worldwide. The London-based brewing giant
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375:. Launched in 1963, it is the Peroni Brewery's premium lager brand. The name means "Blue Ribbon" in Italian, in honor of the
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Fashion designer
Antonio Berardi's art direction for Peroni Nastro Azzurro's Russian advertising campaign, JCReport.com
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is the Peroni company's original brand. According to
Assobirra, it is the best selling beer in Italy. It is 4.7%
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announced a partnership with Peroni to promote the Peroni Libera 0.0% alcohol free beer brand.
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488:"Peroni Libera 0.0% and Aston Martin Cognizant Formula One™️ Announce Multi-Year Partnership"
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bought the company in 2003, making it one of the few international brands in its portfolio.
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The Peroni company was established under the founding family name in the town of
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brand – a 4.7% pale lager launched in
Brescia in 1829. The main brands are
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514:"Peroni launches 'lighter' Capri lager to lure younger shoppers"
469:"Asahi Forks Over $ 7.8 Billion for 5 of AB InBev's Beer Brands"
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Peroni was bought from SABMiller by the
Japanese brewing giant
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was allowed to acquire SABMiller, the company sold Peroni to
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In 2016, as part of agreements made with regulators before
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Peroni Nastro
Azzurro Campaigns. Retrieved 4 April 2013.
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in 1933. Nastro
Azzurro has also sponsored teams in
313:, a 4.2% light lager. The company also produces the
453:"Asahi Completes acquisition of Miller Brands U.K."
428:"Asahi Completes acquisition of Miller Brands U.K."
239:The original Peroni beer. 4.7% abv. 330ml bottle.
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189:330mL bottle of Peroni Nastro Azzurro as of 2023
596:"The 5 most popular Italian beers in the world"
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193:
819:Food and drink companies established in 1846
648:." Miller Brands. Retrieved 18 January 2010.
458:. Fortune=3 February 2017. 13 December 2016.
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814:Manufacturing companies established in 1846
405:. In 2000 and 2001 they sponsored a 500cc
199:Foundation by Giovanni Peroni in Vigevano
727:Peroni Nastro Azzurro International Site
512:Leonard-Bedwell, Niamh (13 March 2023).
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804:Food and drink companies based in Rome
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282:Beers under the Peroni brand include:
809:Manufacturing companies based in Rome
409:team, again with Rossi as the rider.
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722:Peroni Nastro Azzurro Facebook Page
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742:Emporio Peroni Press Release, 2005
14:
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426:Evison, James (12 October 2016).
393:. In 1997 they sponsored a 125cc
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163:founded by Francesco Peroni in
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1:
433:. William Reed Business Media
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824:1846 establishments in Italy
391:Grand Prix motorcycle racing
194:Foundation and early history
52:; 178 years ago
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403:championship in that season
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492:www.asahiinternational.com
129:, a 4.2% abv light lager.
765:41.8988194°N 12.4802417°E
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231:Acquisition and expansion
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732:Nastro Azzurro Homepage
16:Italian brewing company
770:41.8988194; 12.4802417
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152:Italian pronunciation:
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309:, a 3.5% pale lager;
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125:, a 3.5% pale lager;
799:Beer brands of Italy
717:Birra Peroni website
622:"Peroni Chill Lemon"
266:Nastro Azzurro at a
225:Aston Martin F1 Team
176:Anheuser-Busch InBev
761: /
576:on 7 September 2012
305:, a 5% pale lager;
295:Peroni Gran Riserva
121:, a 5% pale lager;
111:Peroni Gran Riserva
23:
794:Breweries in Italy
602:. 21 November 2018
477:, 13 December 2016
431:Morning Advertiser
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254:in February 2016.
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223:In February 2021,
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156:[peˈroːni]
21:
370:alcohol by volume
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569:. Archived from
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272:St Mark's Square
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399:Valentino Rossi
379:won by Italian
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205:Vigevano, Italy
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161:brewing company
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667:External links
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366:Nastro Azzurro
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361:Nastro Azzurro
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348:and made with
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332:Peroncino beer
323:Nastro Azzurro
307:Peroni Leggera
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148:Peroni Brewery
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22:Peroni Brewery
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756:12°28′48.87″E
753:41°53′55.75″N
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268:sidewalk cafe
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789:Asahi brands
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695:Italy portal
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629:. Retrieved
626:Birra Peroni
625:
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604:. Retrieved
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578:. Retrieved
571:the original
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543:Birra Peroni
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521:. Retrieved
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435:. Retrieved
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311:Peroni Capri
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299:strong lager
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171:, in 1846.
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115:strong lager
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94:Active beers
18:
768: /
681:Beer portal
600:Bell Italia
523:12 November
497:18 November
381:ocean liner
377:Blue Riband
350:barley malt
215:Advertising
85:peroniitaly
783:Categories
606:2 November
580:7 November
564:"Layout 1"
548:23 January
518:The Grocer
437:3 February
413:References
373:pale lager
368:is a 5.0%
291:pale lager
107:pale lager
303:Peroncino
286:, a 5.6%
245:SABMiller
119:Peroncino
102:, a 5.6%
73:SAB-InBev
631:26 March
539:"Wührer"
284:Crystall
278:, Italy.
165:Vigevano
100:Crystall
75:(former)
65:Owned by
36:Location
474:Fortune
456:Fortune
395:Aprilia
159:) is a
80:Website
55: (
42:, Italy
354:Peroni
342:Peroni
337:Peroni
319:Peroni
315:Wührer
276:Venice
258:Brands
47:Opened
574:(PDF)
567:(PDF)
407:Honda
252:Asahi
169:Italy
127:Capri
633:2023
608:2019
582:2012
550:2023
525:2023
499:2022
439:2017
321:and
209:Rome
137:Type
134:Name
104:abv
87:.com
57:1846
50:1846
40:Rome
386:Rex
384:SS
346:abv
288:abv
270:in
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150:(
59:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
