252:
572:
66:
244:
129:
25:
477:
Local telephone numbers have always been subject to the constraint that the first digits must identify a geographic location, leaving less flexibility to select digits which spell specific phonewords. Toll-free numbering, as originally introduced by AT&T in 1967, was initially even more limited,
349:
do not have the apportioned letters on the keys used for dialing, so one is unable to do alphabetic dialing without some other cross-reference to the actual phone number. This can be overcome by phonewords also being accompanied by the actual numeric phone number, allowing users of such smartphones
546:
Until about 1966 UK phones used a different scheme than currently used for relating letter to number keys. While generally similar, the scheme did not include the letters "O" and "Q" on the "6" and "7" keys to avoid confusion between the digit "0" and the letters; the zero key was used for "O" and
328:
The main advantages of phonewords over standard phone numbers include increased memorability and increased response rates to advertising. They are easier to remember than numeric phone numbers; thus, when businesses use them as a direct response tool in their advertising (radio, television, print,
329:
outdoor, etc.), their memorability tends to have a favorable effect on response rates. Regular side-by-side testing of phonewords and phone numbers in TV and radio advertising in
Australia has shown that phonewords generate up to twice as many calls as standard phone numbers. A study conducted by
547:"Q". "Z" was not included, and no symbols were associated with the "1" key. In earlier times exchange names were used and spoken to the operator; with the introduction of dialling, exchange names were used starting with three letters not used by any other exchange. A number would be published as
505:
which allows businesses to determine where their incoming call traffic is coming from, build a database of leads, access demographic information on callers, allocate personnel based on calling patterns, analyze ad campaign results and export data to other programs. The reports help to fine-tune
537:
When the telephone appeared in Russia at the beginning of the 20th century, telephone numbers mixed letters and numbers. In 1968, the letters were replaced by numbers, but recently phonewords have returned to popularity in Russia. Many ISPs offer customers vanity numbers.
372:
Some models of smartphones allow the user to enter letters into the device’s dialing window to allow the completion of phonewords. Numerous
Blackberry models allow this feature by using the ALT key when pressing a key to select the letter, and not the number on the key.
425:
The differences between the prefixes are the length of the number (six or ten digits), the license cost to use them each year (approximately A$ 1 for 1800 and 1300, A$ 10,000 for 13 numbers) and the call cost model. 1300 numbers and 13 numbers
516:
One brief practice was when the successive toll-free area codes were introduced (888, 877, 866, etc.), a business word or phrase would actually use one or more of the numbers in the area code. Examples of this were
750:
559:
Although businesses typically choose phone numbers so as to correspond to particular phonewords, it is also possible to go in the other direction, and generate phonewords corresponding to given numbers.
422:
The types of numbers that are most commonly used include those beginning with the prefixes '1300', and '1800', which are ten digits long, and numbers beginning with '13', which are six digits.
419:
Some phonewords have sold for as much as A$ 1 million with 13TAXI raising A$ 1,005,000. Proposed ranges for reserve prices for SmartNumbersTM are listed by
Australian Communications Authority
376:
On older landline telephones, the O, Q and Z sometimes vary in placement or are omitted entirely; this is not an issue for most mobile telephones as all 26 letters must be provided to support
490:
structure in 1993. A toll-free number, instead of indicating a geographic location, was merely a pointer to a database record; any number could geographically be reassigned anywhere and
278:
also have letters assigned. By replacing the digits of a telephone number with the corresponding letters, it is sometimes possible to form a whole or partial word, an
754:
430:
between the caller and call recipient, whereas the 1800 model offers a national free call to the caller, with total costs of the call borne by the recipient.
316:, but are constrained by the fact that the first few digits are tied to a geographic location, potentially limiting the available choices based on which
395:) by subscribing 1-800-H0LIDAY (+1-800-405-4329, the same number with 'o' replaced by 'zero') to a rival vendor which stood to collect a profitable
478:
as each geographic area code was hardwired to one or two specific exchanges in the +1-800 toll-free area code. This changed after Roy P. Weber of
450:
in Japan are prefixed with 0120. Examples include 0120-363963, where the numbers 3963 can also be read as サンキューローソン (sankyuu rooson, "Thank you,
76:
413:
506:
advertising plans and media budgets by providing detailed information on specific media buys (such as radio, television or outdoor media).
715:
529:
numbers (1-VONAGE-HELP). However, these proved to be more confusing than helpful to the callers, so the practice is not often used.
369:
leading to that device's phone app, and their keypads show the appropriate local mapping of letters within their virtual dialpad.
313:
309:
416:
in August 2004. The ACMA markets the rights of use to the phonewords (also referred to as smartnumbers) via an online auction.
341:
In the age of advanced mobile devices, there is some disadvantage in using phonewords. Devices with physical keyboards such as
705:
Phone Word
Awareness, Usage and Dial-ability Omnibus Telephone Survey Results (Report). 1.0. Roy Morgan Research. March 2006.
648:
letters laid out in groups of three letters, starting with "ABC" on the "2" key and concluding with "WXY" on the "9" key.
469:
193:
474:
Phonewords have been widely used for both local and toll-free numbers, with significant growth in the 1980s and 1990s.
165:
482:
patented a "Data base communication call processing method" which laid the initial blueprint for construction of the
230:
212:
110:
52:
412:
Phonewords were officially introduced into
Australia following the release of the appropriate number ranges by the
644:
A similar system was in use in Canada at the time, with the letters "Q" and "Z" being omitted and the remaining 24
172:
847:"How letters were used for digits in United Kingdom telephone exchange names and dialling codes up to the 1960s"
150:
446:. Most services are used by commercial establishments as an attempt to make their numbers easier to remember.
669:
491:
179:
498:
876:
620:
358:
290:
146:
38:
719:
161:
595:
720:
HOLIDAY INNS, INC. vs 800 RESERVATION, INC, Earthwinds Travel, Inc. and Call
Management Systems, Inc
610:
605:
509:
Some companies also match domain names to phone words (for instance, 1800-THRIFTY and the web site
293:
are often branded using phonewords; some firms use easily memorable vanity telephone numbers like
92:
362:
139:
251:
391:
incident targeted 1-800-HOLIDAY (+1-800-465-4329, the toll-free direct reservations line for
377:
333:
in
February 2006 indicated that 92% of Australians were familiar with alphanumeric dialling.
691:
8:
427:
330:
881:
317:
186:
577:
439:
247:
Many telephone keypads have letters with the numbers, from which words can be formed.
615:
585:
447:
302:
275:
271:
84:
548:
451:
384:
294:
88:
44:
831:
819:
870:
494:. All seven digits were available to construct vanity numbers or phonewords.
388:
298:
286:
625:
518:
454:"), and 0120-026-999 in which 026-999 can be read as オフロでキュッキュッキュ (お風呂で急々々
396:
267:
846:
392:
346:
600:
342:
522:
479:
443:
366:
308:
Local numbers are also occasionally used, such as +1-514-AUTOBUS or
243:
128:
753:. The Australian Communications and Media Authority. Archived from
263:
383:
The dialing of 1 or 0 instead of I or O in phonewords can lead to
255:
Sign in
Argentina giving the number 0800 555 8736 as 0800 555 TREN
776:
487:
483:
279:
798:
732:
361:
devices, will translate phoneword phone numbers in webpages and
722:, United States Court of Appeals, Sixth Circuit. June 24, 1996.
526:
305:
as brands for flagship products or names for entire companies.
590:
289:, although a few all-numeric vanity phone numbers are used.
502:
354:
353:
However, devices which have virtual keyboards, including
282:, abbreviation, or some other alphanumeric combination.
460:), which literally means "bath - quick, quick, quick".
455:
567:
779:. The Australian Communications and Media Authority
153:. Unsourced material may be challenged and removed.
470:Toll-free telephone number § Vanity numbering
868:
832:"Data base communication call processing method"
438:Numbers can be used to spell out words in the
716:86 F.3d 619, 65 USLW 2026, 39 U.S.P.Q.2d 1181
414:Australian Communications and Media Authority
73:The examples and perspective in this article
16:Alphanumeric equivalents of telephone numbers
844:
667:
53:Learn how and when to remove these messages
521:(1-87-RENT-A-WRECK or 1-US-RENT-A-WRECK),
513:) to target phone and web users together.
365:messages to their proper digits within a
231:Learn how and when to remove this message
213:Learn how and when to remove this message
111:Learn how and when to remove this message
554:
350:to dial using the numeric phone number.
250:
242:
820:何だかんだ言いつつ、覚えてしまっているということは、東京新聞の戦略勝ちか･･･
525:(1-87-SPEEDPASS), and one of the first
274:. In many countries, the digits on the
869:
501:, vanity 800 numbers support flexible
402:
151:adding citations to reliable sources
122:
59:
18:
13:
486:database in 1982 and the portable
14:
893:
541:
34:This article has multiple issues.
570:
463:
336:
314:Société de transport de Montréal
127:
64:
23:
838:
824:
638:
285:Phonewords are the most common
138:needs additional citations for
42:or discuss these issues on the
813:
791:
769:
743:
725:
709:
698:
684:
661:
1:
655:
323:
407:
7:
563:
499:toll-free telephone numbers
456:
291:Toll-free telephone numbers
87:, discuss the issue on the
10:
898:
668:van Raaltenpark, Dr. CWH.
621:Toll-free telephone number
467:
596:T9 (predictive algorithm)
532:
631:
611:Telephone numbering plan
606:Telephone exchange names
551:, and dialled 944 1212.
433:
751:"Phonewords fact sheet"
670:"Phone number to words"
266:phrases represented as
301:, 1-866-RING-RING, or
256:
248:
555:Generating phonewords
492:ported to any carrier
378:short message service
254:
246:
457:ofuro de kyukkyukkyu
442:, a practice called
320:serve a local area.
147:improve this article
93:create a new article
85:improve this article
75:may not represent a
511:www.1800thrifty.com
403:Regional variations
331:Roy Morgan Research
318:telephone exchanges
845:Roger W. Haworth.
757:on 10 October 2013
257:
249:
877:Telephone numbers
737:phonewords.com.au
578:Telephones portal
448:Toll free numbers
440:Japanese language
270:equivalents of a
241:
240:
233:
223:
222:
215:
197:
121:
120:
113:
95:, as appropriate.
57:
889:
862:
861:
859:
857:
842:
836:
835:
828:
822:
817:
811:
810:
808:
806:
801:. 1300 Australia
795:
789:
788:
786:
784:
773:
767:
766:
764:
762:
747:
741:
740:
729:
723:
713:
707:
706:
702:
696:
695:
688:
682:
681:
679:
677:
665:
649:
647:
642:
616:Telephone number
586:Custom Toll Free
580:
575:
574:
573:
512:
459:
428:share call costs
276:telephone keypad
272:telephone number
236:
229:
218:
211:
207:
204:
198:
196:
155:
131:
123:
116:
109:
105:
102:
96:
68:
67:
60:
49:
27:
26:
19:
897:
896:
892:
891:
890:
888:
887:
886:
867:
866:
865:
855:
853:
843:
839:
830:
829:
825:
818:
814:
804:
802:
797:
796:
792:
782:
780:
775:
774:
770:
760:
758:
749:
748:
744:
731:
730:
726:
714:
710:
704:
703:
699:
690:
689:
685:
675:
673:
666:
662:
658:
653:
652:
645:
643:
639:
634:
576:
571:
569:
566:
557:
544:
535:
510:
472:
466:
436:
410:
405:
399:'s commission.
385:misdialed calls
345:and some other
339:
326:
303:1-800-GOT-JUNK?
237:
226:
225:
224:
219:
208:
202:
199:
156:
154:
144:
132:
117:
106:
100:
97:
82:
69:
65:
28:
24:
17:
12:
11:
5:
895:
885:
884:
879:
864:
863:
837:
823:
812:
799:"1300 numbers"
790:
777:"smartnumbers"
768:
742:
724:
708:
697:
683:
659:
657:
654:
651:
650:
636:
635:
633:
630:
629:
628:
623:
618:
613:
608:
603:
598:
593:
588:
582:
581:
565:
562:
556:
553:
549:WHItehall 1212
543:
542:United Kingdom
540:
534:
531:
465:
462:
435:
432:
409:
406:
404:
401:
380:transmission.
338:
335:
325:
322:
295:1-800 Contacts
287:vanity numbers
239:
238:
221:
220:
135:
133:
126:
119:
118:
79:of the subject
77:worldwide view
72:
70:
63:
58:
32:
31:
29:
22:
15:
9:
6:
4:
3:
2:
894:
883:
880:
878:
875:
874:
872:
852:
848:
841:
833:
827:
821:
816:
800:
794:
778:
772:
756:
752:
746:
738:
734:
728:
721:
717:
712:
701:
693:
687:
672:. Mobile Fish
671:
664:
660:
641:
637:
627:
624:
622:
619:
617:
614:
612:
609:
607:
604:
602:
599:
597:
594:
592:
589:
587:
584:
583:
579:
568:
561:
552:
550:
539:
530:
528:
524:
520:
514:
507:
504:
503:call tracking
500:
495:
493:
489:
485:
481:
475:
471:
464:North America
461:
458:
453:
449:
445:
441:
431:
429:
423:
420:
417:
415:
400:
398:
394:
390:
389:typosquatting
386:
381:
379:
374:
370:
368:
364:
360:
356:
351:
348:
344:
337:Disadvantages
334:
332:
321:
319:
315:
312:to reach the
311:
306:
304:
300:
299:1-800-Flowers
296:
292:
288:
283:
281:
277:
273:
269:
265:
261:
253:
245:
235:
232:
217:
214:
206:
195:
192:
188:
185:
181:
178:
174:
171:
167:
164: –
163:
159:
158:Find sources:
152:
148:
142:
141:
136:This article
134:
130:
125:
124:
115:
112:
104:
101:December 2010
94:
90:
86:
80:
78:
71:
62:
61:
56:
54:
47:
46:
41:
40:
35:
30:
21:
20:
854:. Retrieved
851:Rhaworth.net
850:
840:
826:
815:
803:. Retrieved
793:
781:. Retrieved
771:
759:. Retrieved
755:the original
745:
736:
727:
711:
700:
692:"Contact us"
686:
674:. Retrieved
663:
640:
626:Vanity plate
558:
545:
536:
519:Rent-A-Wreck
515:
508:
496:
476:
473:
437:
424:
421:
418:
411:
397:travel agent
382:
375:
371:
352:
340:
327:
307:
284:
268:alphanumeric
259:
258:
227:
209:
200:
190:
183:
176:
169:
157:
145:Please help
140:verification
137:
107:
98:
74:
50:
43:
37:
36:Please help
33:
856:5 September
393:Holiday Inn
387:; one such
347:smartphones
162:"Phoneword"
871:Categories
656:References
601:Teledotcom
468:See also:
343:BlackBerry
324:Advantages
260:Phonewords
203:April 2008
173:newspapers
39:improve it
882:Mnemonics
523:Speedpass
480:Bell Labs
444:goroawase
408:Australia
367:hyperlink
89:talk page
45:talk page
805:25 April
783:25 April
761:25 April
564:See also
310:STM-INFO
264:mnemonic
83:You may
676:9 April
488:RespOrg
484:SMS/800
359:Android
280:acronym
187:scholar
733:"Home"
646:
533:Russia
527:Vonage
452:Lawson
189:
182:
175:
168:
160:
632:Notes
591:E.161
434:Japan
194:JSTOR
180:books
91:, or
858:2019
807:2012
785:2012
763:2012
678:2013
357:and
262:are
166:news
497:As
363:SMS
355:iOS
149:by
873::
849:.
735:.
718::
297:,
48:.
860:.
834:.
809:.
787:.
765:.
739:.
694:.
680:.
234:)
228:(
216:)
210:(
205:)
201:(
191:·
184:·
177:·
170:·
143:.
114:)
108:(
103:)
99:(
81:.
55:)
51:(
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
