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selling unit whose “ultimate goal” would be “not only to improve statistics but also ensure that the endeavor would be fulfilling and profitable for
Filipinos”. He vowed to make Philippine tourism the “people’s business” and that the country with its picturesque destinations should be “as easy to sell as
383:
who resigned on August 12, 2011. Speaking to Malacañang reporters in a press conference aired live on radio and television less than 24 hours after
President Benigno Aquino III announced his appointment, Jimenez, an advertising executive, said he would “galvanize the DoT into an honest to goodness
314:
in the creative department, and then formed a start-up boutique agency in the late 1990s called
Jimenez & Partners which, after several mergers, became known in 2011 as Publicis JimenezBasic. He was the senior consultant and joint chief executive officer of WOO (Winning Over Obstacles)
396:
after
September 2011, an initial challenge for Jimenez was to come up with a catchy tagline to promote travel visits to the Philippines to compete with tourism campaigns for nations such as Brazil and India and Singapore.
511:... The name of Ramon Jimenez, an alumnus of the University of the Philippines' College of Fine Arts and founder of an award-winning advertising firm, was immediately floated as Lim's resignation was confirmed. ...
354:
Foundation. He has given numerous presentations at conferences on advertising-related topics. He was instrumental in helping his extended family write a private book on five generations of his family, entitled
315:
Consultants, and help build
JimenezBasic Advertising into the largest creative advertising agency in the country during his stint as joint CEO from 1989 to 2008 with his wife and advertising executive
277:, and during his six-year tenure, tourist arrivals and revenues had almost doubled, and the Philippines improved 20 places in a tourism competitive index among nations. Jimenez assisted with the
577:, Retrieved May 2, 2020, "... his tenure, tourist arrivals and revenues had almost doubled, with the Philippines improving 20 places in the WEF Travel and Tourism Competitiveness Index..."
769:
346:
Jimenez had also been the vice-president and executive creative director at Ace-Saatchi & Saatchi
Advertising from 1988 to 1989, and also a consultant for marketing of the
1190:
878:
1938:
1472:
651:... while other countries have their catchy taglines which keep them top of the mind among tourists, the Philippines (*gasp) is still struggling to develop one. ...
663:
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1948:
1451:
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Mon and Abby
Jimenez have opened WOO Consultants...Through a series of mergers, the proudly local shop ultimately become Publicis JimenezBasic....
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Cid lives for brainstorming sessions with peers like ... Mon
Jimenez. He attests, "I learned so much from them. Those are priceless sessions."
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705:... Mon Jimenez, founder and head of WOO Advertising. Mr. Jimenez has built a stellar career in advertising and marketing.
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Jimenez died on April 27, 2020, at the age of 64, according to a statement released by
Department of Tourism Secretary
367:, a fashion designer. and his late uncle Nicanor Jimenez, who was a general in the Philippine resistance forces during
266:
67:
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359:, which chronicled the Jimenez clan in the Philippines. The multi-generational book includes his father
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987:
479:
262:
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540:... ABS-CBN's ANC reported that Secretary Lim had resigned and would be replaced by Mon Jimenez.
319:. His work at the agency has been closely associated with the rise of Philippine brands such as
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55:
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Twenty-one-year-old Sassa
Jimenez, .. Her parents, Mon and Abby Jimenez of JimenezBasic,...
311:
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8:
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608:"Mass Communication student bags first runner up in AdSpeak Student Advertising Congress"
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620:... Jimenez HN Basic Founder Mon Jimenez shared their knowledge on advertising ...
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late Col. Nicanor Jimenez, who later became Philippine ambassador to South Korea.
258:
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273:. He was appointed as the country's tourism chief following the resignation of
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from elementary school to college. He majored in visual communications at the
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Secretary of Presidential Communications Development and Strategic Planning
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730:(conference:) What Young Creatives Should Always Know by Ramon Jimenez
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30:
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718:"Catch Minyong Ordonez tonight at Creative Guild's RAW SCHOOL"
804:"FVR to attend 60th anniversary of PEFTOK landing in Korea"
848:
late Philippine Ambassador (to Korea) Col. Nicanor Jimenez
480:
Tourism chief quits | The Manila Bulletin Newspaper Online
428:
249:(July 14, 1955 – April 27, 2020) sometimes known as
937:
861:"Advertising executive Jimenez is new tourism secretary"
767:
605:
379:
He took over the helm of the Tourism Department from
371:
and later the Philippine ambassador to South Korea.
1816:
Secretary of Presidential Communications Operations
879:"Former Tourism Secretary Ramon Jimenez dies at 64"
261:advertising executive who previously served in the
801:
525:"A first and last interview with Sec. Alberto Lim"
219:University of the Philippines College of Fine Arts
1939:Benigno Aquino III administration cabinet members
693:"'Make PR Work for Your Business' Seminar Slated"
666:. adobo magazine. August 13, 2011. Archived from
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550:
548:
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1636:Presidential Management Staff Director-General
1552:Secretary of Transportation and Communications
1191:Secretary of Environment and Natural Resources
567:
522:
1900:Presidential transition of Benigno Aquino III
995:
910:"Former DOT Secretary Ramon Jimenez dies, 64"
545:
429:Kathrina Alvarez-- Sunnex (August 13, 2011).
363:, a prominent labor lawyer, and his daughter
907:
493:
1837:National Economic and Development Authority
1473:Secretary of Social Welfare and Development
606:Rogeanne Maica Ylagan (February 21, 2011).
269:from 2011 to 2016 during the presidency of
37:and the surname or paternal family name is
1299:Secretary of Interior and Local Government
1002:
988:
768:Lorra Elena Angbue-Te (October 16, 2008).
573:Cesar V. Puirisma, Inquirer, May 1, 2020,
456:"Creative Guild Summit: Sun, Sand, Summit"
80:September 1, 2011 – June 30, 2016
1949:Secretaries of tourism of the Philippines
1746:Presidential Adviser on the Peace Process
1657:Presidential Adviser on National Security
632:
630:
628:
443:...advertising executive Ramon Jimenez...
830:
586:
496:"P-Noy still looking for next DOT chief"
489:
487:
424:
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833:"The intriguing world of Inday Badiday"
761:
557:"Aquino names Jimenez as new DOT chief"
1916:
1431:Secretary of Public Works and Highways
824:
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735:
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685:
656:
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587:Talavera, Catherine (April 28, 2020).
1595:
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599:
516:
484:
448:
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291:University of the Philippines Diliman
802:Marichu Villanueva (July 11, 2010).
742:Alfred A. Yuson (October 29, 2001).
637:Abraham V. Llera (August 13, 2011).
374:
1705:(December 12,2011–January 17, 2013)
1452:Secretary of Science and Technology
13:
1678:Chief of staff of the Armed Forces
1112:Secretary of Budget and Management
589:"Former tourism chief Jimenez, 64"
523:Bobit S. Avila (August 13, 2011).
14:
1960:
1596:
1389:Secretary of Labor and Employment
931:
695:. ClickTheCity.com. April 7, 2010
575:A promise to keep dreaming better
554:
458:. adobo magazine. August 13, 2011
1904:Presidency of Benigno Aquino III
1625:
1059:
885:. April 27, 2020. Archived from
770:"Young designer shows her stuff"
494:Aurea Calica (August 14, 2011).
357:Generations: In Search of Family
54:
1523:Secretary of Trade and Industry
962:Philippine Secretary of Tourism
908:Noreen Jazul (April 27, 2020).
901:
871:
853:
831:Ricky Lo (September 29, 2003).
16:Filipino politician (1955–2020)
580:
473:
305:
1:
1410:Secretary of National Defense
639:"Who's replacing Lim at DOT?"
610:. Saint Scholastica's College
412:
1944:Filipino business executives
1233:Secretary of Foreign Affairs
1070:Secretary of Agrarian Reform
388:”. According to a report in
310:Jimenez began his career at
284:
7:
1030:
938:It won’t be fun without Mon
431:"Tourism Secretary resigns"
10:
1965:
1897:
1623:
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263:Cabinet of the Philippines
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1766:Presidential Spokesperson
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1873:Secretary to the Cabinet
1369:Alfredo Benjamin Caguioa
1091:Secretary of Agriculture
744:"In the bosom of family"
641:. Business Week Mindanao
400:
407:Bernadette Romulo-Puyat
295:UP College of Fine Arts
289:Jimenez studied at the
247:Ramon Reyes Jimenez Jr.
132:Ramon Reyes Jimenez Jr.
1846:Cayetano Paderanga Jr.
1133:Secretary of Education
390:Business Week Mindanao
1934:Advertising directors
1719:Gregorio Pio Catapang
1079:Virgilio de los Reyes
312:Saatchi & Saatchi
1825:Herminio Coloma, Jr.
1804:Manuel L. Quezon III
1711:Emmanuel T. Bautista
1540:Adrian Cristobal Jr.
1494:Secretary of Tourism
1352:Secretary of Justice
1212:Secretary of Finance
867:. September 2, 2011.
279:advertising campaign
267:Secretary of Tourism
68:Secretary of Tourism
1881:Jose Rene Almendras
1577:Joseph Emilio Abaya
1340:Mel Senen Sarmiento
1270:Secretary of Health
1258:Jose Rene Almendras
1163:Jose Rene Almendras
1154:Secretary of Energy
1040:Executive Secretary
774:Philippine Inquirer
281:of Aquino earlier.
208:Makati, Philippines
1308:Benigno Aquino III
1250:Albert del Rosario
1018:Benigno Aquino III
947:Political offices
940:by Alya B. Honasan
780:on August 31, 2012
664:"Back in the game"
394:tourism department
271:Benigno Aquino III
89:Benigno Aquino III
1911:
1910:
1891:
1890:
1862:Emmanuel Esguerra
1854:Arsenio Balisacan
1727:Hernando Iriberri
1587:
1586:
1511:Ramon Jimenez Jr.
1324:Paquito Ochoa Jr.
1049:Paquito Ochoa Jr.
978:
977:
972:Wanda Corazon Teo
969:Succeeded by
670:on March 16, 2012
392:, as head of the
375:Tourism Secretary
325:Selecta Ice Cream
244:
243:
228:Tourism secretary
113:Wanda Corazon Teo
48:Ramon Jimenez Jr.
1956:
1884:
1865:
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1807:
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1735:Glorioso Miranda
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1695:Eduardo Oban Jr.
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952:Preceded by
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776:. Archived from
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361:Ramon T. Jimenez
343:, among others.
199:Ramon T. Jimenez
161:
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123:Personal details
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1737:(acting) (2016)
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1532:Gregory Domingo
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1419:Voltaire Gazmin
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837:Philippine Star
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808:Philippine Star
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1754:Teresita Deles
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1242:Alberto Romulo
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1221:Cesar Purisima
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1100:Proceso Alcala
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932:External links
930:
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889:on May 2, 2020
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329:Safeguard Soap
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162:(aged 64)
158:April 27, 2020
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1687:Ricardo David
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369:World War II
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337:Cebu Pacific
317:Abby Jimenez
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205:Residence(s)
179:Abby Jimenez
160:(2020-04-27)
108:Succeeded by
75:
38:
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29:or maternal
18:
1929:2020 deaths
1924:1955 births
1883:(2012–2016)
1856:(2012–2016)
1848:(2010–2012)
1827:(2010–2016)
1806:(2014–2016)
1798:(2010–2013)
1777:(2010–2016)
1756:(2010–2016)
1729:(2015–2016)
1721:(2014–2015)
1713:(2013–2014)
1689:(2010–2011)
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1647:(2010–2016)
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1579:(2012–2016)
1571:(2011–2012)
1563:(2010–2011)
1542:(2015–2016)
1534:(2010–2015)
1513:(2011–2016)
1505:(2010–2011)
1503:Alberto Lim
1484:(2010–2016)
1463:(2010–2016)
1442:(2010–2016)
1421:(2010–2016)
1400:(2010–2016)
1371:(2015–2016)
1363:(2010–2015)
1342:(2015–2016)
1334:(2012–2015)
1318:(2010–2012)
1289:(2014–2016)
1281:(2010–2014)
1279:Enrique Ona
1252:(2011–2016)
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1020:(2010–2016)
955:Alberto Lim
381:Alberto Lim
306:Advertising
275:Alberto Lim
255:Mon Jimenez
236:Advertising
149:Philippines
101:Alberto Lim
96:Preceded by
31:family name
27:middle name
1918:Categories
1898:See also:
1645:Julia Abad
1200:Ramon Paje
966:2011–2016
842:August 13,
813:August 13,
753:August 13,
724:August 13,
699:August 13,
674:August 13,
645:August 13,
614:August 13,
534:August 13,
505:August 13,
462:August 13,
437:August 13,
433:. Sun Star
413:References
386:Chickenjoy
341:Ivory Soap
233:Profession
225:Occupation
214:Alma mater
138:1955-07-14
1015:President
919:April 27,
893:April 27,
285:Education
85:President
76:In office
33: is
593:PhilStar
321:Jollibee
259:Filipino
257:, was a
185:Children
165:Tagaytay
21:In this
1032:Cabinet
1011:Cabinet
39:Jimenez
1864:(2016)
1697:(2011)
1379:(2016)
1326:(2012)
1310:(2010)
1260:(2016)
301:Career
195:Parent
175:Spouse
169:Cavite
145:Manila
25:, the
401:Death
348:Ninoy
251:Monet
35:Reyes
1902:and
921:2020
895:2020
844:2011
815:2011
786:2010
755:2011
726:2011
701:2011
676:2011
647:2011
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350:and
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155:Died
128:Born
1013:of
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253:or
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