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tolerance, and to limit speculative or aggressive recommendations based on information from the customer. With the new rule 2111, brokers may be liable for their product and service recommendations which are part of a strategy. A strategy could include tax, retirement, investments, funds, or even estate planning. Therefore, a registered adviser may want to make better use of CPA advice or licensed attorneys. "New FINRA Rule 2111 generally is modeled after former NASD Rule 2310 (Suitability) and requires that a firm or associated person "have a reasonable basis to believe that a recommended transaction or investment strategy involving a security or securities is suitable for the customer, based on the information obtained through the reasonable diligence of the member or associated person to ascertain the customer's investment profile".
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with their broker-dealers and therefore do not have unfettered access to all product/service solutions for their clients. This is known as a "Captive
Platform" which many dually registered or "Hybrid" advisors are affiliated with. Only "Independent RIAs" (those not affiliated with (or restricted by) a broker dealer) can be considered true fiduciaries.
122:(FINRA), the US Securities Self Regulatory Organization (SRO) having authority over Brokers and Dealers, determined that Broker-Dealers (BD) are "not to be deemed investment advisors" and therefore are not subject to the same fiduciary standards as IAs when recommending investments to clients, as are Registered Investment Advisers.
99:
appear to present little opportunity for the type of improper trading that the access person reports are designed to uncover". However, transactions in exchange-traded funds are reportable securities according to an SEC response to
National Compliance Services, Inc.'s 2005 request for no action guidance.
91:. This standard requires IAs to act and serve a client's best interests with the intent to eliminate, or at least to expose, all potential conflicts of interest which might incline an investment adviser—consciously or unconsciously—to render advice which was not in the best interest of the IA's clients.
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The new suitability rule expressly identifies the following information to be used in determining suitability: (i) customer's age, (ii) other investments, (iii) financial situation and needs, (iv) tax status, (v) investment objectives, (vi) investment experience, (vii) investment time horizon, (viii)
94:
To "promote compliance with fiduciary standards by advisers and their personnel," on August 31, 2004, the SEC adopted Rule 204A-1 under the
Investment Advisers Act of 1940 requiring investment advisers to adopt a code of ethics setting forth "standards of conduct expected of advisory personnel and to
125:
Registered
Representatives (RRs) affiliated with a Broker Dealer are therefore required to recommend securities that are deemed "suitable" for non-institutional clients. The FINRA "Suitability" standard requires that a member shall make reasonable efforts to obtain information concerning a client's:
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While "The rule does not require the adviser to adopt a particular standard, the standard chosen must reflect the adviser's fiduciary obligations and those of its supervised persons, and must require compliance with the federal securities laws." Although the rule contains certain minimum provisions,
209:
Section 913 of the Dodd-Frank Act mandated that the SEC study whether a uniform fiduciary standard should be applied to brokers and investment advisers. The results of the SEC's study released in
January 2011 recommended that the SEC proceed with rulemaking to adopt a uniform fiduciary standard for
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recommending a security to clearly communicate to their clients whether they are brokering suitable security as a RR or providing investment advice as an IAR and therefore acting as a fiduciary. Some "dually registered" advisors are limited in the scope of their recommendations by their affiliation
114:
Section 202(a)(11)(C) of the
Investment Advisers Act of 1940 exempts from the definition of an Investment Adviser (and therefore the associated fiduciary standard) "any broker or dealer whose performance of such services is solely incidental to the conduct of his business as a broker or dealer and
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Rule 204A-1 treats all securities as reportable securities, with five exceptions (i.e., direct obligations of the US Government, certain money market instruments, certain money market funds, certain mutual funds, and certain unit investment trusts). The rule is "designed to exclude securities that
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to know those facts required to (i) effectively service their customers' accounts, (ii) act in accordance with any special handling instructions for their customers' accounts, (iii) understand the authority of each person acting on behalf of their customers, and (iv) comply with applicable laws,
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In 2012, suitability and "know your customer" (KYC) rules will expand with FINRA rule 2111. This rule will effectively expand liability for recommendations of strategy. Over the years, investment advisors have been taught to know the customer's suitability, objectives, time horizon and risk
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and their representatives, who provide recommendations for a commission. Broker-dealers and their representatives are not required to act as a fiduciary, they simply must make suitable recommendations for a client. This is a different standard of care, but most consumers are unaware of the
55:. An investment adviser is defined by the Securities and Exchange Commission as an individual or a firm that is in the business of giving advice about securities. However, an RIA is the actual firm, while the employees of the firm are called Investment Adviser Representatives (IARs).
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advisers have "substantial flexibility to design individualized codes that would best fit the structure, size and nature of their advisory businesses." Most state regulators require or recommend advisers establish similar ethical requirements and supervisory procedures.
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RRs of a Broker-Dealer who also engages in the business of providing investment advice are required to affiliate with a
Registered Investment Adviser. As Investment Adviser Representatives (IARs) they are held to the "Fiduciary Standard" as defined under the US
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Unlike mutual funds, RIAs may not report their overall performance, since they represent a varied number of clients and investment objectives. However, when they do report data such as performance, such advertising is required to be factual and not misleading.
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The new suitability rule directs firms and brokers to have a reasonable basis for believing an investment or strategy is suitable based on the information they obtain through reasonable diligence (as opposed to based on what their customers tell
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RIAs are permitted to make risky investments, which can result in significant losses. Fees are typically as a percent of assets under management (AUM), and around 1%. This may include "held-away" assets such as investment properties for
254:
Representatives of the RIA who are charged with providing investment advice are called an "investment adviser representative" (IAR). These IARs must generally complete the
Uniform Investment Adviser Law Examination (see
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On March 1, 2013, the SEC issued
Release No. 34-69013 to request information for a cost-benefit analysis to determine the anticipated economic impacts of moving forward with uniform fiduciary standard rulemaking.
95:
address conflicts that arise from personal trading by advisory personnel. Among other things, the rule requires advisers' supervised persons to report their personal securities transactions."
279:(CFA), or Chartered Investment Counselor (CIC). However, these requirements differ by states. For example, New York has no exam requirements for representatives of SEC-registered RIA firms.
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In general, RIAs managing assets totaling less than $ 100 million must register with the state securities agency in the state where they have their principal place of business.
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Registered investment adviser firms receive compensation in the form of fees for providing financial advice and investment management. They are required to act as a
242:
As of 2019, 12,993 firms were federally-registered serving over 43 million clients; most firms were small, with 88% having fewer than 50 employees. FINRA-registered
170:
Firms' and brokers' KYC obligations are now limited to knowing (i) their customers, and (ii) the authority of each person acting on behalf of their customers.
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strategies" as well as investments, and it also expressly applies to recommendations to "hold" as well as recommendations to buy, sell, and exchange.
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The financial industry and lawmakers have yet to establish a consistent standard for providing investment recommendations to retail investors.
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246:, who may also provide advice but are not fiduciaries, dropped to 3,596 firms and 4,720 individuals, some of whom are "wirehouse brokers".
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In some instances a firm may be "dual registered", meaning they are a registered investment adviser along with being registered as a
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Firms and brokers should use reasonable diligence to retain their customers' KYC information and keep it up to date.
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Firms' and brokers' efforts to get to know their customers are now expressly governed by a reasonableness standard.
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Following are some of the more substantive changes under FINRA's new "know your customer" (KYC) rules :
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723:"SEC warns RIAs about exaggerating investment performance and other misleading advertising practices"
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74:. In that case they may provide advice for a fee and collect a commission on certain product sales.
239:(SEC). While the process is not as involved as registration as a broker-dealer, it can be complex.
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brokers and investment advisers when providing personalized investment advice to retail consumers.
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In general, RIAs that manage $ 100 million or more in client assets must register with the
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SEC response to
National Compliance Services, Inc.'s 2005 request for no action guidance.
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Fiduciary and Suitability: the Two Most Important Words in Every Investor's Vocabulary
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needs, (ix) risk tolerance, and (x) any other information the customer may disclose.
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difference, as any of these professionals may call themselves a financial advisor.
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Some asset managers charge a fixed fee, but about 95% charge as a percent of AUM.
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when providing investment advice to clients. This requires the dually registered
47:(SEC) or a state's securities agency. The numerous references to RIAs within the
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The new KYC rule expressly directs that firms and brokers should use reasonable
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Investment Adviser Code of Ethics, SEC Release No. IA-2256 (July 2, 2004).
571:"Number of RIAs Grew 3.3% Last Year while Broker Count Continues to Slide"
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Investment Adviser Code of Ethics, SEC Release No. IA-2256 (July 2, 2004)
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699:"Nearly half of advisors now charge clients to manage held-away assets"
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An IA must adhere to a fiduciary standard of care laid out in the US
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675:"2018 RIA Industry Study: Average Investment Advisory Fee is 0.95%"
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Investment Adviser Fiduciary Standard vs. Broker-Dealer Suitability
554:"SECLaw.com: Registration and Regulation of Investment Advisers"
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popularized the term, which is closely associated with the term
621:"North American Securities Administrators Association (NASAA)"
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Investment Advisers: What You Need to Know Before Choosing One
748:"Broker-dealer RIAs renew fraught debate: What is fee-only?"
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649:"Safeguards Are Scant as Registered Advisers Increase 39%"
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The term "security" is defined in section 2(a)(18) of the
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https://www.sec.gov/news/studies/2011/913studyfinal.pdf
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496:"FINRA's New Know Your Customer and Suitability Rules"
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Other information used or considered to be reasonable
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Financial Planners Push to Extend Fiduciary Standard
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115:who receives no special compensation therefor."
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635:"Investment Advisers FAQs"
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498:. The National Law Review
118:In Release 34–51523; the
250:Registering requirements
178:regulations, and rules.
35:) is a firm that is an
380:Securities Act of 1933
446:FINRA Manual Online
136:Investment objectives
283:Fees and regulations
460:"NASD First Allied"
752:Financial Planning
597:"Wirehouse Broker"
153:Financial Advisors
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53:investment adviser
37:investment adviser
679:www.riainabox.com
653:www.bloomberg.com
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575:AdvisorHub
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194:investment
133:Tax status
431:"SEC.gov"
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187:liquidity
175:diligence
60:fiduciary
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303:See also
271:(ChFC);
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352:WEBCPA
275:(PFS),
267:(CFP),
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