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of the strategy to revitalize
Shanghai Tang, Ooi traveled across the country, taking notes on Chinese culture. She then picked themes based on her notes that formed the basis of the company's seasonal collections. Le Masne de Chermont and Ooi opted to transform the brand from 1930s Shanghai, into a more contemporary style that retained its vibrant colours from previous designs (
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From 2020 onwards, Shanghai Tang became a core brand of UTAN Group, a leading Global luxury group with brands in art, culture and lifestyle. Commencing in 2023, Shanghai Tang began a large expansion strategy across
Singapore, Shanghai, Beijing and other global cities. Shanghai Tang also launched its
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the same year. As the chief executive, Le Masne de
Chermont wanted to figure out a way to cater to both the Chinese and international market, remarking, " too dependent on Western people visiting Hong Kong, and we needed to transform the brand into something mainland Chinese wanted to buy". As part
446:
sold
Shanghai Tang to the Italian entrepreneur Alessandro Bastagli (Chairman of A. Moda) and the Hong Kong private equity fund Cassia Investments for an undisclosed amount. Then in December 2018, the Chinese private equity firm Lunar Capital acquired Shanghai Tang for an undisclosed amount.
436:, who were prepared to pay two-and-a-half times the original rent. As of 2023, there are three stores across Hong Kong as well as stores in Shanghai, Beijing, Singapore, Kuala Lumpur and other Asian cities, along with a string of Shanghai Tang cafes and restaurants in China.
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After 17 years, in
October 2011, the company's 6,300-square-foot flagship store in Hong Kong's Pedder Building closed, with rising rents being cited as the main reason. Shanghai Tang lost the space to American retailer
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The late 1990s and early 2000s were marked by change for
Shanghai Tang. Tang wanted to turn the company into a global brand, and so his Hong Kong location was followed by 24 outlets worldwide over the years, including
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Shanghai Tang's first
American store was opened in New York on November 21, 1997, and in 1998, the Swiss company Richemont bought a controlling stake in the fashion house. However, the New York store, located on
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2023 fall winter collection at Milan
Fashion Week, and saw sales from its homewards and lifestyle products begin to surge with new collections in collaboration with leading Chinese contemporary artists.
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David Tang stated that
Shanghai Tang is a Chinese label that set out to rejuvenate Chinese fashion of the 1920s and 1930s. The fundamental design concept is inspired by 1920s
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combined with the modernity of the 21st century. Shanghai Tang is noted for its use of
Chinese culture and heritage in its product styling, branding and marketing.
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As part of their focus on the Chinese market, Shanghai Tang created the Mandarin Collar Society in 2007. It is an invitation-only club to promote shirts with a
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Initially, Shanghai Tang was a fashion house for custom high-end tailoring, employing tailors from Shanghai who left during the
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In 2001, Raphael le Masne de Chermont, from the parent company Richemont, was appointed CEO of Shanghai Tang. In addition,
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as standard work attire in Asia. Ooi left Shanghai Tang by the end of the following year to work for a biotech company.
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Heine, Klaus; Phan, Michel (April 2013). "A case study of Shanghai Tang: How to Build a Chinese Luxury Brand".
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with modern style by forming Shanghai Tang in 1994. Its original flagship location is on the ground floor of
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712:"A Fashion Mistake On Madison Avenue; Humbling End for Shanghai Tang And Its Gaudy Take on Chinese Style"
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is German, I think there should be something that is quintessentially Chinese". After founding the
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Shanghai Tang was partially inspired by Tang's desire to create a global brand that represented
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From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion and History,
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Hong Kong luxury fashion brand intended to rejuvenate 1920s and 1930s Chinese fashion
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747:"Abercrombie & Fitch Wins Hong Kong Retail Bidding War Over Shanghai Tang"
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1159:"Coming Home: Luxury Brand Shanghai Tang Acquired by Chinese Investment Fund"
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For the TV series known as Shanghai Bund, Shanghai Tang or The Bund, see
912:"Le mandarin de luxe: Shanghai Tang's chief executive shares his wisdom"
775:. Lu, Pierre Xiao. Singapore: John Wiley & Sons (Asia). p. 45.
633:"A Brand Culture Approach to Chinese Branding in the Global Marketplace"
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In 2014 Shanghai Tang celebrated its 20th anniversary in Shanghai.
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1184:"Xu Bing For Shanghai Tang Celebrates 25 Years Of Chinese Culture"
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2018-2020: Victoria Tang-Owen (daughter of the founder David Tang)
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363:. They are often located in well-known areas such as Singapore's
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224:. The brand is known for its luxury homeware collection and fine
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1305:
Wu, Zhiyan., Borgerson, Janet and Schroeder, Jonathan (2013),
1133:"Richemont sells Shanghai Tang as China prefers foreign luxury"
1070:"Joanne Ooi '89 Is Willful Iconoclast | Columbia College Today"
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340:
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862:"Richemont Sells Shanghai Tang as China Prefers Foreign Swank"
1259:"Shanghai Tang Creative Director Departs, Following CEO Exit"
1234:"Massimiliano Giornetti Designs New Vision for Shanghai Tang"
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and it is now dual-headquartered in Shanghai and Hong Kong.
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on calligraphic artwork inspired by Shanghai Tang's vision.
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Wu, Zhiyan; Borgerson, Janet; Schroeder, Jonathan (2013).
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acquired David Tang's controlling stake in the business.
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in 1991, Tang moved to incorporate his tastes of fusing
1208:"STYLE Edit: How Xu Bing etches Shanghai Tang's vision"
1096:"Shanghai Tang moves into Mongolian yurts in Hong Kong"
1120:
Fashion Icon Shanghai Tang Celebrates 20th Anniversary
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Luxury China : market opportunities and potential
298:) literally means "Shanghai beach" and refers to the
937:"In a Hong Kong Flat, Customized Design and Storage"
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Expansion into a global brand, and resulting change
402:Shanghai Tang helped design costumes for the 2004
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837:"The Rise and Fall (and Rise?) of Shanghai Tang"
1020:"Men's club collars trend in mandarin neckline"
220:house founded in 1994 by Hong Kong businessman
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1045:"Mandarin Collar Society | CNN Travel"
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450:In 2019, Shanghai Tang celebrated its
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551:. Singapore: John Wiley & Sons.
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1379:Privately held companies of China
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1309:Basingstoke: Palgrave Macmillan.
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710:Hays, Constance L. (1999-08-19).
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1349:1994 establishments in Hong Kong
1018:Benitez, Mary Ann (2007-04-15).
935:Seno, Alexandra a (2008-07-23).
885:Balfour, Frederik (2007-04-17).
600:Broun, Samantha (6 April 2006).
32:
1359:Clothing retailers of Hong Kong
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993:Crothers, Lauren (2004-10-13).
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682:Dougherty, Steve (1998-05-11).
887:"China Chic Comes Full Circle"
807:Tischler, Linda (2006-01-01).
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968:Meagher, David (2014-03-07).
910:Baxter, Andrew (2010-09-19).
860:Mulier, Thomas (2017-07-03).
657:O'clery, Conor (1997-12-27).
534:
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302:, and by extension Shanghai.
1354:Clothing brands of Hong Kong
1157:Zheng, Ruonan (2018-12-07).
995:"Shanghai Tang film fashion"
970:"Shanghai Tang's new cachet"
7:
835:Deng, Huixin (2018-01-08).
512:
10:
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1257:Ap, Tiffany (2020-11-18).
1232:Ap, Tiffany (2017-12-12).
771:Chevalier, Michel (2010).
602:"Designing a global brand"
579:Jana, Reena (2005-11-30).
547:Chevalier, Michel (2012).
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1182:Lim, Kelly (2019-07-29).
1076:(Winter 2012-13 ed.)
1043:Loh, Larry (2010-04-02).
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1212:South China Morning Post
1137:South China Morning Post
1074:www.college.columbia.edu
1024:South China Morning Post
999:South China Morning Post
974:www.theaustralian.com.au
549:Luxury Brand Management
434:Abercrombie & Fitch
1287:Asia Marketing Journal
1094:Li, Zoe (2011-10-07).
637:World Financial Review
487:In the popular culture
478:Massimiliano Giornetti
390:joined the company as
189:
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519:Shopping in Hong Kong
397:Heine & Phan 2013
183:
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498:In the Mood for Love
285:Communist Revolution
21:The Bund (TV series)
1369:High fashion brands
809:"The Gucci Killers"
684:"The Taste of Tang"
612:on October 26, 2012
581:"China Goes Luxury"
270:Shanghainese design
98:Number of locations
28:
941:The New York Times
716:The New York Times
471:Creative designers
278:Central, Hong Kong
190:
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1315:978-1-349-44663-6
891:www.bloomberg.com
866:www.bloomberg.com
558:978-1-118-17176-9
392:creative director
371:, and Shanghai's
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409:Colour Blossoms
399:, p. 16).
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27:Shanghai Tang
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1214:. 2019-08-12
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1139:. 2017-07-04
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813:Fast Company
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753:. 2011-04-01
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610:the original
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493:Wong Kar-Wai
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367:, Bangkok's
365:Orchard Road
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210:Shànghǎi Tān
208:
192:
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132:shanghaitang
82:Headquarters
41:Company type
1293:(1): 1–22.
476:2017-2018:
412:, starring
248:Early years
228:. In 1998,
188:, Hong Kong
164:shop window
108:Area served
1343:Categories
1268:2024-04-25
1243:2024-04-25
1218:2019-10-31
1193:2019-10-31
1168:2024-04-25
1163:Jing Daily
1143:2024-04-25
1105:2019-03-31
1100:CNN Travel
1080:2019-03-31
1054:2019-03-31
1049:CNN Travel
1029:2019-03-31
1004:2019-03-31
979:2019-03-31
954:2019-03-31
921:2019-03-31
896:2019-03-31
871:2019-03-31
846:2024-04-25
841:Jing Daily
818:2019-03-31
757:2019-03-31
751:Jing Daily
729:2019-03-31
693:2019-03-31
688:PEOPLE.com
668:2019-03-31
535:References
466:Governance
388:Joanne Ooi
266:China Club
226:bone china
222:David Tang
176:, Shanghai
121:UTAN Group
76:David Tang
1299:1598-7868
949:0362-4331
791:775360857
724:0362-4331
606:CNN World
586:Bloomberg
524:Cheongsam
444:Richemont
373:Xintiandi
357:Singapore
337:Las Vegas
258:Coca-Cola
237:Cheongsam
230:Richemont
215:Hong Kong
184:Store in
174:Xintiandi
172:Store in
152:Hong Kong
112:Worldwide
102:34 (2009)
87:Hong Kong
65:Hong Kong
513:See also
349:Shanghai
321:Honolulu
262:Mercedes
90:Shanghai
51:Industry
642:June 4,
456:Xu Bing
427:Present
317:Beijing
313:Bangkok
243:History
213:) is a
197:Chinese
148:Central
127:Website
72:Founder
61:Founded
55:Fashion
45:Private
1313:
1297:
947:
789:
779:
722:
616:2 June
555:
404:Yonfan
341:Madrid
325:London
207::
205:pinyin
199::
67:(1994)
507:qipao
495:film
406:film
361:Macau
353:Tokyo
345:Paris
329:Miami
254:China
117:Owner
1311:ISBN
1295:ISSN
945:ISSN
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