195:
some commentators predicted that Silk Cut's name and good brand-recognition as a low-tar product would favourably affect sales of the brand to health-conscious consumers. Silk Cut Blue cigarettes contain 0.3 mg nicotine and tar content is 3 mg. Silk Cut Silver cigarettes contain 0.1 mg nicotine and tar content is 1 mg. Silk Cut White cigarettes contain 0.01 mg nicotine and tar content is 0.5 mg. Silk Cut cigarettes are also available in a '100s' range (superking) along with a
Menthol flavoured cigarette, too.
356:
proposal, before embarking on a process which will do nothing more than deprive the
Treasury of much-needed revenue and make hundreds of millions of pounds for the criminals who manufacture, distribute and sell illegal tobacco products. We have always argued that plain packaging will not prevent children from smoking, but enforcing existing initiatives such as 'No ID, No Sale', punishing those who buy tobacco on the behalf of children and cutting the illegal supply chain, can work."
320:, but sales have declined behind cheaper budget brands as tax on tobacco has increased. In an attempt to counteract this, the manufacturers responded in the new millennium by introducing bevelled corners to redesigned regular gauge packaging, and marketing their first 'slim' cigarette in the UK, even though this wasn't the first 'slim' cigarette available in the UK as More, Karelia and Vogue are available in most tobacconists. Capri were available in the UK until the mid-1990s.
34:
281:
227:
showing behind it a white background. The name of the cigarette brand never appears on this advertisement, nor are any other objects linked to smoking visible, such as packs of cigarettes or smoke. The only hint for the viewer that this advertisement concerns a cigarette brand at all is the mandatory health warning at the bottom. Based on a series of works by avantgardist artist
257:
is an advertisement for the cigarette brand Silk Cut. This worked as a rewarding sensation for the viewer, attaching positive emotions (for successfully solving the riddle) with the brand. But it was also possible to interpret darker and sexual themes into the images of the campaign, even though this was most likely not intended.
316:, but not in North America because of IMSA's title sponsorship of the GT series by R. J. Reynolds' Camel brand, which would have run the team in violation of the "Viceroy Rule". It is now illegal to advertise tobacco in many countries and the adverts have stopped. In the 1990s Silk Cut was the best selling brand in the
489:, Winston Ingram has a leg amputated owing to his previous habit of smoking eighty cigarettes a day for many years. He remarks "Senior Service tae, nae arsin' about wae yer poofy Silkies!" Senior Service cigarettes were renowned for being unfiltered and ultra strong, in contrast to the extreme mildness of Silk Cut.
351:
and Silk Cut among its brands and is part of tobacco giant Japan
Tobacco International (JTI), is campaigning against Government plans to force cigarettes to be sold in plain packages. In March 2013, Gallaher had three ads challenging the Government's proposals for plain cigarette packaging banned by
256:
The main idea behind the use of surrealism for an advertising campaign was to catch the attention of the viewer by giving him or her a riddle to solve, i.e. guessing what product or brand was actually advertised. Only those who could link the images would eventually come to the conclusion that this
226:
The brand was also made popular by a surrealistic advertising campaign launched in 1984, in preparation for a ban on named tobacco advertising. By using the typical colours of the brand, the first surrealistic advertisement of Silk Cut showed a purple silk cloth with a single cut running through it,
194:
Silk Cut is also available in a lower-tar version and an ultra-low-tar version with a tar content of only 0.1 mg. When terms such as 'light' and 'low tar' were made illegal to use in the UK for use of tobacco promotion (for fear that it misled smokers into thinking such products were safer),
355:
Jorge da Motta, the managing director of JTI UK, said: "We are using this media campaign to demonstrate that in 2011, even the
Department of Health accepted that these proposals are not supported by any hard evidence. We hope common sense will prevail and that the Government will disregard this
156:
The brand increased in popularity around the world throughout the 1970s and 1980s as the dangers of cigarette smoking became well known and consumers switched to a lower-tar brand. At 5 mg tar, Silk Cut contained less than half the tar content of stronger brands such as
260:
After a running time of almost two decades, the final poster in the series was in 2002 when all tobacco advertising in the UK was finally banned and showed an opera singer, wearing a purple silk dress which had split at the seams - a reference to the saying
238:
The campaign went on to be a huge success, making Silk Cut the best-selling brand at the beginning of the 1990s. Silk Cut went on to produce many more advertisements in this style, playing with surrealistic themes and pop cultural references, like
231:, this first advertisement represented a wordplay on the brand name Silk Cut. This kind of understated advertisement brought together art and life and was unprecedented except for a similar, but not as daring,
272:
packs, as well as changes on the pack shape, texture, style of opening, cellophane, foil and inner frame. The market share grew 1.1% from 2004 to 2008, and a further 2.9% from 2008 to 2011.
352:
the
Advertising Standards Authority, after complaints from ASH (Action on Smoking and Health) and Cancer Research. The ASA found the ads were "misleading" and lacking "substantiation".
567:
868:
774:
Moodie, Crawford; Angus, Kathryn; Ford, Allison (1 May 2014). "The importance of cigarette packaging in a 'dark' market: the 'Silk Cut' experience".
672:
180:' rigorous anti-smoking campaigning is thought to have been a major influence behind that decision. Gallaher was allowed one year to remove the
123:. The packaging is characterised by a distinctive stark white packet with the brand name in a purple, blue, red, silver, white or green square.
723:
202:
levels are caused by the design of the filter, which has many more holes than regular strength cigarette filters, to mix the smoke with air.
169:
842:
304:
for 16 years, between 1985 and 2001, and the competition was known as the 'Silk Cut
Challenge Cup'. Silk Cut also sponsored the successful
583:
The super-premium
British cigarette Silk Cut, known for its witty, elegant advertising in Europe, is in the first stages of making an agg
544:
595:
153:
was named the Silk Cut
Challenge Cup due to sponsorship from the company. This branding would continue through the 1980s and 1990s.
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However, sales of Silk Cut cigarettes continued to grow even after the campaign had ended, thanks to sport sponsorship and to many
262:
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In the 1970s, Silk Cut was advertised in several popular cinema advertisements, including a parody of the defence of
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It is a misconception that the tobacco in Silk Cut contains less nicotine than other cigarette tobacco. The lower
974:
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205:
In 2013, limited edition packs of Silk Cut cigarettes were introduced to celebrate its fiftieth anniversary.
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253:(1960). In later parts of the campaign they also created original surrealistic themes for the ads.
177:
334:
38:
An old French pack of Silk Cut cigarettes, with a French text warning at the bottom of the pack.
305:
146:
288:
for Jaguar's sportscar efforts except in North
America because of IMSA's tobacco ban, where
162:
142:
Today, Cytrel is no longer used in manufacturing the cigarette, making them additive-free.
131:
Silk Cut was launched in 1964. Previously, Silk Cut cigarettes contained approximately 75%
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843:"Silk Cut owner rolls out phase three of anti-plain packaging work"
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In 2013, JTI announced it would fight the future introduction of
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tournament's sponsorship being named after Silk Cut was 2001.
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647:"Intertextuality in Advertisements for Silk Cut Cigarettes"
223:, and of British POWs escaping from a German prison camp.
818:"B&H owner has ad criticising plain packaging banned"
545:"SILK CUT-OFF; Royal seal is pulled from cigarette packs"
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for 122 years, until the warrant was revoked in 1999 by
568:"Silk Cut cigarettes readies move on premium segment"
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613:
596:"JTI to celebrate 50 years of Silk Cut cigarettes"
456:Silk Cut is the preferred cigarette brand of the
966:
624:. London: I.B. Tauris & Co Ltd. p. 54.
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247:'s famous shower curtain scene from the movie
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722:: CS1 maint: location missing publisher (
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329:JTI battling future UK plain packaging law
751:Buyology: Truth and Lies About Why We Buy
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700:Image and Text in Graeco-Roman Antiquity
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208:
139:, a cellulose-based tobacco substitute.
869:"Silk Cut maker fights plain packaging"
476:' titular Archivist, and French author
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263:It's not over until the fat lady sings
115:, currently owned and manufactured by
866:
483:In an episode of the Scottish sitcom
451:
547:. Scottish Daily Record & Sunday
296:Silk Cut were the title sponsors of
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168:Production company Gallaher held a
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894:"BrandSilk Cut - Cigarettes Pedia"
788:10.1136/tobaccocontrol-2012-050681
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753:. Broadway Business. p. 85.
645:Catherine R Langan (April 1998).
135:, the rest of the filling being
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364:Silk Cut is mainly sold in the
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1:
555:– via The Free Library.
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867:Tovey, Alan (6 April 2013).
543:Frew, Callum (Feb 8, 1999).
310:World Sportscar Championship
184:from the brand's packaging.
170:Royal Warrant of Appointment
91:
7:
566:Fara Warne (28 June 1993).
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368:. It was or is exported to
217:, as portrayed in the film
73:; 60 years ago
16:British brand of cigarettes
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702:. New York. p. 1.
468:'s fictional character
243:'s "Cadeau" as well as
235:campaign in the 1970s.
749:Lindstrom, M. (2010).
600:Conveniencestore.co.uk
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187:The final year of the
111:is a British brand of
975:Gallaher Group brands
306:Jaguar XJR sportscars
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209:Advertising campaigns
151:1984–85 Challenge Cup
147:rugby league football
145:English professional
980:Japan Tobacco brands
898:Cigarettespedia.com
737:Art and Advertising
698:Squire, M. (2009).
622:Art and Advertising
620:Gibson, J. (2005).
474:The Magnus Archives
349:Benson & Hedges
284:Silk Cut sponsored
176:. Her son the-then
28:
19:For the yacht, see
847:Campaignlive.co.uk
822:Campaignlive.co.uk
677:Campaignlive.co.uk
478:Michel Houellebecq
452:In popular culture
294:
182:Royal Coat of Arms
174:Queen Elizabeth II
60:, a subsidiary of
26:
760:978-0-385-52389-9
347:, which includes
314:24 Heures du Mans
308:that competed in
276:Sport sponsorship
233:Benson and Hedges
159:Benson and Hedges
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519:"Our brands"
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948:Cigarety.by
398:Switzerland
382:Netherlands
324:Controversy
969:Categories
953:13 January
928:13 January
919:"Silk Cut"
903:13 January
878:13 January
852:13 January
827:13 January
683:29 January
657:29 January
605:13 January
577:13 January
572:Adweek.com
551:29 January
528:13 January
505:References
486:Still Game
460:character
113:cigarettes
68:Introduced
923:Zigsam.at
718:cite book
458:DC Comics
438:Australia
434:Hong Kong
430:Lithuania
48:Cigarette
944:"Brands"
804:13738230
796:23152100
493:See also
200:nicotine
163:Marlboro
109:Silk Cut
27:Silk Cut
739:, p. 64
523:Jti.com
446:Antigua
418:Hungary
394:Austria
386:Germany
370:Ireland
360:Markets
290:Castrol
241:Man Ray
133:tobacco
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800:S2CID
410:Malta
406:Italy
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955:2018
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792:PMID
755:ISBN
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659:2016
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