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Sir J.J. Institute of Applied Art

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408:, first principal of Sir J. J. School of Art, was born here on 30.12.1865." Traditionally, the home of the deans for both the Sir J. J. School of Art and Sir J. J. Institute of Applied Art, this identically-split-bungalow attracts numerous Kipling-enthusiasts from all over the world. For decades now, the Kipling side of the bungalow has been the official Dean's Residence of the dean of Sir J. J. Institute of Applied Art. During the tenure of the last residing dean, Prof. M. G. Rajadhyaksha, a bust of Rudyard Kipling was also unveiled at the entrance to this bungalow as homage to the legendary writer of works such as 131: 27: 297:
and its funding came directly from the government. In preparation for the looming war many committees were set up to review excess government expenditure and divert money to defense needs. The scrutiny of one such "Thomas Committee" fell on the Sir J. J. School of Art. The committee recommended that
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The CAS became popular among applicants to the Sir J. J. School of Art, as it offered a direct means of earning a livelihood to skilled artists who had completed the course. Soon, this once-small section of the school began receiving more student applications than the main part of the institute. At
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Section, or CAS. The objective of this division was to impart all of the necessary training in art with an eye on students being able to exploit this training for commercial purposes. A direct contribution of this section was to aid the war preparations of the government by designing propaganda and
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The Sir J. J. Institute of Applied Art provides more than half of the Indian advertising industry's top art talent. There is a widely held belief among past professors of the institute, as well as art educators, that it would be best for the future health of the institution if the state government
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The Institute of Applied Art's history first began with the founding of its sister school, the Sir J. J. School of Art, in 1857. Sir J. J. Institute of Applied Art started operations in the premises of the School of Art in 1935, and was awarded an independent institute status in 1961.
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In 1946, Sir JJ School of Art started a new department, the Commercial Art Section, or CAS. The objective of this division was to impart all of the necessary training in art with an eye on students being able to exploit this training for commercial purposes.
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public awareness posters. This exercise was a huge success. Therefore, the government decided not to shut down the Sir J. J. School of Art. The students trained at the CAS soon found that they were in considerable demand from the commercial industries of
353:. The total duration of this course is four years, with the first year referred to as a "Foundation" year, and the later three being referred to as "Specialization" years. A student chooses their area of major specialization from amongst areas such as 318:
this time India had gained independence. The government, which still ran the school, separated the CAS from the rest of the school and created the Sir J. J. Institute of Applied Art. Professor V. N. Adarkar was named the institutes first
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Over the years, Sir J. J. Institute of Applied Art has been involved with several projects on social awareness that include "Know the Five-Year Plan "in the 1950s, "Our Himalayas" during the 1963
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The institute's first dean was V. N. Adarkar. Notable deans in recent years have been H. G. Hanmante, Prof. Kamat and M. G. Rajadhyaksha. The current dean of the institute is Santosh Kshirsagar.
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The director of the J. J. School of Art set out to rectify the situation. In 1935, Mr. Soloman was the dean of J.J. In 1946, J. J. School of Art started a new department, the
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to the institute. This would clear the way to a much-needed revamp of the quality of teaching and infrastructure and bring modern day requirements to the school.
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the school be shut down, claiming that it only contributed to furthering personal talents of artists and was of no use to society in general.
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industry lapped up talent from the CAS, creating a set of people who would end up being counted among the founders of Indian advertising.
70: 77: 59: 246: 404:'s birthplace. An ornate metal plaque at the entrance of this house is engraved with the words, "Rudyard Kipling, son of 389: 265: 110: 349:
The current course leads to successful students receiving a Bachelor of Fine Arts (BFA) in Applied Art from the
257:. The institute is well known for its legacy on Indian design and advertising, as well as its historic campus. 84: 48: 640: 635: 645: 381: 400:
The most renowned building on the campus is the century-and-half-old wood and stone bungalow that was
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philanthropist, whose name is linked to numerous historical institutions of Mumbai, such as the
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was divided, with the Departments of Architecture and Applied Art becoming the
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the school was threatened with closure. At the time the school was run by the
629: 566: 464: 429: 188: 175: 493: 452: 354: 250: 510: 505: 358: 311: 234: 502:– It said that, He is The first Indian to fly an unmanned plane in 1895. 476: 362: 208: 458: 441: 26: 374: 416: 479:– Advertising Genius & the brain behind the 'Onida's Devil'. 310:(then Bombay) to design publicity material. Also, the fledgling 541: 341:, and the "International Tourist Fair — Bombay" in 1965. 307: 238: 165: 444:– renowned calligrapher, designer, type and design academic 384:) and houses the Sir J. J. Institute of Applied Art, the 620: 461:– creative head, O&M (creator of Vodafone zoozoos) 268:
and Sir J. J. Institute of Applied Art respectively.
219: 51:. Unsourced material may be challenged and removed. 627: 473:– 19th Chief Minister of Maharashtra, politician 380:The campus is located in South Mumbai (opposite 490:, award-winning creative director and designer 365:, Exhibition Design Display and Stagecraft or 129: 590: 395: 276: 245:. The "Sir J. J." in the name stands for 111:Learn how and when to remove this message 628: 322:and later went on to become its first 16:School of applied art in Mumbai, India 49:adding citations to reliable sources 20: 542:"Sir J J Institute of Applied Arts" 60:"Sir J.J. Institute of Applied Art" 13: 231:Sir J. J. Institute of Applied Art 124:Sir J. J. Institute of Applied Art 14: 657: 614: 423: 390:Sir J. J. College of Architecture 266:Sir J. J. College of Architecture 329: 25: 593:"Relative value: Family sketch" 36:needs additional citations for 584: 559: 534: 467:– politician and social worker 1: 527: 455:– Indian actor and filmmaker 7: 143:; 66 years ago 10: 662: 591:Anuka Roy (8 April 2018). 344: 271: 496:– Renowned Indian painter 295:British Bombay government 214: 204: 155: 137: 128: 386:Sir J. J. School of Art 262:Sir J. J. School of Art 247:Sir Jamsetjee Jeejebhoy 243:Sir J. J. School of Art 523:– Fashion Photographer 500:Shivkar Bapuji Talpade 396:The Kipling connection 277:Commercial Art Section 237:institution based in 189:18.94288°N 72.83327°E 641:Art schools in India 636:University of Mumbai 351:University of Mumbai 45:improve this article 646:Education in Mumbai 185: /  125: 255:Sir J. J. Hospital 194:18.94288; 72.83327 123: 442:Prof. R. K. Joshi 367:Computer Graphics 228: 227: 121: 120: 113: 95: 653: 621:Official website 608: 607: 605: 603: 588: 582: 581: 579: 577: 563: 557: 556: 554: 552: 538: 471:Uddhav Thackeray 406:Lockwood Kipling 291:Second World War 224: 221: 200: 199: 197: 196: 195: 190: 186: 183: 182: 181: 178: 160:Dr. D. N. Road, 151: 149: 144: 133: 126: 122: 116: 109: 105: 102: 96: 94: 53: 29: 21: 661: 660: 656: 655: 654: 652: 651: 650: 626: 625: 617: 612: 611: 601: 599: 589: 585: 575: 573: 565: 564: 560: 550: 548: 540: 539: 535: 530: 516:Sameer Kulavoor 488:Brendan Pereira 436:Prabhakar Barwe 426: 411:The Jungle Book 402:Rudyard Kipling 398: 347: 339:Sino-Indian War 332: 279: 274: 218: 193: 191: 187: 184: 179: 176: 174: 172: 171: 170: 169: 147: 145: 142: 117: 106: 100: 97: 54: 52: 42: 30: 17: 12: 11: 5: 659: 649: 648: 643: 638: 624: 623: 616: 615:External links 613: 610: 609: 583: 558: 532: 531: 529: 526: 525: 524: 518: 513: 508: 506:Geetanjali Rao 503: 497: 491: 485: 483:Akbar Padamsee 480: 474: 468: 462: 456: 446: 445: 439: 433: 425: 424:Notable alumni 422: 397: 394: 346: 343: 331: 328: 303:Commercial Art 278: 275: 273: 270: 226: 225: 216: 212: 211: 206: 202: 201: 159: 157: 153: 152: 139: 135: 134: 119: 118: 33: 31: 24: 15: 9: 6: 4: 3: 2: 658: 647: 644: 642: 639: 637: 634: 633: 631: 622: 619: 618: 598: 597:Mumbai Mirror 594: 587: 572: 571:Gitanjali Rao 568: 562: 547: 543: 537: 533: 522: 519: 517: 514: 512: 509: 507: 504: 501: 498: 495: 492: 489: 486: 484: 481: 478: 475: 472: 469: 466: 465:Raj Thackeray 463: 460: 457: 454: 451: 450: 449: 443: 440: 437: 434: 431: 430:Arun Kolatkar 428: 427: 421: 419: 418: 413: 412: 407: 403: 393: 391: 387: 383: 378: 376: 370: 368: 364: 360: 356: 352: 342: 340: 335: 330:Later history 327: 325: 321: 315: 313: 309: 304: 299: 296: 292: 287: 283: 269: 267: 263: 258: 256: 252: 248: 244: 240: 236: 233:is an Indian 232: 223: 217: 213: 210: 207: 203: 198: 167: 163: 158: 154: 140: 136: 132: 127: 115: 112: 104: 93: 90: 86: 83: 79: 76: 72: 69: 65: 62: –  61: 57: 56:Find sources: 50: 46: 40: 39: 34:This article 32: 28: 23: 22: 19: 600:. Retrieved 596: 586: 574:. Retrieved 570: 561: 549:. Retrieved 545: 536: 494:Sunil Padwal 453:Nana Patekar 447: 415: 409: 399: 382:CSMT station 379: 371: 355:Illustration 348: 336: 333: 316: 300: 288: 284: 280: 259: 230: 229: 107: 98: 88: 81: 74: 67: 55: 43:Please help 38:verification 35: 18: 521:Tejal Patni 511:Ravi Jadhav 359:Photography 312:advertising 289:During the 235:applied art 192: / 138:Established 630:Categories 528:References 477:Gopi Kukde 363:Typography 180:72°50′00″E 177:18°56′34″N 71:newspapers 546:jjiaa.org 459:Rajiv Rao 438:– Painter 320:principal 260:In 1958, 168:- 400 001 375:autonomy 101:May 2021 567:"B I O" 373:grants 345:Present 272:History 215:Website 156:Address 146: ( 85:scholar 432:– Poet 308:Mumbai 239:Mumbai 205:Campus 166:Mumbai 87:  80:  73:  66:  58:  602:2 May 576:2 May 551:2 May 251:Parsi 220:jjiaa 209:Urban 92:JSTOR 78:books 604:2021 578:2021 553:2021 448:th 414:and 324:dean 249:, a 222:.org 162:Fort 148:1958 141:1958 64:news 417:If— 47:by 632:: 595:. 569:. 544:. 420:. 388:, 369:. 361:, 357:, 326:. 164:, 606:. 580:. 555:. 150:) 114:) 108:( 103:) 99:( 89:· 82:· 75:· 68:· 41:.

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Fort
Mumbai
18°56′34″N 72°50′00″E / 18.94288°N 72.83327°E / 18.94288; 72.83327
Urban
jjiaa.org
applied art
Mumbai
Sir J. J. School of Art
Sir Jamsetjee Jeejebhoy
Parsi
Sir J. J. Hospital
Sir J. J. School of Art
Sir J. J. College of Architecture
Second World War
British Bombay government
Commercial Art
Mumbai
advertising

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