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Snapdeal

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443:), it had been listed by the USTR since 2019. Snapdeal responded that the report "reflected a blinkered and flawed view of the world that not only fails to make a distinction between the respective roles of brands, sellers and platforms, but also wilfully ignores the applicable laws in various jurisdictions, including in India". Snapdeal also sent a notice to the USTR asking for the statements made in the report to be retracted, and for a corrigendum to be issued. It was subsequently dropped from the 2021 USTR notorious markets report, released in 2022. Snapdeal is a member of the 684: 36: 203: 696: 182: 672: 403:
to use its platform to sell their brand products. The companies have made arrangements to sell their products directly on the platform through authorised dealers. Other brands such as The Man Company, Mamaearth, and Ustraa have also partnered with Snapdeal to reach customers from non-metro regions.
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that "Snapdeal's engagement with this new and a large part of our existing user base is built on three key themes of video, voice, and vernacular. All these initiatives are built around the central idea of how we can help our users discover and transact better, rather than a traditional approach of
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The strategy yielded strong results. From 2017 to 2021, Snapdeal's revenue grew by 74% at its peak, while losses were cut by nearly 95%. Between the financial years in 2018 and 2020, the number of unique customers on Snapdeal's platform also tripled to 27 million. More than 90% of Snapdeal's orders
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Part of the strategy's success is derived from recreating the bustling and diverse experiences of India's bazaars online. To sell products to non-metro buyers, Snapdeal identified a need to engage and entertain, just like in physical bricks-and-mortar settings. In February 2021, Bahl shared in an
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Snapdeal made multiple acquisitions in 2015, acquiring a stake in product comparison website Smartprix in January, before acquiring a discovery site for luxury fashion products, Exclusively.in. Two months later, it acquired a 20% stake in logistics service company GoJavas as well as e-commerce
348:. Discussions took place for months, but concluded in July 2017 after the deal fell through due to lack of consensus among Snapdeal's board members. Disagreements over valuation and proposed special payouts to early investors, Nexus Venture Partners and 1425: 1679: 1253: 1732: 560:
due to unfavourable market conditions. The decision followed challenges in the tech stock market, influencing Snapdeal's reassessment and potential deferral of its IPO plans amidst a broader trend of declining valuations in the tech sector.
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and Brother Fortune Apparel injected US$ 200 million in funds into Snapdeal at a valuation of US$ 6.5 billion. The completion of the investment coincided with new appointments to Snapdeal's leadership team, including
1395: 2282: 2178: 1417: 1952: 1491: 929: 898: 1669: 1601: 1245: 726: 1789: 2208: 1925: 1821: 1724: 1083: 379:, the company built an asset-light operating model designed specifically to serve the value e-commerce segment, including decentralised logistics and minimal inventory, keeping operating costs low. 1306: 834: 602:
In August 2016, logistics firm Pigeon Express acquired a 51% stake in GoJavas with Snapdeal holding 49% stake in the firm. In March 2017, Snapdeal sold its stake in GoJavas to Pigeon Express.
1654: 2090: 856: 1223: 1106: 1702: 1903: 1973: 1754: 767: 580:-based online sports goods retailer eSportsBuy.com was acquired. This was followed by the acquisition of Shopo.in in 2013, which is a customer-to-customer (C2C) e-commerce platform. 1045: 2059: 1355: 1332: 410:
In July 2022, the company introduced a formalized group structure under the name AceVector Group, consolidating all three ventures: Snapdeal, Unicommerce and Stellaro Brands.
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to promote its website in India with its Diwali campaign, "Dil Ki Deal. The year-long campaign stirred controversy due to comments made by Khan in his personal capacity.
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In February 2014, Snapdeal raised US$ 133 million in a round led by eBay together with Kalaari Capital, Nexus Venture Partners, Bessemer Venture Partners,
2308: 1158: 826: 1651:"Snapdeal secures USD 500 Million in an investment round led by Alibaba, Foxconn and SoftBank to power its digital commerce ecosystem - Snapdeal Blog" 2147: 2113: 2082: 2750: 1215: 436: 1895: 1844: 315:
account for a majority of the products sold by over 500,000 sellers on Snapdeal. Buyers from more than 3,700 towns in India shop on Snapdeal.
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in India. Snapdeal targets the value e-commerce segment, which Bahl estimated to be three times larger than the branded goods market.
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In 2014, Snapdeal acquired Doozton, a fashion product discovery technology platform, and Wishpicker, a technology platform that uses
510:, PremjiInvest and others. SoftBank also invested US$ 647 million in October 2014, making it the largest shareholder in Snapdeal. 599:
was acquired by Snapdeal. Programmatic display advertising platform Reduce Data was also acquired in September of the same year.
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India's residential services collaborated with Snapdeal to provide brokerage-free buyer services in primary property sales.
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and Vulcan Express, to dedicate more resources to Snapdeal's e-commerce marketplace, which is its core business.
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It received its first investment in January 2011, amounting to US$ 12 million from Nexus Venture Partners and
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In 2021, Snapdeal also announced that it intends to enter the offline retail space in smaller Indian cities.
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and existing investors. A third round of funding worth US$ 50 million was completed the same year, from
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released a 2020 report that identified Snapdeal as a marketplace where counterfeit products are sold (a
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In Sep 14, Croma entered into strategic partnership with Snapdeal to sell electronic goods online.
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to deliver recommendations for gift purchases. Both deals were completed for undisclosed amounts.
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Following the unsuccessful plan to merge with Flipkart, Snapdeal pursued a new strategy it called
2283:"JLL India's residential services partners with Snapdeal to market residential properties online" 557: 328:
Snapdeal was founded on 4 February 2010 as a daily deals platform, before expanding to become an
2025: 2755: 2684: 2509: 2413: 1570: 1216:"SoftBank-backed Snapdeal aims to raise USD 165 million from IPO, eyes international expansion" 112: 2634: 591:
solution provider Unicommerce, and financial transaction platform RupeePower. In April 2015,
448: 2699: 1539: 1246:"Marico, Godrej and Himalaya list value-selection on Snapdeal to widen reach in non-metros" 891:"India's Snapdeal staged a comeback by diving into small cities | Tales from India's Towns" 527: 2231: 1869: 8: 1999: 922:"We should do a billion dollar in gross merchandise value by 2015: Snapdeal's Shyam Bahl" 645: 312: 163: 1670:"Ontario Teachers' Pension Plan and others lead $ 200 million funding round in Snapdeal" 2704: 2504: 2469: 1984: 1930: 1816: 1674: 1602:"Snapdeal raises $ 100M in fresh funding from BlackRock, Temasek, PremjiInvest, others" 797: 329: 305: 257: 20: 521:
and SoftBank invested US$ 500 million in Snapdeal. In February of the following year,
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and Saama Capital. The following month, it raised an additional US$ 105 million from
2026:"India's Snapdeal Buys Exclusively.In To Add Luxury Goods To Its Online Marketplace" 683: 2694: 676: 584: 507: 440: 68: 2114:"Snapdeal Acquires RupeePower, Will Add Loans, Other Financing To Its Marketplace" 487:. Another round was done in July 2011 for funds amounting to US$ 45 million, from 2679: 2539: 1980: 1956: 1876: 688: 650: 349: 168: 46: 1386:"Snapdeal terms USTR report placing it on Notorious Markets List 'ill-informed'" 2629: 2571: 2524: 2474: 2454: 2429: 1845:"Exclusive: India's Snapdeal to shelve $ 152 million IPO amid tech stocks rout" 1418:"Snapdeal writes letter to USTR protesting inclusion in Notorious Markets list" 1137:"Snapdeal India's inside story from unicorn to zero to hero - ET Edge Insights" 622: 592: 341: 447:(INTA), which has over 7200 members from 187 countries that pledge to protect 2719: 2662: 2479: 2443: 1960: 1637: 615: 514: 499: 460: 35: 2362:"Agoda Announces Partnership With Snapdeal To Give Consumers Travel Choices" 2499: 2464: 2459: 2449: 2171:"Snapdeal acquires Silicon Valley startup Reduce Data - The Economic Times" 1076:"Axis Bank Buys Freecharge From Snapdeal For Rs 385 Crore In All-cash Deal" 857:"Snapdeal to add another 5000 manufacturer-sellers to its platform in 2020" 768:"Snapdeal co-founder Kunal Bahl: A rising star of India's e-commerce space" 542: 396: 298: 127: 2336:"Snapdeal partners with GoKwik to enhance shopping experience - ET Retail" 1540:"Exclusive: Snapdeal raises $ 50 Million from eBay and existing investors" 2544: 2534: 2232:"Gojavas sends Rs 300-crore legal notice to Snapdeal and its co-founders" 628:
In Feb 22, Snapdeal partners with GoKwik to enhance shopping experience.
2529: 2514: 596: 535: 424: 365: 294: 282: 156: 120: 58: 1277:"SoftBank-backed Snapdeal to venture into offline retail ahead of IPO" 2689: 2622: 2586: 1786:"Snapdeal gets Rs 113 crore from Nexus, founders in surprise funding" 1725:"Jayant Sood joins as chief customer experience officer for Snapdeal" 570: 503: 484: 286: 96: 1950:"Snapdeal.com buys fashion products discovery platform Doozton.com," 2581: 2566: 1390: 1107:"Future Supply Chain Solutions buys Vulcan Express for Rs 35 crore" 1015:"SoftBank steers Flipkart-Snapdeal merger talks to broad agreement" 573:-based group buying website Grabbon.com for an undisclosed amount. 345: 1046:"How Kunal Bahl sold the idea of Snapdeal 2.0 and what's in store" 569:
In June 2010, Snapdeal's holding company Jasper Infotech acquired
2561: 2398: 1880: 1870:"SnapDeal owners acquire Grabbon; to expand & differentiate," 553: 518: 270: 175: 1974:"Snapdeal acquires gifting recommendation tech firm Wishpicker," 1484:"Snapdeal joins International Trademark Association - ET Retail" 1448:"2021 Review of Notorious Markets for Counterfeiting and Piracy" 1356:"Snapdeal releases official statement on Aamir Khan controversy" 391:
Snapdeal's focus on the value e-commerce segment has led Indian
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Stacey, Kiran; Massoudi, Arash; Inagaki, Kana (9 April 2017).
2617: 2591: 2201:"Pigeon Express in talks to buy out Snapdeal's GoJavas stake" 984:"SoftBank pushes for merger of India's Snapdeal and Flipkart" 632: 577: 546: 290: 2391: 2257:"Croma, Snapdeal.com tie-up to sell electronic goods online" 1514:"Snapdeal joins ONDC network; to focus on non-metro cities" 492: 463:
reported on Snapdeal's integration with the government-led
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Gooptu, Biswarup; Chanchani, Madhav (15 February 2016).
2309:"Pantaloons partners Snapdeal to boost online presence" 556:
reported that Snapdeal had cancelled its $ 152 million
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Office of the United States Trade Representative (USTR)
2083:"Snapdeal buys e-commerce management firm Unicommerce" 1325:"Aamir Khan roped in as brand ambassador for Snapdeal" 364:. The initiative saw the sale of non-core businesses, 1185:"Snapdeal's comeback strategy seems to be paying off" 981: 660: 798:"Tech in Asia - Connecting Asia's startup ecosystem" 454: 335: 19:"Snapdeal.com" redirects here. For the village, see 480:Snapdeal has completed multiple rounds of funding. 1562: 418: 344:planned to engineer a merger between Snapdeal and 534:), Jayant Sood (from Airtel), Rajiv Mangla (from 2717: 1455:Office of the United States Trade Representative 920:Agrawal, Shrija; Rai, Anand (15 November 2012). 2081:Verma, Shrutika; Dalal, Mihir (31 March 2015). 1667: 1631:"SoftBank becomes largest investor in Snapdeal" 714: 1694: 625:partners Snapdeal to enhance online portfolio. 2414: 1843:Sriram, M.; Kalra, Aditya (9 December 2022). 2333: 2052:"Snapdeal acquired 20% stake in Gojavas.com" 1812:"Struggling Snapdeal gets Rs 113 cr funding" 1440: 1182: 1159:"How Snapdeal Is Turning Around Its Fortune" 827:"How Snapdeal Is Turning Around Its Fortune" 824: 1842: 1599: 1214:Srivastava, Moulishree (22 December 2021). 541:In May 2017, Snapdeal raised funding worth 470: 2421: 2407: 2080: 1784:Sen, Anirban; Dalal, Mihir (29 May 2017). 1275:Srivastava, Moulishree (8 December 2021). 1274: 1213: 919: 202: 1783: 1183:Bhattacharya, Ananya (23 October 2019). 1012: 721:Chakraborty, Alokananda (18 July 2014). 2751:Internet properties established in 2010 2137: 1862: 884: 882: 825:Balachandran, Manu (12 November 2020). 2718: 2111: 2023: 1893: 1700: 1568: 1043: 1013:Pitchiah, Vijayakumar (13 June 2017). 950: 888: 820: 818: 765: 431:Reported sales of counterfeit products 423:In March 2015, Snapdeal engaged actor 2402: 2181:from the original on 5 September 2015 2150:from the original on 31 December 2016 2049: 1569:Gooptu, Biswarup (27 February 2014). 1464:from the original on 19 February 2022 1226:from the original on 26 November 2022 932:from the original on 29 November 2014 901:from the original on 22 November 2022 867:from the original on 22 November 2022 766:Gooptu, Biswarup (28 February 2014). 729:from the original on 29 November 2014 293:. It was founded in February 2010 by 2746:Retail companies established in 2010 2360:Team, Start-Up (22 September 2023). 2359: 2229: 2138:Thoppil, Dhanya Ann (8 April 2015). 1967: 1942: 1398:from the original on 31 January 2021 1287:from the original on 1 February 2023 1195:from the original on 6 December 2022 1086:from the original on 9 November 2020 994:from the original on 3 February 2023 879: 2024:Lunden, Ingrid (18 February 2015). 1998:Shu, Catherine (12 December 2014). 1997: 1991: 1600:K. Abudheen, Sainul (21 May 2014). 1581:from the original on 14 August 2017 1550:from the original on 26 August 2013 1494:from the original on 28 August 2022 1428:from the original on 15 August 2023 1117:from the original on 15 August 2023 889:Tiwary, Avanish (4 February 2021). 815: 631:In Sep 23, Snapdeal partnered with 445:International Trademark Association 13: 2428: 2168: 2140:"India's Snapdeal Buys FreeCharge" 1906:from the original on 9 August 2023 1896:"Snapdeal acquires Esportsbuy.com" 1256:from the original on 12 April 2021 1207: 1104: 1056:from the original on 26 March 2018 1044:Gooptu, Biswarup (1 August 2017). 963:from the original on 1 August 2017 14: 2782: 2736:Privately held companies of India 2383: 2093:from the original on 20 July 2015 2062:from the original on 2 April 2015 2050:Verma, Shrutika (18 March 2015). 1765:from the original on 30 July 2022 1713:from the original on 28 May 2021. 1701:Gooptu, Biswarup (11 June 2015). 1682:from the original on 27 July 2016 1366:from the original on 2 April 2020 1353: 1335:from the original on 4 March 2016 635:to give consumers travel choices. 605: 465:Open Network for Digital Commerce 455:Open Network for Digital Commerce 336:Unsuccessful merger with Flipkart 2112:Lunden, Ingrid (31 March 2015). 1824:from the original on 29 May 2017 1792:from the original on 29 May 2017 1735:from the original on 28 May 2021 1653:. 18 August 2015. Archived from 1640:, Affairscloud, 28 October 2014. 1025:from the original on 1 June 2023 951:Bidkar, Chinmay (5 April 2017). 837:from the original on 4 June 2023 694: 682: 670: 413: 352:, were among the reasons cited. 340:Reports emerged in Q2 2016 that 323: 201: 181: 180: 34: 2353: 2327: 2301: 2275: 2249: 2230:Alam, Tausif (7 October 2017). 2223: 2211:from the original on 7 May 2017 2193: 2162: 2131: 2105: 2074: 2043: 2017: 1918: 1887: 1836: 1804: 1777: 1747: 1717: 1661: 1643: 1624: 1593: 1532: 1506: 1476: 1410: 1378: 1347: 1317: 1299: 1268: 1238: 1176: 1151: 1129: 1098: 1068: 1037: 1006: 975: 564: 419:Diwali campaign with Aamir Khan 355: 944: 913: 849: 790: 759: 741: 723:"Lunch with BS: Sachin Bansal" 523:Ontario Teachers' Pension Plan 475: 304:Snapdeal is one of the top 10 1: 1934:. 1 June 2013. Archived from 707: 549:from Nexus Venture Partners. 212:(US$ −34 million) (FY23) 2766:Softbank portfolio companies 2741:2010 establishments in Delhi 2731:Online marketplaces of India 1926:"Snapdeal acquires Shopo.in" 191:(US$ 46 million) (FY23) 7: 2657:GungHo Online Entertainment 639: 372:came from non-metro users. 124:(Chairman & Co-founder) 80:; 14 years ago 10: 2787: 318: 18: 2672: 2649: 2605: 2554: 2520:Fortress Investment Group 2495: 2488: 2436: 2366:startup.outlookindia.com/ 725:. Business Standard Ltd. 489:Bessemer Venture Partners 388:how we can sell better." 256: 248: 240: 232: 216: 195: 174: 162: 152: 138: 111: 103: 92: 74: 64: 52: 42: 33: 16:Indian e-commerce company 2726:Companies based in Delhi 495:and existing investors. 485:Indo-US Venture Partners 471:Funding and acquisitions 451:on online marketplaces. 2144:The Wall Street Journal 1961:The Hindu Business Line 2685:Fukuoka SoftBank Hawks 2510:Brightstar Corporation 1955:15 August 2023 at the 1894:Chatterjee, Paramita. 720: 701:Business and Economics 2761:Multilingual websites 449:intellectual property 435:In January 2021, the 2700:SoftBank Vision Fund 2650:Affiliated companies 1979:27 July 2018 at the 1875:26 July 2018 at the 1518:www.fortuneindia.com 1457:. 17 February 2022. 528:Anand Chandrasekaran 142:Himanshu Chakrawarti 2263:. 16 September 2014 1988:, 11 December 2014. 1636:28 October 2014 at 1394:. 16 January 2021. 863:. 10 January 2020. 778:on 18 December 2014 646:E-commerce in India 313:general merchandise 306:online marketplaces 258:Native client(s) on 249:Current status 30: 2705:Sprint Corporation 2505:Aldebaran Robotics 2470:Shigenobu Nagamori 2334:www.ETRetail.com. 2175:The Economic Times 2169:Gooptu, Biswarup. 1985:The Economic Times 1931:The Times of India 1900:The Economic Times 1817:The Economic Times 1761:. 28 August 2015. 1759:The Economic Times 1729:The Economic Times 1707:The Economic Times 1675:The Economic Times 1657:on 22 August 2015. 1575:The Times of India 1422:The Economic Times 1360:The Economic Times 1250:The Economic Times 1139:. 29 December 2023 1111:The Economic Times 1105:Gooptu, Biswarup. 1050:The Economic Times 861:The Economic Times 802:www.techinasia.com 772:The Economic Times 552:In December 2022, 395:companies such as 330:online marketplace 311:Fashion, home and 285:company, based in 28: 21:Snapdeal.com Nagar 2771:Notorious markets 2713: 2712: 2645: 2644: 2207:. 16 March 2017. 1731:. 30 April 2015. 1331:. 18 March 2015. 332:in October 2011. 276: 275: 65:Available in 2778: 2695:SoftBank Capital 2673:Related articles 2493: 2492: 2423: 2416: 2409: 2400: 2399: 2395: 2394: 2392:Official website 2377: 2376: 2374: 2372: 2357: 2351: 2350: 2348: 2346: 2331: 2325: 2324: 2322: 2320: 2305: 2299: 2298: 2296: 2294: 2279: 2273: 2272: 2270: 2268: 2253: 2247: 2246: 2244: 2242: 2227: 2221: 2220: 2218: 2216: 2197: 2191: 2190: 2188: 2186: 2166: 2160: 2159: 2157: 2155: 2135: 2129: 2128: 2126: 2124: 2109: 2103: 2102: 2100: 2098: 2078: 2072: 2071: 2069: 2067: 2047: 2041: 2040: 2038: 2036: 2021: 2015: 2014: 2012: 2010: 1995: 1989: 1971: 1965: 1964:, 16 April 2014. 1946: 1940: 1939: 1938:on 17 June 2013. 1922: 1916: 1915: 1913: 1911: 1891: 1885: 1868:Shrija Argawal, 1866: 1860: 1859: 1857: 1855: 1840: 1834: 1833: 1831: 1829: 1808: 1802: 1801: 1799: 1797: 1781: 1775: 1774: 1772: 1770: 1751: 1745: 1744: 1742: 1740: 1721: 1715: 1714: 1698: 1692: 1691: 1689: 1687: 1665: 1659: 1658: 1647: 1641: 1628: 1622: 1621: 1619: 1617: 1612:on 13 March 2017 1608:. 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Archived from 763: 757: 756: 745: 739: 738: 736: 734: 718: 699: 698: 687: 686: 675: 674: 673: 666: 585:machine learning 513:In August 2015, 508:Temasek Holdings 441:notorious market 228: 225: 223: 211: 209: 205: 204: 197:Operating income 190: 188: 184: 183: 104:Area served 88: 86: 81: 43:Type of business 38: 31: 27: 2786: 2785: 2781: 2780: 2779: 2777: 2776: 2775: 2716: 2715: 2714: 2709: 2680:Boston Dynamics 2668: 2641: 2601: 2550: 2540:SoftBank Mobile 2484: 2432: 2427: 2390: 2389: 2386: 2381: 2380: 2370: 2368: 2358: 2354: 2344: 2342: 2332: 2328: 2318: 2316: 2315:. 28 March 2016 2307: 2306: 2302: 2292: 2290: 2289:. 22 March 2016 2281: 2280: 2276: 2266: 2264: 2261:Hindustan Times 2255: 2254: 2250: 2240: 2238: 2228: 2224: 2214: 2212: 2199: 2198: 2194: 2184: 2182: 2167: 2163: 2153: 2151: 2136: 2132: 2122: 2120: 2110: 2106: 2096: 2094: 2079: 2075: 2065: 2063: 2048: 2044: 2034: 2032: 2022: 2018: 2008: 2006: 1996: 1992: 1981:Wayback Machine 1972: 1968: 1957:Wayback Machine 1948:Priyanka Pani, 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