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present -day perspective." Three, "to make every line of editorial content vital and vivid to the sponsor." Four, "to look at broadcast advertising issues fairly, firmly, and constructively." Finally, "to promote good broadcast advertising - advertising that is good for the sponsor and good for the listener."
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s first issue, president and publisher Glenn stated five reasons of objectivity for his magazine. One, "to give the sponsor what he needs to understand and effectively use broadcast advertising in all its forms." Two, "to sort out the four broadcast advertising mediums -AM, FM, TV, FAX -in their
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would occasionally run series not directly connected to broadcasting or advertising. One of the first series was titled, "This We Fight For". This series of articles dealt with ethical standards in
America during the time of the 1950s. Sponsor also ran a series titled,
86:. The first issue of the magazine was published in November 1946 as a monthly, before being published twice a month from January 1949. It became a weekly in 1956 and the last issue was published in May 1968.
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editorials exercised focus on sound TV and radio practices, creation of a television ad bureau, a revitalized radio ad bureau, improved research, and media buying professionalism. While in production
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magazine, Glenn envisioned a trade journal aimed towards the service and concerns of broadcast media, broadcasters, and advertisers. With this vision came the first publication of
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was a monthly magazine for its first four years and became a bimonthly magazine starting in
January 1949. It became a weekly on October 27, 1956.
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featured an offer for a five dollar yearly subscription on its cover. Their offices were located at 40 West
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magazine was a popular, successful, and influential magazine among the broadcasting community.
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acquired
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where he initially started working as a placard holder for WLS's weekly show,
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107:, Illinois, on September 3, 1909. Glenn left college his senior year at the
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298:. Nov. 1964: pp. 1-5. Media History Digital Library. Web. November 7, 2016
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Glenn, Norman R. "Sponsor
Magazine for Buyers of Broadcast Adversity"
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ceased publication in May 1968 citing falling advertising revenues.
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Norman R. Glenn is the creator, publisher, and founding editor of
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because of financial issues. Glenn took a job with the
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