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Squirrel was originally manufactured by the Canada Nut Co. Ltd. of
Vancouver, B.C., in 1915. For its initial 25 years or more it was marketed through Western Canada. Canada Nut Co created a subsidiary for their peanut products around 1931, called Squirrel Brand Products. The company was acquired by
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Squirrel was known for containing one whole peanut which lay on the top of the peanut butter when the jar was first opened, hence the slogan "The One With The Peanut On Top!" The peanut on top was eliminated when rebranded as Skippy. The brand was also known for "peanut points," which could be
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In May, 1975, George Weston Ltd. sold the 81-per-cent interest it held in Kelly, Douglas to
Loblaws. In 1976 Nabob Foods Ltd. became a wholly owned subsidiary of Jacobs Suchard AG of Switzerland. In June, 1981, Nabob Foods Ltd. sold the Squirrel brand to
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Vancouver food wholesaler Kelly, Douglas & Co in 1944, who continued to market
Squirrel under the former Canada Nut Co moniker. In 1958 a second production plant was opened in the Toronto area (Ajax). By 1959 it was marketed across Canada through the
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peanut butter, at a
Montreal plant, owned by Best Foods Canada Inc., a subsidiary of CPC's Toronto-based subsidiary, Canada Starch Inc. In 1997 CPC International split into Bestfoods Corp. and Corn Products International, Inc.
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in Canada as "Skippy the
Squirrel", featuring a redrawn squirrel on the label (Skippy had previously used a stylized peanut as its mascot). The Skippy brand was withdrawn from the Canadian market in 2017.
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PLC (ULVR) London took over
Bestfoods Corp. in June, 2000, for $ 20.3-billion (U.S.), acquiring the Squirrel brand in Canada. It discontinued the Squirrel brand, marketing only the
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was actually originally from York Peanut Butter and was transferred to
Squirrel with Canada Packers purchase of the brand.
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football team, to market
Squirrel throughout British Columbia, helping him acquire the nickname "Peanut butter Joe".
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of
Englewood Cliffs, N.J. CPC decided it would continue making Squirrel peanut butter, along with
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division of Kelly, Douglas & Co. Ltd., then of
Burnaby, B.C., which in turn was controlled by
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In December, 1990, Canada Packers sold the peanut butter business to a subsidiary of
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194:"Skippy peanut butter no longer for sale in Canada; fans stockpiling last jars"
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wearing a green sweater, smiling and sometimes holding a peanut. The slogan
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brand after its acquisition, despite Squirrel's longer history in Canada.
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http://www.sportsnet.ca/football/cfl/2011/11/27/brunt_grey_cup_recap/
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collected and redeemed for prizes. The mascot was a brown
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221:https://www.cfl.ca/page/his_legends_kapp
155:The Financial Post, Aug. 22, 1959, p. 19
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146:Edmonton Journal, Sept. 19, 1940, p. 12
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182:Globe and Mail, Dec. 18, 1990, p. B8
173:Globe and Mail, June 13, 1981, p. B3
164:Calgary Herald, April 9, 1975, p. 53
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123:During the early 1960s Nabob used
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199:Canadian Broadcasting Corporation
35:1.5 kg Squirrel Peanut Butter tin
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192:Harris, Sophia (2017-05-03).
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238:Former Unilever brands
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46:George Weston Limited
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243:Peanut butter brands
58:Canada Packers Inc.
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232:Categories
135:References
119:Marketing
204:Archived
129:BC Lions
125:Joe Kapp
109:squirrel
76:Unilever
17:Squirrel
27:History
87:Skippy
80:Skippy
69:Skippy
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