68:
413:
129:
27:
340:, Oxfordshire. The company was founded by Steve Fisher and James Holder, and is now owned by Unibet Group plc. The company was named 'Stan James' by taking the first two letters of Steve and his wife, Anne (Stan), and from James. Nowadays, the Stan James operations are primarily online and on mobile though there is a shop estate of over 90 betting shops in the UK. Stan James opened their first shop in
347:
StanJames.com was the trading name of SJU Limited and was licensed and regulated by the
Government of Gibraltar and the Gambling Commission of Great Britain. The company's online gambling operations are located in Gibraltar. The CEO of StanJames.com was Denis Kelly. The StanJames.com brand was
390:
StanJames.com had been present in several emerging markets where they had operated under alternative brands in partnership with local companies. These included 'Goldenpark.com' in Spain, where StanJames.com partnered with the
Spanish land-based casino
324:. It was a significant part of the Stan James brand which began life in 1973 as a single betting shop in Wantage, Oxfordshire. In the forty years since, the brand had grown to become one of the most trusted names in UK betting and gaming.
496:. The Stan James Champion Hurdle is the final race in the 'Road To Cheltenham' series of races, all of which are sponsored by StanJames.com and had been since 2010. Since the six-race sponsorship began,
375:
after the company went bankrupt. In
September 2015, Unibet Group plc acquired the online gambling business of Stan James Group plc together with full rights and assets for £19 million.
359:
for £5.75 million. The
Betdirect operation was merged with Stan James in February 2009. In 2008, they bought the online betting business betterbet.com from the London bookmaker
516:. The campaign revolved around two characters called Stan and James who are best friends but completely opposite characters, notably when it comes to having a bet. The campaign's
520:
is 'Who are you with?', which was intended to provoke customers to align themselves with either Stan or James, as well as making the suggestion they should join StanJames.com.
348:
available in markets across the world, with sports and casino customers from over 120 countries worldwide, but they focused in particular on the UK market and UK customers.
364:
813:
371:
and SJBET24.com (Internet betting) especially for betting shops in
Austria, Germany, and Europe. In May 2010 they bought 27 branches of regional bookmaker
360:
848:
399:
Racing
Commission; and 'Betpack' in Ireland, which was created in 2009 to offer online betting and gaming to the betting shop network of the same name.
843:
473:
StanJames.com had been involved in numerous marketing campaigns since the online business was conceived in the late 1990s, including the Stan James
838:
808:
672:
392:
352:
372:
828:
803:
368:
555:
484:
StanJames.com had been notable supporters of
British horse racing. The company sponsored the 'Stan James Guineas Festival' at
714:
193:
165:
477:
from 2000 to 2010, during which time the event grew in size and stature to become the second most important event in
460:
230:
212:
110:
54:
695:
628:
442:
818:
172:
823:
77:
438:
150:
179:
833:
434:
146:
40:
583:
161:
423:
395:; 'Racing2Day' in the United States, where they were part of a limited partnership licensed by the
489:
474:
427:
139:
81:
497:
278:
537:
Scutts, Andrew (2 February 2011). "Reuben brothers confirmed as still in running for Tote".
513:
485:
378:
On 26 February 2018 the Stan James website was shut down. All accounts were transferred to
92:
8:
650:
560:
493:
605:
492:
from 2005 to 2008. Presently, StanJames.com sponsor 'Stan James
Champion Hurdle' at the
186:
341:
732:
301:
252:
46:
501:
313:
797:
379:
293:
333:
297:
539:
312:
was a remote gambling operator offering online, on mobile and telephone
517:
289:
412:
128:
337:
504:
had increased year-on-year for the Stan James
Champion Hurdle.
396:
317:
788:
363:. In 2009 Stan James started a co-operation with the Austrian
88:
754:
478:
356:
321:
781:
512:
In 2012, StanJames.com launched the 'Who are you with?'
355:
bookmaking company, which was established in 1998, from
673:"Stan James Steps into Takeover BetterBet Sportsbook"
606:"Betdirect absorbed into Stan James core operations"
332:
The Stan James brand began life in 1973 as a single
153:. Unsourced material may be challenged and removed.
795:
651:"Stan James buys online bookmaker betterbet.com"
488:from 2006 to 2010, and the King George Chase at
814:Online gambling companies of the United Kingdom
626:
715:"Kindred Group Shuts Down Stan James Online"
581:
441:. Unsourced material may be challenged and
55:Learn how and when to remove these messages
849:Internet properties disestablished in 2018
91:. Please do not remove this message until
844:Gambling companies disestablished in 2018
461:Learn how and when to remove this message
231:Learn how and when to remove this message
213:Learn how and when to remove this message
111:Learn how and when to remove this message
693:
553:
87:Relevant discussion may be found on the
712:
629:"Stan James announces betdirect merger"
839:Gambling companies established in 1973
809:Online gambling companies of Gibraltar
796:
608:. reviewedcasions.com. 6 February 2009
536:
507:
402:
351:In December 2007, the firm bought the
554:Armytage, Marcus (20 December 2005).
439:adding citations to reliable sources
406:
367:GmbH, together they found the brand
151:adding citations to reliable sources
122:
61:
20:
627:Charlies McCann (5 February 2009).
13:
556:"Step forward the real Stan James"
14:
860:
773:
713:Menmuir, Ted (28 February 2018).
696:"Unibet Buys Stan James for £19M"
694:McCarron, Andrew (10 July 2015).
653:. Bookmakers Review. 21 July 2008
36:This article has multiple issues.
582:Chris Carter (2 November 2007).
411:
127:
66:
25:
747:
725:
675:. gambling.co.uk. 7 August 2008
385:
380:Kindred Group (formerly Unibet)
138:needs additional citations for
44:or discuss these issues on the
829:Companies based in Oxfordshire
804:1973 establishments in England
755:"'Who are you with?' campaign"
706:
687:
665:
643:
620:
598:
575:
547:
530:
1:
523:
7:
93:conditions to do so are met
10:
865:
757:. Stan James. October 2012
735:. Stan James. October 2012
365:BETKICK Sportwettenservice
327:
584:"Betdirect to Stan James"
285:
274:
266:
258:
248:
789:Stan James Media website
733:"'Brand Reach' campaign"
500:footfall and television
819:Defunct poker companies
16:Online gambling company
824:Online poker companies
498:Cheltenham Racecourse
543:. London. p. 5.
514:advertising campaign
486:Newmarket Racecourse
435:improve this section
147:improve this article
561:The Daily Telegraph
508:Marketing campaigns
494:Cheltenham Festival
403:Sports sponsorships
245:
80:of this article is
834:Abingdon-on-Thames
342:Compton, Berkshire
243:
471:
470:
463:
307:
306:
300:, betting shops,
241:
240:
233:
223:
222:
215:
197:
121:
120:
113:
59:
856:
785:
784:
782:Official website
767:
766:
764:
762:
751:
745:
744:
742:
740:
729:
723:
722:
710:
704:
703:
691:
685:
684:
682:
680:
669:
663:
662:
660:
658:
647:
641:
640:
638:
636:
624:
618:
617:
615:
613:
602:
596:
595:
593:
591:
586:. bettingpro.com
579:
573:
572:
570:
568:
551:
545:
544:
534:
466:
459:
455:
452:
446:
415:
407:
246:
242:
236:
229:
218:
211:
207:
204:
198:
196:
155:
131:
123:
116:
109:
105:
102:
96:
70:
69:
62:
51:
29:
28:
21:
864:
863:
859:
858:
857:
855:
854:
853:
794:
793:
780:
779:
776:
771:
770:
760:
758:
753:
752:
748:
738:
736:
731:
730:
726:
711:
707:
692:
688:
678:
676:
671:
670:
666:
656:
654:
649:
648:
644:
634:
632:
625:
621:
611:
609:
604:
603:
599:
589:
587:
580:
576:
566:
564:
552:
548:
535:
531:
526:
510:
475:World Matchplay
467:
456:
450:
447:
432:
416:
405:
388:
330:
302:online gambling
237:
226:
225:
224:
219:
208:
202:
199:
156:
154:
144:
132:
117:
106:
100:
97:
86:
71:
67:
30:
26:
17:
12:
11:
5:
862:
852:
851:
846:
841:
836:
831:
826:
821:
816:
811:
806:
792:
791:
786:
775:
774:External links
772:
769:
768:
746:
724:
705:
686:
664:
642:
619:
597:
574:
546:
528:
527:
525:
522:
509:
506:
502:viewer ratings
469:
468:
419:
417:
410:
404:
401:
387:
384:
329:
326:
314:sports betting
305:
304:
287:
283:
282:
276:
272:
271:
268:
264:
263:
260:
256:
255:
250:
239:
238:
221:
220:
135:
133:
126:
119:
118:
74:
72:
65:
60:
34:
33:
31:
24:
15:
9:
6:
4:
3:
2:
861:
850:
847:
845:
842:
840:
837:
835:
832:
830:
827:
825:
822:
820:
817:
815:
812:
810:
807:
805:
802:
801:
799:
790:
787:
783:
778:
777:
756:
750:
734:
728:
720:
716:
709:
701:
697:
690:
674:
668:
652:
646:
630:
623:
607:
601:
585:
578:
563:
562:
557:
550:
542:
541:
533:
529:
521:
519:
515:
505:
503:
499:
495:
491:
487:
482:
480:
476:
465:
462:
454:
444:
440:
436:
430:
429:
425:
420:This section
418:
414:
409:
408:
400:
398:
394:
383:
381:
376:
374:
370:
366:
362:
358:
354:
349:
345:
343:
339:
335:
325:
323:
319:
315:
311:
310:StanJames.com
303:
299:
295:
294:online casino
291:
288:
284:
280:
277:
273:
269:
265:
261:
257:
254:
251:
247:
235:
232:
217:
214:
206:
195:
192:
188:
185:
181:
178:
174:
171:
167:
164: –
163:
159:
158:Find sources:
152:
148:
142:
141:
136:This article
134:
130:
125:
124:
115:
112:
104:
94:
90:
84:
83:
79:
73:
64:
63:
58:
56:
49:
48:
43:
42:
37:
32:
23:
22:
19:
759:. Retrieved
749:
737:. Retrieved
727:
718:
708:
699:
689:
677:. Retrieved
667:
655:. Retrieved
645:
633:. Retrieved
631:. Stan James
622:
610:. Retrieved
600:
588:. Retrieved
577:
565:. Retrieved
559:
549:
538:
532:
511:
490:Kempton Park
483:
472:
457:
448:
433:Please help
421:
389:
386:Partnerships
377:
350:
346:
334:betting shop
331:
320:, Games and
309:
308:
298:online poker
275:Headquarters
249:Company type
227:
209:
200:
190:
183:
176:
169:
162:"Stan James"
157:
145:Please help
140:verification
137:
107:
98:
76:
52:
45:
39:
38:Please help
35:
18:
540:Racing Post
281:, Gibraltar
244:SJU Limited
798:Categories
524:References
290:Bookmaking
279:Marina Bay
203:April 2014
173:newspapers
101:April 2016
78:neutrality
41:improve it
761:1 October
739:1 October
518:strapline
422:does not
393:Group MGA
353:Betdirect
344:in 1973.
89:talk page
47:talk page
719:SBC News
700:SBC News
451:May 2024
286:Products
262:Gambling
259:Industry
82:disputed
679:26 June
657:26 June
635:24 June
612:24 June
590:24 June
567:24 June
443:removed
428:sources
373:Pagebet
338:Wantage
328:History
267:Founded
187:scholar
397:Oregon
361:Better
318:Casino
189:
182:
175:
168:
160:
479:darts
369:SJBET
357:32Red
322:Poker
194:JSTOR
180:books
763:2013
741:2013
681:2010
659:2010
637:2010
614:2010
592:2010
569:2010
426:any
424:cite
270:1973
166:news
75:The
437:by
336:in
253:Ltd
149:by
800::
717:.
698:.
558:.
481:.
382:.
316:,
296:,
292:,
50:.
765:.
743:.
721:.
702:.
683:.
661:.
639:.
616:.
594:.
571:.
464:)
458:(
453:)
449:(
445:.
431:.
234:)
228:(
216:)
210:(
205:)
201:(
191:·
184:·
177:·
170:·
143:.
114:)
108:(
103:)
99:(
95:.
85:.
57:)
53:(
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
