580:, as most of these films are often made on a very low budget and featuring mostly unknown cast members and sometimes nonprofessional actors. However, increasingly, the budget for these films have been slowly climbing up, due to the success of these films on digital distribution platforms; the budget for these films can now range from less than 1 million yuan to upwards of 10 or 20 million yuan. Although these "Online Big Movies" rarely feature well-known actors, in recent years, many "Online Big Movies" have hired veteran actors from
110:, or a simple lack of general public interest. Studios, limited in the annual number of films to which they grant cinematic releases, may choose to pull the completed film from the theaters, or never exhibit it in theaters at all. Studios then generate revenue through video sales and rentals. Direct-to-video films are marketed mostly through colorful box covers, instead of advertising, and are not covered by publications like
967:
253:
in the 1970s, many pornographic films were released in theatres, some of which became some of the highest-grossing films in their release years, and in the pornography industry altogether. Toward the 1980s, porn began to shift to video release, because video allowed the producers to work on extremely
226:
Often, the downfall of live-action family films at the box office is their strength on video. Their appeal is to families with young children, who may go to only a couple of movies per year but who will watch many videos multiple times. The teens and young adults who drive blockbuster box office
499:
The OVA market developed in the mid-1980s. The lax restrictions and censorship in comparison to broadcast television appealed to filmmakers, allowing them to include more controversial content, as the films did not need to rely on sponsored advertisements for financial support. The result was
130:
Direct-to-video releases have historically carried a stigma of lower technical or artistic quality than theatrical releases. Some films released direct-to-video are films which have been completed but were never released in movie theaters. This delay often occurs when a studio doubts a film's
278:
is an example of this. However, despite the movie's critically acclaimed success, its box-office performance was very poor, which has been attributed to the last minute nature of its theatrical release. The film had much better commercial success in its subsequent home video releases.
544:. As the release of these titles were outside of usual distribution, studios and directors worked quickly to capitalize on niche markets or upcoming and current trends to increase financial returns. This period of history in Japanese cinema has been described by film journalist
588:
to join its cast. These movies are also to be differentiated from films that are made for theatrical release but were later acquired by digital streaming services, in that these "Online Big Movies" are produced by internet companies with the sole intent of digital release.
185:
from 1998, have sparked criticism due to the deliberate neglect of the original source material by creative content limits as these franchises will abruptly discontinue. Several other film series will be continuous if they become more successful, like
559:
The success of OVAs and V-Cinema has resulted in less stigma regarding direct-to-video releases in Japan than in western markets. While there are still OVA and V-Cinema releases, the market is considerably smaller than it was in the 1980s and 1990s.
422:
mandated by the cinema industry, major chains have typically declined to screen the films. Since 2018, Netflix has partially backpedaled from this strategy, giving its films a one-month theatrical run before their premiere on the
Netflix service.
329:. Both disc-based release types may also be referred to as "direct-to-disc". A new term sometimes used is "DVD premiere" (DVDP). Such films can cost as little as $ 20 million, about a third of the average cost of a Hollywood release. According to
469:) for free in lieu of a theatrical release, as part of a larger relationship with the company and the film's distributor Huanxi Media. A number of U.S. films were shifted directly to video-on-demand rentals in lieu of a theatrical release,
271:
Occasionally, a studio that makes a movie that was prepared as a direct-to-video film will release it theatrically at the last minute due to the success of another film with a similar subject matter or an ultimate studio decision.
105:
A production studio may decide not to generally release a TV show or film for several possible reasons: a low budget, a lack of support from a TV network, negative reviews, its controversial nature, that it may appeal to a small
325:, the term "direct-to-DVD" replaced "direct-to-video" in some instances. However, the word "video" does not necessarily refer to videocassettes. Many publications continue to use the term "direct-to-video" for DVDs or
344:
Some direct-to-DVD releases recently have tended to feature actors who were formerly bankable stars. In 2005, salaries for some of these direct-to-DVD actors in the multimillion-dollar range from $ 2 to $ 4 million
254:
low budgets and dispense with some film production elements, like scripts, and the increased privacy and convenience of the format change were preferred by the target market. During the late 1990s and onward,
149:
Animated sequels and feature-length episodes of animated series are also often released in this fashion. The first feature length animated film to be released direct-to-video in the United States was
146:
Direct-to-video releases can be done for films which cannot be shown theatrically due to controversial content, or because the cost involved in a theatrical release is beyond the releasing company.
241:, begin successful direct-to-video series. Studios may also release sequels or spin-offs to a successful live action film straight to DVD, due to a lack of budget in comparison to the original.
548:
as "a far more diverse and vibrant film scene ". By 1995, the V-cinema industry was in decline, but the explosion in quantity and variety of such movies established and cemented genres like
524:, in March 1989. Following Toei's success, other studios began to release a slew of direct-to-video movies. Relaxed censorship in V-Cinema gave way to the premier and rise of expressive
206:
496:") is distinguished from OVM ("original video movies") or V-Cinema, which usually refer to non-animated works. Different production studios may use other labels like "V drama".
1372:
387:
in April, where it was reviewed positively, but only received modest distribution offers. At the time, it was not very common for consumers to make digital movie purchases.
592:
In additional to the digital distribution of these films in China, many of the "Online Big Movies" have also been released on digital platforms outside of China, such as on
432:
was released simultaneously on digital and at selected cinemas, after major chains dropped the film due to terrorist threats by a hacking group believed to have ties to
282:
Other times, a direct-to-video movie may get a limited theatrical screening in order to build excitement for the actual release of the video such as was done for 2010's
1457:
1424:
1321:
1131:. As of 2007, the average production cost was $ 65 million, and distribution and marketing added about another $ 35 million, for a total of around $ 100 million
514:
and the decline of the
Japanese economy in the late 1980s, film studios struggled to recoup investments on big-budget films. Inspired by the success of OVAs,
216:
became more important than such genres later in the 1990s, as retailers stocked more copies of blockbuster films instead of more titles. According to the
1558:
455:
due to economic restrictions and guidance against public gatherings, which prompted direct-to-digital releases for several major films; the
Chinese film
171:
576:
became a trend in China; these films are called "Online Big Movies" ("OBM"; 网络大电影 in
Chinese, or simply 网大). The word "Big" in the name was meant to be
1051:
1825:
1346:
596:. Several YouTube channels, such as Q1Q2 Movie Channel Official and YOUKU MOVIE are popular channels that distributes these "Online Big Movies".
1295:
151:
1533:"'Scoob!' To Skip Theaters & Head Into Homes; How Director Tony Cervone Got Animated Pic Across The Finish Line In COVID-19 Climate"
1236:
1203:
1506:
1322:"Netflix Dates First Feature Film Slate With Idris Elba, Cary Fukunaga, Adam Sandler, Harvey Weinstein, Paul Reubens & Judd Apatow"
426:
Unique circumstances have also resulted in direct-to-digital releases, sometimes alongside a limited theatrical release; the 2014 film
452:
181:
1610:
740:
365:
platforms in the 2000s and 2010s, direct-to-digital releases began to emerge alongside, or in lieu of home video. In
November 2007,
1507:"'Trolls World Tour': Drive-In Theaters Deliver What They Can During COVID-19 Exhibition Shutdown – Easter Weekend 2020 Box Office"
1951:
788:
Films that flop in theaters or which are never theatrically released can prove profitable through longer-term video and DVD sales.
1480:
1087:
605:
1871:
155:
in 1992. The practice of creating and releasing regular fiction specifically for video did not really take off until 1994, with
1662:
1691:
1532:
1636:
950:
932:
699:
166:
93:. Direct-to-video release has also become profitable for independent filmmakers and smaller companies. Some direct-to-video
1584:
1449:
808:
656:
284:
2035:
1142:
2045:
1114:
1759:
175:, neither of which was intended to hit theaters at any point in its production. Several of the animated sequels, like
2006:
781:
143:
in the mid-20th century, direct-to-video films employ both former stars and young actors who may become stars later.
17:
1971:
337:
132:
2040:
1398:
296:
112:
999:
89:
of larger-budget films may be released direct-to-video, review references to direct-to-video releases are often
2025:
1269:
500:
animated films with greater sexual, violent, or political content. The market continued to expand during the
398:
began to acquire feature films for distribution on its service in the 2010s, including the 2013 documentary
1767:
391:
274:
1559:"Focus Features Sets Digital Release For 'The High Note' Starring Tracee Ellis Ross & Dakota Johnson"
1025:
501:
194:
1481:"China's 'Lost in Russia' Switches to Unprecedented Online Release in Response to Coronavirus Outbreak"
411:
406:
31:
879:
410:. Netflix pursued a simultaneous release strategy for its films, partnering with a distributor for a
1792:
493:
306:. In some cases, other direct-to-video films can also be theatrically released in other countries.
1065:
581:
477:
465:
for 630 million yuan (almost 100 million in US dollars) and streamed on its platforms (including
418:) simultaneous with their availability to subscribers. As this practice violates the traditional
376:
156:
35:
835:
Kleiman, Rena (28 November 1983). "Premiere made-for-home-video feature firmed for production".
492:
OV ("original video") are movies made for direct-to-video release in the
Japanese market. OVA ("
1729:
837:
773:
767:
615:
400:
237:
176:
135:
has closed. In film industry slang, such films are referred to as having been "vaulted". Like
1246:
1213:
620:
384:
346:
1000:"Why 'Scooby-Doo on Zombie Island' Is One of the Best & Scariest Films of the Franchise"
362:
942:
936:
97:(with a high-profile star) can generate well in excess of $ 50 million revenue worldwide.
8:
2030:
896:
744:
161:
1175:
504:
and began to decline with the collapse of the bubble in the late 1980s and early 1990s.
1425:"What is Kernel? The Stealth Startup Sony Tapped to Stream 'The Interview' (Exclusive)"
1241:
1208:
1180:
1147:
691:
625:
481:
437:
414:(in order to maintain eligibility for awards requiring theatrical release, such as the
331:
290:
250:
75:
1091:
2002:
1996:
1875:
1030:
946:
777:
695:
448:
218:
140:
1998:
VideoHound's Video
Premieres: The Only Guide to Video Originals and Limited Releases
1663:"'My Spy': STX Dave Bautista Action Comedy Acquired By Amazon Studios For Streaming"
1152:
1833:
1703:
1585:"'Artemis Fowl' Premiere Date on Disney Plus Set as Movie Goes Direct-to-Streaming"
585:
541:
383:, being exclusive to the platform for a month exclusively. It had premiered at the
976:
813:
661:
635:
630:
573:
202:
71:
59:
1857:
457:
419:
415:
371:
1237:"Studio's Digital Dilemma: Apple Calling Shots as Biz Tries To Control Market"
2019:
537:
529:
441:
428:
350:
322:
124:
67:
1052:
Justice League: Crisis on Two Earths gets big-screen
Premieres on Two Coasts
894:
Bernstein, Adam (12 December 2004). "Silent Films Speak Loudly for Hughes".
688:
The Anime
Encyclopedia, 3rd Revised Edition: A Century of Japanese Animation
1897:
1800:
1699:
553:
533:
520:
515:
380:
107:
1931:
1637:"Kumail Nanjiani & Issa Rae Comedy 'The Lovebirds' To Nest At Netflix"
715:
Lerman, Laurence (17 September 2001). "Independents' 'Bread and Butter'".
1911:
1204:"Ed Burns offers 'Violets' on iTunes: Feature to skip theatrical release"
877:
Goodale, Gloria (23 October 1998). "'Straight to Video' Picks up Steam".
433:
255:
232:
213:
209:
201:
By 1994, an average of six new direct-to-video films appeared each week.
51:
852:
511:
472:
while some have been sold directly to subscription services, including
188:
94:
90:
63:
916:
462:
302:
131:
commercial prospects to justify a full cinema release or because its
1826:"The Harajuku Line: Forgotten Fashion Monsters of Japanese V-Cinema"
1611:"Seth Rogen Comedy 'An American Pickle' Jumps From Sony To HBO Max"
1399:"Netflix Responds to Steven Spielberg's Push to Bar It From Oscars"
1373:"Netflix will release 10 fall films in theaters before they stream"
1296:"Netflix Makes Another Bigscreen Splash With 'Beasts of No Nation'"
577:
549:
473:
366:
1976:
1956:
610:
593:
569:
545:
395:
326:
136:
86:
525:
466:
390:
As part of a push by the service towards original content, the
82:
1347:"Movie Chains Balk At Netflix's Plan For Simultaneous Release"
266:
1450:"'The Interview' Release Back On For Christmas Day – Update"
436:(whose regime is satirized in the film). The group had also
119:
The first direct-to-video release to go into production was
1936:
1916:
55:
563:
508:
353:), in some cases exceeding the actors' theatrical rates.
319:
315:
198:
became one of the best-selling DTV films of all time ).
100:
78:
came to dominate the TV and movie distribution markets.
1760:"How V-Cinema sparked a Japanese filmmaking revolution"
1442:
686:
Clements, Jonathan; McCarthy, Helen (9 February 2015).
1270:"Netflix gets its first Oscars nod with 'The Square'"
1176:"Facing Competition, iTunes Revs Up Its Film Section"
968:"The mystery of 'NIMH II': Why did they even bother?"
1173:
375:
became the first film to "premiere" exclusively for
930:
769:
The DVD Revolution: Movies, Culture, and
Technology
172:
The Land Before Time II: The Great Valley Adventure
966:
438:leaked confidential data from the internal servers
74:. This distribution strategy was prevalent before
30:Several terms redirect here. For other uses, see
802:
800:
798:
796:
309:
2017:
1660:
1634:
1608:
1530:
1504:
738:
685:
62:, short or special to the public immediately on
1085:For one example of the term "DVDP" in use, see
1026:"Direct-to-Video Family Films Are Hitting Home"
933:"Tiny Toon Adventures: How I Spent My Vacation"
809:"Big Names Look For Bright Lights In Videoland"
657:"Big Names Look For Bright Lights In Videoland"
1287:
1234:
1017:
793:
1730:"Why Did So Many OVA Series End Prematurely?"
341:sold more than one million copies in a week.
152:Tiny Toon Adventures: How I Spent My Vacation
1201:
759:
487:
1685:
1683:
1556:
1422:
909:
907:
267:Direct-to-video films screened theatrically
261:
941:, Farmington Hills: Thomson Gale, p.
681:
679:
1819:
1817:
1689:
893:
887:
741:"Stars, Money Migrate To DVDP (archived)"
258:began releasing content on the Internet.
182:The Secret of NIMH 2: Timmy to the Rescue
1680:
1582:
1423:Wallenstein, Andrew (24 December 2014).
1174:Halbfinger, David M. (23 October 2007).
1167:
1140:
1063:
938:VideoHound's Golden Movie Retriever 2000
904:
235:that are unsuccessful in theaters, like
227:statistics stay away from family movies.
1852:
1850:
1692:"A Look at the 1980's Anime OVA Legacy"
1635:D'Alessandro, Anthony (20 March 2020).
1609:D'Alessandro, Anthony (27 April 2020).
1531:D'Alessandro, Anthony (21 April 2020).
1505:D'Alessandro, Anthony (14 April 2020).
1319:
1112:
997:
920:. 6 August 2003. Section: Life, p. 03d.
876:
834:
806:
734:
732:
730:
676:
654:
606:List of animated direct-to-video series
404:, and its first feature film in 2015 —
14:
2018:
1823:
1814:
1786:
1784:
1753:
1751:
1723:
1721:
1661:D'Alessandro, Anthony (8 April 2020).
1478:
1460:from the original on December 23, 2014
1293:
1023:
931:Connors, Martin; Jim Craddock (2000),
870:
765:
714:
998:Delgado, Mariana (1 September 2021).
964:
708:
568:In the mid-to-late 2010s, low-budget
212:were the two most successful genres.
101:Reasons for releasing direct to video
1994:
1847:
1824:Macias, Patrick (15 November 2019).
1396:
924:
807:Alvarez, Max J. (30 December 1994).
727:
285:Justice League: Crisis on Two Earths
1781:
1757:
1748:
1727:
1718:
1479:Frater, Patrick (24 January 2020).
1390:
1370:
965:Ellin, Harlene (24 December 1998).
914:"More Films Jump Straight to DVD".
655:Alvarez, Max J (30 December 1994).
356:
24:
1988:
1267:
1235:Kirsner, Scott (2 November 2007).
1141:Hettrick, Scott (2 January 2005).
361:With the increasing prominence of
25:
2057:
1320:Fleming, Mike Jr. (7 July 2015).
1115:"Why Movies Cost So Much to Make"
1054:– Comicmix.com – February 5, 2010
121:E. Nick: A Legend in His Own Mind
27:Specific film distribution method
1583:Spangler, Todd (17 April 2020).
1202:Graser, Marc (25 October 2007).
338:American Pie Presents: Band Camp
192:for instance (their video debut
1964:
1944:
1924:
1904:
1890:
1864:
1793:"The V-Cinema Notebook, Part 1"
1790:
1654:
1628:
1602:
1576:
1550:
1524:
1498:
1472:
1416:
1364:
1339:
1313:
1261:
1228:
1195:
1134:
1106:
1079:
1057:
1045:
1024:Matzer, Marla (16 April 1997).
991:
958:
723:(38). Section: Video Premieres.
66:formats rather than an initial
1690:DustinKop (12 February 2016).
1557:N'Dukao, Amanda (4 May 2020).
1113:Mueller, Anne (23 June 2011).
845:
828:
772:. Praeger/Greenwood. pp.
648:
572:that are made exclusively for
310:Direct-to-disc or DVD premiere
244:
13:
1:
1952:"Q1Q2 Movie Channel Official"
1898:"预算占比30%,投入近百万:网络大电影进入"营销时代""
1294:McNary, Dave (2 March 2015).
641:
518:released its first V-Cinema,
453:worldwide closures of cinemas
349:) and $ 4.5 to $ 10 million (
1397:Lang, Brent (4 March 2019).
1371:Lee, Dami (27 August 2019).
1088:"Paramount grows DVDP slate"
564:"Online Big Movies" in China
392:subscription video on demand
275:Batman: Mask of the Phantasm
113:Leonard Maltin's Movie Guide
7:
1932:"他们曾经都大红大紫过,如今沦落到拍网络电影令人唏嘘"
599:
502:Japanese asset price bubble
440:of the film's distributor,
195:Scooby-Doo on Zombie Island
10:
2062:
2036:Film and video terminology
412:limited theatrical release
32:Direct to Video (Roseanne)
29:
2046:Film and video technology
1143:"Spending on DVDs up 10%"
880:Christian Science Monitor
488:OVA and V-Cinema in Japan
494:original video animation
297:Batman: The Killing Joke
262:Physical format releases
582:Hong Kong action cinema
36:Straight to DVD (album)
2041:Television terminology
1912:"网络大电影"爆发" 市场规模有望达10亿"
1066:"DVD's Scarlet Letter"
838:The Hollywood Reporter
766:Barlow, Aaron (2005).
739:DVD Exclusive Online.
616:First run (filmmaking)
229:
2026:Direct-to-video media
2001:. Visible Ink Press.
1456:. December 23, 2014.
1064:Berardinelli, James.
621:First-run syndication
385:Tribeca Film Festival
347:Jean-Claude Van Damme
224:
1736:. Anime News Network
1734:animenewsnetwork.com
1706:on 30 September 2020
694:. pp. 195–196.
363:digital distribution
123:in 1984 produced by
1995:Mayo, Mike (1997).
1858:"你可能没注意到的网络大电影正在崛起"
1249:on 11 November 2010
897:The Washington Post
407:Beasts of No Nation
318:gradually replaced
162:The Return of Jafar
76:streaming platforms
72:television premiere
1615:Deadline Hollywood
1563:Deadline Hollywood
1537:Deadline Hollywood
1454:Deadline Hollywood
1181:The New York Times
1155:on 5 November 2012
692:Stone Bridge Press
690:(Third ed.).
626:Shot-on-video film
528:directors such as
482:Amazon Prime Video
251:Golden Age of Porn
68:theatrical release
1768:Little White Lies
1728:Sevakis, Justin.
1031:Los Angeles Times
952:978-1-57859-042-1
701:978-1-61172-018-1
574:digital streaming
507:With the rise of
449:COVID-19 pandemic
219:Los Angeles Times
141:drive-in theaters
81:Because inferior
60:television series
48:straight-to-video
18:Straight to video
16:(Redirected from
2053:
2012:
1982:
1981:
1968:
1962:
1961:
1948:
1942:
1941:
1928:
1922:
1921:
1908:
1902:
1901:
1894:
1888:
1887:
1885:
1883:
1878:on 14 April 2021
1874:. Archived from
1868:
1862:
1861:
1854:
1845:
1844:
1842:
1840:
1821:
1812:
1811:
1809:
1807:
1788:
1779:
1778:
1776:
1774:
1758:Balmont, James.
1755:
1746:
1745:
1743:
1741:
1725:
1716:
1715:
1713:
1711:
1702:. Archived from
1696:the-artifice.com
1687:
1678:
1677:
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1658:
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1476:
1470:
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1467:
1465:
1446:
1440:
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1437:
1435:
1420:
1414:
1413:
1411:
1409:
1394:
1388:
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1337:
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1311:
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1308:
1306:
1291:
1285:
1284:
1282:
1280:
1265:
1259:
1258:
1256:
1254:
1245:. Archived from
1232:
1226:
1225:
1223:
1221:
1212:. Archived from
1199:
1193:
1192:
1190:
1188:
1171:
1165:
1164:
1162:
1160:
1151:. Archived from
1138:
1132:
1130:
1128:
1126:
1110:
1104:
1103:
1101:
1099:
1090:. Archived from
1083:
1077:
1076:
1074:
1072:
1061:
1055:
1049:
1043:
1042:
1040:
1038:
1021:
1015:
1014:
1012:
1010:
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989:
988:
986:
984:
970:
962:
956:
955:
928:
922:
921:
911:
902:
901:
900:. TVWeek p. Y06.
891:
885:
884:
874:
868:
867:
865:
863:
849:
843:
842:
832:
826:
825:
823:
821:
804:
791:
790:
763:
757:
756:
754:
752:
743:. Archived from
736:
725:
724:
712:
706:
705:
683:
674:
673:
671:
669:
652:
586:Taiwanese cinema
542:Kiyoshi Kurosawa
461:was acquired by
357:Digital releases
203:Erotic thrillers
21:
2061:
2060:
2056:
2055:
2054:
2052:
2051:
2050:
2016:
2015:
2009:
1991:
1989:Further reading
1986:
1985:
1970:
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1965:
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1945:
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1929:
1925:
1910:
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1905:
1896:
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