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Strategic planning

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though strategic plans are specific to an organization, there is a generic quality that draws on shared institutional understanding on the substance, form and communicative purposes of the strategic plan. Hence, they posit that strategic plan is a genre of organizational communication (Bhatia, 2004; Yates and Orlikowski, 1992 as cited in Cornut et al., 2012). In this sense, genre is defined as the "conventionalized discursive actions in which participating individuals or institutions have shared perceptions of communicative purposes as well as those of constraints operating their construction, interpretation and conditions of use"  (Bhatia, 2004: 87; see also Frow, 2005; Swales, 1990 as cited in Cornut et al., 2012).
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potent in enhancing an organization's capacity to achieve its goals (i.e., effectiveness). However, the study argues that just having a plan is not enough. For strategic planning to work, it needs to include some formality (i.e., including an analysis of the internal and external environment and the stipulation of strategies, goals and plans based on these analyses), comprehensiveness (i.e., producing many strategic options before selecting the course to follow) and careful stakeholder management (i.e., thinking carefully about whom to involve during the different steps of the strategic planning process, how, when and why).
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educational institutions must reorganize. Finding ways to maintain achievements while improving effectiveness can be difficult for educational institutions. Keeping up with society's rapid changes. Some strategic planners are hesitant to address societal outcomes, so they often ignore them and assume they will happen on their own. Instead of defining the vision for how we want our children to live, they direct their attention to courses, content, and resources with the mistaken belief that societally useful outcomes will follow. When this occurs, the true strategic plan is never developed or implemented.
389:, determining actions to achieve the goals, setting a timeline, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources) in a given span of time. Often, Strategic Planning is long term and organizational action steps are established from two to five years in the future. The senior leadership of an organization is generally tasked with determining strategy. Strategy can be planned (intended) or can be observed as a pattern of activity (emergent) as the organization adapts to its environment or competes in the market. 664:, not strategic planning. In business, the term "financial plan" is often used to describe the expected financial performance of an organization for future periods. The term "budget" is used for a financial plan for the upcoming year. A "forecast" is typically a combination of actual performance year-to-date plus expected performance for the remainder of the year, so is generally compared against plan or budget and prior performance. The financial plans accompanying a strategic plan may include three–five years of projected performance. 578: 414: 813:
elaborate the construction of a strategic plan as a communicative process. This study looks at the way that texts within the planning process, such as PowerPoint presentations, planning documents and targets that are part of a strategic plan, are constructed in preparation, through a series of communicative interface. Throughout the process, strategy documents were essential in detaining the developing strategy as they were constantly revised up until an ultimate plan was accepted.
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specifically output controls, behavioural controls, and clan controls. By way of simple definition, output controls work toward to tangible and quantifiable results; behavioural controls are geared toward behaviours of people in an organization; and clan controls are dependent and are executed while keeping in mind norms, traditions, and organizational culture. All these three are implemented in order to keep systems and strategies running and focused toward desired results (n.d.).
431:, which guides the actual strategy formation. Typical strategic planning efforts include the evaluation of the organization's mission and strategic issues to strengthen current practices and determine the need for new programming. The end result is the organization's strategy, including a diagnosis of the environment and competitive situation, a guiding policy on what the organization intends to accomplish, and key initiatives or action plans for achieving the guiding policy. 817:
the willingness to change within individuals in the organization. Similarly, Goodman in 2017 emphasized that the advent of the internet and social media has become one of the most important vehicle to which corporate strategic plan can be distributed to an organizations internal and external stakeholders. This distribution of knowledge allows for staff of organization to access and share the institutional thinking this able to reformulate it in their own words.
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Management provides an organization the framework and consistency of action. In addition, it ensures communication of overall goals and understanding roles of teams or individual to achieve them. The commitment of top management must be evident throughout the process to reduce resistance to change, ensure acceptance, and avoid common pitfalls. Strategic Planning does not guarantee success but will help improve likelihood of success of an organization.
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ensures that there is coordination wherein everyone in the organization is moving in the same direction. The plans are the prime media communicating the management's strategic intentions, thereby promoting a common direction instead of individual discretion. It is also the tool to secure the support of the organization's external sphere, such as financiers, suppliers or government agencies, who are helping achieve the organization's plans and goals.
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Choice Theory to Social Exchange Theory where costs, rewards, and outcomes are valued in maintaining communication and thus relationships to serve the ends of an organization and its members. Thus, while many organizations and companies try their best to become learning organizations and exercise strategic planning, without communication, relationships fail and the core disciplines are never truly met (Barker & Camarata, 1998).
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The book edited by Mandeville-Gamble (2015) sees the roles of managers as important in terms of communicating the strategic vision of the organization. Many of the authors in the book by Mandeville-Gamble agree that a strategic plan is merely an unrealized vision unless it is widely shared and sparks
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argues are inherently creative activities involving synthesis or "connecting the dots" which cannot be systematized. Mintzberg argues that strategic planning can help coordinate planning efforts and measure progress on strategic goals, but that it occurs "around" the strategy formation process rather
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or execution of the strategic plan produces outcomes. These outcomes will invariably differ from the strategic goals. How close they are to the strategic goals and vision will determine the success or failure of the strategic plan. Unintended outcomes might also be an issue. They need to be attended
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Strategic planning is a process and thus has inputs, activities, outputs and outcomes. This process, like all processes, has constraints. It may be formal or informal and is typically iterative, with feedback loops throughout the process. Some elements of the process may be continuous and others may
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Moreover, it cannot be denied that communication plays a role in the realization of learning organizations and strategic planning. In a study by Barker and Camarata (1998), the authors noted that there are theories that could explain the invaluable role of communication, and these are from Rational
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Guidance on the sections of a strategic plan abound but there are few studies about the nature of language used for these documents. Cornut, et al's (2012) study showed that writers of strategic plans have a shared understanding of what is the appropriate language. Thus, the authors argued, a true
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Strategic planning activities include meetings and other communication among the organization's leaders and personnel to develop a common understanding regarding the competitive environment and what the organization's response to that environment should be. A variety of strategic planning tools may
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Strategic planning through control mechanisms (mostly by the way of a communication program) is set in the hopes of coming to desired outcomes that reflect company or organizational goals. As further supplement to this idea, controls can also be realized in both measurable and intangible controls,
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in the article "The Fall and Rise of Strategic Planning" (1994), argued that the lesson that should be accepted is that managers will never be able to take charge of strategic planning through a formalized process. Therefore, he underscored the role of plans as tools to communicate and control. It
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While much criticism surrounds strategic planning, evidence suggests that it does work. In a 2019 meta-analysis including data from almost 9,000 public and private organizations, strategic planning is found to have a positive impact on organizational performance. Strategic planning is particularly
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In educational institutions, strategic planning is also a need. We are already in a transitional period in which old practices are no longer permanent but require revision to meet the needs of academia, which is frustrating in the educational sector. To meet the changing needs of this new society,
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Strategic planning can be used in Project Management that focuses on the development of standard methodology that is repeatable and will result to high chances of achieving project objectives. This requires a lot of thinking process and interaction among stakeholders. Strategic planning in Project
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Cornut, et al (2012) studied the particular features of the strategic plan genre of communication by examining a corpus of strategic plans from public and non-profit organizations. They defined strategic plans as the "key material manifestation" of organizations' strategies and argued that, even
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program. Inputs are gathered to help establish a baseline, support an understanding of the competitive environment and its opportunities and risks. Other inputs include an understanding of the values of key stakeholders, such as the board, shareholders, and senior management. These values may be
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Spee, et. al. (2011) explored the strategic planning as communicative process based on Ricoeur's concepts of decontextualization and recontextualization, they conceptualize strategic planning activities as being constituted through the iterative and recursive relationship of talk and text, this
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The strategic plans showed significantly less self-reference than all other corpora, with the exemption of project plans and S&P 500 annual reports. The results indicated that strategic plans have more moderate verbs of deontic value. This was interpreted as an indication that "commands and
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The authors compared the corpus of strategic plans with nine other corpora. This included annual reports from the public sector and nongovernment organizations, research articles, project plans, executive speeches, State of the Union addresses, horoscopes, religious sermons, business magazine
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The output of strategic planning includes documentation and communication describing the organization's strategy and how it should be implemented, sometimes referred to as the strategic plan. The strategy may include a diagnosis of the competitive situation, a guiding policy for achieving the
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Data is gathered from various sources, such as interviews with key executives, review of publicly available documents on the competition or market, primary research (e.g., visiting or observing competitor places of business or comparing prices), industry studies, reports of the organization's
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Strategy includes processes of formulation and implementation; strategic planning helps coordinate both. However, strategic planning is analytical in nature (i.e., it involves "finding the dots"); strategy formation itself involves synthesis (i.e., "connecting the dots") via
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The first two elements relate to factors internal to the company (i.e., the internal environment), while the latter two relate to factors external to the company (i.e., the external environment). These elements are considered throughout the strategic planning process.
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is often used to describe the expected financial performance of an organization for the upcoming year. Capital budgets very often form the backbone of a strategic plan, especially as it increasingly relates to Information and Communications Technology (ICT).
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than within it. It functions remote from the "front lines" or contact with the competitive environment (i.e., in business, facing the customer where the effect of competition is most clearly evident) may not be effective at supporting strategy efforts.
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Categories 3 and 4 are strategic planning, while the first two categories are non-strategic or essentially financial planning. Each stage builds on the previous stages; that is, a stage 4 organization completes activities in all four categories.
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was able to keep on western military capabilities by using technology-based planning while the U.S. was slowed by finance-based planning, until the Reagan administration launched the Socrates Project, which should be revived to keep up with
562: 599:, which was originally used in the military and recently used by large corporations to analyze future scenarios. The flowchart to the right provides a process for classifying a phenomenon as a scenario in the intuitive logics tradition; 527:. Organizations may also plan their financial statements (i.e., balance sheets, income statements, and cash flows) for several years when developing their strategic plan, as part of the goal-setting activity. The term 585:
A variety of analytical tools and techniques are used in strategic planning. These were developed by companies and management consulting firms to help provide a framework for strategic planning. Such tools include:
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Furthermore, it may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and remains an important aspect of
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Strategic planning is both the impetus for and result of critical thinking, optimization, and motivation for the growth and development of organizations. The core disciplines, which are inherent in
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in the 1970s to describe the sophistication of planning processes, with strategic management ranked the highest. The four stages include:
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organization's goals, and specific action plans to be implemented. A strategic plan may cover multiple years and be updated periodically.
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The organization's leaders may have a series of questions they want to be answered in formulating the strategy and gathering inputs.
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Simply extending financial statement projections into the future without consideration of the competitive environment is a form of
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articles and annual reports for-profit corporations included in the Standard & Poor's 500 largest companies (S&P 500).
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Forecast-based planning, which includes multi-year financial plans and more robust capital allocation across business units;
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Financial planning, which is primarily about annual budgets and a functional focus, with limited regard for the environment;
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be executed as discrete projects with a definitive start and end during a period. Strategic planning provides inputs for
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T. Kono (1994) "Changing a Company's Strategy and Culture", Long Range Planning, 27, 5 (October 1994), pp. 85–97
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ABCs of strategic management: an executive briefing and plan-to-plan day on strategic management in the 21st century
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strategist is one who is able to instantiate the genre strategic plan through appropriate application of language.
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was used to identify naturally occurring texts and patterns (Biber, et al, 1998 as cited in Cornut et al., 2012).
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Externally oriented planning, where a thorough situation analysis and competitive assessment is performed;
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wrote in 1980 that formulation of competitive strategy includes consideration of four key elements:
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The organization may use a variety of methods of measuring and monitoring progress towards the
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M. Lorenzen (2006). "Strategic Planning for Academic Library Instructional Programming." In:
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The essence of formulating competitive strategy is relating a company to its environment.
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to and understood for strategy development and execution to be a true learning process.
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Ferreira, João J. M.; Fernandes, Cristina I.; Ferreira, Fernando A. F. (2022-02-01).
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Process for classifying a phenomenon as a scenario in the Intuitive Logics tradition
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Strategic Planning for Project Management Using a Project Management Maturity Model
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Successful Strategic Planning: A Guide for Nonprofit Agencies and Organizations
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Kaufman, R., & Herman, J. (1991). Strategic planning for a better society.
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commitments are not overtly hedged, but neither are they particularly strong".
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was used to identify themes and concepts, such as values and cognition; while
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Personal values of the key implementers (i.e., management and the board);
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Strategic planning has been criticized for attempting to systematize
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George, Bert; Walker, Richard; Monster, Joost (15 October 2019).
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Strategic planning, learning organizations, and communication
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has many definitions, but it generally involves setting
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The 100 Absolutely Unbreakable Laws of Business Success
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be completed as part of strategic planning activities.
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on allocating its resources to attain strategic goals.
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Cornut, Francis; Giroux, Hélène; Langley, Ann (2012).
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occurs and a well-defined strategic framework is used.
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Megatrends: Ten New Directions Transforming our Lives
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Macroenvironmental Analysis for Strategic Management
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Strategic plans as tools to communicate and control
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Prentice Hall. 964:Military strategy 889: 888: 881: 597:Scenario planning 567: 346: 345: 228:Mission statement 75:Strategic studies 71:Military strategy 2054: 1902: 1895: 1888: 1879: 1878: 1735: 1734: 1694: 1685: 1684: 1683: 1682: 1649: 1643: 1642: 1602: 1596: 1595: 1578:(9): 1217–1245. 1567: 1554: 1548: 1547: 1529: 1505: 1488: 1487: 1485: 1484: 1461: 1452: 1451: 1449: 1439: 1415: 1409: 1408: 1394: 1388: 1387: 1364: 1358: 1357: 1339: 1307: 1301: 1300: 1298: 1274: 1268: 1267: 1255: 1242: 1236: 1235: 1212: 1201: 1200: 1188: 1178: 1169: 1168: 1150: 1144: 1133: 1127: 1126: 1108: 1102: 1101: 1083: 1077: 1076: 1058: 1052: 1051: 1034:Mintzberg, Henry 1030: 902:systems thinking 884: 877: 873: 870: 864: 833: 825: 785:Content analysis 777:content analysis 701:Project Socrates 568: 495: 359:of defining its 338: 331: 324: 169:Adrian Slywotzky 56:Analysis methods 49: 26: 25: 2062: 2061: 2057: 2056: 2055: 2053: 2052: 2051: 2022: 2021: 2020: 2015: 1912: 1906: 1816:Theodore Levitt 1743: 1741:Further reading 1738: 1695: 1688: 1680: 1678: 1676: 1650: 1646: 1603: 1599: 1565: 1555: 1551: 1506: 1491: 1482: 1480: 1462: 1455: 1447:1854/LU-8637323 1416: 1412: 1395: 1391: 1384: 1368:Kiechel, Walter 1365: 1361: 1308: 1304: 1275: 1271: 1264: 1243: 1239: 1232: 1213: 1204: 1197: 1179: 1172: 1165: 1151: 1147: 1134: 1130: 1123: 1109: 1105: 1098: 1084: 1080: 1073: 1059: 1055: 1048: 1031: 1018: 1014: 1009: 944:Growth planning 914: 898: 885: 874: 868: 865: 850: 834: 823: 810: 797: 795:Taking a stance 765: 756:Henry Mintzberg 753: 744: 735:Henry Mintzberg 727: 722: 654: 556: 554: 541: 509: 497: 491: 483: 461: 424: 411: 387:strategic goals 342: 313: 312: 241: 233: 232: 219:Core competency 196: 188: 187: 183:Henry Mintzberg 129:Candace A. Yano 120:Bruce Henderson 106: 98: 97: 89:Decision theory 57: 24: 17: 12: 11: 5: 2060: 2050: 2049: 2044: 2042:Business terms 2039: 2034: 2017: 2016: 2014: 2013: 2008: 2003: 1998: 1996:Kraljic matrix 1993: 1988: 1983: 1978: 1973: 1968: 1963: 1958: 1953: 1951:MECE principle 1948: 1943: 1938: 1933: 1928: 1923: 1917: 1914: 1913: 1905: 1904: 1897: 1890: 1882: 1876: 1875: 1868: 1857: 1847: 1837: 1830: 1823: 1813: 1803: 1800: 1790: 1783: 1776: 1769: 1762: 1755: 1742: 1739: 1737: 1736: 1709:(4): 443–467. 1686: 1674: 1644: 1617:(4): 474–475. 1597: 1549: 1489: 1453: 1430:(6): 810–819. 1410: 1389: 1382: 1359: 1302: 1296:10.1002/ffo2.3 1269: 1262: 1246:Drucker, Peter 1237: 1230: 1224:. 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Prahalad 126: 117: 111:Michael Porter 107: 105:Major thinkers 104: 103: 100: 99: 96: 95: 86: 77: 68: 58: 55: 54: 51: 50: 42: 41: 35: 34: 15: 9: 6: 4: 3: 2: 2059: 2048: 2045: 2043: 2040: 2038: 2035: 2033: 2030: 2029: 2027: 2012: 2009: 2007: 2004: 2002: 1999: 1997: 1994: 1992: 1991:SWOT analysis 1989: 1987: 1984: 1982: 1979: 1977: 1974: 1972: 1971:PEST analysis 1969: 1967: 1964: 1962: 1959: 1957: 1954: 1952: 1949: 1947: 1944: 1942: 1939: 1937: 1934: 1932: 1929: 1927: 1924: 1922: 1921:Ansoff matrix 1919: 1918: 1915: 1910: 1903: 1898: 1896: 1891: 1889: 1884: 1883: 1880: 1873: 1869: 1866: 1862: 1858: 1855: 1851: 1850:John Naisbitt 1848: 1845: 1841: 1838: 1835: 1831: 1828: 1824: 1821: 1817: 1814: 1811: 1807: 1806:Philip Kotler 1804: 1801: 1798: 1794: 1791: 1788: 1784: 1781: 1777: 1774: 1770: 1767: 1763: 1760: 1756: 1753: 1749: 1745: 1744: 1732: 1728: 1724: 1720: 1716: 1712: 1708: 1704: 1700: 1693: 1691: 1677: 1671: 1667: 1663: 1659: 1655: 1648: 1640: 1636: 1632: 1628: 1624: 1620: 1616: 1612: 1608: 1601: 1593: 1589: 1585: 1581: 1577: 1573: 1572: 1564: 1560: 1553: 1545: 1541: 1537: 1533: 1528: 1523: 1519: 1515: 1511: 1504: 1502: 1500: 1498: 1496: 1494: 1479: 1475: 1471: 1467: 1460: 1458: 1448: 1443: 1438: 1433: 1429: 1425: 1421: 1414: 1406: 1405: 1400: 1393: 1385: 1379: 1375: 1374: 1369: 1363: 1355: 1351: 1347: 1343: 1338: 1333: 1329: 1325: 1321: 1317: 1313: 1306: 1297: 1292: 1288: 1284: 1280: 1273: 1265: 1259: 1254: 1253: 1247: 1241: 1233: 1227: 1223: 1222: 1217: 1211: 1209: 1207: 1198: 1192: 1187: 1186: 1177: 1175: 1166: 1160: 1156: 1149: 1142: 1138: 1132: 1124: 1122:0-87120-140-2 1118: 1114: 1107: 1099: 1097:0-471-40039-4 1093: 1089: 1082: 1074: 1068: 1064: 1057: 1049: 1043: 1039: 1035: 1029: 1027: 1025: 1023: 1021: 1016: 1006: 1003: 1000: 997: 995: 992: 990: 987: 985: 982: 980: 977: 972: 971: 967: 966: 965: 962: 960: 957: 955: 952: 950: 947: 945: 942: 940: 937: 935: 932: 930: 927: 925: 922: 920: 917: 916: 909: 905: 903: 893: 883: 880: 872: 862: 858: 854: 848: 847: 843: 838:This section 836: 832: 827: 826: 818: 814: 805: 801: 792: 790: 786: 782: 778: 773: 769: 760: 757: 748: 739: 736: 732: 717: 715: 710: 706: 702: 697: 690: 686: 683: 680: 677: 676: 675: 673: 669: 665: 663: 659: 646: 643: 640: 637: 634: 633:strategy maps 630: 627: 624: 621: 618: 617:SWOT analysis 615: 612: 609: 603: 598: 595: 592: 591:PEST analysis 589: 588: 587: 579: 573: 549: 546: 536: 533: 532: 526: 522: 518: 513: 504: 501: 496: 494: 488: 478: 476: 472: 467: 456: 449: 446: 443: 440: 439: 438: 436: 432: 430: 415: 406: 402: 398: 396: 390: 388: 384: 380: 378: 374: 368: 366: 362: 358: 354: 350: 339: 334: 332: 327: 325: 320: 319: 317: 316: 309: 305: 301: 298: 296: 292: 289: 287: 283: 280: 278: 274: 273:PEST analysis 271: 269: 265: 262: 260: 259:Ansoff matrix 256: 253: 251: 247: 244: 243: 237: 236: 229: 226: 224: 220: 217: 215: 211: 208: 206: 202: 199: 198: 192: 191: 184: 181: 179: 175: 172: 170: 166: 163: 161: 157: 154: 152: 148: 145: 143: 139: 136: 134: 130: 127: 125: 121: 118: 116: 112: 109: 108: 102: 101: 94: 90: 87: 85: 81: 78: 76: 72: 69: 67: 63: 60: 59: 53: 52: 48: 44: 43: 40: 37: 36: 32: 28: 27: 22: 2006:Strategy map 1908: 1871: 1860: 1856:. Macdonald. 1853: 1843: 1833: 1826: 1819: 1809: 1796: 1786: 1779: 1772: 1765: 1758: 1747: 1706: 1702: 1679:, retrieved 1657: 1647: 1614: 1610: 1600: 1575: 1569: 1552: 1520:(1): 21–54. 1517: 1513: 1481:. 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Wylie 124:Gary Hamel 1731:144340049 1723:0021-9436 1631:0731-7131 1592:145209631 1544:144698238 1536:1750-4813 1478:0017-8012 1354:239371863 1346:0148-2963 1143:(7), 4-8. 1001:(StratML) 869:June 2023 840:does not 720:Criticism 662:budgeting 365:decisions 2047:Strategy 1956:Mind map 1852:(1982). 1842:(2012), 1795:(2004). 1768:. Wiley. 1639:64391685 1561:(2011). 1370:(2010). 1248:(1954). 1218:(1980). 912:See also 705:cold war 539:Outcomes 422:Overview 383:Strategy 361:strategy 195:Concepts 62:Strategy 39:Strategy 31:a series 29:Part of 861:removed 846:sources 507:Outputs 475:mission 409:Process 357:process 151:Sun Tzu 1867:, Inc. 1729:  1721:  1672:  1637:  1629:  1590:  1542:  1534:  1476:  1380:  1352:  1344:  1289:: e3. 1260:  1228:  1193:  1161:  1119:  1094:  1069:  1044:  531:budget 471:vision 459:Inputs 351:is an 1911:tools 1727:S2CID 1635:S2CID 1588:S2CID 1566:(PDF) 1540:S2CID 1350:S2CID 2011:VRIO 1961:OGSM 1719:ISSN 1670:ISBN 1627:ISSN 1532:ISSN 1474:ISSN 1378:ISBN 1342:ISSN 1258:ISBN 1226:ISBN 1191:ISBN 1159:ISBN 1117:ISBN 1092:ISBN 1067:ISBN 1042:ISBN 844:any 842:cite 779:and 631:and 473:and 308:VRIO 264:OGSM 246:SWOT 1711:doi 1662:doi 1619:doi 1580:doi 1522:doi 1442:hdl 1432:doi 1332:hdl 1324:doi 1320:139 1291:doi 855:by 660:or 523:or 355:'s 282:STP 2028:: 1863:. 1725:. 1717:. 1707:35 1705:. 1701:. 1689:^ 1668:, 1656:, 1633:. 1625:. 1615:33 1613:. 1609:. 1586:. 1576:32 1574:. 1568:. 1538:. 1530:. 1516:. 1512:. 1492:^ 1472:. 1468:. 1456:^ 1440:. 1428:79 1426:. 1422:. 1401:. 1348:. 1340:. 1330:. 1318:. 1314:. 1285:. 1281:. 1205:^ 1173:^ 1141:48 1139:, 1019:^ 783:. 716:. 33:on 1901:e 1894:t 1887:v 1799:. 1754:. 1733:. 1713:: 1664:: 1641:. 1621:: 1594:. 1582:: 1546:. 1524:: 1518:6 1486:. 1450:. 1444:: 1434:: 1407:. 1386:. 1356:. 1334:: 1326:: 1299:. 1293:: 1287:1 1266:. 1234:. 1199:. 1167:. 1125:. 1100:. 1075:. 1050:. 882:) 876:( 871:) 867:( 863:. 849:. 337:e 330:t 323:v 23:.

Index

Strategic thinking
a series
Strategy
Strategy topics
Strategy
Strategic management
Military strategy
Strategic studies
Strategic planning
Strategic thinking
Decision theory
Game theory
Michael Porter
Rita Gunther McGrath
Bruce Henderson
Gary Hamel
Candace A. Yano
C. K. Prahalad
Jim Collins
Liddell Hart
Carl von Clausewitz
Sun Tzu
Julian Corbett
Alfred Thayer Mahan
J.C. Wylie
Adrian Slywotzky
Sharon Oster
Chris Zook
Henry Mintzberg
Business model

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