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in many regions worldwide, which have led to overcrowded app stores and tighter restrictions on targeted advertising as regulators assert more control over the companies. From a technical viewpoint, single-purpose apps are comparatively faster, more responsive and easier to navigate than super-apps,
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in 2010, as a call center to connect consumers to courier delivery and two-wheeled ride-hailing services, it launched its mobile app in 2015 with four services: GoRide, GoSend, GoShop, and GoFood, which has since expanded to offer over 20 services. In 2021, it merged with another
Indonesian unicorn,
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function. Recognition of WeChat as a super-app stems from its combination of messaging, payments, e-commerce, and much more within a single application, making it indispensable for many users. WeChat's establishment of the super-app model has led companies like Meta (formerly
Facebook) to try to
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in regions such as the US and Europe have become more concerned about the overall power of the technology industry and have become more critical of companies developing such apps. In China, WeChat and other local firms have been ordered to open up their platforms to rivals by local regulators.
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For end users, a super-app is an application that provides a set of core features while also giving access to independently developed miniapps. For app developers, a superapp is an application integrated with the capabilities of platforms and ecosystems that allows third-parties to develop and
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which help improve the overall user experience. Super-apps are also likelier to store larger amounts of personal data to facilitate the delivery of their services, and users run a greater risk of becoming victims of severe data breaches. In 2020, this unfolded with
497:
is an all-in-one work collaboration tool. First released in 2018, Lark became the first truly all-in-one B2B work collaboration tool in the market available for teams across the globe, with key markets in the
623:. WeChat provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, video conferencing, video games, the sharing of photographs and videos and location sharing.
569:, before moving its headquarters to Singapore in 2014 and rebranding officially as Grab. In addition to ride-hailing and transportation services, the company's mobile app also offers
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It has also been noted that a user who loses access to their account or is banned from a super-app generally loses access to multiple real-life services and digital applications.
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510:. Lark provides a suite of solutions ranging from business messaging to project management, video conferencing, online docs, workflow automations and more.
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The super-app term was first used to describe WeChat, which was coined the first super-app when it combined the instant messaging service with the
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Although apps that fit the super-app classification can offer users a wider variety of services in comparison to single-purpose alternatives,
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lay claim to the super-app classification despite lacking many of the features offered by WeChat. Accordingly, growth-stage companies like
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There are also reports that suggest it might be difficult to replicate WeChat's super-app model. This stems partly from the peaking of
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app. First released in 2011, it became the world's largest standalone mobile app in 2018, with over 1 billion monthly
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that embraces many aspects of personal and commercial life. Notable examples of super-apps include
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592:. It is the country's first super-app. The app was launched to coincide with the start of a 2022
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services, effectively becoming an all-encompassing self-contained commerce and communication
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Mobile application that provides multiple services that include financial transactions
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have also expanded the range of services offered by their respective applications.
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423:, and ITC Maars also have apps in development that might constitute super-apps.
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889:"ITC to launch super app this year to tap small farmers' potential: Chairman"
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908:"Southeast Asian platforms seek 'super app' label to emulate Grab and Gojek"
819:"Tata Digital's Super App To Be Called 'TataNeu', Launch Set For Early 2022"
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982:"Factbox: Alibaba and Ant's ties are starting to fray under China's glare"
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The First
Superapp: Inside China's WeChat and the new digital revolution
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956:"WeChat is the world's biggest superapp, but it's not the only one"
749:"WeChat – how open, agile culture built the world's first superapp"
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1114:"Commentary: The real reason most super apps are not super great"
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has announced that it is currently developing a super app named
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is an
Indonesian on-demand multi-service digital platform and
934:"Chinese regulators break up Alipay, split off loan business"
768:"Breaking down WhatsApp's and Facebook's super-app ambitions"
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1039:"Grab: How an Uber killer became a powerful Asian super-app"
1009:"Indonesia holds key to GoTo's 'aggressive' IPO valuation"
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is a
Southeast Asian technology company headquartered in
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1068:"The race to create the world's next super-app"
565:, Malaysia, it expanded the following year as
794:"Facebook's Super-App Strategy Is Paying Off"
404:build similar applications outside of China.
347:that can provide multiple services including
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980:Yang, Yingzhi; Goh, Brenda (21 June 2022).
584:is a multi-purpose super-app, developed in
1138:"The dark side of a super app like WeChat"
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319:Learn how and when to remove this message
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839:Zachariah, Reeba (29 September 2021).
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280:contains content that is written like
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766:Rodenbaugh, Ryan (26 October 2020).
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865:"The Tata super app now has a name"
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525:payment super-app. Established in
478:. It operates in association with
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932:Li, Jiaxing (13 September 2021).
841:"Tatas' super app called TataNeu"
1037:Vaswani, Karishma (3 May 2021).
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573:and digital payment services.
415:. Major Indian companies like
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1007:Tani, Shotaro (2 June 2022).
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730:"WeChat: Inside a Super App"
641:smartphone penetration rates
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470:, China in February 2004 by
426:In Southeast Asia, Grab and
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607:is a Chinese multi-purpose
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10:
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1088:Heath, Alex (2021-11-01).
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792:Levy, Adam (2020-01-31).
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557:. Founded in 2012 as the
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64:Retail goods and services
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466:platform established in
1090:"Rise of the super app"
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1070:. BBC News. 2021-02-05
538:GoTo Gojek Tokopedia.
1142:MIT Technology Review
681:"What Is a Superapp?"
594:Indian Premier League
301:neutral point of view
206:Live support software
1168:Mobile applications
633:internet regulators
293:promotional content
150:Trading communities
140:Comparison shopping
869:The Economic Times
845:The Times of India
736:. 2 November 2017.
708:. Earnshaw Books.
391:publish miniapps.
295:and inappropriate
891:. 11 August 2021.
609:instant messaging
458:is a third-party
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962:. 2023-05-09
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914:. 2022-01-28
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772:Tech in Asia
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688:. Retrieved
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621:active users
613:social media
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563:Kuala Lumpur
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291:by removing
287:Please help
279:
228:
117:Ride-hailing
92:Distribution
986:reuters.com
196:Call centre
107:Marketplace
87:DVD-by-mail
72:Advertising
1173:E-commerce
1162:Categories
1147:2022-10-28
1123:2022-02-07
1099:2022-02-07
1074:2021-08-24
1020:Retrieved
966:2023-07-30
918:2022-02-07
874:2022-02-07
850:2021-12-06
825:2021-12-06
803:2021-08-24
690:2022-12-28
667:References
590:Tata Group
409:Tata Group
407:In India,
289:improve it
229:Super-apps
23:E-commerce
1094:The Verge
988:. Reuters
777:24 August
734:FoolProof
646:Tokopedia
627:Criticism
555:Indonesia
551:Singapore
532:Tokopedia
480:Ant Group
436:Traveloka
333:super-app
309:July 2024
201:Help desk
178:Ticketing
655:See also
582:Tata Neu
577:Tata Neu
567:GrabTaxi
536:decacorn
468:Hangzhou
413:Tata Neu
373:Tata Neu
112:Pharmacy
77:Auctions
51:Software
1052:14 July
1043:bbc.com
1022:14 July
992:14 July
940:14 July
685:Gartner
588:by the
561:app in
559:MyTeksi
527:Jakarta
523:fintech
476:Jack Ma
440:AirAsia
421:PhonePe
395:History
361:Tencent
349:payment
173:Payment
102:Grocery
82:Banking
960:Quartz
912:KrASIA
712:
605:WeChat
600:WeChat
460:mobile
456:Alipay
451:Alipay
438:, and
432:Shopee
379:, and
365:WeChat
341:mobile
155:Wallet
122:Travel
586:India
519:Gojek
514:Gojek
508:Japan
428:Gojek
417:Paytm
377:India
369:China
339:is a
46:Ebook
1054:2022
1024:2022
994:2022
942:2022
779:2021
710:ISBN
615:and
553:and
547:Grab
542:Grab
506:and
504:APAC
495:Lark
490:Lark
462:and
381:Grab
351:and
1118:CNA
1047:BBC
383:in
375:in
367:in
363:'s
343:or
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
