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to discuss a newspaper's establishment with readers, advertisers, and distributors. Its name originated with Lough's suggestion: with "EastAfrican" signifying unity and the omission of "nation", an appeal to a transnational audience. As such, staffers were hired, and the publication set up in
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were recruited and operated in Kenya and
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to return to Kenya to establish a regional newspaper. Joined by future editor
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is a weekly newspaper published in Kenya since 7 November 1994 by the
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