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relayed the highlights of the volumes to the public, noting the diplomatic tendencies of
Tarbell within her work – still widely respectful of the achievements of John D. Rockefeller but critical of Standard Oil's business strategies that were unfair and of questionable legality. One review from the
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eventually resulting in the expedited breakup of
Standard Oil in 1911. Journalists, politicians, and citizens alike celebrated the accomplishments of Tarbell – a woman "outside" the inner workings of business and without significant money or influence. These reactions are immortalized in political
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fixated on the monumental nature of
Tarbell's work, stating that "it is difficult to write about Miss Tarbell's remarkable achievement without using language approaching the edge of hyperbole. So careful is she in her facts, so sane in her judgements, that she seems to have reached the high-water
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which data to include in her book: "One of the crucial facts left out of Ida
Tarbell's book was that Rockefeller's improvements in the oil industry brought down the price of oil to a fraction of what it had been before. Would the public have been better off if older and more costly methods of
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was largely fueled by Ida
Tarbell's childhood experiences. Her father, Franklin Tarbell, worked for Standard Oil and lived through what Ida called "hate, suspicion, and fear that engulfed the community." As a direct witness to the schemes and
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Though
Standard Oil Company accrued more cumulative value after it was broken up, the exposure of what Tarbell described as immoral and illegal business became a striking symbol of the power of the press. As such,
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by praising its calmness in the face of hatred, focus on facts, and genuine exposure of the effects that greed can have on businessmen seeking success. A 1904 editorial review from
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splintered the company into 34 "baby
Standards." The value of Rockefeller's shares rose after the breakup as the new companies had a positive development on the stock exchange.
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Magazine, where she wrote several successful series on historical figures. After this initial success, her shift turned to John D. Rockefeller. She began by interviewing
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cartoons utilizing imagery of
Rockefeller's hidden agendas being demolished by investigative journalism and muckraking.
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producing, processing and shipping oil had continued to be used, leading to prices far higher than necessary?"
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The original book was a two-volume hardcover set. An abridged paperback edition was released later.
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Public outcry erupted at the conclusion of
Tarbell's 19-part exposure of Standard Oil published in
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as the fifth best work of journalism in the United States in the 20th
Century. In his 2008 book
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421:"MISS TARBELL'S BOOK: A Glance at the Widely Advertised "History of the Standard Oil Company.""
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Macrosty, Henry W. (January 1, 1905). "Review of The History of the Standard Oil Company".
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In 1999 a jury under the aegis of the New York University's journalism department selected
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is credited with hastening the breakup of Standard Oil, which came about in 1911, when the
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American Experience | The Rockefellers | Special Features | A Journalistic Masterpiece
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of John D. Rockefeller and his associates, Tarbell began building the foundations of
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harbors great significance as a standard-bearer of modern investigative journalism.
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After her education and to accumulate writing experience, Tarbell began working at
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Taking on the Trust: The Epic Battle of Ida Tarbell and John D. Rockefeller
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Taking on the Trust: The Epic Battle of Ida Tarbell and John D. Rockefeller
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early with growing senses of interest and discontent.
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In a 2010 column, libertarian-conservative economist
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The Prize: The Epic Quest for Oil, Money, and Power
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