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that is still ubiquitous for Lib Dems. He was not its originator, indeed he was far too practical to be a theorist, but he developed the use of Focus and made it his trademark. As an organiser he had phenomenal energy and ambitions to match. First elected as a member of
Liverpool city council in 1968, he was the dominant Liberal influence in the city for decades.
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Trevor Jones, who has died aged 89, formalised and finessed the practice of community politics for the
Liberal party, later the Liberal Democrats. In the 1960s he developed new campaigning strategies including the delivery of Focus – the leaflet based on local issues that electors’ identified with –
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as his Deputy from 1980-1991. He served as Leader of the
Council from 1978–83, From 1978/79 the Liberals had an alliance with the Conservatives. Due to party tensions in the council Labour chaired the majority of committees in 1979/80 but he won the vote to remain leader. He retired in 1991. In 2003
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Following his initial successes for the party in
Liverpool, Jones took an interest in national politics. In 1972 he was elected President of the Liberal Party, serving a one-year term. During that year, he took a high profile in the parliamentary by-elections the party fought, overseeing four
59:. His wife, Lady Doreen Jones, is a former Lord Mayor of Liverpool. He has a son, Glyn, and daughter, Louise, and three grandchildren, Thomas, George and Ayesha. His daughter-in-law Mia Jones was a Liberal Democrat Councillor for
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216:‘JONES, Sir (Owen) Trevor’, Who's Who 2016, A & C Black, an imprint of Bloomsbury Publishing plc, 2016; online edn, Oxford University Press, 2015 ; online edn, Nov 2015
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Jones was brought into politics in 1966 when a proposed ring road threatened the demolition of his chandlery business' warehouse. He was elected to
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He earned the nickname “Jones the Vote” for the way he masterminded electoral campaigns, especially by-elections.
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He was knighted in 1981. Jones' favoured nickname was "Jones the Vote" in reference to his Welsh heritage.
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he returned to public service when he was elected again to
Liverpool City Council, serving until 2010.
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in 1968 and
Liverpool Metropolitan District Council in 1973. He led the Liberal Party to control of
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who has been the Whip and he made Paul Mahon group Whip. He then had
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264:"Tributes to former Liverpool council leader Sir Trevor Jones"
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He died on 8 September 2016 after suffering from cancer.
324:"Sir Trevor Jones bids farewell to Liverpool politics"
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455:Liberal Democrats (UK) councillors in Liverpool
186:"Retire? I think I'll stick around for a bit"
470:Liberal Party (UK) councillors in Liverpool
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143:General Election later that year in October
51:Jones was the son of Owen and Ada Jones of
288:Meadowcroft, Michael (21 September 2016).
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184:Shennan, Paddy (28 November 2008).
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137:he stood as Liberal candidate in
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28:December 1926 – 8
384:President of the Liberal Party
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135:February 1974 General Election
90:Liverpool City Council in 1973
32:September 2016) was a British
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290:"Sir Trevor Jones obituary"
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369:Party political offices
417:Liverpool City Council
86:Liverpool City Council
41:Liverpool City Council
69:2005 General Election
22:Sir Owen Trevor Jones
230:"Election Data 2005"
218:accessed 9 Sept 2016
63:and a candidate for
61:Chester City Council
268:liverpoolecho.co.uk
190:liverpoolecho.co.uk
155:Liverpool Edge Hill
401:Political offices
352:Sir Trevor Jones:
240:on 15 October 2011
234:Electoral Calculus
123:Berwick-upon-Tweed
39:and member of the
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424:Succeeded by
391:Succeeded by
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112:National politics
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238:the original
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57:Denbighshire
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450:2016 deaths
445:1926 births
159:David Alton
141:and at the
131:Isle of Ely
117:victories:
98:Mike Storey
94:David Alton
439:Categories
421:1978–1983
415:Leader of
394:Rhys Lloyd
388:1972–1973
244:18 October
171:References
147:Gillingham
37:politician
302:0261-3077
133:. At the
356:obituary
354:Guardian
75:Politics
67:in the
65:Chester
53:Dyserth
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47:Family
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333:8 May
307:8 May
127:Ripon
335:2023
309:2023
298:ISSN
275:2016
246:2015
197:2016
129:and
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153:at
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