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Triller (app)

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1859: 36: 42: 302:, unless it was sold by ByteDance. The Trump administration stated that TikTok had until November 12, 2020, to assure the administration that the app did not pose any national security threats to the U.S. Following this order and news of possible purchases of TikTok's American operations by companies such as 344:
estimated only 52 million lifetime installations of the app by August 2020, while Triller claimed 250 million. Triller threatened to sue Apptopia for publishing the report. By October 2020, Triller claimed to serve 100 million active monthly users, but this number was quickly disputed by six former
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reported that Triller had "reported higher numbers of monthly active users to the public than it reports to rights holders." CEO Lu argued that "there is no legal definition" of monthly and daily active users, and that "if someone is trying to compare TikTok's MAU/DAU to ours—which means they are
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Triller accounts can be made either public or private. When the account is public, any user can view the videos on that account. When the account is private, only approved users can view the videos on that account. Users with private accounts can change the privacy settings of individual videos on
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When creating a video, users can choose to make a "music video" or a "social video". A "music video" allows users to add music and trim the audio to personal preference. Unlike the music video option, a "social video" does not require the user to add music in the background. The app's auto-editing
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videos containing background music. The app's spotlight feature is its special auto-editing tool, which uses artificial intelligence to automatically stitch separate video clips together without the user having to do it themselves. The separate video clips are created to the same background music,
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In August 2020, Triller reported that it had been downloaded over 250 million times worldwide. Mobile analytics firm Apptopia disputed the numbers and claimed they were inflated, suggesting that the app had only been downloaded 52 million times since it first launched in 2015. Apptopia pulled the
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pulled its library from Triller, citing unpaid music royalties. They alleged that Triller "shamefully withheld payments owed to our artists" and refused to negotiate future music licensing. Triller responded with the assertion that "relevant artists" were already partnered with Triller, so a deal
287:, the Chinese parent company of TikTok, for infringing patents relating to video editing. In response, TikTok and ByteDance filed a lawsuit against Triller, alleging the litigation initiated by Triller has "cast a cloud" over TikTok's reputation and business dealings. 280:, among other apps stating that they were "prejudicial to sovereignty and integrity" of India. Triller, which had planned to enter into the Indian market by the end of 2020, saw a spike from less than 1 million users to over 30 million users in the country overnight. 460:
their accounts from private to public, making the selected videos viewable to anyone on the app. In accordance with online child privacy laws in the United States, children under the age of 13 must receive parental consent in order to create an account on Triller.
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but users are able to shoot multiple takes with different filters or edits each time. Once the auto-editing tool stitches the individual clips together, users can rearrange and replace clips as desired. Users can also customize videos by applying filters and text.
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saying we have the same definition of MAU/DAU—there is an inherent misunderstanding about Triller's business and business model. It’s like trying to compare a fish and a bicycle." In a public statement, Lu denied that the company had inflated its user metrics.
1442: 1825: 1141: 688: 1339: 1434: 1110: 890: 249:, using artificial intelligence to automatically edit distinct clips into music videos. They later launched Triller Famous, a page within the app that featured curated selections of user videos. 1174: 1720: 1048: 793: 1651: 1306: 921: 252:
In 2016, the app was purchased by Carnegie Technologies and converted into a social networking service by allowing users to follow each other and share their videos publicly. In 2019,
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in the U.S., while TikTok dropped down to number three. The discussions surrounding TikTok's potential ban in the United States caused popular TikTok stars, including
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and her family, to join Triller. Trump joined Triller himself and posted his first video on August 15, 2020. The video received over a million views within hours.
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The app has been downloaded 23.8 million times in the U.S., with users spending an average of more than 20 minutes per day. A large number of downloads come from
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Incomplete videos that are yet to be shared appear in a user's "Projects" folder. Once finalized, a video can be shared with other users of the app or through
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tool is only used when making music videos, as it uses the background track to help arrange and synchronize the clips. Users can also link their accounts with
553:. Triller has offered large sums of money, company equity, and advisory roles to encourage prominent TikTok users to move to Triller, such as The Sway Boys. 2043: 1584: 1012: 1273: 1039: 968: 627: 783: 3358: 3259: 3249: 3239: 943: 456:, the "Social" feed (which showcases trending videos and those by verified users), and the "Music" feed (which exclusively features music videos). 1478: 1643: 1164: 1297: 1794: 3234: 913: 1607: 1198: 449:. Any video on Triller can also be downloaded or shared through links, text messages, or direct messaging to other users within the app. 1712: 2578: 751: 1545: 394: 180:
in 2015. The service allows users to create and share short-form videos, including videos set to, or automatically synchronized to,
2998: 2036: 1411: 1199:"Insiders say TikTok rival Triller reported monthly active users that were 5 times higher than what some internal metrics showed" 185: 3290: 1689: 1522: 1744: 1232: 1079: 195:, mainly in the United States and India (after the service was banned in the latter country). The app's success would allow 3143: 558: 542: 823: 3383: 2029: 1974: 1435:"Triller previews groundbreaking AI technology for new track featuring Tana, Unknown T, Aitch, JB Scofield and M1llionz" 914:"Short-form video app Triller sues TikTok for patent infringement, alleging the platform is copying its editing feature" 649: 2060: 1954: 1362: 579: 483:
In October 2020, Triller CEO Mike Lu stated that the app has 100 million monthly active users (MAU). In February 2021,
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Triller was launched in 2015 by co-founders David Leiberman and Sammy Rubin. The app was originally positioned as a
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of Triller after concerns regarding user data motivated him to find a "safe place" for himself and his followers.
3373: 371: 3285: 3155: 1576: 2872: 995: 3368: 3254: 3244: 3128: 2691: 2510: 1964: 1134:"TikTok rival Triller inks deal with B2B music company 7Digital for access to global catalog of 80m tracks" 221: 1265: 958: 619: 83: 216: 3343: 3150: 1470: 359: 177: 114: 3353: 3036: 2275: 2143: 2052: 169: 681:"Triller vs. TikTok: Differences, Similarities, Instagram Reels and Why You Need to Know About Both" 2425: 2148: 2103: 1969: 1777: 1713:"TikTok challenger Triller is reportedly exploring an IPO as questions swirl over its user numbers" 584: 225: 204: 3393: 3378: 3041: 2861: 2801: 2706: 2400: 1818:"TikTok Star Josh Richards' New Fame Says A Lot About The App—And Who Is Making Millions From It" 1103:"Trump campaign joins TikTok competitor Triller and its first video has nearly 1.2 million views" 453: 390:
with UMG was unnecessary. The two companies reached an expanded licensing agreement in May 2021.
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The number of Triller's app installations came under scrutiny when third-party analytics firm
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The app is divided into three video feeds, consisting of videos from creators that the user
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which threatened to ban TikTok from operating within the United States, citing threats to
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Triller would gain prominence in 2020 as a competitor to the similar Chinese-owned app
1403: 3112: 3067: 2786: 1899: 1786: 1778:"Fancy Cars, Fine Dining, Creator Mansions, Cash: Triller Is Shelling Out for Talent" 1334: 1004: 937: 574: 550: 494: 299: 196: 20: 1681: 716: 3208: 3160: 3062: 2967: 2952: 2711: 2666: 2405: 2320: 2270: 2173: 1876: 1514: 1204: 347: 109: 3203: 3178: 3082: 2533: 2123: 1071: 295: 2310: 784:"Triller parent acquires Fite and Amplify.ai, installs Mahi de Silva as new CEO" 3170: 3097: 3008: 2942: 2932: 2867: 2606: 2596: 2420: 1682:"Hollywood's Triller sets its own rhythm even as it gains from TikTok troubles" 1644:"Triller threatened to sue over a report suggesting it inflated it's downloads" 1040:"As Trump TikTok ban nears, the app's star Charli D'Amelio joins rival Triller" 815: 589: 334: 253: 35: 2962: 3337: 3138: 2766: 2490: 2330: 2218: 2021: 1946: 1790: 1008: 599: 506: 355: 354:
On October 2, 2020, Triller signed licensing deals with the rights societies
1745:"Triller Has Been Inflating Public User Figures, Doesn't Deny It: Exclusive" 1546:"Triller is pitching its wares to brands. Can it grow into a TikTok killer?" 1165:"Triller threatened to sue over report suggesting it inflated its downloads" 3107: 2882: 2548: 2518: 2480: 2445: 2435: 2240: 291: 208: 54: 1608:"Triller on being TikTok's rival: We see 'ourselves as the adult version'" 883:"Triller Overtakes TikTok, Jumps To No. 1 In App Store As Drama Continues" 3280: 3275: 3198: 3102: 2977: 2972: 2922: 2726: 2686: 2495: 2260: 2213: 2158: 530: 518: 480:
has been banned, as well as from various European and African countries.
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On March 24, 2021, Triller signed a licensing agreement with the
1330:"Triller, UMG reach deal, ending fight over payments to artists" 405:
The Triller app allows users to create music videos, skits, and
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Swanson, Ana; McCabe, David; Nicas, Jack (September 18, 2020).
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On August 12, 2020, Triller partnered with B2B music company
181: 3322: 2741: 2731: 2601: 2563: 2305: 2285: 2233: 2223: 2188: 963: 847:"Eminem-backed Triller is cashing in on India's TikTok ban" 367: 363: 1852: 2208: 1515:"How to use Triller, in case TikTok actually gets banned" 173: 118: 306:, Triller jumped from number 198 to number one in the 153: 1469:
Saad, Syeda Khaula; Mercado, Mia (August 13, 2020).
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Leskin, Rachel E. Greenspan, Paige (July 30, 2020).
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report after Triller threatened to sue the company.
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The app is also used by TikTok stars such as 2051: 1577:"How to Use Triller to Create and Edit Videos" 1471:"Your Guide To Making Music Videos On Triller" 749:Lee, Wendy; Faughnder, Ryan (August 9, 2020). 3235:Issues relating to social networking services 2037: 1884: 264:, and is currently led by CEO Mahi de Silva. 19:For the parent company of the same name, see 942:: CS1 maint: multiple names: authors list ( 748: 1575:Temidayo, Emmanuel Moses (April 22, 2020). 1468: 493:Triller has attracted celebrity users like 2044: 2030: 1891: 1877: 1857: 1156: 844: 1741: 1072:"Donald Trump joins TikTok rival Triller" 240: 3286:Decentralized Social Networking Protocol 1605: 1574: 1432: 1294: 1195: 3359:Internet properties established in 2015 1230: 1131: 1069: 3336: 3291:Distributed Social Networking Protocol 1774: 1742:Singleton, Micah (February 16, 2021). 1675: 1673: 1671: 1669: 1637: 1635: 1633: 1508: 1506: 1504: 1502: 1500: 1498: 1496: 1481:from the original on February 23, 2021 1464: 1462: 1460: 1445:from the original on February 13, 2021 1414:from the original on February 26, 2021 1342:from the original on December 12, 2021 1276:from the original on November 24, 2020 1245:from the original on December 12, 2021 1212:from the original on December 12, 2021 988: 986: 971:from the original on December 12, 2021 911: 857:from the original on December 15, 2020 395:National Music Publishers' Association 2025: 1872: 1828:from the original on February 2, 2021 1815: 1723:from the original on November 1, 2020 1692:from the original on October 25, 2020 1641: 1587:from the original on January 18, 2021 1398: 1396: 1394: 1392: 1390: 1388: 1360: 1263: 1162: 1144:from the original on January 21, 2021 1032: 1030: 956: 924:from the original on January 11, 2021 880: 781: 744: 742: 727:from the original on November 8, 2020 691:from the original on November 5, 2020 678: 1768: 1710: 1679: 1654:from the original on January 2, 2021 1543: 1512: 1177:from the original on January 2, 2021 1100: 876: 874: 872: 826:from the original on August 11, 2020 710: 708: 706: 1975:Evander Holyfield vs. Vitor Belfort 1797:from the original on April 21, 2021 1756:from the original on April 16, 2021 1704: 1666: 1630: 1556:from the original on April 19, 2021 1525:from the original on April 12, 2021 1513:Sung, Morgan (September 19, 2020). 1493: 1457: 1373:from the original on April 28, 2021 1327: 1309:from the original on April 23, 2021 1295:Cirisano, Tatiana (March 2, 2021). 1132:Stassen, Murray (August 12, 2020). 1113:from the original on April 23, 2021 1082:from the original on April 16, 2021 1051:from the original on April 24, 2021 1036: 983: 905: 893:from the original on April 16, 2021 845:Mansukhani, Hiren (July 27, 2020). 796:from the original on April 19, 2021 630:from the original on April 17, 2021 13: 1955:Bare Knuckle Fighting Championship 1775:Lorenz, Taylor (October 8, 2020). 1544:Hein, Kenneth (October 21, 2020). 1433:Goldberg, Michael (July 8, 2020). 1385: 1231:Stephen, Bijan (October 2, 2020). 1070:Clayton, James (August 17, 2020). 1027: 739: 714: 660:from the original on July 17, 2021 580:List of social networking services 186:artificial intelligence technology 16:American social networking service 14: 3405: 1844: 1606:Scipioni, Jade (August 7, 2020). 1196:Whateley, Dan (October 2, 2020). 1037:Lee, Wendy (September 16, 2020). 1015:from the original on May 13, 2021 869: 838: 703: 464:User characteristics and behavior 232:and entertainment personalities. 3032:Social network analysis software 1898: 1816:Brown, Abram (August 14, 2020). 1642:Perez, Sarah (August 21, 2020). 1618:from the original on May 9, 2021 1264:Smith, Dylan (October 2, 2020). 1163:Perez, Sarah (August 21, 2020). 881:Bossi, Andrea (August 3, 2020). 763:from the original on May 3, 2021 650:"Triller: Social Video Platform" 620:"Triller: Social Video Platform" 268:Media exposure and controversies 207:; including the distribution of 40: 34: 1809: 1735: 1599: 1568: 1537: 1426: 1354: 1321: 1288: 1257: 1224: 1189: 1125: 1101:Tyko, Kelly (August 16, 2020). 1094: 1063: 957:Shead, Sam (October 29, 2020). 950: 715:Ha, Anthony (August 13, 2016). 3156:Social network hosting service 808: 782:Hayes, Dade (April 14, 2021). 775: 672: 642: 612: 422:to integrate their playlists. 1: 1680:Liao, Rita (August 5, 2020). 1361:Aswad, Jem (March 24, 2021). 679:Viner, Josh (April 1, 2020). 605: 3245:Problematic social media use 3129:Hospitality exchange service 1965:Mike Tyson vs. Roy Jones Jr. 290:That Summer, U.S. president 222:Mike Tyson vs. Roy Jones Jr. 172:that was first released for 7: 1989:Other brands and properties 1959: 1328:Lee, Wendy (May 20, 2021). 568: 400: 387:Universal Music Group (UMG) 283:In July 2020, Triller sued 10: 3410: 3384:Social networking services 3151:Social network advertising 2053:Social networking services 235: 89:49.1 / May 4, 2023 18: 3268: 3227: 3169: 3121: 3050: 3024: 2991: 2577: 2509: 2059: 1988: 1981:Pillow Fight Championship 1945: 1924: 1906: 345:employees interviewed by 170:social networking service 148: 136: 124: 108: 104: 82: 78: 60: 48: 33: 1970:Jake Paul vs. Ben Askren 1711:Hamilton, Isobel Asher. 1408:Influencer Marketing Hub 1138:Music Business Worldwide 585:Timeline of social media 226:Jake Paul vs. Ben Askren 3042:Web 2.0 Suicide Machine 549:, Griffin Johnson, and 91:; 16 months ago 3374:Mobile social software 3260:User gender difference 3088:Small-world experiment 563:Chief Strategy Officer 427:social media platforms 241:Launch and Early years 3250:Use in investigations 2169:Foursquare City Guide 1410:. September 8, 2020. 385:On February 5, 2021, 370:, and the publishers 331:Universal Music Group 66:; 9 years ago 3058:Attention inequality 3369:Mobile applications 3093:Small-world network 2999:Software comparison 2948:Windows Live Spaces 2918:Tea Party Community 1908:Streaming platforms 685:The Dopamine Effect 274:Government of India 30: 1960:Triller Fight Club 1783:The New York Times 1270:Digital Music News 1001:The New York Times 789:Deadline Hollywood 327:Warner Music Group 272:On June 29, 2020, 217:Triller Fight Club 197:its parent company 64:July 23, 2015 28: 3344:Triller (company) 3331: 3330: 3113:Virtual community 3068:Cybersectarianism 2019: 2018: 1335:Los Angeles Times 1045:Los Angeles Times 822:. June 29, 2020. 757:Los Angeles Times 575:Triller (company) 495:Chance the Rapper 300:national security 214:events under the 203:broadcasting and 160: 159: 21:Triller (company) 3401: 3354:Internet culture 3240:Privacy concerns 3204:Online petitions 3161:Social profiling 3078:1+ million users 3063:Confessions page 2968:Yahoo! Kickstart 2667:Friends Reunited 2174:Foursquare Swarm 2046: 2039: 2032: 2023: 2022: 1893: 1886: 1879: 1870: 1869: 1861: 1856: 1855: 1853:Official website 1838: 1837: 1835: 1833: 1813: 1807: 1806: 1804: 1802: 1780: 1772: 1766: 1765: 1763: 1761: 1747: 1739: 1733: 1732: 1730: 1728: 1717:Business Insider 1708: 1702: 1701: 1699: 1697: 1677: 1664: 1663: 1661: 1659: 1639: 1628: 1627: 1625: 1623: 1603: 1597: 1596: 1594: 1592: 1572: 1566: 1565: 1563: 1561: 1541: 1535: 1534: 1532: 1530: 1510: 1491: 1490: 1488: 1486: 1466: 1455: 1454: 1452: 1450: 1430: 1424: 1423: 1421: 1419: 1400: 1383: 1382: 1380: 1378: 1358: 1352: 1351: 1349: 1347: 1325: 1319: 1318: 1316: 1314: 1300: 1292: 1286: 1285: 1283: 1281: 1261: 1255: 1254: 1252: 1250: 1228: 1222: 1221: 1219: 1217: 1205:Business Insider 1201: 1193: 1187: 1186: 1184: 1182: 1160: 1154: 1153: 1151: 1149: 1129: 1123: 1122: 1120: 1118: 1098: 1092: 1091: 1089: 1087: 1067: 1061: 1060: 1058: 1056: 1042: 1034: 1025: 1024: 1022: 1020: 998: 990: 981: 980: 978: 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Index

Triller (company)


Developer(s)
Triller, Inc
Stable release
Operating system
Android
iOS
Size
Type
Video sharing
triller.co
video-sharing
social networking service
iOS
Android
music
artificial intelligence technology
TikTok
its parent company
sports
promotion
pay-per-view
boxing
Triller Fight Club
Mike Tyson vs. Roy Jones Jr.
Jake Paul vs. Ben Askren
celebrities
video editor

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