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Grapey) Purple" (1984–present), "Lime Green" (1991–1998, 2007–2015, 2017–present), "Wildberry Blue" (1996–2007, 2018–present), "Berry Blue" (2007–2015, 2017–present), and "Watermelon" (1998–2007, 2018–present). In 1991 and again in 1995, the cereal pieces were given a brighter, more colorful look. General Mills'
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who finds children and wants to trick the children into giving him a bowl of cereal. He bursts with enthusiasm but is discovered every time. The kids always reprimand him with the signature phrase: "Silly rabbit, Trix are for kids!" at the end of the commercials. These ads in the late 1960s and early
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advertising agency, created the trademark animated "Silly Rabbit," who debuted in a 1959 television commercial for the cereal. Harris also wrote the iconic Trix tagline, "Silly rabbit, Trix are for kids!", which is still used in
General Mills' commercial campaigns, it is also used at the end of every
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In commercials from 1967, the 1970s, and the 1980s, the Trix Rabbit disguised himself to get the cereal, employing costumes as diverse as a balloon vendor, a painter and an
American Indian. One alternate slogan for the cereal was, "Oranges, Lemons, and Grapes I see; the fruit taste of Trix is all
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cereal. The original Trix cereal was composed of more than 46% sugar. The original cereal included three colors: "Orangey Orange" (formerly named Orange Orange), "Lemony Yellow" (formerly named Lemon Yellow), and "Raspberry Red". Five fruit shapes and colors were added over the years: "Grapity (or
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On
September 21, 2017, General Mills announced that the six-color version of Trix cereal would be reintroduced back to the market and that artificial dyes and flavors would be utilized to do so after customers complained about the naturally-flavored Trix. The four-color, non-artificial-dye/flavor
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marketed to children with sweetened fruit flavors such as "Watermelon Burst". Later, Trix Swirls were introduced, with flavors such as "Rasp-orangey orange swirl" (a mix of the
Orangey orange and Raspberry red flavors). A new flavor, "Wildberry Red Swirl", was introduced in 2011. Trix Swirls have
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1970s sometimes closed with the Trix Rabbit following up with "And sometimes for tricky rabbits!" (This happened in case he managed to have a taste or he had a secret stash.) The Trix Rabbit originated as a puppet before he was animated. The plight of the Trix Rabbit has drawn comparisons to
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for the cereal. In an internal memo to Dancer
Fitzgerald Sample employees, Stover wrote, "In a business where the only thing we have to sell are ideas, it is of first importance the credit is given where credit belongs — and Joe gets all the credit for this one."
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when it was introduced in 1992. In 2007, Trix reverted to their original shapes in the United States, to the dismay of the fans. Mexico was the only country to maintain fruit-shaped pieces until around late 2018 when they were reintroduced globally.
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in its cereals, and Trix would be among the first to change. Trix would go from six colors to four because satisfactory natural alternatives were found for orange, yellow, red, and purple, but not blue or green.
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Chet Stover, creative director of the Trix account at Dancer
Fitzgerald Sample, fully credited Harris with the creation of the Trix rabbit after viewing the new character in its 1959
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version would continue to be sold. In that same announcement, General Mills said they would revert to the puffed fruit-shaped pieces, which happened around late 2018.
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The cereal originally used spherical cereal pieces, but in 1991 these were changed to puffed fruit-shaped pieces, presumably to avoid clashing with
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rights and specific trade dress to all packaged coffee and other products under the
Starbucks brand owned by Nestlé since 2019. Brand owned by
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2802:. Produced by Cereal Partners, branded as Nestlé. Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by
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since been discontinued, and the pieces in the original Trix were changed to their original 2007 flavor and shape lineup in 2014.
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By 1955, just one year after Trix's market debut, General Mills experimented with a rabbit puppet as a potential Trix mascot.
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2814:. Used only in Indonesia, Thailand, and Cambodia. Used only in the Philippines. U.S. production rights owned by the
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commercial when the children claim that the cereal itself is for themselves, as that's what they tell to the rabbit.
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158:(a yogurt company, mostly owned by General Mills) for a line of similarly flavored yogurt marketed toward children.
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with a different product. U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by
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by Mort
Marshall in earlier commercials, and later by Russell Horton in later commercials—is an
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The Trix Rabbit's popularity led him to appear in commercials for other products, such as a
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brand) elsewhere in the world. The cereal consists of fruit-flavored, sweetened, ground-
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Trix – Naturally and
Artificially Fruit Flavored Sweetened Corn Puffs, with milk
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Trix
Commercial - Trix Rabbit FINALLY Gets To Eat Trix Cereal (REAL COMMERCIAL)
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General Mills introduced Trix in 1954 as a sugar-coated version of its popular
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483:"Joe Harris, illustrator who created the Trix rabbit and Underdog, dies"
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From Abba to Zoom: A Pop Culture Encyclopedia of the Late 20th Century
378:"Trix cereal is bringing back its classic fruit shapes from the 1990s"
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315:"Joe Harris, Illustrator Behind Underdog and Trix Rabbit, Dies at 89"
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advertisement, in which he disguises himself as a man (played by
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in Minneapolis, Minnesota, for the North American market and by
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2810:. Singaporean, Malaysian and Thai production rights owned by
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428:"Original Trix, made with artificial colors, is coming back"
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International Code of Marketing of Breast-milk Substitutes
509:"youtube documentary with reference to cartoon characters"
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helped the Trix Rabbit in an attempt to get the cereal.
251:
and the Trix Rabbit got the prize, much to his delight.
191:
In 2015, General Mills announced it would no longer use
396:"No More Artificial Colors for Trix or Reese's Puffs"
593:
trix rabbit, a tragic figure whose doomed existence.
573:
Sex, Drugs, and Cocoa Puffs: A Low Culture Manifesto
2806:elsewhere. Philippine production rights owned by
2786:under the Nestlé brand elsewhere. Brand owned by
570:
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538:The Illustrated Encyclopedia of Cartoon Animals
280:List of breakfast cereal advertising characters
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203:
2794:. U.S. rights and production owned by the
1215:Hazard analysis and critical control points
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611:. Andrews McMeel Publishing. p. 497.
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2826:, sold by Nestlé in Canada. Produced by
1171:The General Mills Radio Adventure Theater
541:. Prentice Hall Press. pp. 270–271.
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2739:Maggi noodles safety concerns in India
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212:, a copywriter and illustrator at the
16:Breakfast cereal made by General Mills
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2782:in the U.S. and Canada. Produced by
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670:Bugs bunny meets trix rabbit part 2
467:
154:The Trix trademark is also used by
13:
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14:
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2694:Nestea European Championship Tour
747:
697:
454:"The Origin Of "The Trix Rabbit""
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313:Slotnik, Daniel E. (2017-04-04).
175:division produces a Trix-branded
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376:Hafner, Josh (October 1, 2018).
25:
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1466:Lactalis-Nestlé Fresh Products
577:. New York: Scribner. p.
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1:
1338:(Nestlé Waters North America)
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481:Noto, Anthony (2017-04-05).
362:Wegmans page for Trix Yogurt
7:
2883:Products introduced in 1954
1405:Beverage Partners Worldwide
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84:; 70 years ago
10:
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2778:Currently manufactured by
2714:Nestlé Smarties Book Prize
1960:Rowntree's Fruit Pastilles
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569:Klosterman, Chuck (2004).
452:Beck, Jerry (2017-01-17).
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2800:Associated British Foods
2310:California Pizza Kitchen
773:Charles Alfred Pillsbury
689:(Television production).
686:Trix Got Milk Commercial
673:(Television production).
637:(Television production).
214:Dancer Fitzgerald Sample
131:is an American brand of
66:(Latin America and Asia)
2830:in the U.S. since 2020.
2808:Alaska Milk Corporation
2765:Controversies of Nestlé
788:Adelaide Hawley Cumming
763:Cadwallader C. Washburn
605:Mansour, David (2005).
2796:Smarties Candy Company
2663:Peter Brabeck-Letmathe
1420:Nestlé Toll House Café
1320:Nestlé Wyeth Nutrition
1160:Betty Crocker Kitchens
806:
2878:General Mills cereals
2816:Ferrara Candy Company
2760:List of Nestlé brands
2551:Galderma Laboratories
2143:Seattle's Best Coffee
1955:Rowntree's Fruit Gums
1910:Nestlé Milk Chocolate
1638:Cinnamon Toast Crunch
1310:Nestlé Purina PetCare
1096:Natural & organic
857:Fiber One (Fibre One)
842:Cinnamon Toast Crunch
805:
456:. CartoonResearch.com
222:television commercial
120:generalmills.com/trix
2709:Nestlé Rowntree F.C.
535:Rovin, Jeff (1991).
2792:The Hershey Company
2704:Nestlé Invitational
2699:1977 Nestlé boycott
2618:Rowntree Mackintosh
2056:Chameleon Cold-Brew
1870:Mackintosh's Toffee
1182:Great Mill Disaster
872:French Toast Crunch
783:William de la Barre
21:
2724:Toll House cookies
2526:Chocolate Surpresa
2491:Former brands and
2036:Blue Bottle Coffee
1390:Nestlé Philippines
1220:Project Strato-Lab
1194:Pillsbury Doughboy
1189:Pillsbury Bake-Off
830:Honey Nut Cheerios
807:
756:Historical figures
401:The New York Times
320:The New York Times
19:
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2593:Peter's Chocolate
1848:Kit Kats in Japan
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1336:BlueTriton Brands
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1103:Annie's Homegrown
1015:Fruit by the Foot
193:artificial colors
126:
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2812:Fraser and Neave
2753:Related articles
2734:Nescafé Basement
1920:Peppermint Crisp
1880:Menier Chocolate
1683:Nesquik (cereal)
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255:for me!". Once,
228:The Trix Rabbit—
133:breakfast cereal
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1372:Nestlé Pakistan
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1250:Food portal
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1225:Skyhook balloon
1203:Key innovations
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408:. June 22, 2015
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343:. General Mills
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2673:Henri Nestlé
2613:Powwow Water
2603:Polly Waffle
2578:Ice Mountain
2516:Butterfinger
2493:subsidiaries
2340:Lean Pockets
2330:Lean Cuisine
2104:Nescafé Gold
1990:White Knight
1808:Coffee Crisp
1710:and desserts
1687:
1673:Lucky Charms
1643:Cookie Crisp
1607:S.Pellegrino
1597:Princes Gate
1563:
1429:Other assets
1386:Nestlé Lanka
1379:Nestlé Japan
1366:Nestlé India
1359:Subsidiaries
1169:
916:
892:Lucky Charms
852:Cookie Crisp
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552:. Retrieved
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46:Product type
2658:Paul Bulcke
2633:Zephyrhills
2628:Wonder Ball
2583:Jenny Craig
2463:Uncle Tobys
2443:Frosty Paws
2428:Fancy Feast
2380:Yinlu Foods
2365:Uncle Tobys
2325:Hot Pockets
2243:Häagen-Dazs
2238:Frosty Paws
2192:Coffee-Mate
2069:Dolce Gusto
2064:Coffee-Mate
2009:Coffee and
1985:Walnut Whip
1940:Red Ripperz
1875:Matchmakers
1860:Life Savers
1768:Black Magic
1763:Blue Riband
1738:After Eight
1678:Milo Cereal
1668:Lion Cereal
1648:Corn Flakes
1587:Acqua Panna
1496:Dolce Gusto
1454:Yinlu Foods
1056:Häagen-Dazs
943:Old El Paso
847:Cocoa Puffs
768:John Crosby
649:"- YouTube"
520:13 November
412:October 22,
143:(using the
2872:Categories
2804:Post Foods
2350:Stouffer's
2297:and snacks
2228:Eskimo Pie
2197:La Lechera
2182:Bear Brand
2158:Sweet Leaf
2092:Milo cocoa
2082:La Lechera
1950:Rowntree's
1915:Passatempo
1718:Animal Bar
1708:Chocolate
1564:Toll House
1527:Bear Brand
1484:Appliances
1436:Hsu Fu Chi
1230:Space food
1030:Gardetto's
494:2017-04-30
460:2017-04-30
347:13 October
326:2017-04-30
291:References
257:Bugs Bunny
210:Joe Harris
79:Introduced
2573:Hoadley's
2566:Restylane
2531:Deer Park
2521:Baby Ruth
2511:Arrowhead
2506:Alfasigma
2360:Tombstone
2268:Mövenpick
2223:Drumstick
2218:D'Onofrio
2211:Ice cream
2187:Carnation
2148:Starbucks
2118:Nespresso
2046:Carnation
2011:beverages
1965:Sin Parar
1778:Breakaway
1693:Shreddies
1602:Pure Life
1506:Special.T
1501:Nespresso
1299:Divisions
1210:DSV Alvin
1139:Pet, Inc.
1010:Dunkaroos
979:Pillsbury
967:Pillsbury
948:Progresso
820:Boo-Berry
382:USA Today
264:Got Milk?
151:pieces.
2844:Category
2608:PowerBar
2556:Cetaphil
2536:Dreyer's
2471:Cheerios
2438:Friskies
2423:Dog Chow
2315:DiGiorno
2283:Smarties
2153:Supligen
2133:Ovaltine
2113:Nesfruta
2073:Huesitos
2018:Abuelita
1970:Smarties
1925:Perugina
1905:Negresco
1900:Munchies
1885:Milkybar
1798:Cheekies
1793:Carlos V
1758:Big Turk
1723:Abuelita
1633:Chocapic
1628:Cheerios
1368:(62.76%)
1329:Divested
1144:Squeezit
1087:Bisquick
1005:Chex Mix
953:Totino's
922:Wheaties
825:Cheerios
274:See also
245:Sisyphus
135:made by
2856:Commons
2828:Froneri
2744:Freshly
2687:Related
2481:Weeties
2453:Winalot
2413:Beneful
2370:Winiary
2335:Libby's
2305:Buitoni
2273:Parlour
2263:Maxibon
2258:Kit Kat
2248:Hjem-IS
2202:Nesquik
2123:Nesquik
2097:Nescafé
2060:Chuckie
2031:BabyNes
2027:Acticor
2000:ZveÄŤevo
1975:Svitoch
1843:Kit Kat
1838:Goobers
1823:Drifter
1803:Chokito
1788:Caramac
1783:Cailler
1748:Bar One
1743:Allen's
1653:Fitness
1621:Cereals
1592:Perrier
1582:Contrex
1566:cookies
1558:Libby's
1532:Cerelac
1522:BabyNes
1491:BabyNes
1444:(30.3%)
1442:L'Oréal
1415:Froneri
1113:Lärabar
1066:Yoplait
1061:Liberté
1051:Go-Gurt
974:Jus-Rol
897:Nesquik
813:Cereals
654:YouTube
554:8 April
514:YouTube
237:cartoon
173:Yoplait
162:History
156:Yoplait
115:Website
107:Markets
87: (
71:Country
2646:People
2588:Ozarka
2561:Epiduo
2546:Gale's
2541:Enviga
2375:Wagner
2278:Savory
2177:Alpine
2162:Zoégas
2138:Ricoré
2128:Nestea
2108:Nescau
2087:Menier
2023:Alpine
1995:Yorkie
1895:Mirage
1855:Kohler
1833:Garoto
1818:Crunch
1612:Vittel
1551:Baking
1537:Gerber
1476:Brands
1462:(100%)
1460:Malher
1450:(100%)
1292:Nestlé
1122:Former
1075:Baking
1000:Bugles
993:Snacks
931:Brands
882:Kaboom
615:
585:
545:
341:"Trix"
240:rabbit
230:voiced
177:yogurt
145:Nestlé
110:Global
64:Nestlé
2501:Alcon
2433:Felix
2418:Bonio
2355:Thomy
2345:Maggi
2320:Herta
2041:Boost
1828:Fox's
1813:Crisp
1456:(60%)
1438:(60%)
1153:Other
1044:Dairy
912:Total
56:Owner
2824:Mars
2476:PLUS
2398:Alpo
2077:Klim
2051:Caro
1945:Rolo
1930:Polo
1890:Milo
1865:Lion
1773:Bono
1728:Aero
1688:Trix
1542:Nido
1448:Osem
917:Trix
837:Chex
613:ISBN
583:ISBN
556:2020
543:ISBN
522:2013
439:2017
414:2015
349:2014
149:corn
129:Trix
89:1954
82:1954
20:Trix
2818:.
2448:ONE
2233:Fab
1980:TEX
887:Kix
579:121
249:yes
168:Kix
101:Kix
2874::
2820:NA
651:.
591:.
581:.
511:.
485:.
469:^
430:.
404:.
398:.
380:.
368:^
317:.
299:^
1284:e
1277:t
1270:v
741:e
734:t
727:v
657:.
621:.
558:.
524:.
497:.
463:.
441:.
416:.
384:.
351:.
329:.
91:)
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