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Type Directors Club

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artistic sense that people have learned to associate with Art Directors, but are still learning to associate with Type Directors.” Speaking that same night, Paul Lang, a member of the Art Directors Club remarked, “When I began, artists were called layout men, renderers or finishers. When we insisted upon being called art directors, the advertising execs would say, ‘Call yourselves anything you like, but give us what we want.’ By the same token, if type directors keep calling themselves just that, they will, in time, be recognized for what they actually do contribute.”
147: 210:: The club was started as an unofficial gathering in 1943. Founding member Milton Zudeck described the club’s goals: “We simply want to make more and more advertising people aware of the important of the agency typographer. We want them to realize that the selection of type for an advertisement demands a sixth sense that goes beyond the basic knowledge of typefaces.” 27: 240:: As part of a rebranding led by Debbie Millman, the TDC adopted the Type Drives Culture conference slogan. The same year, the club held the first Ascenders competition, aimed to promote the hottest designers under 35; and created a BIPOC scholarship, which was later renamed the Ade Hogue Scholarship. 1434:
Started in 2023, the annual $ 5,000 scholarship, funded by Google, is for Native American and First Nation individuals in the US and Canada, respectively, who exemplify a creative practice that explores typography, type design, or relevant linguistic work. Winners receive a $ 5,000 USD award as well
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Amaala Arabic, ANEK Indic, Charisma, Englisch, FZ GuoMeiJinDao, FZ QianLongXingShu, Goldich, Greta Armenian, Hanyi yihexianjing, Jinhua Mincho, Klaket, Kristal, Lava Syllabics, Margit, Mithaq, Norbert, November Tamil, Oceanic, Platia, Qing Mocai Lishu, Resonay, RVS Basic, SF Arabic, SF Symbols 3,
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In 1955 the first TDC competition was held to recognize outstanding work in the profession. The TDC’s first international conference, Type 1987 was held in Manhattan, giving participants the opportunity to gather with “stars” from outside the US like Adrian Frutiger and Neville Brody. in 2018, as
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The TDC is sponsored by A to A Studio Solutions, Adobe Typeset, Typeset Design Matters, Designer Journals, Facebook Analog Research Laboratory, Firebelly, Google, Glyphs, Monotype, Morisawa, Pandora, School of Visual Arts, SVA Masters in Banding, Type Network which help to support the following
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We simply want to make more and more advertising people aware of the importance of the agency typographer. We want them to realize that the selection of type for an advertisement demands a sixth sense that goes beyond the basic knowledge of typefaces—that it demands, in effect, the same kind of
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Since the 1950s the TDC has been holding yearly type competitions: one for the use of type and the letterform in design and the other, typeface design. The winners are reproduced in the Typography Annual, as well as displayed in seven exhibits that travel worldwide. In addition to celebrating
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Sori, Metro Nova, Odesta, Azer, Pizza Press, Columbia Titling, Amplify, Chimera, Mislab, Duplicate Ionic, FF Quixo, Argentina, Ogg, Lalola, DecoType Nastaleeq Press, Venecia, Medusa, Flirt Script, MZhiHei Ultra Bold, Cloud Mountain Type, FREE, Bungee, Marcel Script, Chapitre Regular
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Text: Al Rajhi, Fondo, Marat, OTS Ethiopic, Palatino Arabic, Vodafone Hindi, Tiina; Type System: Anselm, Gloriola Standard and Display, National, Presidencia; Display: Blaktur, Burgues Script, Fresco Arabic, Logo Jr Black, Mommie, Sable, Slant, Swing, Ventura; Ornament: Restraint
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Arabic Protest, Baryton, Coca-Cola Care, Garaje, Grab Community, Hebrew/Latin Extended, Hong Kong Beiwei Zansyu, Huai, Le Rosart, LiebeHeide Color, Lyon Arabic, Rail Alphabet 2, Retail, SF Symbols 2, Signifier, Super Condensed Devanagari, Vasakronan Serif, Vazeh Classic Quranic
222:: The TDC was composed of men for many years until 1960 when they recruited its first woman member, designer Beatrice Warde. Today, the Beatrice Warde Scholarship stands to commemorate Beatrice Warde and all her contributions to the field of typography and to the TDC. 772:
GT Sectra, Woodkit, Brando, Domaine Sans, Valter, Inei Mincho, Love Script, M Gentle Bold (æ­Łçș–蘭體), Signo, A23D, Bustan Bold, Lale, Mohtaraf, Gibbs, Input, Proto Grotesk, Haltrix, Hollie Script Pro, Minotaur, Big Moore, GE Inspira Sans and Serif, M Ellan Light (ćčŒé›…蘭體)
121:(TDC) is an international organization devoted to typography and type design, founded in 1946 in New York City. TDC believes that type drives culture, and that culture drives type—and is dedicated to cataloging, showcasing, and exhibiting typography worldwide. 805:
Crochet, Rizado Script, New York Serif UI by Apple, Glinko Modern, Jali, Orientation, Ribaasu, Adobe Telugu, Minerale, No Molestar!, Sandwich, Sig, Pyk, Chek Lap sans, Faune, FR kraken slab, Heldane, Hope Sans, Pilat, Gustella, Punta Display, Le murmure.
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Text: Corundum Text, Greta Text, Untitled, EMT Lorena, Midan, Olga, Tisa; Type System: Arno Pro, Beorcana, Fakir, Nassim, Palatino Sans and Palatino Sans Informal, Quiosco, Xtra Sans; Display: Flexion, Manicotti, Peanut, Subtil; Ornament: Gregoria
252:: Upon the TDC’s reopening, Ksenya Samarskaya was appointed as TDC Managing Director with a mission to make it more open, diverse, and culturally engaging. TDC hosted Ezhishin, the first conference about Native North American typography. 246:: The TDC closed after a financial insolvent collided with the resignation of board member Juan Villanueva, who, in an open letter, called it a “racist organization”. Later that same year it merged with The Once Club for Creativity. 686:
Text: Fabiol, Minuscule; Display: Bello, Bublik, Bunker, Dolce, Ed Gothic, Ed Script, Elementis, Pirouette, DB SantiPap, Scheck, Shipflat, Shoutenkaku / Shoutenmaru; Type System: FF Absara, Auto, Calibri, Rumba; Ornament: Super-Veloz
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Brandon Grotesque, Eames Century Modern, Aero, Palatino Sans Arabic, Tundra, Amalta, Thuraya Regular, Shift, Supria Sans, FF Suhmo, News, Daisy, Matrona, Tabati, Nori, Eventide, Enzian, Elegy, Poem, Eames Poster Numerals
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Arcana Manuscript, Biblon, Blue Island, Cholla Slab, FF Clifford, Costa, Erica Sans, Homemade, Bitstream Kis Cyrillic, Klin, Mexica, Mirra, Diwan Mishafi, Myriad Pro Greek, Nani, Profile, Silentium Pro, Linotype Syntax
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Text: Aniene, Adobe Arabic, Calouste, Quixote; Display: Darka, Hogariet, Rayuela Chocolate 2.0, P22 Sweepy; Type System: Frutiger Next Greek, Garamond Premier Pro, Piclig, Relato Sans, Vista Sans; Ornament: FF Headz
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Text: Arabic Typesetting, Carlin Script, Gentium, Laurentian; Display: Falafil, ITC Keefbats, Sakkal Seta Pro; Type System: Fontana ND, FF Strada, FTF Morgan, Full Moon Suite, Press Family, Suite, Sauna, ITC Tactile
228:: The TDC medal is the organization's most prestigious award dedicated to the artful craft of type and typography. As of 2022 there have been 34 medalists. in 1967 the first TDC medal was awarded to Hermann Zapf. 1413:
Previous winners of the award include Doah Kwon (2022) Ximena Amaya (2021), Tatiana Lopez (2020), Blossom Liu (2019), Anna SkoczeƄ (2018), Tasnima Tanzim (2017), Ania WieluƄska (2016), and Rebecca Bartola (2015).
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In 2018, the TDC inaugurated Ascenders, a competition to recognize the achievements of designers 35 years of age and younger. In its inaugural year, TDC honored nineteen Ascenders from around the world.
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outstanding achievements, the typography competitions and resulting annuals serve as important historical records of typographic trends, and are an invaluable resource for both designers and scholars.
234:: The TDC’s first international conference Type 1987 was held in Manhattan, giving participants the opportunity to gather with “stars” from outside the US like Adrian Frutiger and Neville Brody. 797:
Mirza, Lamon, IBM Plex, Source Han Serif, Noort, Origen, Teddy, Palago, Harrison Serif Pro, Read Greek Condensed, Koning, Vazeh, Ray, Artigo Display, Guyot, Oi!, Kinetic, Greta Text Hebrew
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Ingeborg, Deliscript, Kazuraki, Urbana Lnd, Joos, Espinosa Nova, Lavigne Display, ITC Legacy Square Serif Pro, Retiro, Narziss, Rieven, Fugu, Ysobel, Rum Black, Aisha, DecoType Nastaliq
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Text: Ardbeg, Argot, Maiola, Nyala, MS Uighur; Display: Brunn, Buttress, Sava Pro; Type System: Amira, Amplitude, FF Angkoon, Expo Sans, Farnham, Houston, Noam, FF Unit, Zocalo
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The Type Directors Club Type Design Awards are given annually for excellence in typeface design. The award is generally viewed as being the most prestigious in the field.
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Winners receive a $ 5,000 USD award as well as a free one-year student membership to the TDC, offering discounts and other opportunities for conferences and events.
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part of a rebranding led by Debbie Millman, the TDC adopted the “Type Drives Culture” conference slogan which remains at the heart of the TDCs annual conference.
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BC Mikser, Mornic, Tremolo, Bressay, Acanto Regia, Infini, Froben Antiqua, Zico, Bustani, Greta Arabic, The Spirit of Cursive Script, Greta Sans Hebrew, Bixa
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Hipster Script, Chiavari, Balkan, La RepĂșblica, DecoType Ruq‘ah, Sutturah, Mr. Porter, Rekja, Greta Arabic, Harriet, Smidgen, Vibro, FF Mister K Informal
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Athena Ruby, JAF Bernini Sans, Karol, The Brill Family, Tegaki, Blanco, Vinter, Days and Nights, FF Chartwell, Baldufa, Iskra, Erotica, Agmenaℱ, Jocham
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Salvaje, Lingering Fonts, Nordvest, Qandu, Bely, Sharp Grotesk, Qingyu Lishu, PILOT, Graebenbach, Lalezar, Laica, Rando, Renault Carname, Stratos, Eva
576: 216:: The Type Directors Club organization was formed by several leading NY art directors, including Aaron Burns, Louis Dorfsman and Milton Zudeck. 650:
ITC Aspera, Basilica, Linotype Conrad, Eplica, Hierarchy, Litteratra, Manuscript, Maya, Preissig, Really, Terminator, Warnock Pro, Zentra
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Previously known as Communication Design, the Typography competition is the extension of the original competition started in the 1950s.
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Text: Dreamer DD, Pradell, Whitman; Display: Alphatier, Azuza, Dearest, Globetrotter, ITC Jeepers, Keester, Media Core 3, Woodley Park;
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Shinbakusai Reisho, Tehran Museum of Contemporary Art, The Epicene Collection, The Mānuka Collection, Uwabami, YouTube Sans Arabic
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Formerly known as the Superscript scholarship. Previous winners of the award include Ana Robles (2022) and Sakinah Bell (2021)
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The most recent Type Drives Culture 22 conference held various sessions with the overarching theme “Type: The Next 75 Years”.
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as a free one-year student membership to the TDC, offering discounts and other opportunities for conferences and events.
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Text: Adios Script, Montague Script, Alda, Copte Scripte; Display: Klimax Bold, Nebulon, Optica Normal, Orbe
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Founding member Milton Zudek described the club's goals at their first exhibit opening in 1947:
2012: 1955:"TDC and Google Announce Ezhishin Scholarship For Native North American Students of Typography" 440: 536: 859:
TDC produces a design annual that features award-winning typography. The 2017 publication,
1770: 8: 2007: 305: 1937:"Type Tuesday: TDC Announces Scholarship Call for Female-Identifying and BIPOC Students" 1757:"Type Directors Club announces 'Type Drives Culture 2022' virtual conference March 4-5" 1509: 1869: 1790:"Events: Type Directors Club announces "Type Drives Culture 2022" virtual conference" 1069: 390: 1306: 1215: 495: 323: 1156: 505: 400: 1106: 977: 463: 444: 2001: 1771:"Type Directors Club announces 'Type Drives Culture 2022' virtual conference" 1012: 420: 357: 72: 546: 515: 430: 371: 295: 26: 1263: 566: 525: 481: 410: 1239: 278:
The TDC Medal is awarded for significant contributions to typography.
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Executive Director: Carol Wahler, Program Manager: Griffin McCabe
1840: 1807: 1707:"TDC Sets First Confab On Native North American Typography" 854: 1890:"Typography 38 – The World's Best Type and Typography" 1985: 1506:"Communication Arts- Type Directors Club Turns 65" 660:Type System: Brioso Pro, Federal, Rialto, Siemens 106: 1999: 1874:: CS1 maint: bot: original URL status unknown ( 1469:International exhibitions of competition winners 622: 1180:Urshula Barbour, Paul Carlos, Pure + Applied 1094:L. Richard Poulin, Amy Kwon, Poulin + Morris 933:Jonson Pedersen, Hinrichs and Shakery Inc. 175:. Unsourced material may be challenged and 1857:. Archived from the original on 2012-07-28 25: 1820: 1704: 1047:Reverb, Los Angeles & Rick Vermeulen 855:TDC Annual — World’s Best Typography 195:Learn how and when to remove this message 1934: 1787: 1483: 1930: 1928: 1821:Greenberg, Ilana (September 14, 2022). 2000: 1823:"Akira Kobayashi To Receive TDC Medal" 1489: 1935:Magazine, PRINT (December 15, 2020). 1522: 863:, was designed by Leftloft of Milan. 1925: 1788:magazine, adobo (January 24, 2022). 1378:Juan Carols Pagan, Sunday Afternoon 861:The World's Best Type and Typography 535:Zuzana Licko and Rudy VanderLans of 173:adding citations to reliable sources 140: 1523:Grant, Angelynn (2 February 2012). 13: 16:Organization for better typography 14: 2024: 1977: 1731:"TDC in facts, dates and figures" 1680:"TDC in facts, dates and figures" 1654:"TDC in facts, dates and figures" 1628:"TDC in facts, dates and figures" 1602:"TDC in facts, dates and figures" 1576:"TDC in facts, dates and figures" 1550:"TDC in facts, dates and figures" 1454:Salons in NYC and other US cities 1133:Gail Anderson (graphic designer) 145: 1947: 1911: 1882: 1847: 1829: 1814: 1796: 1781: 1763: 1749: 1723: 1705:Greenberg, Ilana (2022-06-20). 1698: 1398: 597: 1672: 1646: 1620: 1594: 1568: 1542: 1525:"Type Directors Club Turns 65" 1516: 1498: 1083:Bernhardt Fudyma Design Group 614: 258: 1: 1476: 1252:Matteo Bologna, Mucca Design 606: 587:Akira Kobayashi (typographer) 1492:"TDC is Back in Orbit Again" 1490:Heller, Steve (2022-02-02). 1463:TDC Competition Judges Night 845: 837: 273: 7: 1466:New York exhibitions at TDC 1438: 1356:Hugh Miller, Bond Creative 868: 626: 623:Type Design Winners by Year 280: 136: 10: 2029: 1735:The Faces Behind Typefaces 1684:The Faces Behind Typefaces 1658:The Faces Behind Typefaces 1632:The Faces Behind Typefaces 1606:The Faces Behind Typefaces 1580:The Faces Behind Typefaces 1554:The Faces Behind Typefaces 1405:Beatrice Warde Scholarship 1837:"TDC Type Design Winners" 1323:Bobby C. 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Index


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Hermann Zapf
R. Hunter Middleton
Robert Leslie
Paul Standard
Paul Rand
Herb Lubalin
Bradbury Thompson
Adrian Frutiger
Ed Benguiat
Gene Federico
Lou Dorfsman
Rolling Stone magazine
Matthew Carter
Colin Brignall
Paula Scher
Mike Parker
Erik Spiekermann
Gerrit Noordzij
David Berlow
Louise Fili

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