29:
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However, tastes were changing away from his work even at the time he was commissioned by the
University Press. Contemporary trends in graphic design saw a movement away from Goudy's love of warm, organic and rounded serif fonts, in favor crisper designs, such as sharp geometric sans-serif fonts and harder, more robust serifs such as Monotype's
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to emphasize a word…or sometimes merely to give a lighter touch, I have allowed myself to incorporate here and there in my font some forms more or less fanciful." It was finished just before a fire that destroyed Goudy's workshop, engraving machine and plan drawings, and Goudy noted in his book that
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was unimpressed with the design, commenting "the design is not particularly notable, but it is pleasant enough to read at 12 point and smaller...in the larger sizes some peculiarities show themselves: C, E, F and T look unfinished, s is too light, and in italic the ball terminals in s look at odds
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Goudy created the design from a position of great eminence as one of the most popular typeface designers of the first half of the twentieth century, and almost uniquely for type founders of the period as an independent artisan, not employed by any one company and free to pursue his own projects.
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Like many of Goudy's other families, it has been re-released and made generally available after his death, under a variety of (often shorter) names. While no longer the corporate typeface of the
University of California Press, it retains a strong popularity in academia and is used as a corporate
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fonts and italics separately), it would be his last—but two creation of a roman and italic. Goudy had high ambitions for his design, and wrote to
California that "I'm trying hard to make it a magnum opus and maybe the effort is preventing more rapid progress – maybe magnum opuses aren't made so
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The
University of California is an 'old-style' serif typeface, one inspired by the styles of printing popular before the late eighteenth century. Goudy described it as particularly inspired by the 'Fell Types', a collection of 1670s typefaces used by
197:, which, he thought more 'aristocratic' than the alternative proposal of 'Californian'. However, Samuel Farquhar, the University Press's manager, requested a name change in order to avoid associating its name with just one of the
145:. He described it as particularly intended to be attractive in mass and said that the italic was intended to be "a refined letter, yet not, I hope, one which may be called prudish…some letters are a bit exuberant. As an italic is
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up to the 1490s. Intended for fine book printing, the design has a delicate grace and strokes that alternate between thick and thin. Serifs are fine slabs with minimal bracketing. Goudy provided a set of
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Although no longer the corporate font of the
University of California Press or System, Goudy's font remains popular in academic use. As of 2022, it remains a corporate font of the
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112:, while other details such as the tilted cross-stroke of the 'e' recall what is now called the 'Venetian' style of typeface design, used by printers such as
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University of
California Old Style metal type in regular and italic styles, compared to two digitizations: Californian FB and ITC Berkeley Old Style Medium.
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In digital versions, ITC released
Berkeley Old Style under its pre-existing name. Digital versions were also issued as 'Californian' by
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and by LTC (in different digitizations) and by
Richard Beatty under the name of 'University Old Style'. Most of these versions added a
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After the original type was commissioned for private use, 'California' was released publicly by different companies, first in 1958, by
141:(1940) which was printed by the University of California Press in the new font, and he described his inspiration for it in the chapter
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from 1936–8. It is one of Goudy's most popular serif typefaces. It is also known as
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554:"University Old Style (an alternative Berkeley Old Style digitization by Fontsite)"
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campuses. Both the proposed alternatives would later be used by rereleases.
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with the other capitals, though they are acceptable in the lowercase s."
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as 'Californian' and then under the name of 'Berkeley Old Style' by
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A Half-Century of Type Design and
Typography: 1895–1945, Volume 1
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system, allowing some letters to be redrawn from patterns.
399:"An appreciation of Frederic W. Goudy as a type designer"
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For a name, Goudy preferred 'Berkeley' after the press's
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373:"Goudy, the good ol' boy (Bruckner biography review)"
321:. Berkeley: University of California Press. pp.
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it was lucky that he had posted off finished work to
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713:International Typeface Corporation typefaces
424:"A Bull in the Typography Shop: a review of
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217:. Both these versions have been digitized.
287:. New York: The Typophiles. pp. 216–9
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16:1938 serif typeface by Frederic Goudy
688:Typefaces designed by Frederic Goudy
137:Goudy used the font to set his book
655:Type: The Secret History of Letters
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129:typeface by several universities.
82:University of California Old Style
22:University of California Old Style
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354:"Type by Goudy – Modern Mechanix"
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229:(included with some versions of
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703:University of California Press
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94:University of California Press
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153:to use as a basis for making
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683:Old style serif typefaces
313:"VI: The Story of a Type"
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480:"ITC Berkeley Old Style"
311:Goudy, Frederic (1940).
110:Oxford University Press
652:Loxley, Simon (2006).
577:"University Old Style"
121:as alternates for the
693:Letterpress typefaces
428:by D. J. R. Bruckner"
422:(December 16, 1990).
251:Iowa State University
159:hot metal typesetting
88:typeface designed by
92:and created for the
708:Corporate typefaces
199:university system's
143:The Story of a Type
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718:Monotype typefaces
468:, pp. 93–102.
98:Berkeley Old Style
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698:Digital typefaces
665:978-1-84511-028-4
575:Beatty, Richard.
528:"LTC Californian"
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371:Carter, Matthew.
241:for display use.
182:Letters of Credit
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658:. I.B.Tauris.
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174:consciously."
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119:swash capitals
114:Nicolas Jenson
90:Frederic Goudy
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634:September 2,
632:. Retrieved
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625:"Typography"
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609:February 27,
607:. Retrieved
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581:. Retrieved
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558:. Retrieved
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536:. Retrieved
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510:. Retrieved
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490:February 27,
488:. Retrieved
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478:Stan, Tony.
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437:. Retrieved
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420:Updike, John
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402:. Retrieved
397:Shaw, Paul.
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380:. Retrieved
377:Eye Magazine
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366:
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338:February 27,
336:. Retrieved
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291:February 26,
289:. Retrieved
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245:Academic use
239:optical size
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180:in his book
178:Walter Tracy
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583:November 4,
466:Loxley 2006
454:Loxley 2006
439:February 5,
382:February 5,
257:word mark.
255:UC Berkeley
227:Font Bureau
102:Californian
61:Designer(s)
677:Categories
579:. Fontshop
560:August 27,
556:. Fontsite
538:August 27,
261:References
205:Public use
157:for their
72:Shown here
318:Typologia
266:Citations
235:bold type
139:Typologia
54:Old-style
512:June 19,
404:July 12,
281:(1946).
195:location
151:Monotype
133:Creation
37:Category
603:MyFonts
532:MyFonts
484:MyFonts
155:punches
662:
329:
189:Naming
123:italic
534:. LTC
486:. ITC
323:47–65
171:roman
86:serif
84:is a
42:Serif
660:ISBN
636:2022
611:2016
585:2015
562:2015
540:2015
514:2015
492:2016
441:2016
406:2015
384:2016
340:2016
327:ISBN
293:2016
100:and
215:ITC
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