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1137:, senior documentation specialist at the Smithsonian National Museum of American History, wrote his masters thesis about Walter Landor: "A Brand Is Built in the Mind: Walter Landor and the Transformation of Industrial Design in the Twentieth Century", The Cooperstown Graduate Program at the State University of New York, College at Oneonta (2007). Although his thesis is not yet available online, his research informs the following three articles:
190:"Products are made in the factory, but brands are created in the mind," Walter Landor memorably stated. He had a particular gift for creating designs with broad popular appeal, such as the Coca-Cola script. Brands as diverse as General Electric, Japan Airlines, Levi Strauss, and Shell Oil all benefited from his vision and commitment.
226:
In 1939 Landor traveled to the United States as part of the design team for the
British Pavilion at the New York World's Fair. After the Fair, he continued west to San Francisco and quickly decided to settle there. "For me it was a city that looked out on the whole world, a city built on the cultural
198:
Landor was born to Fritz and Elsie
Landauer, a Jewish family, in Munich in 1913. Fritz Landauer was a prominent architect, and Landor grew up drawing in his father's studio; he realized he wanted to study industrial design instead of architecture early on. In early life Landor's aesthetic sense was
256:
In 1941, Landor and his wife, Josephine, launched a design firm in their small flat, working from the living room table. Passionate about his work, he succeeded in attracting clients from a wide variety of fields, adding staff and relocating to larger offices as the need grew. In a move
372:, resulting in the "worm" logo and orange-and-yellow "sunset" livery for vehicles; the designs were unveiled on January 27, 1975. Although the Landor color scheme was phased out gradually starting in 1995 with the introduction of the gray-and-red Breda LRV2 light rail cars, the
287:
What the hell is good design? Is it something that gives satisfaction to your own ego? Or is it something that creates a positive response in the eyes, minds, and hearts of millions of people? Also, is it something that is appropriate to its category? Ideally it is all of
183:, July 9, 1913 – June 9, 1995) was a brand designer and the founder of Landor & Fitch. He was an acclaimed designer and a pioneer of branding and consumer research techniques widely used to this day.
215:
in London in 1932, and decided to that he wanted to live in
Britain. Following his studies at London University, Landor would help to found Industrial Design Partnership with
267:. Architect Morton Rader and designer Richard Rosek were retained for the conversion, and Landor held an "open ship" party in September 1964 to mark its completion. Space on
212:
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263:, in May 1943 and converted it into his company's corporate headquarters; she had operated from 1924 to 1956, retiring after the opening of the
376:, which took over operation from Muni in 1999, retained the "worm" Muni logo for vehicles, despite selecting a winner in a contest in 1996 for
373:
387:(Pasadena, California), where he shared his five secrets for a successful design career; he was also presented with an honorary degree.
259:
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honored Walter Landor by establishing a permanent collection of his designs and packaging. Landor died in 1995 at the age of 81.
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Walter Landor: Graphic designer and founder of an influential corporate image consultancy (Transatlantic
Perspectives)
1274:"Arts of the Island: How to be Creative — An interview with Walter Landor, internationally known industrial designer"
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characteristic of his ebullient personality and original business style, Landor bought a retired ferryboat, the
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in 1935, and one year later, the 23-year-old Landor became the youngest Fellow of the Royal
Society of Arts.
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843:
384:
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Five secrets of a successful design career: Art Center
College of Design commencement address (1985)
652:, vol. 5, edited by R. Daniel Wadhwani. German Historical Institute. Last modified November 8, 2012.
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students which proposed replacing the logo with a green, silver and orange winged circle.
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713:"Walter Landor, 81, designer: Driving force behind S.F.'s reputation in the applied arts"
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Landor became associate professor of industrial design and interior architecture at the
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to their present headquarters at 1001 Front Street in the late 1980s, but retains the
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Immigrant
Entrepreneurship: German-American Business Biographies, 1720 to the Present
187:, the company he founded as Landor Associates in 1941, has offices around the world.
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History: Multiple articles and videos about Walter Landor and the origins of Landor
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traditions of east and west," he later said. "How could I live anywhere else?"
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330:. He also designed the corporate identities for many airlines, including
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418:, a contemporary graphic artist also responsible for many iconic logos
39:
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Kelley, Ken; Rick
Clogher (August 1992). "The Ultimate Image Maker".
415:
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as their corporate symbol, although the boat itself was purchased by
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design movements. Landor left Munich for London in 1931, studying at
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135:
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Lindsay Arthur, "Industrial
Designer Turns His Talents To Own Use",
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in 1940. In June, Landor married the former
Josephine Martinelli.
211:
and changing his surname from Landauer to Landor. He interned at
200:
588:"Walter Landor, 81, a Designer of Logos for Giant Corporations"
443:"Walter Landor, 81, a Designer Of Logos for Giant Corporations"
738:"Miss Josephine Martinelli Weds Walter Joseph Landor Saturday"
364:(No. 1122) in San Francisco, wearing "Landor livery" in 1982.
403:
1224:
Kelley, Ken and Rick Clogher, "The Ultimate Image Maker",
880:"5 Quotes from Walter Landor on Design for Small Business"
383:
In 1985, Walter Landor gave the commencement address at
928:"Muni Gives S.F. a Glimpse Of New Light-Rail Streetcar"
906:"Doing the Worm: A Brief History of Muni's Graphic Art"
271:
was rented to six other companies. The firm moved from
231:
981:"Controversial Muni logo heads for city panel review"
424:(1893–1986), French-born American industrial designer
1257:Vinne, Veronique. "The Brand Named Walter Landor",
610:
608:
509:
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London University's Goldsmith College School of Art
1213:"Walter Landor: Pioneer of the Branding Phenomena"
762:
691:"Walter Landor: Pioneer of the Branding Phenomena"
1165:"Coca-Cola: Refreshing an iconic visual identity"
1119:Walter Landor | In the spotlight | Area of Design
1063:The Decanter film by Walter Landor (video, 1960s)
1028:Smithsonian National Museum of American History.
440:
1293:
1144:"Classics: The work and legacy of Walter Landor"
978:
617:"Classics: The work and legacy of Walter Landor"
605:
540:
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19:For the English writer, poet, and activist, see
908:. San Francisco Municipal Transportation Agency
903:
567:
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952:
1069:Walter Landor on design, branding, and Landor
1007:"Five secrets for a successful design career"
682:
406:Medal for his contributions to the industry.
374:San Francisco Municipal Transportation Agency
581:
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1312:Alumni of Goldsmiths, University of London
1252:"The Klamath: Landor's Icon of Innovation"
877:
780:"The Klamath: Landor's Icon of Innovation"
704:
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368:Landor received a commission for branding
38:
955:"Muni logo won't fly with S.F. designers"
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246:Walter Landor working on the deck of the
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1186:"Walter Landor: Portrait of a Pioneer"
777:
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711:Fernandez, Elizabeth (June 11, 1995).
661:
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516:"Walter Landor: Portrait of a Pioneer"
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809:"Ferry Boat Brought Back For Offices"
614:
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232:California College of Arts and Crafts
1272:Allway, Audrey (September 1, 1960).
1114:Landor: Medalists: Inspiration: AIGA
1104:Walter Landor: Portrait of a pioneer
953:Gordon, Rachel (December 19, 1996).
640:
638:
586:Gilpin, Kenneth N. (June 13, 2005).
397:
390:Landor retired in 1989. In 1994 the
252:docked in San Francisco Bay (1960s).
904:Menzies, Jeremy (October 1, 2015).
662:Vienne, Véronique (May–June 1999).
455:
441:Kenneth N. Gilpin (June 13, 1995).
13:
1124:Designers Signature: Walter Landor
1004:
14:
1348:
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979:Ginsburg, Marsha (May 13, 1997).
635:
878:Marsh, Rob (December 10, 2012).
670:. No. 321. pp. 102–107
486:
1327:Immigrants to the United States
1129:
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871:
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664:"The Brand Named Walter Landor"
1239:, published by Landor (2003),
1009:. Art Center College of Design
434:
346:, Cathay Pacific Airways, and
298:His work included brands like
193:
1:
293:Walter Landor, unknown source
835:Oakes v. Suelynn Corporation
402:Landor was awarded the 2004
7:
1266:San Francisco Call-Bulletin
428:
409:
385:ArtCenter College of Design
318:(1977), Dole Foods (1984),
283:and was moved to Stockton.
158:Josephine (née Martinelli),
10:
1353:
1317:Businesspeople from Munich
1278:Coronado Eagle and Journal
717:The San Francisco Examiner
265:Richmond–San Rafael Bridge
18:
1261:, no. 321 (May–June 1999)
840:24 Cal.App.3d 271
489:"Walter Landor Biography"
237:
166:
154:
104:
96:
88:
72:
49:
37:
30:
1093:More about Walter Landor
932:San Francisco Chronicle
392:Smithsonian Institution
161:m. 1940–1995, his death
985:San Francisco Examiner
959:San Francisco Examiner
541:AllAboutBranding.com.
378:Academy of Art College
365:
304:Levi Strauss & Co.
296:
253:
124:Levi Strauss & Co.
110:logos and designs for
1218:Designers Signature,
815:. UPI. March 26, 1965
568:Designers Signature.
356:
285:
245:
44:Walter Landor in 1982
1268:(November 19, 1956).
1250:Meyerowitz, Daniel.
1192:on December 30, 2010
1171:on December 30, 2010
1150:on December 30, 2010
1135:Bernard F. Gallagher
786:on December 29, 2010
778:Meyerowitz, Daniel.
644:Gallagher, Bernard.
623:on December 30, 2010
522:on December 30, 2010
177:Walter Joseph Landor
32:Walter Joseph Landor
21:Walter Savage Landor
1226:San Francisco Focus
1184:Gallagher, Bernie.
1163:Gallagher, Bernie.
1142:Gallagher, Bernie.
934:. February 14, 1995
765:San Francisco Focus
615:Gallagher, Bernie.
514:Gallagher, Bernie.
312:Cotton Incorporated
213:W. S. Crawford, Ltd
148:World Wildlife Fund
128:Cotton Incorporated
83:Tiburon, California
1332:American designers
857:"About Duraflame®"
592:The New York Times
448:The New York Times
370:San Francisco Muni
366:
348:Singapore Airlines
342:, Japan Airlines,
254:
199:influenced by the
134:(1972, packaging)
1237:Landor Compendium
1030:"Archives Center"
859:. Duraflame. 2014
398:Awards and legacy
174:
173:
162:
97:Years active
16:American designer
1344:
1322:German emigrants
1288:
1286:
1284:
1211:Area of Design,
1206:Other references
1201:
1199:
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1188:. Archived from
1180:
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1167:. Archived from
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1146:. Archived from
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1032:. Archived from
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1005:Landor, Walter.
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689:Area of Design.
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549:on June 20, 2002
545:. Archived from
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340:Garuda Indonesia
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1254:(November 2007)
1220:"Walter Landor"
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1036:on June 5, 2011
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744:. June 25, 1940
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646:"Walter Landor"
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570:"Walter Landor"
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358:GM New Look bus
344:Delta Air Lines
336:British Airways
328:Bank of America
295:
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181:Walter Landauer
159:
120:Bank of America
105:
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67:Munich, Germany
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54:Walter Landauer
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1337:AIGA medalists
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1228:(August 1992).
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1081:Public address
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1053:
1052:External links
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742:Madera Tribune
729:
703:
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654:
634:
604:
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543:"Pithy Quotes"
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308:Virginia Slims
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844:Cal. Ct. App.
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451:. p. B7.
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422:Raymond Loewy
420:
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362:PCC streetcar
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1281:. Retrieved
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1194:. Retrieved
1190:the original
1173:. Retrieved
1169:the original
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1148:the original
1134:
1133:
1130:Bibliography
1038:. Retrieved
1034:the original
1023:
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988:. Retrieved
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962:. Retrieved
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948:
936:. Retrieved
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922:
910:. Retrieved
884:. Retrieved
882:. Logo Maker
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861:. Retrieved
851:
834:
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817:. Retrieved
812:
788:. Retrieved
784:the original
773:
764:
758:
746:. Retrieved
741:
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720:. Retrieved
716:
706:
694:. Retrieved
684:
672:. Retrieved
667:
657:
649:
625:. Retrieved
621:the original
595:. Retrieved
591:
563:
551:. Retrieved
547:the original
536:
524:. Retrieved
520:the original
492:. Retrieved
446:
436:
401:
389:
382:
367:
326:(1987), and
297:
286:
276:
272:
268:
258:
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248:
229:
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197:
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180:
176:
175:
106:Notable work
78:(1995-06-09)
76:June 9, 1995
64:July 9, 1913
25:
1307:1995 deaths
1302:1913 births
846: 1972).
221:Milner Gray
217:Misha Black
194:Early years
170:2 daughters
132:Miller Lite
1296:Categories
813:Desert Sun
310:, (1968),
89:Occupation
60:1913-07-09
1283:March 22,
1013:August 8,
990:March 22,
964:March 22,
938:March 22,
912:March 22,
886:March 22,
863:March 22,
819:March 22,
748:March 22,
674:March 22,
416:Saul Bass
320:Coca-Cola
300:Del Monte
281:Duraflame
155:Spouse(s)
144:Coca-Cola
136:Frito-Lay
100:1935–1989
429:Endnotes
410:See also
332:Alitalia
324:Fujifilm
322:(1985),
316:Marlboro
314:(1973),
306:(1968),
302:(1965),
291:—
205:Werkbund
167:Children
146:(1985),
138:(1979),
130:(1971),
126:(1969),
122:(1969),
118:(1967),
116:Alitalia
114:(1959),
92:designer
1259:Graphis
1196:June 6,
1175:June 6,
1154:June 6,
1074:YouTube
1040:June 6,
790:June 6,
722:June 6,
696:June 6,
668:Graphis
627:June 6,
597:June 6,
553:June 6,
526:June 6,
494:June 6,
277:Klamath
273:Klamath
269:Klamath
260:Klamath
249:Klamath
201:Bauhaus
142:(1977)
112:Sapporo
1243:
1232:Landor
1076:(1977)
1057:Videos
842: (
838:,
487:AIGA.
288:these.
238:Landor
185:Landor
179:(born
150:(1986)
140:Iberia
648:. In
1285:2017
1241:ISBN
1198:2011
1177:2011
1156:2011
1042:2011
1015:2012
992:2017
966:2017
940:2017
914:2017
888:2017
865:2017
821:2017
792:2011
750:2017
724:2011
698:2011
676:2017
629:2011
599:2011
555:2011
528:2011
496:2011
404:AIGA
360:and
219:and
203:and
73:Died
50:Born
1072:on
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