117:, it was agreed that participants would be free to discuss the contents of the discussion afterward, while refraining from associating views with the name or affiliation of speakers, to allow for a frank and open discourse. A key outcome of the day's conversation was the agreement to work on a joint statement from participating agencies clarifying their views on Knowledge, particularly expressing a respect for Knowledge's goals, an intention to encourage deeper learning about the project across the corporate communications profession, a dedication to act in accordance with this understanding, a commitment to follow
186:
35:
124:
These agencies have articulated a clear message: they intend to do right by
Knowledge as well as their clients. While only one step in what may be a long process, this clear statement is also a necessary one. These agencies realize that the Knowledge project's credibility and relevance come from its
868:
Because we seek the widest possible support for this initiative, anyone in good standing on
Knowledge may join on behalf of either a) an agency, marketing firm, marketing department or b) institution, association or other industry organization. (The best way to list individuals in support of this
978:
representative expressing caution that it "could actually support the notion that PR pros somehow deserve to be singled out" when individuals with other motivations can cause trouble as well. It also quoted
Wikipedian John Broughton, saying the aims of the statement are difficult to judge, given
142:
Our firms believe that it is in the best interest of our industry, and
Knowledge users at large, that Knowledge fulfill its mission of developing an accurate and objective online encyclopedia. Therefore, it is wise for communications professionals to follow Knowledge policies as part of ethical
870:
138:
On behalf of our firms, we recognize
Knowledge's unique and important role as a public knowledge resource. We also acknowledge that the prior actions of some in our industry have led to a challenging relationship with the community of Knowledge editors.
969:
While media coverage tended toward simple reporting of the statement's existence, commentary was largely favorable, citing it as a positive step toward improving the rocky relationship between
Knowledge's community and the PR industry. However,
170:
A significant improvement in relations between our two communities may not occur quickly or easily, but it is our intention to do what we can to create a long-term positive change and contribute toward
Knowledge's continued success.
965:
in successive coverage, the list had approximately doubled by the end of the week, with other multinational PR firms signing on to support its aims. As of April 2017, it has 34 active signatories and 11 lapsed signatories.
101:
agencies (as well as academics), for a conversation about the complex relationship between these two very different groups. The conversation followed in the footsteps of previous efforts, including the 2012 formation of
166:
We also seek opportunities for a productive and transparent dialogue with
Knowledge editors, inasmuch as we can provide accurate, up-to-date, and verifiable information that helps Knowledge better achieve its goals.
159:
To the extent we become aware of potential violations of
Knowledge policies by our respective firms, to investigate the matter and seek corrective action, as appropriate and consistent with our policies.
891:
196:
Having signed this list does not indicate that the organization in question has approval from either the
Knowledge community or the Wikimedia Foundation to do paid editing on Knowledge.
665:
595:
441:
391:
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103:
128:
679:
489:
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1310:
637:
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986:, requiring disclosure of financial interests, which was released the following week. In September 2014, participants from the group published an e-book,
630:
503:
339:
97:
hotel in Washington, DC, bringing together individuals from Knowledge's volunteer community and from digital practices of several of the world's leading
1054:- presentation at Wikimania 2014, with Andrew Lih, William Beutler, Christophe Henner, Cristian Consonni, and Telecom Italia executive Federico Ascari.
731:
559:
686:
599:
121:, a commitment to the highest standards of disclosure, and an openness for an expanded dialogue to find areas for common ground and collaboration.
527:
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146:
We therefore publicly state and commit, on behalf of our respective firms, to the best of our ability, to abide by the following principles:
1206:
575:
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1023:
50:
It contains the advice or opinions of one or more Knowledge contributors. This page is not an encyclopedia article, nor is it one of
516:
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717:
107:
1388:
162:
Beyond our own firms, to take steps to publicize our views and counsel our clients and peers to conduct themselves accordingly.
1154:
1361:
316:
All listed agencies are confirmed participants and all individuals are confirmed agency representatives as of November 2017:
1115:
1532:
1005:
1002:- Written By William Beutler, Beutler Ink. Presented By Council Of Public Relations Firms + Institute For Public Relations.
903:
This individual should find the correct section above and add their organization and themselves to the listing as follows:
1041:
975:
1414:
1258:
51:
880:
Share this statement with the appropriate decision-maker and obtain their consent to follow the principles espoused.
153:
To act in accordance with Knowledge's policies and guidelines, particularly those related to "conflict of interest."
125:
focus on accuracy and objectivity; therefore professional communicators' actions should always support those goals.
94:
917:
1440:
17:
1057:
1284:
1063:
1060:, with Andrew Lih (American University), Michael Bassik (Burson-Marsteller) and William Beutler (Beutler Ink)
883:
Identify one person to be the participating representative and point of contact with the Knowledge community.
55:
1232:
1128:
697:
1466:
1077:
311:
1084:
1044:- presentation at South by Southwest (SXSW) 2015, with Andrew Lih, Phil Gomes, William Beutler, Sam Ford
1491:
150:
To seek to better understand the fundamental principles guiding Knowledge and other Wikimedia projects.
1527:
887:
207:
Founding membership, as of June 10, 2014. Note that individual agency affiliations may have changed:
1085:
Perceptions of Knowledge by Public Relations Professionals: A Comparison of 2012 and 2013 Surveys
834:
118:
983:
930:. Additionally, the agreement was the subject of articles in general business publications like
623:
510:
374:
367:
253:
202:
80:
922:
Upon release, the statement received significant attention from industry publications such as
808:
589:
8:
1116:
https://www.cipr.co.uk/sites/default/files/CIPR_Wikipedia_Best_Practice_Guidance_v2.1.pdf
545:
332:
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73:
791:
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461:
226:
114:
65:
1006:
CIPR Knowledge Best Practice Guidance for Public Relations Professionals (Version 2.1)
455:
451:
363:
249:
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1104:
1048:
We Need To Talk About Paid Editing... Sorting Out Knowledge's Most Enduring Argument
990:, produced by Beutler Ink and sponsored by the PR Council and the Institute for PR.
913:
Maintain a good standing within the Knowledge community and contribute productively.
910:
Send an email to donovanhousegroupATgmailDOTcom to join the associated mailing list.
58:. Some essays represent widespread norms; others only represent minority viewpoints.
816:
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Chandler Chicco Companies—individual has departed; pending new representative
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Peregrine Communications—individual has departed; pending new representative
877:
Determine which category you believe it makes the most sense to sign on as.
812:
478:
357:
220:
950:. It also received attention from non-English media, including the German
886:
The point of contact should choose a username consistent with Knowledge's
1066:, with Andrew Lih (American University) and William Beutler (Beutler Ink)
999:
760:
721:
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445:
418:
325:
831:
Keene Communications—individual has departed; pending new representative
844:
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780:
346:
702:
Non-profit PR industry groups associated with the spring 2014 effort:
1337:"Führende PR-Firmen erklären sich gegen Manipulationen von Knowledge"
1016:
1058:
How the PR Industry Views Knowledge, Wikiconference USA 2014 session
1070:
982:
The statement preceded the announcement of a major revision to the
840:
585:
435:
353:
216:
1467:"Making a change to our Terms of Use: Requirements for disclosure"
1181:"How to Succeed in Online PR? Get to Know the Knowledge Community"
1064:
Paid editing moderated discussion, Wikiconference USA 2014 session
897:
Create a user page, including a statement about your affiliation.
176:
282:
259:
863:
129:
Statement on Knowledge from participating communications firms
979:
Knowledge's "astonishing number of policies and guidelines".
1389:"MLSGroup, Weber add names to Knowledge PR ethics framework"
961:
Eleven companies were signatories at launch. As reported by
1155:"PR firms outline Knowledge compliance in joint statement"
1011:
Corporate Representatives for Ethical Knowledge Engagement
993:
828:
DeMoss—individual has departed; pending new representative
104:
Corporate Representatives for Ethical Knowledge Engagement
93:
On February 7, 2014 a roundtable discussion was held at
1494:
Knowledge and the Communications Professional: A Primer
1129:"Top PR Firms Say They Won't Edit Knowledge on the Sly"
1000:
Knowledge and the Communications Professional: A Primer
988:
Knowledge and the Communications Professional: A Primer
1415:"Eight more PR firms join Knowledge compliance pledge"
1207:"PR Firms Vow to Abide Knowledge's Rules on Conflicts"
1233:"Major PR firms promise to play by Knowledge's rules"
106:
and publication of a best practices guideline by the
1091:
837:—individual has departed; pending new representative
741:
Institute for Public Relations, (Tina McCorkindale,
156:
To abide by the Wikimedia Foundation's Terms of Use.
942:and The Verge; and general news websites including
551:Mongoose Sport & Entertainment (Sophie Nelson,
1441:"7 Experts Weigh in on the PR/Wikipedia Agreement"
850:New Venture Communications—pending re-confirmation
279:Voce Communications (Dave Coustan, User:Extraface)
1105:https://wikimedia.org.uk/Open_Access/2011/January
765:Individuals present at February 7, 2014 meeting:
1519:
1042:Paid Editing of Knowledge: Getting Past "Gotcha"
1285:"PR Firms Will Back Off Client Knowledge Edits"
773:Sam Ford, MIT / Western Kentucky University, (
657:Waggener Edstrom Communications, (Lisa Koetz,
390:crystal communications GmbH (Isabel Eglseder,
853:RFBinder + Partners — pending re-confirmation
1259:"PR firms promise to play fair on Knowledge"
1030:Plain and simple conflict of interest guide
488:KMB Creative Network AG (Rebecca Blättner,
1308:
622:Roepke Public Relations, (Natalie Howell,
373:Citizen Relations (Daryl McCullough, CEO,
1126:
1024:Conflict-of-interest editing on Knowledge
1362:"Knowledge en PR-bedrijven tekenen code"
869:statement is currently under discussion
767:
704:
318:
209:
1464:
1412:
1386:
1334:
1311:"Knowledge Is Smoking Out Paid Editors"
1230:
1152:
790:Marcia DiStaso, Penn State University (
728:Chartered Institute of Public Relations
718:Chartered Institute of Public Relations
338:apple tree communications (Carme MirĂł,
108:Chartered Institute of Public Relations
14:
1520:
1438:
905:Organization name, (Individual name, ]
615:Prosek Partners, (Dmitriy Ioselevich,
544:MM2 Public Relations, (Larry Meltzer,
509:Lawson Mulvihill (Margaret Mulvihill,
1204:
685:WO Strategies (Katherine Watier Ong,
324:Access Communications (Trevor Jonas,
1256:
1178:
1127:Sebastian, Michael (June 10, 2014).
938:; internet-focused websites such as
918:Media coverage and industry response
608:+ Voce Communications (Mary Gaulke,
331:Allison+Partners (Jeremy Rosenberg,
292:Allison+Partners (Jeremy Rosenberg,
180:
29:
1282:
984:Wikimedia Foundation's Terms of Use
24:
1335:Kalenda, Florian (June 11, 2014).
1309:Hay Newman, Lily (June 17, 2014).
1078:"PR Must Embrace the Hacker Ethic"
856:Ruder Finn—pending re-confirmation
678:Weinheimer Group (Tim Weinheimer,
650:Voce Communications (Mary Gaulke,
643:Torch Communications, (Dave Levy,
56:thoroughly vetted by the community
52:Knowledge's policies or guidelines
25:
1544:
1439:Coffee, Patrick (June 12, 2014).
1257:Khaw, Cassandra (June 11, 2014).
666:User: Chris Perry Weber Shandwick
1465:Brigham, Geoff (June 16, 2014).
1413:Bradley, Diana (June 16, 2004).
1387:Bradley, Diana (June 13, 2014).
1153:Bradley, Diana (June 10, 2014).
873:.) To join, follow these steps:
184:
33:
1484:
1458:
1432:
1406:
1380:
1354:
1328:
1302:
859:Text100—pending re-confirmation
636:Spalt PR, (Vibeke Eilevstjønn,
442:G&S Business Communications
1276:
1250:
1231:Sampson, Tim (June 10, 2014).
1224:
1198:
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710:MDC Partners (Michael Bassik,
664:Weber Shandwick (Chris Perry,
596:The Pollack PR Marketing Group
352:Beutler Ink (William Beutler,
299:MDC Partners (Michael Bassik,
215:Beutler Ink (William Beutler,
13:
1:
1205:Elder, Jeff (June 10, 2014).
1283:Tau, Byron (June 14, 2014).
815:on WP in English and my SUL
7:
1533:Knowledge information pages
1179:Ford, Sam (July 24, 2014).
392:User:Crystal-communications
10:
1549:
899:(Optional but recommended)
892:create a Knowledge account
769:
748:PR Council (Renee Wilson,
706:
698:Professional organizations
671:WebpageFX (William Craig,
537:Mister Wiki, (Jacob Pace,
471:Kekst CNC (Michael White,
424:Finn Partners (Noah Finn,
320:
211:
63:
27:Essay on editing Knowledge
407:Extraface (Dave Coustan,
345:Augur (Max Tatton-Brown,
312:Currently listed agencies
1492:"For Immediate Release:
495:Kwittken—(Will Nikosey,
462:Hill+Knowlton Strategies
133:Released June 10, 2014:
119:Wikimedia's Terms of Use
936:The Wall Street Journal
783:, American University (
680:User:Timothy_Weinheimer
673:User: WilliamCraigWebFX
624:User: NatalieAtRoepkePR
526:Linhart PR (Paul Raab,
490:User:KMBCreativeNetwork
417:(Melissa Koski Carney,
143:engagement practices.
558:Nereus (Lori Mesecke,
511:User:MargaretMulvihill
502:Lansons (Peter Knott,
375:User:CitizenMcCullough
368:User:Patrick at Burson
254:User:Patrick at Burson
242:Peppercomm (Sam Ford,
173:
629:Shaw PR, (Matt Shaw,
136:
54:, as it has not been
1502:. September 16, 2014
843:—(Yashodhan Jadhav,
590:User:Convo Agent One
553:User:Sophie.Mongoose
203:Original signatories
1211:Wall Street Journal
720:, (Paul Wilkinson,
638:User:Vibeke.spaltpr
586:Performics.Convonix
566:Ogilvy & Mather
546:User:Larry at MM2PR
483:User:Gur at Ketchum
227:Ogilvy & Mather
792:User:MarciaDiStaso
598:, (Mark Havenner,
568:(Marshall Manson,
504:User: PeterTEKnott
473:User:MichaelPWhite
454:, (Jonathan Kopp,
333:User:Jeremy at A+P
294:User:Jeremy at A+P
229:(Marshall Manson,
115:Chatham House Rule
1083:Marcia DiStaso -
835:Llorente y Cuenca
800:
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631:User:mattshawCPRF
464:—(Brian Gluckman
456:User:Jonathankopp
452:Glover Park Group
366:(Patrick Kerley,
364:Burson-Marsteller
340:User:Mirocloutier
309:
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250:Burson-Marsteller
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1368:. June 11, 2014
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1080:- May 27, 2014
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