Knowledge

:Knowledge Signpost/2009-11-09/Fundraiser - Knowledge

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584:(ie. advertising) we are going to have to put up with the irritation of fund raising campaigns. The second and more important point is that people need to realize that the primary target of such a campaign is not the community of editors. Although some editors contribute money (I usually contribute a little), their biggest contribution to the project is content. The target of the fund raising campaign is going to be the vastly larger group of people who use WP as a reference, but do little or no editing, and that group is not likely to respond best to the same message that editors/readers of signpost would respond best to. The proof of the pudding will be the amount of cash raised. 836:
Germans of Communist party slogans; such a danger would presumably be smaller in countries lacking a totalitarian past, like the U.S.) In this light it would be interesting to know how much experience the company has with creating slogans that work globally in many languages and cultures; from a quick glance at their website they seem to cater mostly to the U.S. market (while they have a Latin American team and some international clients, the highlighted example campaigns for such clients mostly seem to have targeted a U.S. audience, apart from organizing concerts abroad
300: 117: 107: 744:" — can you elaborate on why that is? The Signpost is – arguably – part of the English Knowledge, a project of the Wikimedia Foundation, so I honestly don't see the problem. I imagine there might be concerns about free licensing and "combined works", but we don't otherwise have a problem with including non-free images, either; they're not fundamentally incompatible with our licensing, or at least that's the current consensus. -- 33: 127: 87: 137: 97: 258:
Rand Montoya responded to some of the criticism, noting that the current drafts for banner messages had toned down the use of all caps. However, he defended the core message as likely to be effective at both attracting donors and "elevat our perception and impact to the world." Different groups, he
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AWFUL. TRULY. AWFUL.© If the PR firm wants Knowledge to look amateurish and cobbled together in about three minutes by a few nerds with nothing better to do, then they have succeeded. Where's the sense of the sum of all knowledge, put together from people with all kinds of level of expertise? If the
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doesn't answer the most important question that any donation campaign needs to answer: Why does WMF need the money? What is it going to do with it? Until someone in charge gets a clue, I'm spending the money I could donate on something which I know will help the Foundation achieve its most important
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The campaign looks like some one new to the field has designed it, and the word 'Forever' has been overused. After seeing this campaign, I would certainly think if I need to donate my time and money for WikiMedia. Money is a no for certain. Let Wiki stay the way it is now and make it more organized
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Yes, that's it! The only reason we non-U.S. citizens dislike these kind of garish, hyperbolic platitudes is that we're all huddled up in a corner, terrified that the totalitarian dictators who ruled over us all up until recently will come back and get us again. If only we could be as enlightened as
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Some translators also voiced the impression that the slogans were better adapted to an U.S. audience which might be used to bolder approach in advertising, while other cultures value understatement more - to the point that the slogans might even create a PR backlash there. (E.g. by reminding East
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Here are a couple of points in defense of the campaign without even having seen it. The first point is that years of exposure to NPR and PBS pledge drives should have convinced everyone that there is no non annoying way to beg users for money. As long as we as a community reject commercialization
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Quite clearly, we have started. Whether Knowledge will be forever is out of our hands, although I suspect that having achieved what has been achieved thus far, Knowledge will persist for some time. There is still much work to be done, not just in creating new articles, but in maintaining the more
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What a strange campaign that PR firm is pushing on us... I liked the old one they didn't do where donating wikipedians quotes were shown on wikipedia. It made me feel like I was important for donating and that wikipedia was made up of the people who contributed to it, fiscally, intelectually, and
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A lot of these messages are ones I wouldn't use in a public talk for fear of not being understood, or coming across as arrogant - when we are really mainly modest about the known gaps in coverage, failings of our systems that we are improving, and the many things we have still to learn from other
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which could otherwise have been spent on hardware and technical salaries. Without this loss, we would only need a (no calculat, assuming 2.5M drive) ~10% less effective a fundraiser to break even, and the people who spent their time in the marketing department could be released to do something
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When I first saw this, I thought a vandal had done it – I only realised it was legitimate when I opened the Signpost. I most certainly will not be donating again if the money is spent on something like this. "THIS IS EVERYTHING WE KNOW", seriously?? It's not a compliment. I love Knowledge, but
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The logo/slogan/whatever is completely inappropriate and unprofessional. I'm shocked that it was apparently designed by a professional company. I am also entirely in agreement with Llywrch - I shall not be donating a penny, especially with such an arrogant and obnoxious banner in my face.
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I'm not so much concerned about the quality, but about the hypocrisy of Knowledge using a media firm that will slap a restricted copyright on a number of 3-word slogans used to promote a free culture project like Wikimedia. They need to be fired or educated, even if they do it for free.
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I'm pretty sure the community would have done this better. Unlike most other companies, the WMF has a vast community of users which could help in such matters, including many experts in web design et al, yet they involve us minimally - just to give feedback when it's done, why ?
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I likely will be donating but this does seem like a really bad idea. The quotes from donors came across as very sincere and nicely stated. This comes across as cultish, self-promoting and arrogant. I'm a bit appalled that a professional PR firm actually came up with this.
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I took that out; it was added to the original story by someone. I don't know what we can and can't include; the images are copyrighted b/c they include the Knowledge logo. At any rate, you can view the banners on Meta and the dev site, the links are given in the story. --
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mature ones, the authors of which may no longer be around, or have moved to other interests. I perceive this as a crossroads, because we not only have to create new articles, but also deal with updates, for which we have little structured process, by managing the
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soon after the details of the campaign were made public in draft form in mid-October. Wikimedians saw in the campaign messages overtones of totalitarian propaganda, cultishness, and arrogance. The style of the messages was also criticized, with messages in
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I am not as concerned about the fact that the ads were poorly contrived and presented. This sort of thing can be fixed, particularly by the largest aggregate group of free content generators in the world today. I am far more concerned that the foundation
130: 100: 140: 430:, yeah cause the WMF is all about teh free culture....nothing corporate about it at all...it's pure grassroots, just like the teabaggers. But I do like the title...Knowledge 4evah...kinda reminds me of the cinematic masterpiece 317: 530:
Wow. This is the best that a professional PR firm can come up with? Giant capital letters? The 'forever' thing? I'm sorry, but whoever approved this on the Foundation's end needs to reconsider, because it's awful.
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on retainer over the next year to work on public relations for the Foundation, including the fundraiser and to help "to build the credibility" of Knowledge; this is part of the Communications Campaign noted in the
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Ugh. I too thought it was something one overenthusiastic editor had created, and was busy looking for the discussion about getting rid of it. Very disappointing to see that the eyesore has actually been paid for!
784:. Bizarrely, they are all licensed as "This file is copyrighted has not been licensed under the GFDL and requires permission ". But if I took my own identical screenshot, would that be permissible? 927:
Maybe I shouldn't have expressed myself sarcastically. My point was that it's ridiculous to rationalise people's dislike for this campaign based on nationality. They dislike it because it's bad.
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said, respond well to different messages, and donation data collected over the course of the fundraiser would be used to decide which messages to emphasize and which to remove from the campaign.
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Sigh* Not only do I ALSO hate this fundraising idea, but I am ALSO AMERICAN and deeply offended. There may also be other Americans on Knowledge who dislike this just as much as you do.
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better. We've relied on community to get us this far. I think community should decide the slogans/appeals for next year. The consultants clearly just don't get it. --
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Messages like "This is all we know" and "Look at what you've done", said Klein, were less compelling than the comments from donors, which he described as genuine.
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This looks horrible! I can`t beileve they can come with something like that! Spanish wikipedia is also criticazing this, saying it's Gay and stuff like that.
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and other maintenance templates. Some balance between creating the new and maintaining the old seems to be, if not overdue, at least more widely publicised.
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The effect was intentional, drawing on Carnildo's use of German "ein" in English which carries certain connotations which Carnildo's phrase makes clear.
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I agree with others, WIKIPEDIA FOREVER is terrible and I can't believe the WMF paid for it. I also agree with others that the comments from donors are
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Probably not, because that's grammatically incorrect or atrocious Denglisch. (Eine Stiftung. Eine Spendensammelidee. Viele aufgebrachte Wikipedien.= --
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their removal from this project. However, he has temporarily disabled them (globally, via CentralNotice) due to HTML bugs that had been pointed out.
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Wikimedia Foundation wants their projects to be taken seriously, they should have a campaign that has at least a modicum of professionalism.
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is open. There is a petition asking the Foundation to reconsider the banners ASAP. Other suggestions/comments on the banners are welcome.
172:, Head of Community Giving for the Foundation. The messages and design for the fundraiser this year were developed with a PR firm called 207:
The fundraiser has an overall theme of "Knowledge Forever". Notes about the meanings of some of the individual banner messages are on
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EVERYBODY under the sun hates it EXCEPT for the guys in charge. I'm boycotting Knowledge until further notice. There's no justice.
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The choice of firm and strategy explain pretty neatly why I wouldn't donate money to the foundation. What a waste of cash.
189: 1105:. And people thought the London 2012 logo was bad. Safe to say that, if I do give money to charity, it won'e be this one. 1036: 745: 1230: 439: 188:
Once again, the fundraiser will feature site-wide banners across all projects. The messages for the banners are listed
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Thank you. (I'm just SICK of having to see comments online saying that all americans are fat, illiterate, etc.)
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otherwise. Not this campaign. It makes me feel like the PR firm is laughing at me or feels I'm stupid. --
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goal -- buying books to use to contribute content from. Maybe more of us ought to do the same. --
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Erik Möller (Deputy Director of the Wikimedia Foundation) is now addressing the objections at
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I added this line, because I wanted to include an image of the controversial banners, such as
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The Signpost cannot include images of the campaign because of Wikimedia Foundation copyright
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using IE6), clicking "hide" actually made the banner take up the ENTIRE page for text about
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really. It pretty much turns into a joke of the website's content and trustworthiness. --
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The Signpost cannot include images of the campaign due to Wikimedia Foundation copyright
1166: 1013: 830: 708: 684: 679:? What hubris. How about "Knowledge: until something even better comes along" instead? 653: 607: 585: 536: 489: 1141: 1072: 932: 904: 865: 623: 574: 509: 482: 454: 401: 169: 948: 918: 883: 837: 770: 519: 279: 214: 1106: 989: 1195: 846: 808: 731: 694: 431: 1264: 1009: 787: 703: 680: 649: 532: 435: 158: 154: 1137: 1068: 928: 900: 861: 667: 619: 601: 570: 505: 236: 201: 944: 914: 879: 764: 472: 150: 1087: 1050: 1027: 192:, while mockups of the sitenotice designs are listed on the fundraiser 842: 804: 727: 267: 1159: 225: 829:
There were also some comments by Rand Montoya on the issue in the
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and structured, going away with IP edits to remove vandalism.
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Knowledge:Village pump (proposals)#Abolish the silly headers
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Ein Foundation, Ein Fundraising Idea, Many Upset Wikipedias
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For a while on my browser at work (for some reason, we're
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Wikipedians have been posting alternative suggestions to
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If this is that bad, then I can only cringe at what the
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the Americans, then we could learn to love this crap.
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MediaWiki_talk:Common.css#Removal_of_donation_messages
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has been begun in an attempt to hide the banners; see
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The 2009 Wikimedia Fundraiser began on 10 November,
415:If your comment has not appeared here, you can try 239:of some of the central objections to the campaign. 68:“Knowledge Forever” fundraiser arouses controversy 219:The planned "Knowledge Forever" campaign started 1262: 1083:Knowledge:Requests for comment/Wikipedia Forever 251:fabulous knowledge-sharing projects out there. 148: 211:, in a note from Jelly Helm, the PR lead. 418: 14: 1263: 635:-- Александр Дмитрий (Alexandr Dmitri) 242:Wikimedia board member Samuel Klein ( 51: 662:This is hilariously bad. Can we put 1271:Knowledge Signpost archives 2009-11 1006:Ein Volk, Ein Reich, Ein Knowledge! 438:, I'm so sorry about your father.-- 27: 298: 53: 31: 28: 1282: 986:WIKIPEDIANS OF THE WORLD, UNITE! 400:These comments are automatically 1136:actually useful (edit a page?). 135: 125: 115: 105: 95: 85: 1218:putting together the next issue 1065:Knowledge: Now more than ever! 411:add the page to your watchlist 274:#WikipediaFundraisingSlogans ( 13: 1: 1204:15:52, 16 November 2009 (UTC) 1184:21:43, 14 November 2009 (UTC) 1170:05:50, 14 November 2009 (UTC) 1146:02:01, 14 November 2009 (UTC) 1124:16:50, 13 November 2009 (UTC) 1091:10:48, 13 November 2009 (UTC) 1077:20:07, 13 November 2009 (UTC) 1054:12:55, 14 November 2009 (UTC) 1045:12:15, 14 November 2009 (UTC) 1031:10:51, 13 November 2009 (UTC) 1018:23:37, 12 November 2009 (UTC) 1001:16:44, 12 November 2009 (UTC) 980:16:04, 11 November 2009 (UTC) 953:05:27, 14 November 2009 (UTC) 937:04:00, 14 November 2009 (UTC) 923:23:30, 13 November 2009 (UTC) 909:22:08, 13 November 2009 (UTC) 888:21:29, 13 November 2009 (UTC) 870:17:34, 13 November 2009 (UTC) 851:14:41, 11 November 2009 (UTC) 813:12:54, 11 November 2009 (UTC) 794:19:31, 11 November 2009 (UTC) 776:17:49, 11 November 2009 (UTC) 754:12:02, 11 November 2009 (UTC) 736:09:32, 11 November 2009 (UTC) 721:05:35, 11 November 2009 (UTC) 689:05:20, 11 November 2009 (UTC) 671:01:58, 11 November 2009 (UTC) 658:01:09, 11 November 2009 (UTC) 643:19:37, 10 November 2009 (UTC) 628:19:32, 10 November 2009 (UTC) 613:19:16, 10 November 2009 (UTC) 594:19:09, 10 November 2009 (UTC) 579:17:44, 10 November 2009 (UTC) 560:08:09, 10 November 2009 (UTC) 541:05:33, 10 November 2009 (UTC) 526:03:45, 10 November 2009 (UTC) 514:02:43, 10 November 2009 (UTC) 500:02:11, 10 November 2009 (UTC) 463:02:09, 10 November 2009 (UTC) 448:02:07, 10 November 2009 (UTC) 440:R.D.H. (Ghost In The Machine) 386: 231:An anonymous critic created 18:Knowledge:Knowledge Signpost 7: 972:Kiranmayee&#124కిరణ్మయి 831:2009-11-06 IRC office hours 518:This looks really ... bad. 434:. On the subject of which; 10: 1287: 183:2009–2010 WMF annual plan 782:m:File:Intro Banner.png 228:perceived as shouting. 408:. To follow comments, 303: 253: 36: 1108:DitzyNizzy (aka Jess) 302: 248: 174:Fenton Communications 35: 404:from this article's 340:Multimedia usability 330:New pages experiment 233:wikipediaforever.org 196:(with discussion on 375:Features and admins 550:and all that... -- 395:Discuss this story 380:Arbitration report 335:German controversy 304: 42:← Back to Contents 37: 1104: 774: 539: 419:purging the cache 370:Discussion report 47:View Latest Issue 1278: 1254: 1216:needs your help 1121: 1120:(What I've done) 1115: 1109: 1102: 1085: 998: 994: 792: 768: 719: 717: 711: 706: 693:A discussion at 666:up right now? — 610: 604: 535: 497: 492: 487: 481: 477: 471: 422: 420: 414: 393: 322: 314: 307: 290: 194:development site 161: 139: 138: 129: 128: 119: 118: 109: 108: 99: 98: 89: 88: 59: 57: 55: 1286: 1285: 1281: 1280: 1279: 1277: 1276: 1275: 1261: 1260: 1259: 1258: 1257: 1256: 1255: 1250: 1248: 1243: 1238: 1233: 1228: 1221: 1210: 1209: 1119: 1113: 1107: 1081: 1022:Don't you mean 999: 992: 988: 785: 715: 709: 704: 702: 608: 602: 495: 490: 485: 479: 475: 469: 424: 416: 409: 398: 397: 391:+ Add a comment 389: 385: 384: 383: 365:Sister projects 345:Election report 315: 312:9 November 2009 310: 308: 305: 294: 293: 288: 217: 162: 147: 146: 145: 136: 126: 116: 106: 96: 86: 80: 77: 66: 62: 60: 54:9 November 2009 50: 49: 44: 38: 26: 25: 24: 12: 11: 5: 1284: 1274: 1273: 1249: 1244: 1239: 1234: 1229: 1224: 1223: 1222: 1212: 1211: 1208: 1207: 1206: 1187: 1186: 1172: 1149: 1148: 1127: 1126: 1094: 1093: 1079: 1062: 1061: 1060: 1059: 1058: 1057: 1056: 1003: 987: 983: 982: 966: 965: 964: 963: 962: 961: 960: 959: 958: 957: 956: 955: 940: 939: 891: 890: 873: 872: 854: 853: 840: 834: 828: 816: 815: 799: 798: 797: 796: 778: 757: 756: 738: 723: 691: 673: 660: 645: 630: 615: 596: 581: 564:This campaign 562: 552:Stephan Schulz 543: 528: 516: 502: 465: 450: 432:Batman Forever 399: 396: 388: 387: 382: 377: 372: 367: 362: 357: 355:News and notes 352: 347: 342: 337: 332: 327: 321: 309: 297: 296: 295: 291:"Fundraiser" → 286: 285: 284: 246:) noted that: 216: 213: 144: 143: 133: 123: 113: 103: 93: 82: 81: 78: 72: 71: 70: 69: 64: 63: 61: 58: 45: 40: 39: 30: 29: 15: 9: 6: 4: 3: 2: 1283: 1272: 1269: 1268: 1266: 1253: 1247: 1242: 1237: 1232: 1227: 1219: 1215: 1205: 1201: 1197: 1193: 1189: 1188: 1185: 1181: 1177: 1173: 1171: 1168: 1164: 1161: 1158: 1155: 1151: 1150: 1147: 1143: 1139: 1134: 1129: 1128: 1125: 1122: 1116: 1110: 1100: 1096: 1095: 1092: 1089: 1084: 1080: 1078: 1074: 1070: 1066: 1063: 1055: 1052: 1048: 1047: 1046: 1042: 1038: 1037:89.246.190.84 1034: 1033: 1032: 1029: 1025: 1021: 1020: 1019: 1015: 1011: 1007: 1004: 1002: 997: 991: 985: 984: 981: 977: 973: 968: 967: 954: 950: 946: 942: 941: 938: 934: 930: 926: 925: 924: 920: 916: 912: 911: 910: 906: 902: 898: 895: 894: 893: 892: 889: 885: 881: 877: 876: 875: 874: 871: 867: 863: 858: 857: 856: 855: 852: 848: 844: 838: 832: 826: 822: 818: 817: 814: 810: 806: 801: 800: 795: 791: 790: 783: 779: 777: 772: 766: 761: 760: 759: 758: 755: 751: 747: 746:88.70.199.246 743: 739: 737: 733: 729: 724: 722: 718: 712: 707: 700: 696: 692: 690: 686: 682: 678: 674: 672: 669: 665: 661: 659: 655: 651: 646: 644: 640: 636: 631: 629: 625: 621: 616: 614: 611: 606: 605: 597: 595: 591: 587: 586:Rusty Cashman 582: 580: 576: 572: 567: 563: 561: 557: 553: 549: 544: 542: 538: 534: 529: 527: 524: 521: 517: 515: 511: 507: 503: 501: 498: 493: 484: 474: 466: 464: 460: 456: 451: 449: 445: 441: 437: 433: 429: 426: 425: 421: 412: 407: 403: 392: 381: 378: 376: 373: 371: 368: 366: 363: 361: 358: 356: 353: 351: 348: 346: 343: 341: 338: 336: 333: 331: 328: 326: 323: 319: 313: 306:In this issue 301: 292: 283: 281: 277: 273: 269: 265: 260: 256: 252: 247: 245: 240: 238: 234: 229: 227: 222: 212: 210: 205: 203: 199: 195: 191: 186: 184: 179: 176:. 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Index

Knowledge:Knowledge Signpost
2009-11-09
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9 November 2009
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drawing fire
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wikipediaforever.org
explanation

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