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From 1988 to 2017, Nestlé sold sweets and chocolate under the Wonka brand name in the United States, Canada, the United
Kingdom, Ireland, Australia, New Zealand, Japan, South Africa, Mexico, Colombia, Brazil, Argentina, Costa Rica, Panama, Dominican Republic, and the Middle East. The cessation of the
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to advance $ 3 million to finance the film in exchange for the right to use the Wonka name to sell candy bars. Quaker, which had no previous experience in the film industry, bought the rights to the book and financed the picture to promote their new "Wonka Bar". The title of the film was changed to
207:. In 1993, Nestlé renamed it the "Willy Wonka Candy Company", and then "Nestlé Candy Shop" in 2015. The original "Wonka Bars" never saw store shelves due to factory production problems before the film's release; however, subsequent Wonka product releases were highly successful, including the
240:
On
January 18, 2018, Ferrero announced that it would be purchasing the Nestlé US candy business and all of its US products, office locations, and manufacturing plants. The deal gave Nestlé a value of approximately $ 2.8 billion.
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199:. In 1980, the Breaker Confections brand name was changed to "Willy Wonka Brands" in an attempt to develop the "Wonka" brand image. The company was sold in 1986 to
165:, and its film adaptations are the sources of both the packaging and the marketing styles of the Wonka brand. Dahl had licensed the "Wonka" name to film director
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rights and specific trade dress to all packaged coffee and other products under the
Starbucks brand owned by Nestlé since 2019. Brand owned by
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2335:. Produced by Cereal Partners, branded as Nestlé. Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by
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This article is about the real life brand. For the fictional brand it was formerly named after and renamed to, see
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with a different product. U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by
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The previous inception of the Wonka brand came from materials licensed from the
British author
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554:"Ferrero completes acquisition of Nestlé US candy business, swallowing more than 20 brands"
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The brand was launched on 17 May 1971, one month before the release of the novel's
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Mixups (large bags containing a variety of different "Fun Size" wonka candies)
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Pure
Imagination: The Story of 'Willy Wonka and the Chocolate Factory'
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Wonka brand was due to the impending sale of branding rights to the
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463:"At 40, Wonka Candy Is Greatest Reverse Product Placement Ever"
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134:. In 2018, the branding and production rights were sold to the
2343:. Singaporean, Malaysian and Thai production rights owned by
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on 30 June 1971. In 1975, Breaker
Confections was acquired by
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of the UK, who were then acquired in 1988 by Swiss company
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Primus & the
Chocolate Factory with the Fungi Ensemble
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International Code of
Marketing of Breast-milk Substitutes
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in the UK, made and sold in the US under the Wonka brand)
244:
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Tom and Jerry: Willy Wonka and the
Chocolate Factory
2339:elsewhere. Philippine production rights owned by
2319:under the Nestlé brand elsewhere. Brand owned by
130:brand owned and licensed by the Swiss corporation
573:"Nestle eyes liquorice market with Sweetarts NPD"
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502:J.M. Kenny (Writer, director, Producer) (2001).
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32:Charlie and the Chocolate Factory (franchise)
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485:"The real reason Charlie became Willy Wonka"
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2327:. U.S. rights and production owned by the
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306:Wonka Ice Cream (Peel-A-Pops and Push Ups)
27:Former confectionary brand owned by Nestlé
2359:, sold by Nestlé in Canada. Produced by
235:
2500:Willy Wonka & the Chocolate Factory
528:"Does Nestlé still make Wonka candies?"
181:Willy Wonka & the Chocolate Factory
14:
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2272:Maggi noodles safety concerns in India
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797:
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245:Products (at time of discontinuation)
159:. His classic 1964 children's novel,
2776:The Willy Wonka Candy Company brands
2481:Charlie and the Great Glass Elevator
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2315:in the U.S. and Canada. Produced by
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24:
551:
25:
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2559:Charlie and the Chocolate Factory
2508:Charlie and the Chocolate Factory
2473:Charlie and the Chocolate Factory
2437:Charlie and the Chocolate Factory
2227:Nestea European Championship Tour
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560:from the original on 29 May 2022.
201:Rowntree Mackintosh Confectionery
162:Charlie and the Chocolate Factory
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302:SweeTarts Soft & Chewy Ropes
571:Best, Dean (16 February 2015).
999:Lactalis-Nestlé Fresh Products
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13:
1:
2650:The Willy Wonka Candy Company
871:(Nestlé Waters North America)
552:Yu, Douglas (12 April 2018).
508:(DVD). USA: Warner Home Video
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226:To promote the upcoming film
124:The Willy Wonka Candy Company
2735:Willy's Chocolate Experience
7:
2791:British chocolate companies
938:Beverage Partners Worldwide
339:Everlasting Hot Gobstoppers
77:; 53 years ago
10:
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2628:Bad Feeling (Oompa Loompa)
2311:Currently manufactured by
2247:Nestlé Smarties Book Prize
1493:Rowntree's Fruit Pastilles
823:
750:Shock Tarts Sour Gum Balls
376:Shock Tarts Sour Gum Balls
184:for promotional purposes.
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18:Willy Wonka Candy Company
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1843:California Pizza Kitchen
416:Willy Wonka's Watermelon
2363:in the U.S. since 2020.
2341:Alaska Milk Corporation
2298:Controversies of Nestlé
345:Longlasting Gobstoppers
169:. The film's producer,
2645:Everlasting Gobstopper
2329:Smarties Candy Company
2196:Peter Brabeck-Letmathe
953:Nestlé Toll House Café
853:Nestlé Wyeth Nutrition
666:Everlasting Gobstopper
257:Everlasting Gobstopper
236:Acquisition by Ferrero
209:Everlasting Gobstopper
2349:Ferrara Candy Company
2293:List of Nestlé brands
2084:Galderma Laboratories
1676:Seattle's Best Coffee
1488:Rowntree's Fruit Gums
1443:Nestlé Milk Chocolate
1171:Cinnamon Toast Crunch
843:Nestlé Purina PetCare
410:Willy Wonka's Guppies
297:SweeTarts Chewy Sours
197:Saint Louis, Missouri
189:first film adaptation
2242:Nestlé Rowntree F.C.
413:Willy Wonka's Squids
2723:Condescending Wonka
2672:Trash of the Titans
2325:The Hershey Company
2237:Nestlé Invitational
2232:1977 Nestlé boycott
2151:Rowntree Mackintosh
1589:Chameleon Cold-Brew
1403:Mackintosh's Toffee
419:Wonkalate (UK only)
373:Scrumdidilyumptious
193:Sunmark Corporation
175:Quaker Oats Company
41:
2729:Una's Dream Ticket
2449:List of characters
2257:Toll House cookies
2059:Chocolate Surpresa
2024:Former brands and
1569:Blue Bottle Coffee
923:Nestlé Philippines
314:Rowntree's Randoms
39:
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2762:
2551:The Golden Ticket
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2174:
2173:
2126:Peter's Chocolate
1381:Kit Kats in Japan
878:
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869:BlueTriton Brands
791:
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646:Nestlé Candy Shop
601:Nestlé Candy Shop
322:Previous products
120:Nestlé Candy Shop
113:
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16:(Redirected from
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2599:Pure Imagination
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2345:Fraser and Neave
2286:Related articles
2267:Nescafé Basement
1453:Peppermint Crisp
1413:Menier Chocolate
1216:Nesquik (cereal)
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342:Sour Gobstoppers
173:, convinced the
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491:. 12 July 2023.
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465:. Brand Channel
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106:Previous owners
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735:FruiTart Chews
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407:Wegg (UK only)
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392:Tart 'n' Tinys
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351:FruiTart Chews
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329:
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289:
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152:
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111:
110:
107:
103:
102:
99:
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86:
73:
69:
68:
66:
65:
64:United Kingdom
62:
58:
56:
52:
51:
46:
26:
9:
6:
4:
3:
2:
2808:
2797:
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2736:
2733:
2731:
2730:
2726:
2724:
2721:
2719:
2716:
2715:
2713:
2711:Miscellaneous
2709:
2702:
2701:Golden Ticket
2698:
2695:
2694:
2690:
2687:
2686:Wasted Talent
2683:
2680:
2676:
2673:
2669:
2668:
2666:
2662:
2656:
2653:
2651:
2648:
2646:
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2642:
2640:
2636:
2629:
2625:
2622:
2621:
2617:
2615:
2614:
2610:
2607:
2606:The Candy Man
2603:
2600:
2596:
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2593:
2589:
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2369:
2368:
2362:
2358:
2354:
2350:
2346:
2342:
2338:
2334:
2330:
2326:
2322:
2321:General Mills
2318:
2314:
2313:General Mills
2309:
2308:
2305:
2299:
2296:
2294:
2291:
2290:
2288:
2284:
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2258:
2255:
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2250:
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2243:
2240:
2238:
2235:
2233:
2230:
2228:
2225:
2224:
2222:
2218:
2212:
2209:
2207:
2204:
2202:
2201:Nobuyuki Idei
2199:
2197:
2194:
2192:
2189:
2187:
2186:Günter Blobel
2184:
2183:
2181:
2177:
2167:
2164:
2162:
2159:
2157:
2154:
2152:
2149:
2147:
2144:
2142:
2139:
2137:
2134:
2132:
2131:Poland Spring
2129:
2127:
2124:
2122:
2119:
2117:
2114:
2112:
2109:
2107:
2104:
2100:
2097:
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2057:
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2050:
2047:
2045:
2042:
2040:
2037:
2035:
2032:
2031:
2029:
2027:
2021:
2015:
2012:
2010:
2007:
2005:
2002:
2001:
1999:
1997:
1993:
1987:
1984:
1982:
1979:
1977:
1974:
1972:
1969:
1967:
1964:
1962:
1959:
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1954:
1952:
1949:
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1920:
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1909:
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1859:
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1851:
1849:
1846:
1844:
1841:
1839:
1836:
1835:
1833:
1826:Prepared and
1823:
1817:
1814:
1812:
1809:
1807:
1804:
1802:
1799:
1797:
1794:
1792:
1789:
1787:
1786:Ice Screamers
1784:
1782:
1779:
1777:
1774:
1772:
1769:
1767:
1764:
1762:
1759:
1757:
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1664:
1662:
1659:
1657:
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1652:
1649:
1647:
1644:
1642:
1639:
1636:
1634:Nescafé Azera
1633:
1631:
1628:
1626:
1623:
1621:
1618:
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1613:
1611:
1608:
1605:
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1309:
1307:
1304:
1302:
1299:
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1289:
1287:
1286:Bertie Beetle
1284:
1282:
1279:
1277:
1274:
1272:
1269:
1267:
1266:Aero Biscuits
1264:
1262:
1259:
1257:
1254:
1252:
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1246:
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1199:
1197:
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1189:
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1136:
1133:
1131:
1128:
1126:
1123:
1121:
1118:
1116:
1113:
1112:
1110:
1108:Bottled water
1106:
1100:
1098:
1094:
1092:
1089:
1088:
1086:
1082:
1076:
1073:
1071:
1068:
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1021:
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1000:
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994:
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988:
985:
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973:
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944:
941:
939:
936:
935:
933:
929:
922:
920:
917:
914:
911:
909:Nestlé Canada
908:
906:
903:
900:
897:
896:
894:
890:
885:
870:
867:
866:
864:
860:
854:
851:
849:
848:Nestlé Waters
846:
844:
841:
840:
837:
834:
830:
826:
819:
814:
812:
807:
805:
800:
799:
796:
784:
783:Wonka Xploder
781:
779:
776:
774:
771:
769:
766:
764:Volcano Rocks
763:
761:
758:
756:
753:
751:
748:
746:
743:
741:
738:
736:
733:
731:
728:
727:
725:
719:
713:
712:Wonka Gummies
710:
707:
704:
702:
699:
697:
694:
692:
689:
687:
684:
682:
679:
677:
674:
672:
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626:
621:
620:
617:
610:
606:
602:
599:
598:
578:
574:
567:
559:
555:
548:
533:
532:Nestlé Global
529:
523:
507:
506:
498:
490:
486:
480:
464:
458:
454:
443:
440:
438:
435:
432:
429:
426:
424:
421:
418:
415:
412:
409:
406:
404:
401:
399:Volcano Rocks
398:
395:
393:
390:
387:
384:
381:
379:Super Skrunch
378:
375:
372:
369:
367:
364:
362:
359:
356:
354:Fruit Marvels
353:
350:
347:
344:
341:
338:
336:
333:
331:DinaSour Eggs
330:
327:
326:
315:
311:
308:
305:
303:
300:
298:
295:
293:
290:
288:
285:
283:
280:
278:
275:
273:
270:
268:
265:
263:
260:
258:
255:
253:
250:
249:
242:
233:
231:
230:
224:
222:
221:Ferrero Group
216:
214:
210:
206:
202:
198:
194:
190:
185:
183:
182:
176:
172:
168:
164:
163:
158:
143:
141:
137:
136:Ferrero Group
133:
129:
128:confectionery
125:
121:
117:
108:
104:
101:International
100:
96:
92:
88:
74:
70:
63:
61:United States
60:
59:
57:
53:
50:
47:
43:
37:
33:
19:
2753:
2727:
2691:
2649:
2623:(soundtrack)
2618:
2611:
2558:
2549:
2541:
2522:
2514:
2506:
2498:
2479:
2471:
2435:
2387:
2375:
2252:Nestlé Tower
2206:Henri Nestlé
2146:Powwow Water
2136:Polly Waffle
2111:Ice Mountain
2049:Butterfinger
2026:subsidiaries
1873:Lean Pockets
1863:Lean Cuisine
1637:Nescafé Gold
1523:White Knight
1341:Coffee Crisp
1243:and desserts
1206:Lucky Charms
1176:Cookie Crisp
1140:S.Pellegrino
1130:Princes Gate
1096:
962:Other assets
919:Nestlé Lanka
912:Nestlé Japan
899:Nestlé India
892:Subsidiaries
778:Wacky Wafers
773:Wonka Donutz
721:Discontinued
645:
580:. Retrieved
576:
566:
547:
535:. Retrieved
531:
522:
510:. Retrieved
504:
497:
488:
479:
467:. Retrieved
457:
437:Wonka Donutz
403:Wacky Wafers
388:Tangy Bunnys
382:Tangy Bloops
239:
227:
225:
217:
211:in 1976 and
186:
179:
160:
154:
140:Wonka (film)
123:
119:
115:
114:
90:Discontinued
36:
2796:Willy Wonka
2570:Video games
2543:Willy Wonka
2454:Willy Wonka
2191:Paul Bulcke
2166:Zephyrhills
2161:Wonder Ball
2116:Jenny Craig
1996:Uncle Tobys
1976:Frosty Paws
1961:Fancy Feast
1913:Yinlu Foods
1898:Uncle Tobys
1858:Hot Pockets
1776:Häagen-Dazs
1771:Frosty Paws
1725:Coffee-Mate
1602:Dolce Gusto
1597:Coffee-Mate
1542:Coffee and
1518:Walnut Whip
1473:Red Ripperz
1408:Matchmakers
1393:Life Savers
1301:Black Magic
1296:Blue Riband
1271:After Eight
1211:Milo Cereal
1201:Lion Cereal
1181:Corn Flakes
1120:Acqua Panna
1029:Dolce Gusto
987:Yinlu Foods
723:or replaced
676:Laffy Taffy
661:Bottle Caps
582:19 February
385:Tangy Bumps
370:Rinky Dinks
357:Gummy Nerds
348:Fizzy Jerkz
328:Chewy Runts
267:Laffy Taffy
252:Bottle Caps
49:Ferrero SpA
2770:Categories
2693:Epic Movie
2432:Roald Dahl
2337:Post Foods
1883:Stouffer's
1830:and snacks
1761:Eskimo Pie
1730:La Lechera
1715:Bear Brand
1691:Sweet Leaf
1625:Milo cocoa
1615:La Lechera
1483:Rowntree's
1448:Passatempo
1251:Animal Bar
1241:Chocolate
1097:Toll House
1060:Bear Brand
1017:Appliances
969:Hsu Fu Chi
708:(AUS only)
512:2 December
449:References
167:Mel Stuart
157:Roald Dahl
118:(formerly
72:Introduced
2655:Wonka Bar
2106:Hoadley's
2099:Restylane
2064:Deer Park
2054:Baby Ruth
2044:Arrowhead
2039:Alfasigma
1893:Tombstone
1801:Mövenpick
1756:Drumstick
1751:D'Onofrio
1744:Ice cream
1720:Carnation
1681:Starbucks
1651:Nespresso
1579:Carnation
1544:beverages
1498:Sin Parar
1311:Breakaway
1226:Shreddies
1135:Pure Life
1039:Special.T
1034:Nespresso
832:Divisions
706:Wonka Bar
701:SweeTarts
686:Pixy Stix
577:just-food
430:(UK only)
423:Wonka Bar
312:Randoms (
292:SweeTarts
277:Pixy Stix
215:in 1983.
2754:Category
2718:The Ride
2703:" (2009)
2688:" (2000)
2681:" (1999)
2674:" (1998)
2664:Parodies
2377:Category
2141:PowerBar
2089:Cetaphil
2069:Dreyer's
2004:Cheerios
1971:Friskies
1956:Dog Chow
1848:DiGiorno
1816:Smarties
1686:Supligen
1666:Ovaltine
1646:Nesfruta
1606:Huesitos
1551:Abuelita
1503:Smarties
1458:Perugina
1438:Negresco
1433:Munchies
1418:Milkybar
1331:Cheekies
1326:Carlos V
1291:Big Turk
1256:Abuelita
1166:Chocapic
1161:Cheerios
901:(62.76%)
862:Divested
760:Tinglerz
648:products
605:Facebook
558:Archived
469:28 March
396:Tinglerz
126:) was a
2535:Theatre
2389:Commons
2361:Froneri
2277:Freshly
2220:Related
2014:Weeties
1986:Winalot
1946:Beneful
1903:Winiary
1868:Libby's
1838:Buitoni
1806:Parlour
1796:Maxibon
1791:Kit Kat
1781:Hjem-IS
1735:Nesquik
1656:Nesquik
1630:Nescafé
1593:Chuckie
1564:BabyNes
1560:Acticor
1533:Zvečevo
1508:Svitoch
1376:Kit Kat
1371:Goobers
1356:Drifter
1336:Chokito
1321:Caramac
1316:Cailler
1281:Bar One
1276:Allen's
1186:Fitness
1154:Cereals
1125:Perrier
1115:Contrex
1099:cookies
1091:Libby's
1065:Cerelac
1055:BabyNes
1024:BabyNes
977:(30.3%)
975:L'Oréal
948:Froneri
745:Punky's
671:Fun Dip
654:Current
537:5 March
442:Xploder
366:Punky's
262:Fun Dip
151:Origins
146:History
98:Markets
80: (
55:Country
2696:(2007)
2562:(2013)
2554:(2010)
2546:(2004)
2527:(2023)
2519:(2017)
2511:(2005)
2503:(1971)
2484:(1972)
2476:(1964)
2465:Novels
2179:People
2121:Ozarka
2094:Epiduo
2079:Gale's
2074:Enviga
1908:Wagner
1811:Savory
1710:Alpine
1695:Zoégas
1671:Ricoré
1661:Nestea
1641:Nescau
1620:Menier
1556:Alpine
1528:Yorkie
1428:Mirage
1388:Kohler
1366:Garoto
1351:Crunch
1145:Vittel
1084:Baking
1070:Gerber
1009:Brands
995:(100%)
993:Malher
983:(100%)
825:Nestlé
740:Oompas
730:Dweebs
361:Oompas
335:Dweebs
205:Nestlé
132:Nestlé
2786:Candy
2638:Candy
2620:Wonka
2591:Music
2524:Wonka
2492:Films
2034:Alcon
1966:Felix
1951:Bonio
1888:Thomy
1878:Maggi
1853:Herta
1574:Boost
1361:Fox's
1346:Crisp
989:(60%)
971:(60%)
696:Spree
691:Runts
681:Nerds
287:Spree
282:Runts
272:Nerds
229:Wonka
213:Nerds
116:Wonka
45:Owner
40:Wonka
2582:2005
2577:1985
2357:Mars
2009:PLUS
1931:Alpo
1610:Klim
1584:Caro
1478:Rolo
1463:Polo
1423:Milo
1398:Lion
1306:Bono
1261:Aero
1221:Trix
1075:Nido
981:Osem
584:2015
539:2023
514:2006
471:2014
122:and
93:2018
82:1971
75:1971
2434:'s
2351:.
1981:ONE
1766:Fab
1513:TEX
603:on
489:CBC
195:of
2772::
2353:NA
575:.
556:.
530:.
487:.
223:.
142:.
2699:"
2684:"
2677:"
2670:"
2630:"
2626:"
2608:"
2604:"
2601:"
2597:"
2424:e
2417:t
2410:v
817:e
810:t
803:v
638:e
631:t
624:v
586:.
541:.
516:.
473:.
84:)
34:.
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.