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described YOLO in 2012 as the "newest acronym you'll love to hate" and "dumb". The word was criticized for its use in conjunction with reckless behavior, most notably in a
Twitter post by aspiring rapper Ervin McKinness just prior to his death, caused by driving drunk at 120 mph (190 km/h):
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105:", released on November 29, 2011, with the aim of promoting the tape. This use is said to have elevated the word into prominence and common colloquial use. In late 2012, Drake expressed a desire to obtain
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for use of "YOLO" due to the proliferation of merchandise bearing the phrase and lyrics from his song, which have been commonly seen at stores such as
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term in 2012. It expresses the view that one should make the most of the present moment and not worry excessively about possible consequences.
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on
January 19, 2014, Drake apologized about pop culture's adoption of the phrase, saying he had no idea it would become so big.
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and wife Caryl Orbach used the acronym to name their ranch prior to 1996, citing " whole mindset at the time."
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101:. To promote this mixtape, "YOLO" was mentioned prominently on several of their tracks such as "
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67:, produced and sold a line of YOLO-branded clothing and accessories in the early 2000s.
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421:"Middle School Boys Accused of Spray-Painting Homes, Destroying Water Fountain"
183:, parodying the phrase and the people who use it as a lifestyle meme. The song
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735:"MARKETS BlackBerry, AMC and Other Reddit YOLO Favorites That Aren't GameStop"
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808:"Young Adults Tweet #YOLO When They Don't Study, Get Drunk or Drive Too Fast"
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business in 2010, and it was registered in 2012, but then canceled in 2018.
160:, Florida, filed for a trademark to the phrase "YOLO" in the context of the
399:"Clinton Police: Two Men Spray-Paint Profanity, 'YOLO' on Town Structures"
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447:"Parents, Students: Hoffman Estates School Overreacted To Senior Prank"
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565:"Drake Won't Name Rick Ross Mixtape "YOLO," Calls Phrase "Epidemic""
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492:"Students Lose Prom, Graduation Privileges After Senior Prank"
205:'s WallStreetBets—often touted their long-shot wagers against
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While the phrase and sentiment date back decades according to
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Pellejero, Sebastian; Quiroz-Gutierrez, Marco (2021-01-26).
470:"Student Arrested Following Conant High School Senior Prank"
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588:"Zac Efron Adopts Drake's 'YOLO' Motto, as Does Souljaboy"
248:"Zac Efron Adopts Drake's 'YOLO' Motto, as Does Souljaboy"
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614:"We Have Some Bad News For Drake Regarding The YOLO Wars"
712:"YOLO (feat. Adam Levine & Kendrick Lamar) – Single"
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316:"An Oral History of YOLO, the Word That Lived Too Long"
285:"An Oral History of YOLO, the Word That Lived Too Long"
230:"Drunk af going 120 drifting corners #FuckIt YOLO."
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209:-selling hedgefunds with the expression "YOLO".
762:"#YOLO: The Newest Acronym You'll Love to Hate"
117:, but he does not own a trademark on the word.
85:The acronym was popularized by Canadian rapper
70:In 2012, the phrase was a subject of graffiti,
341:"Track and Field: Mitchells making most of it"
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764:. Washington Post Style Blog. Archived from
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82:, music, television shows and merchandise.
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187:in a few countries, including #60 on the
423:. 10tv.com. May 31, 2012. Archived from
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61:, a contestant on the reality TV series
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397:Express-Times File Photo (2012-05-29).
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637:"Lecrae - Church Clothes: DaSouth.com"
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89:, who planned to release a 2011 joint
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586:Roberts, Soraya (December 16, 2011).
295:from the original on 14 February 2015
246:Roberts, Soraya (December 16, 2011).
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806:Lupkin, Sydney (December 21, 2012).
789:"YOLO: The Evolution of the Acronym"
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314:Bereznak, Alyssa (5 February 2013).
283:Bereznak, Alyssa (5 February 2013).
135:the phrase "YOLO" in his 2012 song "
374:. The Madison Press. Archived from
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543:"Drake Wants Royalties for "YOLO""
494:. DailyHerald.com. January 6, 2012
14:
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612:Burns, Ashley (January 6, 2013).
339:Swanson, Mirjam (May 18, 2012).
16:Acronym for "you only live once"
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760:Judkis, Maura (April 6, 2012).
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541:Diep, Eric (December 5, 2012).
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514:"Zac Efron Tat-Tat-Tatted Up!"
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787:Walsh, Megan (May 17, 2012).
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171:released a 2013 song titled "
666:. Gossip Cop. Archived from
516:. 2011-12-16. Archived from
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142:In the opening monologue of
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449:. CBS Chicago. June 1, 2012
97:along with American rapper
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714:. iTunes. January 27, 2013
639:. Da South. Archived from
795:. The Black Sheep Online.
127:reported that the rapper
197:During the January 2021
740:The Wall Street Journal
217:Online media including
45:Oxford University Press
31:". It became a popular
662:Hosted by Drake, SNL.
199:GameStop short squeeze
567:. Fuse. June 12, 2012
167:American comedy trio
39:Emergence of acronym
768:on October 10, 2012
670:on February 2, 2014
664:"Drake's SNL Intro"
351:on October 29, 2013
226:The Huffington Post
220:The Washington Post
145:Saturday Night Live
152:In popular culture
29:you only live once
169:The Lonely Island
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453:October 10,
431:October 10,
405:October 10,
355:October 10,
320:Vanity Fair
289:Vanity Fair
254:November 8,
201:members of
177:Adam Levine
64:Average Joe
53:Mickey Hart
838:Lifestyles
832:Categories
746:2021-01-28
524:2012-06-02
325:2021-02-23
234:References
137:No Regrets
78:, pranks,
213:Reception
190:Billboard
123:magazine
111:Walgreens
107:royalties
103:The Motto
99:Rick Ross
59:Adam Mesh
853:Hashtags
843:Acronyms
812:ABC News
647:July 10,
620:March 3,
549:March 3,
382:March 3,
293:Archived
125:Da South
72:hashtags
51:drummer
23:" is an
192:Hot 100
185:charted
121:Hip-hop
93:titled
91:mixtape
80:tattoos
76:Twitter
25:acronym
696:Jan 9,
690:"YOLO"
299:28 May
203:Reddit
129:Lecrae
115:Macy's
207:short
87:Drake
27:for "
819:2012
774:2012
720:2014
698:2020
676:2014
649:2015
622:2013
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478:2012
455:2012
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407:2012
384:2013
357:2012
301:2024
256:2012
223:and
179:and
173:YOLO
131:has
113:and
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