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Yu has also turned his attention to developing China's fledgling exhibitions, and he chairs the board of the PolyWanhe cinema chain group, which currently owns 70 screens. He has invested in building nine five-star multiplex cinemas in
Chongqing in southwestern China and plans to build 15 more
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Yu's policy has been to build up good will among cinema managers in China, using screenings to show that PolyBona was capable of getting people into the cinemas without the worries of movie piracy. His company is also involved in the distribution of films from Europe and throughout Asia.
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He later established
Polybona Films, which is one of the first private firms to be granted a distribution license by the China Film Bureau. Under Yu's leadership, PolyBona has become the most successful distribution company in China and earned itself the nickname "the Chinese
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PolyBona has developed a reputation for being good at marketing and attracting worthwhile product, and Yu believes that as the biz becomes more market-oriented and international, the company's professionalism, standardized management and vision will help it to keep growing.
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cinemas with more than 200 screens over the next five years. Yu has also established his own advertising firm and performance company.
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and film distributor, which has distributed and co-produced over 100 Chinese-language films, such as
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East meets West on biz's front line β Asia entertainment news from
Variety β varietyasiaonline.com
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for several years before he set up the
Beijing Bona Culture Communication Co. in 1999.
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This article is about the businessman and film producer. For other uses, see
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