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was a leader in the mailin box top space beginning in 1929. Their coupon catalog allowed loyal customers to mail in either money or coupons to purchase items in the catalog. During the 1930s through 1960s, cereal boxtops were usually the most common proofs of purchase used to claim such premiums.
89:(which now also owns the cereal assets of Ralston-Purina) currently markets its boxtop redemption program toward educational institutions; the program is currently known as
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Popular cereal boxtops of the period were
Wheaties, which sponsored
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47:, which debuted in the 1970s, later served this purpose.)
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Upper
Portion of a product box used as proof of purchase
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16:"Box top" redirects here. For other uses, see
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111:"The Surprising History of Loyalty Programs"
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62:Ranston Straight Shooters; and various
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52:Jack Armstrong, the All-American Boy
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140:This article about retailing is a
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38:or other advertising offer.
144:. You can help Knowledge by
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91:Box Tops for Education
82:Box Tops for Education
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117:=May 25, 2021.
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185:Categories
97:References
191:Packaging
68:Cheerios
56:Superman
60:Tom Mix
18:Box Top
28:boxtop
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70:and
45:UPCs
72:Kix
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
