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White label

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38: 86:(often abbreviated as WLP) refers to a promotional pressing with a label that has mostly the same text and label logo/artwork as the commercial label, but with a white background instead of the color label or artwork found on commercial pressings. These are usually pressed in quantities of only a few thousand per title. Such copies may also contain biographies or pictures of the musical artists. Promotional copies are for distribution to journalists, music distributors or radio stations in order to assess consumer opinion. 1661: 1648: 168: 151:
pay high fees for the privilege of such, they must be able to gauge the market potential of their tracks prior to approval. Recently, smaller promo services offer record companies a more economical means of distribution although these companies may not have the means to properly protect releases from
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written on the label, with catalogue number, artist and recording time or date, are the first vinyl discs made at the factory. Such discs are produced in very small quantities (usually no more than 5 or 6 copies) to evaluate the quality of the disc before mass production begins. A review of the test
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recalls that "shops would take fifty white labels off you for five pounds each, no problem. Dance music was all imports, then people in Britain started doing it for themselves, and their tracks started to get better than the tunes in America." Record labels like Warp, and Shut Up and Dance, were
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and are most popular with house music and hip-hop music DJs. In the early 1990s, hardcore techno and house artists created tracks in home or local studios and had five-hundred or a few thousand singles pressed on 12" white labels, which were easy to sell at dance music record stores.
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The industry itself seems to be aware of this necessity and white labels are commonly accepted as a necessary evil within the industry, which has only prosecuted a small number of those artists using white labeled pressings of uncleared samples and compositions.
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White label discs can be used to anonymously promote new artists or upcoming albums by veteran artists. In some cases plain white labels are issued to conceal artist identities (examples of this include songs by
147:". White labels are referred to as "promos" (short for "promotional copies") that many top-name DJs receive and play weeks or months prior to the day of general release to the public. As artists using 1445: 1414: 1422: 57:
with white labels attached. There are several variations each with a different purpose. Variations include test pressings, white label promos, and plain white labels.
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or other recordings which are not licensed for release. Recordings not authorized by the artist or label are often called "
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begun as white-label enterprises, providing cutting-edge dance music to pirate radio stations and music stores.
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press copies of white labels in order to test crowd response in dance clubs to their own musical productions.
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Today, white labels are usually produced in small amounts (fewer than 300) by small record companies or
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Generation Ecstasy: Into the world of Techno and Rave Culture
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pressing may expose problems with the tape to disc transfer (
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This article is about the vinyl records. For other uses, see
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Little, Brown and Co. 231:Reynolds, Simon (1998). 174:Record production portal 984:Music streaming service 417:Disney Music Publishing 135:Copyright and royalties 1702:Entertainment industry 1526:Most-attended concerts 1494:Highest-paid musicians 78:Promotional recordings 46: 1607:Most valuable records 1602:Most expensive albums 1557:Album-equivalent unit 1087:Italian singles chart 944:Promotional recording 412:Warner Chappell Music 402:Sony Music Publishing 397:BMG Rights Management 40: 1582:Environmental impact 1482:Best-selling singles 495:Digital music stores 1687:Musical terminology 1612:Music certification 1592:Largest music deals 1470:Best-selling albums 1303:The Country Network 1082:Irish Singles Chart 731:Musical instruments 182:White-label product 1125:SNEP singles chart 900:Extended play (EP) 671:Album cover design 90:Plain white labels 47: 1674: 1673: 1617:Parental Advisory 1572:Bootleg recording 1562:A-side and B-side 1419: 1372: 1371: 1288:The Music Factory 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Index

White Label
White label (disambiguation)

vinyl record
mastering
Traci Lords
La Toya Jackson
dance music
producers
DJs
Warp Records
remixes
bootlegs
samples
Record production portal
White-label product
Private label
Generic brand
The record mastering and pressing process
Record label
Music industry



Generation Ecstasy: Into the world of Techno and Rave Culture
ISBN
0-415-92373-5
"Editors review: Warp Records"
v
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