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Without the costs of marketing individual products, generic brands are priced lower than branded products. They are preferred by customers for whom price or value-for-money is the priority. They are generally more popular in recessionary times, when consumers' purchasing power is lower, putting them
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Consumer perceptions about generic brands differ widely. A generic brand skin care product may have a consumer unsure about its "health and safety" quotient. This implies that there are certain product categories more aligned to generic brands. Examples include over-the-counter medications, cereal
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There has been a growth in demand for generic brand goods since the late-2000s, and the stigma of the absence of a brand name is declining with time; as food inflation reaches new highs in 2022, and sales of branded food products decline.
150:, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price. They are similar to "store brand" or "
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as branded products. Generic brand products may be of similar quality as a branded product, and are commonly made from the standard ingredients used for branded products.
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on the lookout for value-for-money products; they experienced a period of popularity in the United States in the late 1970s and early 1980s, during a period of high
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is sometimes used. In the United
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is known for their own brand goods and absence of branded goods with minor exceptions.
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Generics may be manufactured by less prominent companies or manufactured on the same
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of consumer products (often supermarket goods) are distinguished by the absence of a
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Similar quality products sold without brand name recognition
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71:. Unsourced material may be challenged and removed.
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276:"Brand Names Just Don't Mean as Much Anymore"
295:Jewel - 'Generic Brands' (Commercial, 1981)
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131:Learn how and when to remove this message
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256:. Investopedia. 2010-12-13
254:"Generic Brand Definition"
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