344:
335:. Smith entered the sketch for the company's logo contest. A huge draw to the image of the Gerber baby is largely due to the fact that this baby is alone, not in the presence of adults, innocently peering straight into the eyes of the consumer. This innocent outward gaze was surely a marketing, if not psychological, technique to suck in female "mother-consumers". This forced many mothers to seek the happiness of their own child via the eyes of the iconic Gerber baby. Thus the notion that if their babies were fed Gerber, they would also be as content, smiley, and "cute" as the Gerber baby.
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already owned the
Fremont Canning Company, to create this food in an industrial setting, lightening the load of mothers everywhere. A different interpretation of the story is that he was frustrated and upset having come home to find his wife looking strained and miserable in the kitchen. Not wanting to "exchange" his beautiful wife for this kitchen-bound monstrosity, he then invented the Gerber baby food product line.
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began answering each customer's letter individually, a practice she would continue for many years, even after she became a senior vice president of the company. In 1986 the company set up the Gerber
Parents' Resource Center, a toll-free customer relations hotline, which has been providing information
364:
to receive funds in the initial years to help with specific projects and programs. The
Fremont Public School District would receive assistance through the state school aid formula. Nestlé Nutrition North America CEO Kurt Schmidt said that the Fremont research and development center will be one of 23
243:
is one of the largest purveyors of direct-marketed life insurance in the United States. Gerber Life currently has more than two million life insurance policies in force, with more than $ 650 million in assets. The company's term and whole life insurance products for adults and children are available
355:
over 15 years. In order to receive the incentives, Gerber agreed to continue its employment in
Fremont at 1,100 jobs and invest $ 50 million in its Fremont facilities over the course of the next ten years. However, to get the full 15 years of tax breaks, Gerber agreed to increase employment by 200
204:
Some believe that
Dorothy Gerber was the initial inspiration behind their baby food products. One day after a visit to her infant daughter's pediatrician she toiled in the kitchen straining fruits and vegetables for her child. After much hard work she suggested to her husband Daniel, whose family
193:. Recognising a business opportunity, Gerber began making baby food. By 1928 he had developed five products for the market: beef vegetable soup and strained peas, prunes, carrots, and spinach. Six months later, Gerber's baby foods were distributed nationwide.
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and spend a total of $ 75 million on its facilities. The tax breaks have been largely supported, despite large revenue losses by local governments: $ 300,000 in losses per year for the City of
Fremont (10% of their budget) and $ 160,000 a year for
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babies. The product did not see as much demand as expected, so it was dropped after a few years. Gerber also began to produce juices, which were still being sold as of March 2009. In 1999 Gerber established skincare products for babies.
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worldwide Nestlé "product technology centers" and also include scientific research for baby and infant nutritional products. It is expected that the new investment will help make
Newaygo County a "global leader in scientific research".
232:, baby bottles, and small baby toys were introduced. In 2003 Gerber partially replaced the glass jars with plastic tubs for vegetables and some fruits. Other fruits and meats are still sold in jars.
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The brand eventually became a major company in the baby food industry, currently offering more than 190 products in 80 countries, with labeling in 16 languages. Its primary competitors are
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whose portrait is featured prominently on all Gerber product packaging. Cook later retired from teaching and was a mystery writer. She was depicted in a charcoal sketch by her neighbor,
360:. It is estimated local governments would give up potentially $ 15 million in revenue over the 15 years as part of the tax break. Both the county and the city will be working with the
189:, which produced canned fruit and vegetables. At the suggestion of a pediatrician, Gerber's wife, Dorothy, began making hand-strained food for their seven-month-old daughter,
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In 1960, Gerber started selling its baby food in glass jars, which often found new life as household storage, especially in home workshops. Soon after, other items such as
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Gerber has a long history of projecting a family-friendly image. When Gerber
Products established a consumer relations department in 1938, then ten-year-old
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rights and specific trade dress to all packaged coffee and other products under the
Starbucks brand owned by Nestlé since 2019. Brand owned by
630:
Bentley, Amy. "Chapter 1." Inventing Baby Food: Taste, Health, and the
Industrialization of the American Diet. N.p.: n.p., n.d. 31-42. Print.
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Bentley, Amy. "Chapter 1." Inventing Baby Food: Taste, Health, and the Industrialization of the American Diet. N.p.: n.p., n.d. 31-42. Print.
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in the United States, Puerto Rico, and most of Canada. Gerber Life currently has an "A" ("Excellent") rating with independent rating entity
2274:. Produced by Cereal Partners, branded as Nestlé. Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by
621:
Bentley, Amy. "Chapter 1." Inventing Baby Food: Taste, Health, and the Industrialization of the American Diet. N.p.: n.p., n.d. 38. Print.
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In September 2008, Gerber's Fremont facilities were designated as a Michigan Agricultural Renaissance Zone, receiving $ 43 million in
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Early in the 1990s, Gerber tried to enter into the sugar-free food market with a Sugar Free Vanilla Custard flavor, favorable to
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2286:. Used only in Indonesia, Thailand, and Cambodia. Used only in the Philippines. U.S. production rights owned by the
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with a different product. U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by
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Novartis Completes its Business Portfolio Restructuring, Divesting Gerber for USD 5.5 Billion to Nestlé
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and nipples, and health care products including tooth and gum cleanser and vitamin drops.
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Gerber was founded in 1927 in Fremont, Michigan, by Daniel Frank Gerber, owner of the
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Novartis Completes Divestment Program with Transfer of Gerber Baby Foods Business
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642:"Tax breaks could save Gerber $ 43 million, extend company operations 15 years"
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In 1967, executives at Gerber Products decided to offer a line of
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464:"Gerber moving HQ to Rosslyn to join parent company Nestle"
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International Code of Marketing of Breast-milk Substitutes
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Gerber Products Company Specimen Stock Certificate c.1971
549:"Growing Up Gerber: 5 Questions With CMO Aileen Stocks"
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2278:elsewhere. Philippine production rights owned by
2258:under the Nestlé brand elsewhere. Brand owned by
481:Martin, Andrew; Sorkin, Andrew Ross (2007-04-13).
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692:"Gerber gets unanimous backing for low-tax zone"
301:on baby food and parenting issues ever since.
172:
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239:products aimed at young families. Today, the
2405:Food and drink companies established in 1927
2400:Food and drink companies based in New Jersey
2385:Companies based in Morris County, New Jersey
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2266:. U.S. rights and production owned by the
483:"Nestlé Agrees to Buy Gerber From Novartis"
2395:Food and drink companies based in Michigan
2370:American subsidiaries of foreign companies
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515:"9 Things You Might Not Know About Gerber"
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284:in the world. In 2007, Gerber was sold to
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16:Purveyor of baby food and baby products
2365:American companies established in 1927
2342:
2211:Maggi noodles safety concerns in India
690:Alexander, Dave (September 24, 2008).
667:"Gerber investment to create 200 jobs"
640:Alexander, Dave (September 22, 2008).
272:. Two years later, Sandoz merged with
250:Western & Southern Financial Group
736:
665:Alexander, Dave (December 17, 2008).
319:The Gerber Baby featured in a 1949 ad
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2322:
2254:in the U.S. and Canada. Produced by
141:and baby products headquartered in
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156:Other Gerber products include
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2360:2007 mergers and acquisitions
2355:1994 mergers and acquisitions
810:(Nestlé Waters North America)
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241:Gerber Life Insurance Company
200:Gerber retail display in 1940
268:In 1994, Gerber merged with
149:. Gerber is a subsidiary of
145:, with plans to relocate to
7:
2380:Companies based in Michigan
877:Beverage Partners Worldwide
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173:Beginning and consolidation
137:is an American purveyor of
59:; 97 years ago
10:
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2250:Currently manufactured by
2186:Nestlé Smarties Book Prize
1432:Rowntree's Fruit Pastilles
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160:pumps and other supplies,
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2390:Florham Park, New Jersey
2272:Associated British Foods
1782:California Pizza Kitchen
604:January 9, 2009, at the
282:pharmaceutical companies
143:Florham Park, New Jersey
2375:Baby food manufacturers
2302:in the U.S. since 2020.
2280:Alaska Milk Corporation
2237:Controversies of Nestlé
339:Tax break and expansion
224:Product diversification
187:Fremont Canning Company
135:Gerber Products Company
20:Gerber Products Company
2268:Smarties Candy Company
2135:Peter Brabeck-Letmathe
892:Nestlé Toll House Café
792:Nestlé Wyeth Nutrition
696:The Muskegon Chronicle
671:The Muskegon Chronicle
646:The Muskegon Chronicle
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181:Daniel Gerber, founder
2288:Ferrara Candy Company
2232:List of Nestlé brands
2023:Galderma Laboratories
1615:Seattle's Best Coffee
1427:Rowntree's Fruit Gums
1382:Nestlé Milk Chocolate
1110:Cinnamon Toast Crunch
782:Nestlé Purina PetCare
346:
323:According to Gerber,
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280:, one of the largest
199:
180:
2181:Nestlé Rowntree F.C.
2264:The Hershey Company
2176:Nestlé Invitational
2171:1977 Nestlé boycott
2090:Rowntree Mackintosh
1528:Chameleon Cold-Brew
1342:Mackintosh's Toffee
519:www.mentalfloss.com
288:for $ 5.5 billion.
270:Sandoz Laboratories
147:Arlington, Virginia
80:Daniel Frank Gerber
21:
2196:Toll House cookies
1998:Chocolate Surpresa
1963:Former brands and
1508:Blue Bottle Coffee
862:Nestlé Philippines
580:2008-12-24 at the
487:The New York Times
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333:Dorothy Hope Smith
321:
292:Consumer relations
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89:Fremont, Michigan
19:
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2065:Peter's Chocolate
1320:Kit Kats in Japan
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808:BlueTriton Brands
612:3 September 2007.
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2284:Fraser and Neave
2225:Related articles
2206:Nescafé Basement
1392:Peppermint Crisp
1352:Menier Chocolate
1155:Nesquik (cereal)
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555:. 15 April 2017
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588:12 April 2007.
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430:Gerber Singles
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358:Newaygo County
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327:is the famous
309:Main article:
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237:life insurance
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2410:Nestlé brands
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787:Nestlé Waters
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2314:
2191:Nestlé Tower
2145:Henri Nestlé
2085:Powwow Water
2075:Polly Waffle
2050:Ice Mountain
1988:Butterfinger
1965:subsidiaries
1812:Lean Pockets
1802:Lean Cuisine
1576:Nescafé Gold
1462:White Knight
1280:Coffee Crisp
1182:and desserts
1145:Lucky Charms
1115:Cookie Crisp
1079:S.Pellegrino
1069:Princes Gate
1035:
1008:
901:Other assets
858:Nestlé Lanka
851:Nestlé Japan
838:Nestlé India
831:Subsidiaries
699:. Retrieved
695:
685:
674:. Retrieved
670:
660:
649:. Retrieved
645:
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593:
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557:. Retrieved
553:brandchannel
552:
543:
534:
523:. Retrieved
521:. 2016-03-11
518:
509:
498:. Retrieved
486:
476:
458:
444:
418:Baby bottles
350:
322:
298:Sally Gerber
295:
267:
254:
234:
227:
207:
203:
184:
162:baby bottles
155:
134:
133:
85:Headquarters
34:Company type
2130:Paul Bulcke
2105:Zephyrhills
2100:Wonder Ball
2055:Jenny Craig
1935:Uncle Tobys
1915:Frosty Paws
1900:Fancy Feast
1852:Yinlu Foods
1837:Uncle Tobys
1797:Hot Pockets
1715:HĂ€agen-Dazs
1710:Frosty Paws
1664:Coffee-Mate
1541:Dolce Gusto
1536:Coffee-Mate
1481:Coffee and
1457:Walnut Whip
1412:Red Ripperz
1347:Matchmakers
1332:Life Savers
1240:Black Magic
1235:Blue Riband
1210:After Eight
1150:Milo Cereal
1140:Lion Cereal
1120:Corn Flakes
1059:Acqua Panna
968:Dolce Gusto
926:Yinlu Foods
329:Gerber Baby
311:Gerber Baby
305:Gerber Baby
100:Area served
2344:Categories
2276:Post Foods
1822:Stouffer's
1769:and snacks
1700:Eskimo Pie
1669:La Lechera
1654:Bear Brand
1630:Sweet Leaf
1564:Milo cocoa
1554:La Lechera
1422:Rowntree's
1387:Passatempo
1190:Animal Bar
1180:Chocolate
1036:Toll House
999:Bear Brand
956:Appliances
908:Hsu Fu Chi
701:2009-01-05
676:2009-01-05
651:2009-01-05
525:2020-08-25
500:2020-08-25
436:References
394:Boxed food
353:tax breaks
274:CIBA-Geigy
126:gerber.com
48:Baby foods
38:Subsidiary
2045:Hoadley's
2038:Restylane
2003:Deer Park
1993:Baby Ruth
1983:Arrowhead
1978:Alfasigma
1832:Tombstone
1740:Mövenpick
1695:Drumstick
1690:D'Onofrio
1683:Ice cream
1659:Carnation
1620:Starbucks
1590:Nespresso
1518:Carnation
1483:beverages
1437:Sin Parar
1250:Breakaway
1165:Shreddies
1074:Pure Life
978:Special.T
973:Nespresso
771:Divisions
610:Novartis,
586:Novartis,
495:0362-4331
230:pacifiers
210:Beech-Nut
139:baby food
104:Worldwide
2316:Category
2080:PowerBar
2028:Cetaphil
2008:Dreyer's
1943:Cheerios
1910:Friskies
1895:Dog Chow
1787:DiGiorno
1755:Smarties
1625:Supligen
1605:Ovaltine
1585:Nesfruta
1545:Huesitos
1490:Abuelita
1442:Smarties
1397:Perugina
1377:Negresco
1372:Munchies
1357:Milkybar
1270:Cheekies
1265:Carlos V
1230:Big Turk
1195:Abuelita
1105:Chocapic
1100:Cheerios
840:(62.76%)
801:Divested
602:Archived
578:Archived
424:See also
278:Novartis
276:to form
257:diabetic
44:Industry
2328:Commons
2300:Froneri
2216:Freshly
2159:Related
1953:Weeties
1925:Winalot
1885:Beneful
1842:Winiary
1807:Libby's
1777:Buitoni
1745:Parlour
1735:Maxibon
1730:Kit Kat
1720:Hjem-IS
1674:Nesquik
1595:Nesquik
1569:Nescafé
1532:Chuckie
1503:BabyNes
1499:Acticor
1472:ZveÄevo
1447:Svitoch
1315:Kit Kat
1310:Goobers
1295:Drifter
1275:Chokito
1260:Caramac
1255:Cailler
1220:Bar One
1215:Allen's
1125:Fitness
1093:Cereals
1064:Perrier
1054:Contrex
1038:cookies
1030:Libby's
1004:Cerelac
994:BabyNes
963:BabyNes
916:(30.3%)
914:L'Oréal
887:Froneri
382:Oatmeal
246:AM Best
168:History
121:Website
77:Founder
70:Fremont
62: (
54:Founded
2118:People
2060:Ozarka
2033:Epiduo
2018:Gale's
2013:Enviga
1847:Wagner
1750:Savory
1649:Alpine
1634:Zoégas
1610:Ricoré
1600:Nestea
1580:Nescau
1559:Menier
1495:Alpine
1467:Yorkie
1367:Mirage
1327:Kohler
1305:Garoto
1290:Crunch
1084:Vittel
1023:Baking
1009:Gerber
948:Brands
934:(100%)
932:Malher
922:(100%)
764:Nestlé
493:
286:Nestlé
264:Merger
151:Nestlé
115:Nestlé
110:Parent
1973:Alcon
1905:Felix
1890:Bonio
1827:Thomy
1817:Maggi
1792:Herta
1513:Boost
1300:Fox's
1285:Crisp
928:(60%)
910:(60%)
559:2 May
191:Sally
2296:Mars
1948:PLUS
1870:Alpo
1549:Klim
1523:Caro
1417:Rolo
1402:Polo
1362:Milo
1337:Lion
1245:Bono
1200:Aero
1160:Trix
1014:Nido
920:Osem
561:2017
491:ISSN
212:and
93:U.S.
64:1927
57:1927
2290:.
1920:ONE
1705:Fab
1452:TEX
608:."
584:."
68:in
2346::
2292:NA
694:.
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91:,
756:e
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742:v
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66:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
