41:(RTB). The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the
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IAB - Empowering the
Marketing and Media Industries to Thrive in the Digital Economy
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is a technology platform that facilitates the buying and selling of media
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Technology platform for buying and selling of advertising
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from the original on 2021-12-21 – via YouTube.
37:. Prices for the inventory are determined through
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45:(IAB), and by advertising trade publications.
184:"How an ad is served with real-time bidding"
124:(formerly AT&T AdWorks which bought
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53:Notable ad exchanges include:
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91:(formed by the combination of
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128:, now owned by Microsoft)
60:(which recently acquired
31:advertising inventory
159:Supply-side platform
149:Demand-side platform
232:Online advertising
154:Online advertising
21:Online advertising
78:Google Ad Manager
39:real-time bidding
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209:. Retrieved
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49:Ad exchanges
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89:Magnite Inc
35:ad networks
27:ad exchange
211:2018-07-20
170:References
136:Brightroll
70:(owned by
68:FreeWheel
226:Category
188:Archived
143:See also
126:AppNexus
112:Pubmatic
58:AppLovin
101:Telaria
72:Comcast
117:Smaato
99:, and
84:InMobi
202:"IAB"
132:Yahoo
122:Xandr
97:SpotX
62:MoPub
25:An
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