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The majority of Smaato's revenues currently come from the US, but the company expects a significant increase in the
Chinese market in the coming years. In March 2021, the company introduced an OTT solution within its Smaato Publisher Platform (SPX) and carried out Server-Side Ad Insertion in-house.
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The Smaato
Publisher Platform (SPX), a comprehensive publisher ad server, was launched by the company in 2015. The platform offers app developers and digital publishers the ability to profit from their properties immediately by employing real-time data to send targeted consumers to advertisers.
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Smaato (now part of Verve Group) is a platform for digital advertising technology and advertisement serving. Smaato's self-serve omnichannel monetization solution allows publishers to manage their complete advertising stack in a single location. Monetization technology for advertising enables
220:. Smaato's Demand Platform (SDX) provided mobile ad traffic demand partners with increased flexibility and control. In 2016, Beijing-based Spearhead Integrated Marketing Communication Group acquired Smaato for $ 148 million.
246:(DSPs). The machine learning technology filters out less relevant inventory before sending a bid request to a demand partner's platform, thus saving time and reducing expenses related to data processing.
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In July 2021, Smaato was acquired by Media and Games Invest. Together with Verve Group, Smaato completes the tech stack with omnichannel offerings across web, in-app, DOOH, and CTV.
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In 2018, the company collaborated with Amazon
Publisher Services (APS) to give demand partners within the app the ability to access Amazon's Transparent Ad Marketplace inventory.
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for
Publishers platforms, through SDK-less mediation. Later in 2016, Smaato further developed its products for the demand side of
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Smaato was established in 2005 by Ragnar Kruse and Petra
Vorsteher. Smaato gets its name from the Japanese word for "smart". The
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542:"Smaato Launches OTT Solution Providing Publishers Complete Control Over Their OTT Monetisation Strategy"
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In 2021, Smaato was acquired by Verve Group, a subsidiary of MGI – Media and Games Invest SE (MGI).
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497:"GFM Nachrichten: Machine Learning von Smaato reduziert Kosten beim Medienkauf"
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Smaato was established in 2005 and one year later introduced its mobile
326:"Smaato introduces SPX, a free publisher ad server designed for mobile"
402:"Mobile ad tech firm Smaato acquired by China-based group for $ 148m"
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522:"Mobile Werbung von Smaato: weltweit auf 1,1 Milliarden Handys"
306:"Mobile Werbung von Smaato: weltweit auf 1,1 Milliarden Handys"
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is home to Smaato's headquarters. Smaato has offices in
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