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Aloha shirt

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238: 154: 119: 22: 318:. Today in Hawaii, alohawear is worn as business attire for any day of the week, and "Aloha Friday" is generally used to refer to the last day of the work week. Now considered Hawaii's term for "Thank God It's Friday" (TGIF), the phrase was used by Kimo Kahoano and Paul Natto in their 1982 song, "It's Aloha Friday, No Work 'til Monday", heard every Friday on Hawaii radio stations across the state. 110:) tended to shy away from the garishness of aloha shirts as "too wild" when they first appeared, whereas tourists embraced wearing designs of many bright colors. An example of the type of shirt the locals may prefer includes the "reverse print"; these shirts are often printed on the interior, resulting in the muted color on the exterior. 1323:: 'When the board of directors of the Chamber of Commerce of Hawaiʻi voted in favor of Aloha Friday in 1966, they were acknowledging a sentiment widespread in our Island home: that we don't have to dress like Mainlanders to be taken seriously. Now the rest of the nation has caught some of the Aloha Friday spirit with "Casual Fridays."' 102:
designs, and simple floral patterns in more muted colors. Contemporary aloha shirts may have prints that do not feature any traditional Hawaiian quilt or floral designs but instead may incorporate drinks, palm trees, surf boards or other island tropical elements in a similar form as the traditional
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Aloha dress shirts are printed, mostly short-sleeved, and collared. They almost always have buttons, sometimes for the entire length of the shirt or at least up to the chest. They usually have a left chest pocket sewn in, often with attention to ensure the printed pattern remains continuous. Aloha
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In 1965, Bill Foster Sr., president of the Hawaii Fashion Guild, led the organization in a campaign lobbying for "Aloha Friday", a day employers would allow men to wear aloha shirts on the last business day of the week a few months out of the year. Aloha Friday officially began in 1966, and young
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According to some sources, the origin of aloha shirts can be traced to the 1920s or the early 1930s, when the Honolulu-based dry goods store "Musa-Shiya the Shirtmaker" under the proprietorship of Kōichirō Miyamoto, started making shirts out of colorful Japanese prints. It has also been contended
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In 1962, a professional manufacturing association known as the Hawaiian Fashion Guild began to promote aloha shirts and clothing for use in the workplace, particularly as business attire. In a campaign called "Operation Liberation", the Guild distributed two aloha shirts to every member of the
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In the end, Aloha Week had a direct influence on the resulting demand for alohawear, and was responsible for supporting local clothing manufacturing: locals needed the clothing for the festivals, and soon people in Hawaii began wearing the clothing in greater numbers on more of a daily basis.
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Within years, major designer labels sprang up all over Hawaii and began manufacturing and selling aloha shirts en masse. By the end of the 1930s, 450 people were employed in an industry worth $ 600,000 annually. Two notable manufacturers of this period are Kamehameha and Branfleet (later
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or other tropical prints. Because Hawaii tends to be more casual, it is rarely appropriate to attend such functions in full evening wear like on the mainland; instead, aloha attire is seen as a happy medium between excessive formality and casual wear (i.e.,
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The lower hems are straight, and the shirts are often worn with the shirt-tails hanging out, rather than tucked in. Wearing an untucked shirt was possibly influenced by the local Filipinos who wore shirt-tail out, and called these
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was being attached to various sorts of Hawaiian products, so calling the garments "aloha shirts" was hardly original. The term aloha shirt first appeared in print in an advertisement for Musa-Shiya in the June 28, 1935 issue of
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The related concept of "aloha attire" stems from the aloha shirt. Semi-formal functions such as weddings, birthday parties, and dinners are often designated as "aloha attire", meaning that men wear aloha shirts and women wear
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festival attended by 8,000 people. Economically, the week-long event first attracted visitors during October – traditionally a slow month for tourism – which benefited the Hawaiian fashion industry as they supplied the
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adults of the 1960s embraced the style, replacing the formal business wear favored by previous generations. By 1970, aloha wear had gained acceptance in Hawaii as business attire for any day of the week. Unlike the
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newspaper. However, Ellery Chun is sometimes credited for coining the term, perhaps in 1933; Chun's store reportedly carried window signs that said "aloha shirts". The term "aloha sportswear" was registered as a
303:. The wording of the resolution spoke of letting "the male populace return to 'aloha attire' during the summer months for the sake of comfort and in support of the 50th state's garment industry". 131:. Although this claim has been described as a myth reinforced by repeated telling, Chun may have been the first to mass-produce or to maintain the ready-to-wear in stock to be sold off the shelf. 214:
Garments manufactured in Hawaii could bear "Made in Hawaii" labels before statehood (1959), and even afterwards, their sales to mainland United States continued to be referred to as "exports".
176:, many servicemen and servicewomen returned to the United States from Asia and the Pacific islands with aloha shirts made in Hawaii since the 1930s. One significant manufacturer was 253:
passed a resolution allowing their employees to wear sport shirts from June–October. City employees were not allowed to wear aloha shirts for business until the creation of the
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Aloha shirts tend to be referred to as "Hawaiian shirts" by the populace from the mainland United States, and are often brilliantly colored with floral patterns or generic
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Hawaii's fashion industry was relieved, as they were initially worried that popular clothing from the mainland United States would eventually replace aloha attire.
68:, a now-common tradition of celebrating the end of the workweek by wearing more casual attire on Fridays, initially grew out of an effort to promote aloha shirts. 249:
In 1946, the Honolulu Chamber of Commerce funded a study of aloha shirts and designs for comfortable business clothing worn during the hot Hawaiian summers. The
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in 1904. After Miyamoto's death in 1915, the shop was renamed "Musa-Shiya Shoten" (Japanese title: 武蔵屋呉服店 (Musashi-ya-gofukuten) by his son Kōichirō Miyamoto
169:), both founded in 1936. Retail chains in Hawaii, including some based on the mainland, may mass-produce a single aloha shirt design for employee uniforms. 274:
and aloha shirts worn for the celebration. Aloha Week expanded in 1974 to six islands, and was lengthened to a month. In 1991, Aloha Week was renamed to
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by Chun's company in 1936, followed by Chun trademarking "Aloha Shirt" in 1937 and owning the rights to this appellation for the next 20 years.
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required in most jurisdictions, attorneys in Hawaii may be allowed to wear aloha shirts in court, though this varies among individual courts.
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that the aloha shirt was devised in the early 1930s by Chinese merchant Ellery Chun of "King-Smith Clothiers and Dry Goods", a store in
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Hawaii's custom of Aloha Friday slowly spread east to California, continuing around the globe until the 1990s, when it became known as
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meaning "friend". Wearing it untucked or tucked depends on personal taste; it carries the same connotations of tucking or untucking a
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in October, the festival revived interest in ancient Hawaiian music, dancing, sports, and traditions. There was a
1639: 292: 1400: 1087: 444:, who sewed Aloha shirts using Japanese kimono fabrics and was allegedly the first to sell shirts of this kind. 257:
festival in 1947. The Aloha Week festival was motivated by both cultural and economic concerns: First held at
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The aloha shirt is currently the premier textile export of the Hawaii manufacturing industry.
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Traditional men's aloha shirts are usually adorned with traditional Hawaiian quilt designs,
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in 1959, when extant tropical prints came to be regarded as rather tacky, designer
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shirts may be worn by men or women. Women's aloha shirts usually have a lower-cut,
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Loose-fitting short-sleeve shirts of brightly colored fabric in tropical prints
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Smith, Ray A. (June 7, 2012). "When Designers Meddle With Hawaiian Shirts".
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Gateway State: Hawaiʻi and the Cultural Transformation of American Empire
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became noted for producing aloha shirts of higher chic and quality, and
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American Multiculturalism in Context: Views from at Home and Abroad
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The name "aloha shirt" appeared later. By 1935 and 1936, the word
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Musa-Shiya was established by Japanese immigrant Chōtarō Miyamoto
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Linda B. Arthur in interview, Keane & Quinn (2010), apud
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wore a Shaheen-designed red aloha on the album cover for
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Quilt made from vintage aloha shirt fabric, circa 1960s
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Aloha Attire: Hawaiian Dress in the Twentieth Century
874: 86: 1255: 656: 654: 652: 376:– Okinawan shirt worn casually or as business attire 1493:"Designs of Hawaiian Wear: An Evolution in History" 1021:"The Origins and Appropriations of the Aloha Shirt" 1000: 767: 686: 1158: 1079: 649: 632: 630: 628: 626: 624: 622: 1591: 1368:"Shopper's World; Hawaii's Short-Sleeve Plumage" 1239:. Hawaii Tourism Authority. 2006. Archived from 1192: 1064: 1062: 605: 603: 586:. University of Hawaii Press. pp. 101–102. 1585:Aloha shirts of the University of Hawaii Museum 1497:ACPTC Proceedings: National meeting proceedings 692: 563:"Some Firsts in Island Business and Government" 348:– formal Filipino shirt made of pineapple fiber 637:Keune, Maribeth; Quinn, Brad (July 23, 2010). 619: 580:Schmitt, Robert C. (1995). Ronck, Ronn (ed.). 498:. Honolulu: University of Hawaiʻi Press. 2003. 437: 427: 1311:"'Wear Aloha' Exhibit Opens At Honolulu Hale" 1059: 670:Distinguished Asian American Business Leaders 660: 600: 1484:The Garment Manufacturing Industry of Hawaii 1167:"Reyn Spooner's new wave of Hawaiian shirts" 528: 1462: 1366:Loomis, Susan Herrmann (October 16, 1988). 1280: 1199:. Princeton University Press. p. 170. 949: 943: 817:"Aroha shatsu to nihonjin imin no rekishi" 795: 793: 791: 537:"The Men's Shirt That Will Get You Noticed" 468:. Ulukau: The Hawaiian Electronic Library. 1502: 1297: 799: 672:. Island Heritage Publishing. p. 43. 636: 496:Māmaka Kaiao: A Modern Hawaiian Vocabulary 241:Man with a typical aloha shirt during the 180:, which began business in 1948. Following 1481: 912:Musa-Shiya Shoten, Ltd. (June 28, 1935). 609: 556: 554: 552: 534: 788: 236: 152: 117: 20: 1416: 1387: 1303: 1164: 1035:from the original on September 26, 2018 579: 560: 472:from the original on December 10, 2005: 1592: 1544: 1521: 1505:The Aloha Shirt: Spirit of the Islands 1439: 1426:with a different year of introduction. 1365: 1335:Ing, Louise K. Y. (January 19, 2011). 1261: 1219: 1085: 1053: 1018: 983: 892: 880: 852: 828:Japan International Cooperation Agency 803: 761: 693:Goggans, Jan; DiFranco, Aaron (2004). 549: 1490: 1463:Brown, DeSoto; Arthur, Linda (2002). 1393: 1131: 1125: 1068: 1006: 930: 782: 723: 576:. Hawaiian Historical Society: 86–87. 206:, also established business in 1956. 1503:Hope, Dale; Tozian, Gregory (2000). 1019:Cheung, Alexis (February 23, 2018). 809: 227: 1545:Imbler, Sabrina (August 20, 2019). 1334: 1134:Tori Richard: The First Fifty Years 583:Firsts and Almost Firsts in Hawaiʻi 535:Christian, Scott (March 30, 2017). 13: 1432: 1394:Brown, J. J. (September 9, 2007). 1086:Noland, Claire (January 4, 2009). 824:Japanese Overseas Migration Museum 106:It has been observed that locals ( 14: 1656: 1566: 1118:. Vol. 51. 1998. p. 4. 466:"Nā Puke Wehewehe ʻŌlelo Hawaiʻi" 25:A vintage aloha shirt, circa 1960 1193:Miller-Davenport, Sarah (2019). 992:. pp. 21–23. Archived from 853:Martin, Douglas (June 8, 2000). 1359: 1328: 1233:"A Cultural Showcase of Hawaii" 1225: 1186: 1107: 1012: 846: 754: 729: 570:The Hawaiian Journal of History 418: 411:Rooted perhaps to the Filipino 321: 293:Hawaii House of Representatives 285: 1467:. Island Heritage Publishing. 1313:. June 8, 2006. Archived from 1165:Padilla, Max (June 20, 2010). 893:Hoover, Will (July 11, 2000). 504: 457: 405: 1: 1482:Fundaburk, Emma Lila (1965). 984:Gordon, Mike (July 2, 2006). 931:Ronck, Ronn (April 2, 1987). 616:, p. 169, apud Schimtt (1980) 451: 265:ball, a floral parade, and a 243:Aloha Festivals Floral Parade 232: 950:Hendrickson, Robert (2001). 7: 1573:"Musa-Shiya The Shirtmaker" 1507:. Hillsboro, OR: TR Press. 958:John Wiley & Sons, Inc. 561:Schmitt, Robert C. (1980). 339: 251:City and County of Honolulu 87: 61:business attire in Hawaii. 10: 1661: 1465:The Art of the Aloha Shirt 1136:. Honolulu, HI: TR Press. 1132:Fujii, Jocelyn K. (2006). 953:The Art of the Aloha Shirt 209: 113: 1526:. In Ludwig, Sämi (ed.). 1440:Arthur, Linda B. (2000). 1281:Brown & Arthur (2002) 438: 428: 71: 41:), also referred to as a 1341:www.hawaiilitigation.com 1298:Hope & Tozian (2000) 933:"Print that Aloha Shirt" 818: 800:Hope & Tozian (2000) 741:www.eua-island-tonga.com 398: 1522:Hughes, Roxane (2017). 1317:on September 26, 2006. 1072:The Wall Street Journal 802:, pp. 17, 19 apud 578:; cf. shorter entry in 542:The Wall Street Journal 517:Maui No Ka 'Oi Magazine 160:aloha shirts in a store 142:The Honolulu Advertiser 38: 1640:Textile arts of Hawaii 1491:Furer, Gloria (1983), 1396:"Did you ever wonder?" 830:. 2012. Archived from 246: 161: 123: 26: 643:The Collectors Weekly 240: 156: 121: 24: 996:on February 1, 2012. 834:on September 9, 2006 701:Greenwood Publishing 1446:Schiffer Publishing 1056:, pp. 288–289. 990:Honolulu Advertiser 937:Honolulu Advertiser 918:Honolulu Advertiser 899:Honolulu Advertiser 666:Smith, Henrietta M. 482:Hawaiian Dictionary 394:– aloha shirt brand 388:– aloha shirt brand 382:– aloha shirt brand 64:"Aloha Friday", or 1404:. Colorado Springs 1373:The New York Times 1347:on January 5, 2018 1116:San Diego Magazine 860:The New York Times 696:The Pacific Region 524:on August 8, 2007. 247: 182:Hawaii's statehood 162: 124: 27: 1605:Symbols of Hawaii 1537:978-1-4438-7482-3 1283:, pp. 78–79. 1243:on March 21, 2008 1222:, pp. 34–35. 1206:978-0-691-18596-5 1172:Los Angeles Times 1093:Los Angeles Times 901:. pp. 21–23. 726:, pp. 19–20. 593:978-0-8248-1282-9 228:Aloha dress codes 198:(1961). In 1956, 1652: 1600:American fashion 1561: 1559: 1557: 1541: 1518: 1499: 1487: 1478: 1459: 1427: 1420: 1414: 1413: 1411: 1409: 1391: 1385: 1384: 1382: 1380: 1363: 1357: 1356: 1354: 1352: 1343:. 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Index


Hawaiian
dress shirt
Hawaii
printed fabric
informal
Casual Friday
v-neck
polo shirt
tapa
kamaʻāina

Waikiki
The Honolulu Advertiser
trademark

Tori Richard
Kahala
World War II
Shaheen
Hawaii's statehood
Alfred Shaheen
Elvis Presley
Blue Hawaii
Tori Richard
Reyn Spooner
Polynesian

City and County of Honolulu
Aloha Week

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