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144:, a dove-shaped yeast bread that uses panettone yeast but contains less fruit. In many companies, panettone became the de rigueur holiday gift to give to staff. Top artists were commissioned by Motta to immortalize his bread in advertisements. Prices were slashed to attract yet more consumers. It is estimated that panettone is now sold in seventy-five countries.
135:
Motta's contribution to panettone was to create a distinctive high dome shape for his bread that replaced the older style of flatter panettone as the standard. His startling success saw his company expand considerably during the interwar years, with Motta Foods introducing new bread, including a
125:
are credited with the industrialisation of panettone from its
Milanese origins to a staple of the Italian Christmas. Production had expanded considerably by 1930 and a new large factory was required on the outskirts of town to replace the four small bakeries that Motta was using. In 1935,
121:. After the war, in 1919 he opened his first bakery and started the production of the panettone, a typically Milanese cake, first in the form of a handmade version and later expanding his production to make panettone at an industrial plant. Motta and his rival panettone maker
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Alexandra
Richardson, Panettone: the Quintessential Italian Cake and not only at Christmas!, Winter 2009 The Magazine of the British-Italian Society
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reported that the new factory had a conveyor belt measuring thirty metres and large industrial ovens to keep up with production.
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Stanisloa Porizo, Il panettone. Storia, leggende, segreti e fortune di un protagonista del Natale, Datanova, (2007).
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101:(8 September 1890 – 26 December 1957) was an Italian entrepreneur, and founder of the food company
175:). Motta's continued as an independent company until 1970, when it became state-controlled.
320:
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8:
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The Motta and
Alemagna brands are now owned by Bauli, an Italian bakery company based in
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271:"Bauli: Pandoro, panettone, colomba, dolci a lievitazione naturale, merende, cioccolato"
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After the war, Motta's company also manufactured ice cream, including the famous brands
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Motta was a
Milanese pastry chef before leaving for military service during the
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105:. He is associated with the commercial production of the sweet yeast bread
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54:
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30:
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In 1939 Angelo Motta was awarded Knight of the
Equestrian
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182:, having previously passed through the hands of
296:"Bauli acquires Motta and Alemagna from Nestlé"
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210:Order of Merit of the Italian Republic
208:Motta was also a Grand Officer of the
136:celebratory Easter bread known as a
341:20th-century Italian businesspeople
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186:for a period in the late 1990s.
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16:Italian entrepreneur (1890–1957)
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336:Knights of the Holy Sepulchre
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57:, Lombardy, Kingdom of Italy
35:Motta admires his panettone.
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199:Order of the Holy Sepulchre
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189:He died in December 1957.
326:Businesspeople from Milan
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129:l'illustrazione italiana
222:List of Milanese people
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298:. 22 September 2009.
123:Gioacchino Alemagna
205:chivalric order.
170:Grandfather's Cup
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273:. Archived from
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140:colomba pasquale
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66:26 December 1957
51:8 September 1890
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156:Coppa del Nonno
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70:(aged 67)
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277:on 2012-08-13
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279:. Retrieved
275:the original
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99:Angelo Motta
98:
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89:entrepreneur
68:(1957-12-26)
23:Angelo Motta
321:1957 deaths
316:1890 births
119:World War I
80:Occupations
310:Categories
281:2012-09-14
228:References
150:Mottarello
47:1890-09-08
113:Biography
107:panettone
216:See also
203:Catholic
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75:, Italy
55:Gessate
331:Bakers
247:
193:Awards
184:Nestlé
180:Verona
103:Motta
86:Baker
73:Milan
245:ISBN
161:lit.
153:and
63:Died
41:Born
312::
236:^
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159:(
49:)
45:(
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