235:– a promotion which, while it is often derided for its commercialism or simply as a poor fashion choice, turned out to be one of the most successful sponsorship events in Mars Australia's history and later influenced a major sponsorship deal between Carlton and Mars which began in 2010, long after Hodgetts' tenure at the club had finished. Hodgetts later spent a brief period as a marketing consultant with the
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player payments and declining attendances were sending many clubs broke; Hodgetts oversaw the contraction of the
Association from two divisions to one division, which saw many weaker clubs fold or depart the VFA, and he was involved in securing weekly VFA television broadcasts for the first time since 1981, and in toughening the VFA's tribunal to clean up the association's violent image.
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in 1981 and served in the role for much of the 1980s, earning acclaim for his ability to secure sponsorship. He was then appointed as the inaugural executive director of the VFA in
November 1987. Hodgetts served in the role during a difficult period for the VFA from 1987 until June 1992, when rising
186:
After finishing his playing career, Hodgetts had a career in football administration and marketing. In 1979, Hodgetts became president of the Coburg
Football Club, serving as the first full-time president of a VFA club, and he presided over the club's 1979 premiership, its first Division 1
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in the VFL in March 1971, and spent two seasons at North
Melbourne, playing nine games and kicking fifteen goals. He returned to Cooee and was the NWFU leading goalkicker in 1973, then repeated the feat with
384:
631:
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credited
Hodgetts with delivering record levels of base sponsorship to the VFA, and with instilling greater professionalism within clubs.
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227:, he helped to arrange for the club to wear once-off sky blue guernseys to secure $ 250,000 in sponsorship from
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166:, a famous game which has since been inducted into the Tasmanian Football Hall of Fame. He was cleared to
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throughout the remainder of the 1990s. Under
Hodgetts, Carlton became the first club to arrange a
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in 1970, and he kicked three goals from full forward in his state's two-point victory against
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8:
224:
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66:
439:
Paul
Cunningham (7 November 1987). "ontroversy greets new VFA executive director".
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Originally from north-western
Tasmania, Hodgetts was a key forward who played for
605:
212:
484:
Phil Cleary (17 May 1992). "Is this finally the big picture for the VFA?".
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Adrian Dunn (6 May 1991). "VFA reaps the benefit of stringent policing".
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220:
203:
Hodgetts returned to the VFL (which by this time was known as the
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premiership since 1928. He became marketing manager at the VFL's
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Linda Pearce (11 March 1988). "Port in focus for TV coverage".
565:
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in a cross-promotion for the company's new blue coloured
517:. Carlton Football Club. 25 August 2009. Archived from
499:
Stephen
Linnell (3 July 1994). "Carlton's grand plan".
331:
143:(VFL), and served as the executive director of the
566:Stephen Reilly; Caroline Wilson (22 August 2002).
394:. Coburg Football Club. p. 11. Archived from
357:. Coburg Football Club. p. 13. Archived from
183:, where he won the club best and fairest in 1975.
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284:Full Points Footy's Tasmanian Football Companion
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438:
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207:) in 1992, and served as marketing director at
109:Playing statistics correct to the end of 1972.
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16:Australian rules footballer and administrator
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419:
286:, Full Points Publications, pp. 137–140
158:. Aged 19, he made his interstate debut for
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632:Australian rules footballers from Tasmania
657:Tasmanian Football Hall of Fame inductees
135:player and administrator, who played for
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349:
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281:
604:
352:"85th Annual Report and Balance Sheet"
642:Essendon Football Club administrators
622:North Melbourne Football Club players
175:in 1974. In 1975 he was recruited by
647:Carlton Football Club administrators
422:"Ailing Northcote, Caulfield dumped"
596:Athol Hodgetts's playing statistics
568:"AFL clubs' losses top $ 8 million"
131:(born 20 January 1951) is a former
13:
14:
668:
589:
540:Anderson, Jon (9 February 2010).
515:"The Candy Man comes to Carlton"
420:Sam Prenesti (6 November 1987).
297:Peter McFarline (5 March 1971).
263:. Burnie, Tasmania. 12 June 2012
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486:The Sunday Age (Sports Liftout)
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215:deal for its home ground, when
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181:Victorian Football Association
145:Victorian Football Association
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503:. Melbourne, VIC. p. 30.
488:. Melbourne, VIC. p. 18.
473:. Melbourne, VIC. p. 73.
458:. Melbourne, VIC. p. 76.
443:. Melbourne, VIC. p. 92.
428:. Melbourne, VIC. p. 28.
305:. Melbourne, VIC. p. 27.
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627:Coburg Football Club players
299:"Tasmanian cleared to North"
257:"A day we will never forget"
156:North Western Football Union
7:
617:Cooee Football Club players
21:Australian rules footballer
10:
673:
542:"Mars backs Carlton Blues"
471:Herald-Sun News-Pictorial
223:in November 1993; and in
141:Victorian Football League
133:Australian rules football
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637:VFA/VFL administrators
456:The Sun News-Pictorial
441:The Sun News-Pictorial
383:Colin Kinnear (1990).
282:Devaney, John (2009),
189:Essendon Football Club
129:Athol Raymond Hodgetts
121:AustralianFootball.com
40:Athol Raymond Hodgetts
385:"Reflections of 1979"
32:Personal information
521:on 21 December 2014
392:Centenary Year Book
401:on 16 October 2014
364:on 16 October 2014
350:B. Wells (1975).
164:Western Australia
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317:"Athol Hodgetts"
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63:Original team(s)
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168:North Melbourne
137:North Melbourne
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99:North Melbourne
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55:20 January 1951
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590:External links
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73:Playing career
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37:Full name
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27:Athol Hodgetts
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45:Date of birth
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575:. Retrieved
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519:the original
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403:. Retrieved
396:the original
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359:the original
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338:Devaney 2009
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321:. Retrieved
319:. AFL Tables
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265:. Retrieved
261:The Advocate
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219:was renamed
217:Princes Park
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612:1951 births
525:21 December
198:Phil Cleary
606:Categories
546:Herald Sun
243:References
221:Optus Oval
117:AFL Tables
51:1951-01-20
577:9 October
405:9 October
323:9 October
267:9 October
239:in 2002.
233:M&M's
115:Sources:
94:1971–1972
551:10 March
160:Tasmania
572:The Age
501:The Age
426:The Age
303:The Age
209:Carlton
179:in the
173:Wynyard
154:in the
139:in the
368:9 June
196:coach
194:Coburg
177:Coburg
103:9 (15)
399:(PDF)
388:(PDF)
362:(PDF)
355:(PDF)
152:Cooee
78:Years
67:Cooee
579:2014
553:2012
527:2014
407:2014
370:2015
325:2014
269:2014
229:Mars
82:Club
205:AFL
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