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with the brand from Feroce's former company. According to court documents, Feroce and his entity are "temporarily restrained from utilizing, advertising, selling, marketing, disposing, transferring and encumbering any goods bearing the Mark (Benrus) and/or related
Intellectual Property." Feroce and his entity are blocked from the usage of the benrus.com
253:. Benrus filed for bankruptcy once more in 1981, due to defaulting of its royalty payments. By 1984, the company had taken on the name Wells-Benrus Corp. and was operating under a bankruptcy agreement where the company owed $ 12 million to Victor Kiam and sought to borrow additional funds to maintain operations. The Wells-Benrus company was based in
337:
with wristwatches as the core element. In 2017, Feroce lost control of the trademarks when he failed to make payments to the previous owners. The new ownership group of the Benrus trademarks was granted a temporary restraining order by
Superior Court Judge Michael Silverstein barring any interference
260:
The Benrus brand was acquired from the Wells-Benrus company by
Clinton Watch Company of Chicago in 1981, which renamed the business Benrus Watch Company. Irving Wein, the owner, brought Benrus distribution to large catalogs and retailers such as
184:, and subsequently lost a legal battle with Hamilton in which Benrus had acquired Hamilton stock for the stated purpose of investment but for the actual purpose of control. The decision in this case has become a part of the
249:
agreement with the Wells and Roka Watch
Company. Thereafter, the company marketed watches under the two tradenames of Benrus and Sovereign, contingent on royalty payments through the
329:
According to the United States Patent and
Trademark Office, Benrus is owned by Benrus Holdings, LLC A luxury wristwatch company, released two watches, N°1 and Philo. In 2014,
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878:
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153:
In the 1920s the company transitioned from watch repair to the manufacture of watchcases and assembly of completed watches using imported internal components from
888:
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342:. A receiver was appointed by the court to liquidate the assets of the former business with numerous creditors seeking payment. In 2018, the
277:. The Benrus brand thrived during the 1980s and 1990s until it was sold to M.Z. Berger, a watch importer which had previously acquired the
732:
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185:
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554:. Volume 22 of Library of Jewish law and ethics. New York: Yeshiva University Press (dist by KTAV). pp. 41–42.
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sued Benrus and Feroce for breach of contract, alleging nonpayment of $ 1M from a sponsorship agreement.
193:
478:"Defense Essentiality and Foreign Economic Policy (Case Study: The Watch Industry and Precision Skills)"
122:
Benjamin Lazrus and his two brothers. Benrus watches were worn for decades by the U.S. military from
161:, the company stopped manufacturing watches and switched to the manufacture of timing systems (e.g.
215:
57:
548:"Advertising and Marketing (section: Moving Toward a Quantitative Measure for the Reasonable Man)"
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to become its brand ambassador in their transition into becoming a full-fledged lifestyle company
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acquired the license and trademarks for Benrus with the intention of transforming Benrus into a
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in 1977. The company emerged from this after a reorganization which involved entering into a
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758:"Creditors swarm over Feroce's financials, as former Benrus CEO still plans run for governor"
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222:—were misleading for a substantial minority (about 14%) of potential customers at the time.
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233:, in 1967. Over the next ten years, the company suffered in competition against
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782:"Bills sue sponsor of huge New Era Field clocks, alleging nonpayment of $ 1M"
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173:), the Dial-a-Rama, the Wrist Alarm and a bracelet watch called Embraceable.
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Antitrust
Division (April 2015). "Chapter IV - Litigation (Part B.2.a)".
226:
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determined that Benrus' marketing practices—specifically, its published
614:"The financially ailing Wells-Benrus Corp., which owes $ 12 million..."
508:. American Bar Association. 1984. p. 464 – via Google Books.
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237:, adopting a strategy of diversification into military timepieces and
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There is an 8-K filing related to the bankruptcy filing, as noted at
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414:(2nd ed.). Iola, Wisconsin: Krause Publications. p. 31.
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733:"New BENRUS Owners Are Granted Restraining Order Against Feroce"
482:
United States
Congress, Subcommittee on Foreign Economic Policy
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Benrus developed the "sports aviation" watch model promoted by
23:
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who, at the time, was one of the world's biggest celebrities
169:. In the 1940s and 1950s, Benrus released the Sky Chief (a
502:"2-P: Hamilton Watch Co. v. Benrus Watch Co. (D. Conn.)".
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In 1926, the company's marketing campaign revolved around
211:
was hired as a pitchman for the company's
Belforte brand.
95:
339:
666:"BENRUS Announces Camille Kostek as Brand Ambassador"
188:
Antitrust Manual with regard to the establishment of
528:. United States Department of Justice. p. IV-15
207:-mounted self-winding clocks. Also in this decade,
879:Watch manufacturing companies of the United States
818:https://www.sec.gov/news/digest/1977/dig091977.pdf
518:
870:
592:. United States Bankruptcy Court, S.D. New York
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724:
203:and entered into the automobile market with
889:Manufacturing companies established in 1921
721:
410:Haines, Reyne; Dean, Judy (6 March 2011).
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114:company founded as a watch repair shop in
22:
403:
700:
701:Gomelsky, Victoria (2 September 2014).
176:In the early 1950s, Benrus failed in a
884:American companies established in 1921
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552:Case Studies in Jewish Business Ethics
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199:In the 1960s, the company introduced
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703:"A Comeback for the Military Watch"
186:United States Department of Justice
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590:"MATTER OF BENRUS WATCH CO., INC"
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241:. Nonetheless, Benrus filed for
235:inexpensive Japanese wristwatches
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588:Babitt, Roy (19 August 1981).
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512:
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1:
387:"Vintage Benrus Wristwatches"
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412:Warman's Watches Field Guide
324:
7:
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10:
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617:United Press International
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690:http://tmsearch.uspto.gov
572:– via Google Books.
491:– via Google Books.
142:of the name of cofounder
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30:
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225:The company was sold to
216:Federal Trade Commission
214:In the early 1960s, the
76:United States of America
58:United States of America
641:"Clinton & Hampden"
505:Merger Case Digest 1982
255:Middlebury, Connecticut
190:preliminary injunctions
157:, Switzerland. During
138:The name "Benrus" is a
849:Illinois Watch Company
844:Hamilton Watch Company
546:Levine, Aaron (2000).
311:In 2015, Benrus hired
854:Waltham Watch Company
762:providencejournal.com
201:self-winding watches
864:US military watches
834:Elgin Watch Company
756:Milkovits, Amanda.
599:– via Leagle.
484:. 1956. p. 158
18:
708:The New York Times
16:
670:finance.yahoo.com
421:978-1-4402-1439-4
391:Collectors Weekly
300:Charles Lindbergh
293:Notable campaigns
155:La Chaux-de-Fonds
120:Romanian-American
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231:Remington Razors
178:hostile takeover
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106:is an American
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619:. 6 March 1985
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790:. Retrieved
788:. 2018-04-03
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457:the original
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159:World War II
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124:World War II
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72:Headquarters
31:Company type
737:GoLocalProv
229:, later of
227:Victor Kiam
220:list prices
209:Jerry Lewis
171:chronograph
140:portmanteau
118:in 1921 by
108:watchmaking
83:Area served
43:Watchmaking
873:Categories
792:2018-04-03
767:2018-04-03
742:2018-04-03
714:2016-12-26
676:2020-10-26
651:2023-12-08
647:(in Czech)
623:2016-12-26
596:2016-12-26
532:2016-12-24
488:2016-12-26
463:2019-03-12
396:2016-12-26
350:References
243:bankruptcy
165:) used in
96:benrus.com
859:Wittnauer
449:"HISTORY"
430:751133291
325:Trademark
307:Babe Ruth
275:JC Penney
167:munitions
146:jamin Laz
112:lifestyle
87:Worldwide
828:See also
570:42578744
289:brands.
182:Hamilton
126:through
54:New York
39:Industry
283:Waltham
263:Walmart
134:History
128:Vietnam
92:Website
64:Founder
49:Founded
34:Private
568:
558:
453:Benrus
428:
418:
285:, and
273:, and
104:Benrus
52:1921,
17:Benrus
804:Notes
526:(PDF)
320:Legal
287:Gruen
279:Elgin
271:Sears
267:Kmart
163:fuses
566:OCLC
556:ISBN
426:OCLC
416:ISBN
110:and
340:URL
192:in
180:of
148:rus
144:Ben
875::
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.