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In 1981, they set up
Telecom Entertainment as a subsidiary to handle production, which would handle $ 12–15 million per year, in order to develop television movies and miniseries, as well as pay cable television shows, most notably book adaptations, and it will be handled by Michael Lepiner, who will
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for
Maxwell House coffee. Mr. Bloede was hired as a copywriter in 1950 and rose quickly, becoming a vice president in 1955 and regularly receiving promotions before being named president and chief executive in 1968. He was the first and only creative executive to run Benton. His promotion came as
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The company's subsidiary
Telecom Entertainment decided to go solo in order to distribute products domestically and internationally by 1987, in order to let Telecom to expand their development slate for the 1987–88 season, and it would have sixteen hours of telefilms in order to up with domestic
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243:, published in 1952, satirizes his corporate experiences at the agency. Written in his spare time—before work and on weekends—the book was a best-seller, and in 1961 it was adapted into a hit
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joined B&B in 1936 as a mail-room clerk. He had worked his way up to a vice-presidency by the time he left in 1956 to pursue a full-time writing career. His most famous book,
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distribution withheld, in order to becoming more active in seeking co-productions in the international TV marketplace, and looking into direct distribution of its product.
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in 1929. One of the oldest agencies in the United States, and frequently one of the 10 largest, it merged with D'Arcy-MacManus Masius to become
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to promote their clients' products, and by 1936 were responsible for three of the four most popular radio programs on the air.
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The agency's success was closely related to the rise in popularity of radio. Benton & Bowles invented the radio
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worked as an assistant media planner for Benton & Bowles in 1976 before launching his successful radio career.
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B&B created some of the most memorable commercials on television, including "Look, Ma, No
Cavities" for
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Group in 2002. A subsequent reorganization by
Publicis marked the end of the Benton & Bowles brand.
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several agencies were considering moving creative talent, rather than businessmen, into management.
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406:"THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Publicis to Announce A Reorganization"
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serve as president of the
Telecom Entertainment unit of the advertising agency.
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Benton & Bowles merged with D'Arcy-MacManus Masius (D-MM) in 1985 to form
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353:"Benton & Bowles Unit Turns Published Books Into Minis & Telefilms".
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Later that year, the
Telecom Entertainment unit had inked a pact with
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451:"Victor G. Bloede, 79, Ex-Chief Of Benton & Bowles, Is Dead"
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in 1985, and continued business until a reorganization in 2002.
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Talks, People Listen" for the New York brokerage house.
370:"Telecom Plans To Go Solo With Foreign Distribution".
427:"Former Ogilvy Creative Director Russ Alben Dies"
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240:How to Succeed in Business Without Really Trying
183:to form BCOM3, which was subsequently bought by
205:, former CEO who helped introduce the slogan
122:launched the nationally televised soap opera
179:(DMB&B). The agency later merged with
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387:"Telecom, Yorkshire reach coprod pact".
486:1929 establishments in New York (state)
476:Marketing companies established in 1929
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404:Elliott, Stuart (14 October 2002).
169:The Attic: The Hiding of Anne Frank
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118:In 1956, B&B and their client
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177:D'Arcy Masius Benton & Bowles
101:D'Arcy Masius Benton & Bowles
16:New York-based advertising agency
481:Companies based in New York City
376:. 1987-09-23. pp. 125, 155.
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393:. 1987-10-21. p. 515.
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166:book series, as well as
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231:magazine worked here.
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181:Leo Burnett Worldwide
139:toothpaste and "When
156:Yorkshire Television
120:Procter & Gamble
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85:Benton & Bowles
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20:Benton & Bowles
254:and a libretto by
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331:. Archived from
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87:(B&B) was a
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333:the original
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63:Headquarters
256:Abe Burrows
141:E.F. Hutton
28:Advertising
465:Categories
438:2012-10-02
411:2018-07-04
339:2007-01-02
329:benton.org
310:2018-07-04
291:References
197:Russ Alben
113:soap opera
325:"History"
272:Dick Wolf
160:M.M. Kaye
280:and the
262:in 1967.
245:Broadway
185:Publicis
164:Death In
89:New York
72:New York
41:Founders
25:Industry
390:Variety
373:Variety
356:Variety
248:musical
107:History
55:Defunct
33:Founded
218:GroupM
191:Alumni
260:movie
137:Crest
95:and
58:1985
36:1929
130:CBS
128:on
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228:W
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