1900:
306:. In 2006, Cherryföretagen changed its name to Betsson and the traditional gaming operation in the business sector of Cherry merged to become a new group, Cherryföretagen, which later shortened the name back to Cherry. Ulrik Bengtsson became CEO of Betsson in March 2016 following Pontus Lindwall, who stayed on as chairman of the board. Bengtsson stepped down as CEO on 4 September, 2017 with Pontus Lindwall again taking the reins and Patrick Svensk appointed chairman of the Board after Pontus.
302:, tasked with developing online gaming solutions. The rest of the shares in Net Entertainment held by Kinnevik was acquired by Cherry in 2000, making Kinnevik the largest shareholder of Cherry in the process. In 2003, after the return of Pontus Lindwall (son of Bill Lindwall), as the CEO of Cherry, the company bought into Betsson (founded by Henrik Bergquist, Anders Holmgren and Fredrik Sidfalk), which had a gaming licence in England at that time, and later acquired a licence in
38:
185:
168:
534:
awards in London. A number of the awards have been won for consecutive years. Betsson also won the Casino
Operator of the Year, Leader of the Award (for Andrea Rossi), and Marketing Campaign of the Year awards at the SBC Awards Latinoamerica 2023. At the iGaming Idol Awards 2023, the company won the
490:
In 2011 the company acquired all of the shares in the
Betsafe Group for SEK 292 M. The aim of the acquisition was to increase Betsson's market presence and enable continued growth. The acquisition grew Betsson's number of customers to approximately 419,000 — surpassing
542:
for ethical corporate practices. The company reports that its board of directors is 43% women and 25% of its executive management level is women with over 80% of employees stating that they believe they have equal opportunities at the company regardless of background.
379:
In 2021, Betsson announced CEO Pontus
Lindwall will step down. The company is on the lookout for a new CEO after Lindwall accomplished the task of getting the betting company back on track. Lindwall stays on as CEO until a new CEO is hired.
470:
In
November 2017, Betsson signed a deal with Scout gaming to integrate its daily fantasy sports platform across all its brands, including BetSafe, its UK facing online bookmaker. The integration is expected to be completed by 2018.
435:
in a four-year deal that was described as the most important in the club's history and will see
Betsson featured prominently on player kits. This followed Betsson's launch of sports betting in Italy earlier in the year with
514:
In August 2021, Betsson acquired
Inkabet. Betsson subsidiary SW Nordic Limited brokered the $ 25 million deal. As part of the deal Betsson agreed to a $ 4 million performance incentive if Inkabet outperform
1117:
851:
294:
Betsson AB can trace its roots back to 1963, and the foundation of AB Restaurang
Rouletter by Bill Lindwall and Rolf Lundström, later renamed Cherryföretagen AB (Cherry), which provided
1625:
1071:
495:
in the number of active players. That same year
Betsson signed an agreement with a Chinese state-owned company regarding the development of joint-owned gaming operations.
911:
571:
1595:
1352:
338:. As part of the deal, Betsson will acquire branding rights. Meanwhile, the company also launched a commercial partnership and acquired sponsorship rights to Peru's
1136:
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821:
881:
328:
1940:
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increased the growth by 13% in 2022. Total revenue from the region reached €45.7m in Q2 which increased by 86.2% compared to the previous year.
1328:
755:
530:
Betsson won the ESG Strategy of the Year, Customer
Service Operator of the Year, and Sports Betting Operator of the Year (silver) at the 2024
1955:
1945:
1617:
1925:
1063:
1282:
783:
1181:
1157:
402:
Pontus
Lindwall reported that organic growth is a perfect strategy for Betsson. Between April and June, group's organic traffic from
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1484:
933:
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1960:
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to restaurants in Sweden. Cherry acquired a minority share of Net Entertainment in 1998, which was a company co-founded with
1587:
1033:
516:
177:
1647:
364:
In 2021, Betsson expanded its operations in Eastern Europe with the launch of new brand Europebet and a new office in
522:
In August 2021, Betsson acquired 28% of Canadian start-up Slapshot Media Inc, for a purchase price of $ 2.4 million.
1711:
1569:
357:
for the 2021-2022 season. That deal was renewed for a second season in 2022. Betsson added its sponsorship of the
1930:
813:
1867:
417:
through 2024 with its logo featured on both men's and women's team kits. It also announced its sponsorship of
873:
1308:
1822:
1397:
1094:"The Board of Betsson begins process to find a replacement for longtime CEO and founder Pontus Lindwall"
422:
387:
city and province (Argentina) with local operator Casino Victoria. The same year, Colombian footballer
1846:
1378:
1207:
622:
66:
1234:
1118:"Betsson debuts online betting in Buenos Aires city and province with local operator Casino Victoria"
418:
396:
505:
1353:""Linking my image with a company as important as Betsson is fundamental" - Games Magazine Brasil"
1725:
309:
In May 2021, Betsson obtaining two licences from the Hellenic Gaming Commission for their brand.
137:
17:
299:
791:
350:
498:
In March 2017, Betsson completed its £26 million acquisition of NetPlay TV's assets, adding
1678:
555:
sent emails to all of their customers advising them that they had suffered a data breach.
335:
8:
1750:"Betsson Group: An Unprecedented Year of Global Accolades in 2023 - % Betsson Group"
463:
Betsson AB's subsidiaries owns and operates a number of websites via its subsidiaries in
354:
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703:
358:
1491:
760:
732:
643:
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267:
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Casino Operator Idol of the Year and Sportsbook Operator Idol of the Year titles.
716:
Registrering och aktivering: Bildat 1963-12-02 BV, Namn registrerat 2006-06-13 BV
441:
255:
81:
76:
391:
became a Betsson brand ambassador in Latin America. He was joined by compatriot
1521:
1309:"Inter, Betsson Sport è lo sponsor di maglia: ufficiale l'accordo quadriennale"
1235:"Betsson adds to "rapid and consistent" Latam expansion with Boca Juniors deal"
531:
452:
392:
271:
48:
844:"Avaldsnes IL secures its 'biggest sponsorship deal of all time' with Betsson"
1919:
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announced a title sponsorship by Betsson with its championship to be branded
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62:
56:
448:
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414:
407:
384:
317:
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263:
119:
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595:
572:"Betsson AB (publ) year-end report 1 January - 31 December 2023 | Placera"
432:
388:
275:
1703:
1137:"Mario Alberto Yepes Becomes New Betsson Regional Ambassador for LatAm"
552:
511:
In February 2020, Betsson acquired Gaming Innovation Group B2C assets.
499:
373:
313:
203:
1618:"Betsson Strengthens Its LatAm Presence with Inkabet Takeover in Peru"
1415:
1313:
1283:"Campeonato Betsson será el nuevo auspiciador de la Primera División"
123:
1329:"Betsson.sport launches in Italy with Francesco Totti as ambassador"
1259:"Betsson signs sponsorship agreement with Racing Club de Avellaneda"
395:
later in the year while Betsson was announced as the kit sponsor of
1905:
279:
37:
904:"Betsson scores regional sponsorship deal with Copa América 2021"
447:
Also in 2024, Betsson expanded in South America while announcing
437:
369:
1910:
1158:"Sports commentator Nicole Regnier named new Betsson ambassador"
1438:"Betsson signs deal to integrate daily fantasy sports platform"
1379:"Betsson strengthens LatAm expansion in signing Paolo Guerrero"
492:
346:. The deal was extended for an additional four years in 2023.
342:
for four years in 2021 with the championship being branded the
324:
282:, Betsson, Betsafe, and NordicBet. Betsson AB is listed on the
278:
websites, through more than 20 online gaming brands, including
665:
1588:"Betsson set to grow LatAm presence with Inkabet acquisition"
1064:"Betsson expands in Europe by launching Europebet in Belarus"
464:
365:
303:
934:"Betting operator signs up as Peruvian league title sponsor"
479:
BetSafe released the free mobile app for App Store in 2016.
323:
In 2021, it was announced that Betsson will be launching in
1893:
508:
and Vernons to its European gaming multi-brand portfolio.
229:
1545:"Betsson completes £26 million acquisition of NetPlay TV"
1034:"Betsson brings poker to Belarus through Europebet brand"
1009:"Betsson picks up naming rights sponsorship to Greek Cup"
431:
In 2024, Betsson was announced as the primary sponsor of
372:. Under the brand Europobet – Betsson will offer casino,
1799:"Betsson joins United Nations Global Compact initiative"
1774:
1648:"Betsson turns to Canada with Slapshot Media investment"
1398:"Paolo Guerrero to strengthen Betsson's LatAm expansion"
220:
756:"Betsson - superaktien som stigit över 11 000 procent"
455:, Peru's all-time record goalscorer, as ambassadors.
1570:"GiG strikes deal to offload B2C assets to Betsson"
814:"Betsson obtains Greek betting and gaming licences"
1917:
984:"Betsson renews support of Greek Super League 2"
467:, where its operational headquarters are based.
27:Swedish-Italian online-gambling products company
874:"Betsson to enter Mexico through Big Bola deal"
1823:"Certifications and ESG ratings | Betsson AB"
960:"Betsson scores extension with Peru's Liga 1"
617:
615:
413:In 2023, Betsson became the main sponsor of
525:
1898:
1860:
612:
383:In 2022, Betsson debuts online betting in
1870:. Casino Listings Online. 21 January 2020
1182:"LatAm now is a Betsson's largest market"
564:
349:In Greece, Betsson became the sponsor of
327:through a partnership with local company
1701:
1676:
1395:
1208:"Betssons Record Breaking Revenue in Q2"
957:
702:(in Swedish). Solid Info. Archived from
692:
485:
1941:Internet properties established in 2000
1847:"Annual and sustainability report 2023"
1440:. BestBettingSites.uk. 27 November 2017
1306:
753:
687:http://cherry.se/en/cherrys-history/%7C
14:
1936:Gambling companies established in 2000
1918:
1134:
482:For Android, Betsafe provides an app.
334:Betsson was a regional sponsor of the
1232:
1956:Companies listed on Nasdaq Stockholm
1376:
1155:
312:In May 2021, Betsson partnered with
1946:Online gambling companies of Sweden
24:
1926:Online gambling companies of Malta
1460:"Betsafe Casino Mobile App Review"
25:
1972:
1885:
421:starting in 2023. Meanwhile, the
406:, Central and Eastern Europe and
1868:"Jackpot247 Suffers Data Breach"
1714:from the original on 2020-03-23.
1702:Karpenko, Andy (14 March 2020).
754:Linnala, Tomas (18 March 2010).
451:, the Brazilian footballer, and
184:
183:
167:
166:
111:Bill Lindwall and Rolf Lundström
36:
1839:
1815:
1791:
1767:
1742:
1726:"SBC AWARDS LATINOAMÉRICA 2023"
1718:
1695:
1670:
1658:from the original on 2021-09-10
1640:
1628:from the original on 2021-08-12
1610:
1598:from the original on 2021-08-12
1580:
1562:
1537:
1509:
1477:
1452:
1430:
1408:
1396:Williams, Callum (2024-01-25).
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1345:
1321:
1300:
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1226:
1200:
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1086:
1074:from the original on 2021-07-15
1056:
1044:from the original on 2021-07-14
1026:
1001:
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958:Fletcher, Robert (2023-01-19).
951:
926:
914:from the original on 2021-06-02
896:
884:from the original on 2021-05-16
866:
854:from the original on 2021-05-21
836:
824:from the original on 2021-05-24
806:
776:
243:Footnotes / references
1307:Todisco, Mattia (2024-07-01).
747:
721:
689:Cherry. Retrieved 7 April 2017
680:
658:
640:"Koncernstruktur - Betsson AB"
632:
588:
546:
538:Betsson is a supporter of the
13:
1:
1961:2000 establishments in Sweden
1911:Betsson Casino Sweden website
1135:Miller, George (2022-09-06).
558:
1951:Companies based in Stockholm
1490:. Betsson AB. Archived from
642:. Solid Info. Archived from
540:UN Global Compact initiative
7:
1377:Sale, Jessie (2024-01-25).
458:
10:
1977:
1233:Evans, Jake (2023-06-27).
1156:Gray, Ricky (2022-11-25).
289:
188:€210.5 million (2023)
171:€948.2 million (2023)
1906:Betsson Argentina website
1525:(in Swedish). 22 May 2011
731:. Betsson. Archived from
419:Racing Club de Avellaneda
397:Club Athletico Paranaense
241:
212:
202:
192:
175:
162:
144:
130:
115:
107:
88:
72:
54:
44:
35:
1730:SBC Awards Latinoamerica
1517:"Betsson i ledande roll"
1418:(in Swedish). Betsson AB
700:"BETSSON AB - Grunddata"
526:Awards and social impact
423:Chilean Primera División
140:since September 4, 2017)
1803:www.gamblinginsider.com
1333:www.gamblinginsider.com
1263:www.gamblinginsider.com
1931:Online poker companies
316:women's football club
300:Investment AB Kinnevik
94:; 60 years ago
1679:"EGR Operator Awards"
1013:Inside World Football
486:Business acquisitions
351:Super League Greece 2
126:, Sweden (unofficial)
92:December 3, 1963
1677:Intelligence, With.
1576:. February 14, 2020.
1485:"Annual Report 2011"
623:"2022 Annual Report"
532:eGaming Review (ECR)
376:and poker services.
314:Norwegian Toppserien
988:Gaming Intelligence
427:Campeonato Betsson.
389:Mario Alberto Yepes
355:Super League Greece
258:company, producing
194:Number of employees
122:, Malta (official)
32:
1654:. 13 August 2021.
1624:. 12 August 2021.
1594:. 12 August 2021.
359:Greek Football Cup
208:Betsson Malta Ltd.
30:
1827:www.betssonab.com
1464:JackMobileCasinos
1357:www.gamesbras.com
1162:gamingamerica.com
1098:www.betssonab.com
880:. 12 April 2021.
761:Svenska Dagbladet
646:on 12 August 2014
600:www.betssonab.com
551:In January 2020,
353:which feeds into
336:2021 Copa América
249:
248:
136:Pontus Lindwall (
16:(Redirected from
1968:
1902:
1897:
1896:
1894:Official website
1880:
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1704:"Betsson reseña"
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1652:iGaming Business
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1070:. 14 July 2021.
1068:Gambling Insider
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1040:. 14 July 2021.
1038:iGaming Business
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818:iGaming Business
810:
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794:on 8 August 2014
790:. Archived from
784:"Tar hem spelet"
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585:
583:
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568:
444:as ambassador.
329:Big Bola Casinos
286:Large Cap List.
284:Nasdaq Stockholm
234:
231:
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178:Operating income
170:
169:
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1497:on 2 April 2015
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910:. 2 June 2021.
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850:. 21 May 2021.
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820:. 24 May 2021.
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596:"Gaming brands"
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442:Francesco Totti
292:
256:online gambling
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156:krooncasino.com
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1886:External links
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1717:
1710:(in Spanish).
1694:
1683:eGaming Review
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1579:
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1522:Dagens Nyheter
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1214:. 24 July 2022
1212:casinority.com
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1188:. 21 July 2022
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786:(in Swedish).
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587:
576:www.placera.se
562:
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487:
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460:
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453:Paolo Guerrero
393:Nicole Regnier
344:Betsson Liga 1
291:
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272:sports betting
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