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sifts through a collection of content and identifies key pieces that can be juxtaposed against each other to create meaning and spur excitement, a content strategist "must approach a business’s content as a medium that needs to be strategically selected and placed to engage the audience, convey a
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Content strategists are often familiar with a wide range of approaches, techniques, and tools. The perspectives that content strategists bring also depend heavily on their professional training and education. For instance, some specialize in "front-end strategy," which includes developing
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Rachel
Lovinger describes the goal of content strategy as using "words and data to create unambiguous content that supports meaningful, interactive experiences." Here, she also provided the analogy that "content strategy is to
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associate professor Brett Atwood. For example, Atwood indicates that a practitioner needs to also "consider how content might be re-distributed and/or re-purposed in other channels of delivery."
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Content strategy has been described as planning for "the creation, publication, and governance of useful, usable content." It has also been called "a repeatable system that defines the entire
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It has also been proposed that the content strategist performs the role of a curator. Just as a
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Many organizations and individuals tend to confuse content strategists with
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The
Content Strategy Alliance combines Kevin Nichols' definition with
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In a 2007 article titled "Content
Strategy: The Philosophy of Data
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design, and it also draws from adjacent disciplines such as
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guides the planning, development, and management of
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221:"2013 SapientNitro Content Strategy Positioning"
257:"Why You Need Two Types of Content Strategist"
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102:, exploring different channels, and creating
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309:The Epic List of Content Strategy Resources
279:"The Content Strategist as Digital Curator"
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195:"Content Strategy: The Philosophy of Data"
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300:Wroblewski, Luke (February 6, 2012).
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160:"The Discipline of Content Strategy"
235:"Content Strategy Alliance Charter"
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174:The Web Content Strategist’s Bible
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172:Sheffield, Richard (2009).
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120:content management systems
108:search engine optimization
302:"Structured Web Content"
76:information architecture
29:information architecture
45:technical communication
158:Kristina Halvorson.
60:content development
311:by Jonathon Colman
193:Lovinger, Rachel.
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204:17 November
72:copywriting
51:Definitions
263:2016-09-02
145:References
112:taxonomies
57:editorial
319:Category
116:metadata
96:personas
21:content.
127:editors
241:21 May
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178:ISBN
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