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273:. Contextual targeting involves the use of linguistic factors to control the placement of advertising material. The advertisements are selected and delivered by automated systems, taking into consideration the context of a user's search or browsing behaviour. As advertisers and marketers increasingly prioritise
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Contextual advertising is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the web page the user is viewing. An example of contextual advertising is an ad offering a special price on a flight to Italy appearing on a website concerning traveling
293:. For instance, if a user is browsing a sports-related website that uses contextual advertising, the user may see advertisements for companies related to sports, such as sellers of sports memorabilia or tickets. Contextual advertising is also used by
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Apart from that, when a visitor does not click on an ad in the go through time (the minimum time a user must click on the ad), the ad is automatically changed to the next relevant ad, with the option below of going back to the previous ad.
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Contextual ads are commonly perceived as less irritating than traditional advertising. That is why it influences users more effectively. It shows usersâ areas of interest, thus increasing the chance of receiving a response.
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that indexes the content of a webpage. Recent technology/service providers have emerged with more sophisticated systems that use language-independent proximity pattern matching algorithms to increase matching accuracy.
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code that, when inserted into webpages, displays relevant advertisements from the Google inventory of advertisers. The relevance is calculated by a separate
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and phrases and then returns advertisements to the webpage based on those keywords. The advertisements may be displayed on the webpage as
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and suitability, contextual advertising has emerged as a crucial aspect in safeguarding the reputation and value of a brand.
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443:"Proximic Signs Deals With Yahoo and eBay To Turn Product Listings Into Contextual Ads; Taking on AdSense"
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in Europe. Contextual advertising is also called "In-Text" advertising or "In-Context" technology.
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to display advertisements on their search results pages based on the keywords in the user's query.
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for advertisements appearing on websites or other digital platforms, such as content displayed in
597:"CRM Retargeting: How It Works and Everything You Need to Know Before Using It - Huffington Post"
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356:âPersonalization diminishedâ: In the GDPR era, contextual targeting is making a comeback
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19:"Content recommendation" redirects here. For other content recommendation systems, see
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A contextual advertising system scans the content of a website for specific
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485:"From Bootstrapping To $ 300M In Value: Meet The Founder Of Directi (TCTV)"
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is the other major contextual ad network competing with Google AdSense.
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545:"FTC Staff Proposes Online Behavioral Advertising Privacy Principles"
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Published by digiday on June 7, 2018, retrieved on
November 13, 2019
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530:"When Contextual Advertising Goes Horribly Wrong - Mashable"
464:"Media.net Will Soon Employ 500 People To Challenge Google"
561:"Contextual Marketing: The Real Business of the Internet"
514:"A Battle Is Brewing Over Online Behavioral Advertising"
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369:"Why 'brand suitability' is replacing brand safety"
559:Kenny, D.; Marshall, J. (NovemberâDecember 2000).
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423:"Advantages of Contextual Advertising for Apps"
45:for grammar, style, cohesion, tone, or spelling
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69:Learn how and when to remove this message
324:. It works by providing webmasters with
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394:"Contextual Marketing Definition"
595:Revesencio, Jonha (2015-04-09).
483:Wauters, Robin (November 2010).
104:Local search engine optimisation
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547:. www.ftc.gov. 20 December 2007
320:was the first major contextual
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16:Role of language in advertising
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528:Ostrow, Adam (19 June 2008).
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631:Online advertising methods
99:Search engine optimization
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512:Ferguson, Renee Boucher.
565:Harvard Business Review
138:Search engine marketing
621:Contextual advertising
259:Contextual advertising
185:Contextual advertising
109:Social media marketing
599:. huffingtonpost.com
267:targeted advertising
263:contextual targeting
190:Behavioral targeting
322:advertising network
199:Affiliate marketing
171:Display advertising
152:Cost per impression
84:Part of a series on
506:Further references
222:Mobile advertising
129:Native advertising
119:Referral marketing
90:Internet marketing
49:You can assist by
21:recommender system
313:Service providers
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124:Content marketing
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579:. Archived from
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114:Email marketing
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583:on 2014-10-13
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377:. Retrieved
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281:How it works
275:brand safety
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43:copy editing
41:may require
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626:Advertising
398:PC Magazine
180:Ad blocking
615:Categories
603:2015-04-09
587:2008-07-22
551:2008-10-20
536:2008-10-20
520:2008-10-20
494:2016-08-19
489:TechCrunch
469:2016-08-19
448:2008-01-15
428:2016-10-24
408:2008-07-21
379:2020-05-14
343:References
326:JavaScript
291:pop-up ads
51:editing it
337:Media.net
330:Googlebot
577:11184966
287:keywords
373:Digiday
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