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to earn revenue from their creations. According to
Goldman Sachs Research, the ongoing growth of the creator economy will likely benefit companies that possess a combination of factors, including a large global user base, access to substantial capital, robust AI-powered recommendation engines,
88:'s Paul Saffo suggested that the creator economy first came into being in 1997 as the "new economy". Early creators in that economy worked with animations and illustrations, but at the time there was no available marketplace infrastructure to enable them to generate revenue.
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The large majority of content creators derive no monetary gain for their creations, with most of the benefits accruing to the platforms who can make significant revenues from their uploads. As few as 0.1% of creators are able to earn a living through their channels.
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was coined by YouTube in 2011 to be used instead of "YouTube star", an expression that at the time could only apply to famous individuals on the platform. The term has since become omnipresent and is used to describe anyone creating any form of online content.
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The creator economy consists of approximately 50 million content creators, and there are just over 2 million who are able to make a career of it. The biggest names are those such as TikTok star
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versatile monetization tools, comprehensive data analytics, and integrated e-commerce options. Examples of creator economy software platforms include
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585:"This Singapore-based 'make in India' short video app wants to take on Meta, Google with real talent and original content"
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210:"The Creator Economy Explained: How Companies Are Transforming The Self-Monetization Boom"
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629:"The creator economy: what is it and how can brands engage with it?"
232:"The creator economy could approach half-a-trillion dollars by 2027"
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405:"What the "Creator Economy" Promises—and What It Actually Does"
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515:"How much does TikTok pay per view? Creator Fund explained!"
328:"Twitch Turns 10, and the Creator Economy Is in Its Debt"
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563:"The Real Difference Between Creators and Influencers"
607:"The Creator Economy Comes of Age as a Market Force"
471:"The Creator Economy Comes of Age as a Market Force"
449:"The Creator Economy Comes of Age as a Market Force"
427:"The Creator Economy Comes of Age as a Market Force"
283:"The Creator Economy Comes of Age as a Market Force"
493:"Facebook to pay creators $ 1 billion through 2022"
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27:, is a software-facilitated economy that allows
246:"Celebrities are crashing the creator economy"
126:have set up funds with which to pay creators.
305:"5 Israeli Creator Economy Startups to Watch"
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269:"Influencer marketing agency in India"
114:A number of platforms such as TikTok,
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587:. Value Walk. June 16, 2022
407:. New Yorker. July 17, 2021
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385:. Stripe. October 21, 2021
363:. Stripe. October 21, 2021
307:. VC Cafe. October 6, 2021
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565:. Atlantic. May 31, 2019
517:. HITC. March 31, 2021.
248:. Quartz. June 17, 2021
662:User-generated content
326:D'Anastasio, Cecilia.
185:Social media marketing
495:. CNBC. July 14, 2021
175:Influencer marketing
150:Content intelligence
160:Cultural technology
86:Stanford University
170:Influence-for-hire
25:influencer economy
155:Content marketing
91:The term "creator
23:or also known as
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657:Social media
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609:. Value Walk
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473:. Value Walk
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451:. Value Walk
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429:. Lightricks
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389:November 2,
367:November 2,
345:November 7,
311:November 2,
289:November 2,
252:November 2,
216:November 2,
122:, Tiki and
118:, YouTube,
109:Addison Rae
33:influencers
651:Categories
631:. The Drum
196:References
340:1059-1028
271:. Grynow.
130:Criticism
105:PewDiePie
84:In 1997,
50:Instagram
591:June 16,
519:Archived
139:See also
124:Facebook
116:Snapchat
70:OnlyFans
66:Substack
54:Facebook
80:History
74:Patreon
62:Spotify
38:YouTube
338:
58:Twitch
42:TikTok
332:Wired
637:2021
615:2021
593:2022
571:2021
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527:2021
501:2021
479:2021
457:2021
435:2021
413:2021
391:2021
369:2021
347:2021
336:ISSN
313:2021
291:2021
254:2021
218:2021
120:WFCN
107:and
72:and
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31:and
19:The
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