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The event was broadcast by TV2 which is the largest government-owned subscription TV-station in
Denmark, aiming to place focus on climate change and the role of forests and trees in the countering climate change. The format was developed by the Danish TV production company Tiki Media and the producer
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planted one of the first trees. The telethon raised funds sufficient for planting 914,233 trees, nearly reaching the stated goal of 1 million trees. It was decided to keep the online donation website open, and two weeks later the goal of 1 million trees were reached.
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The event inspired a Dutch TV-series in 2021 called "Netherlands plants trees" (Nederland plant bomen) on NPO1 hosted by Bert van
Leeuwen. The TV-series raised 500.000 euro which lead to the planting of 65.371 trees in the Netherlands.
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live from the forest tower in Næstved which is located in the middle of the forest. During the event there were musical performances and famous guests. The Danish prime minister
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expressed hope that the event would spread to other countries in order to engage the public in the climate issue.
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Danes raise millions of euros in first-ever climate telethon | Deutsche Welle
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The event was broadcast live over 2½ hours on the Danish television station
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Denmark had the world's first-ever climate telethon | World
Economic Forum
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Nyt produktionsselskab stempler ind med klimaevent på TV 2 | Mediawatch
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Danish project aims to plant 1m trees | The
Guardian
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Danish project aims to plant 1m trees | The
Guardian
53:The trees were planted by the Danish organization
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126:Danmark planter mindst 1.000.001 træer| TV2
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