68:, Australia. Following their 2009 brand manifesto, the label launched via their website in 2010. The brand manifesto indicated a consciousness for the re-appropriation and imitation that is present in post-modern fashion. James and Napreychikov began with handmade riveted jackets, followed by sequinned and beaded clothing the brand is now synonymous with.
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The brand is known for their 'anti-seasonal' approach to fashion as a response to the limitations of the
Australian fashion industry at the time of its inception. Their clothing often features feminist and political statements, and through the release of their collections on their website, the brand
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showcase. The collection featured cisgender and transgender models in slippers wearing designs with statements such as ‘I AM NOT SORRY/I AM NOT FOR SALE/I AM NOT FOR REPRODUCTION' in bold glitter, protesting against the objectification of women.
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was seen wearing a Di$ count Univer$ e dress with the words 'you will never own me/I will never fear you' over the front and back.
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has been able to garner international attention and sell to a global audience.
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In 2016, James and
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at the
National Gallery of Australia, 14 November 2020 – 9 May 2021.
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385:"Know My Name: Australian Women Artists 1900 to Now"
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26:) is an Australian fashion label developed by
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262:"About us"
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