530:. As immigration minister, he sought, largely unsuccessfully, to stem the flow of white emigrants out of Rhodesia. One of his methods was the creation of a section of the ministry's Immigration Promotion Department whose staff would write a letter to every departing white emigrant to ask why they were leaving, and to try to change their mind. As tourism minister, he worked to reverse the decline in tourism to Rhodesia, in particular by promoting the country as a tourist destination to white South Africans. In 1976, he opened a Rhodesian tourism office in Johannesburg, and oversaw a publicity campaign which saw Rhodesian "holiday girls" travel across South Africa in brightly-painted vans to promote tourism in Rhodesia.
569:
522:, and named Broomberg as Minister of Information, Immigration, and Tourism. Broomberg's appointment was unexpected, as his performance as commerce minister was often criticized within Rhodesia's political establishment and he was widely expected to be dropped from the next cabinet. As information minister, Broomberg oversaw the
549:
Broomberg married Fay Golub on 25 December 1939. They had three sons. They lived at Clark Road, and later at
Selbourne Avenue, in Bulawayo. In his free time, he enjoyed golf, tennis, and painting, and was a member of several clubs: the Bulawayo Golf Club, the Parkview Sports Club, and the Wietzman
449:
mills and a staff of 14. He was also served as the director of several other companies: Coys, Merlin
Limited the Trans-Ocean Import Corporation, the U.D.C. of Rhodesia, Freecor Limited, and United Refineries. From 1958 to 1960, and again from 1966 to 1969, he was President of the Central African
433:
After the war, Broomberg went into business, and was involved with a number of civic organizations. From 1946 to 1956, he was Chair of the
Cotlands Babies Sanctuary. From 1948 to 1956, he was Chair of the Southern Communal Centre Building Fund, from 1954 to 1956 he was Chair of the Coordinating
434:
Council of
Southern Suburbs Vigilance Associations, and from 1955 to 1956 he was Chair of the Queenshaven Coronation Foundation (Southern Committee). In 1956, he was appointed to the board of South Rand Hospital in Johannesburg, but resigned shortly after when he decided to emigrate.
458:
of
Bulawayo, as National Chair of the Council for the Blind, as Vice-President of the Rhodesia Society for the Blind & Physically Handicapped, and as Chair of the King George VI Rehabilitation Centre for Blind & Physically Handicapped Children.
415:
390:
in 1974. Two years later, he was named
Minister of Information, Immigration, and Tourism. He chose not to run for reelection in 1977, and after leaving both Parliament and the
427:
340:
1137:
211:
492:
1042:
85:
1072:
151:
798:
Special Report of the Select
Committee on the Recovery of Debts and Related Matters: Presented to the House of Assembly on 11th February, 1975
199:
1127:
511:, which generated strong opposition from the Rhodesian business community. On 11 November 1974, Broomberg was honoured as a Member of the
1142:
1087:
1077:
1052:
1082:
1122:
1117:
1102:
1162:
1047:
912:
523:
488:
1097:
826:
764:
866:
Brownell, Josiah (September 2008). "The Hole in
Rhodesia's Bucket: White Emigration and the End of Settler Rule".
1157:
1147:
586:
534:
484:
468:
1112:
1062:
1057:
445:. In 1956, along with a business partner, he founded Sentex Weaving Mills, a small textile company with eight
1092:
533:
Broomberg left the
Cabinet the following year after deciding not to run for reelection to Parliament in the
171:
1132:
1067:
960:
503:
as
Minister of Commerce and Industry. As commerce minister, Broomberg became a key player in Rhodesia's
386:. First elected to Parliament in 1970, he was named Minister of Commerce and Industry by Prime Minister
1152:
573:
512:
366:
30:
455:
568:
1107:
480:
541:. He died the same year, on 4 November 1977, and was buried at the Jewish cemetery in Bulawayo.
527:
407:
236:
163:
537:. He was succeeded as Minister of Information, Immigration, and Tourism by Foreign Minister
1037:
1032:
454:, he also held leadership positions of a number of civic associations: as President of the
8:
519:
500:
391:
891:
883:
504:
423:
330:
895:
822:
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538:
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97:
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472:
262:
123:
985:
934:
508:
22:
879:
1026:
476:
176:
127:
61:
487:, Broomberg won reelection with 67 percent of the vote against his moderate
419:
403:
375:
350:
232:
785:. Vol. 184. Jewish Week and the American Examiner. 1974. p. 23.
887:
496:
387:
139:
73:
451:
442:
383:
371:
307:
252:
555:
446:
411:
410:. The son of Joseph Louis and Fanny Broomberg, he grew up in a
370:(23 December 1915 – 4 November 1977) was a South African-born
483:
vice president Arthur Sarif, with 65 percent of the vote. In
42:
Minister of Information, Immigration, and Tourism of Rhodesia
558:, and an active member of the Bulawayo Hebrew Congregation.
645:. Vol. 61. Ken Donaldson (Pty.) Limited. p. 1055.
495:'s 33 percent. Following the 1974 election, Prime Minister
1015:. Labor Zionist Alliance, Incorporated. 1976. p. 28.
551:
576:
of Rhodesia, Civil Division (awarded 11 November 1974)
550:
and Reading country clubs. Broomberg was a practicing
706:
Majuta: A History of the Jewish Community of Zimbabwe
725:. Thom's Commercial Publication. 1980. p. 71.
1138:South African military personnel of World War II
1024:
374:businessman and politician. Born and raised in
818:Contact: A Tribute to Those who Serve Rhodesia
507:-busting efforts. He also sought to introduce
104:Minister of Commerce and Industry of Rhodesia
742:. Fieldhill Publishing Company. p. 146.
681:. Fieldhill Publishing Company. p. 146.
382:in 1956 and co-founded a textile company in
567:
402:Broomberg was born on 23 December 1915 in
1043:20th-century South African businesspeople
782:The Jewish Week and the American Examiner
638:
865:
735:
674:
479:constituency. He defeated his opponent,
397:
285:
1025:
958:
814:
801:. Government Printer. 1975. p. 6.
752:
702:
471:, Broomberg ran for Parliament as the
450:Textile Manufacturers Association. In
1073:Members of the Parliament of Rhodesia
907:
905:
861:
859:
842:
840:
838:
634:
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1128:South African emigrants to Rhodesia
868:Journal of Southern African Studies
462:
13:
902:
856:
835:
524:Rhodesian Broadcasting Corporation
14:
1174:
805:
685:
649:
599:
437:In 1956, Broomberg immigrated to
1143:South African white supremacists
1088:Businesspeople from Johannesburg
1078:Naturalised citizens of Rhodesia
852:. Blackwell. 1977. p. 4577.
703:Kosmin, Barry Alexander (1981).
544:
1053:Commerce and industry ministers
1003:
978:
952:
927:
587:History of the Jews in Zimbabwe
518:In 1976, Smith reorganized his
281:
789:
773:
746:
729:
722:Zimbabwe Industry and Commerce
713:
418:in Johannesburg. He served in
1:
1083:Politicians from Johannesburg
821:. Khenty Press. p. 209.
592:
1123:South African businesspeople
1118:South African Army personnel
642:Who's who of Southern Africa
7:
1103:Rhodesian Front politicians
709:. Mambo Press. p. 131.
580:
499:appointed Broomberg to the
10:
1179:
1163:White South African people
1048:Businesspeople in textiles
913:"New Tourist Office Opens"
428:National Volunteer Brigade
341:National Volunteer Brigade
968:American Jewish Year Book
939:Zimbabwe Jewish Community
880:10.1080/03057070802259837
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346:
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91:
79:
67:
57:
46:
41:
37:
20:
1098:Rhodesian businesspeople
959:Wagner, Maurice (1978).
849:Africa Research Bulletin
759:. Veritas. p. 73.
736:Feldberg, Leon (1976).
675:Feldberg, Leon (1976).
639:Donaldson, Ken (1977).
317:Businessman, politician
1158:White Rhodesian people
1148:South African Zionists
394:, died the same year.
363:Elias "Elly" Broomberg
212:Charles McKenzie Scott
172:Parliament of Rhodesia
1113:Rhodesian politicians
1063:Information ministers
1058:Immigration ministers
815:Lovett, John (1978).
753:Benson, Ivor (1984).
528:government mouthpiece
526:, the country's main
414:. He was educated at
398:Early life and career
164:Desmond Lardner-Burke
1093:People from Bulawayo
986:"The Jerusalem Post"
935:"Bulawayo Cemetery"
756:Truth Out of Africa
739:South African Jewry
678:South African Jewry
1133:South African Jews
1068:Jewish politicians
562:Awards and honours
475:candidate for the
424:South African Army
416:Forest High School
378:, he emigrated to
331:South African Army
1153:Tourism ministers
917:Focus on Rhodesia
539:P. K. van der Byl
493:Jurick Goldwasser
439:Southern Rhodesia
380:Southern Rhodesia
360:
359:
98:P. K. van der Byl
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463:Political career
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322:Military service
289:
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230:23 December 1915
222:Personal details
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82:
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51:
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17:
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1012:Jewish Frontier
1009:
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991:. 26 March 1976
988:
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574:Legion of Merit
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513:Legion of Merit
473:Rhodesian Front
465:
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291:
279:
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263:Rhodesian Front
259:Political party
251:
247:
246:4 November 1977
231:
206:
194:
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134:
126:
124:Clifford Dupont
114:
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28:
25:
12:
11:
5:
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1125:
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1108:Rhodesian Jews
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1080:
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1050:
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874:(3): 591–610.
855:
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728:
712:
684:
648:
597:
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579:
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572:Member of the
563:
560:
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509:price controls
489:Rhodesia Party
464:
461:
441:, settling in
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250:(aged 61)
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170:Member of the
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135:Prime Minister
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86:Wickus de Kock
83:
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69:Prime Minister
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44:
43:
39:
38:
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27:Elly Broomberg
26:
23:The Honourable
21:
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828:9780868760032
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766:9780949667342
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545:Personal life
542:
540:
536:
535:1977 election
531:
529:
525:
521:
516:
514:
510:
506:
502:
498:
494:
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486:
482:
478:
477:Bulawayo East
474:
470:
460:
457:
453:
448:
444:
440:
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431:
429:
425:
421:
417:
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412:Jewish family
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177:Bulawayo East
173:
168:
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156:
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144:
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138:
132:
129:
128:John Wrathall
125:
122:
118:
112:
107:
102:
99:
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87:
84:
78:
75:
72:
66:
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62:John Wrathall
60:
56:
50:
45:
40:
36:
32:
24:
19:
16:
1011:
1005:
993:. Retrieved
980:
971:
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942:. Retrieved
938:
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920:
916:
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817:
797:
791:
781:
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755:
748:
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715:
705:
677:
641:
548:
532:
517:
481:Centre Party
466:
436:
432:
420:World War II
408:South Africa
404:Johannesburg
401:
376:Johannesburg
362:
361:
351:World War II
347:Battles/wars
248:(1977-11-04)
237:South Africa
233:Johannesburg
207:Succeeded by
184:
159:Succeeded by
152:Jack Mussett
110:
93:Succeeded by
48:
15:
1038:1977 deaths
1033:1915 births
944:8 September
200:Joel Pincus
195:Preceded by
147:Preceded by
81:Preceded by
1027:Categories
961:"Rhodesia"
593:References
456:Lions Club
314:Occupation
896:145336659
497:Ian Smith
491:opponent
422:with the
388:Ian Smith
372:Rhodesian
304:Residence
274:Fay Golub
189:1970–1976
185:In office
140:Ian Smith
120:President
115:1974–1976
111:In office
74:Ian Smith
58:President
53:1976–1977
49:In office
995:5 August
888:40283170
581:See also
505:sanction
452:Rhodesia
443:Bulawayo
384:Bulawayo
308:Bulawayo
296:Children
253:Rhodesia
923:. 1976.
556:Zionist
520:cabinet
501:Cabinet
447:Weaving
392:Cabinet
290:
278:
974:: 510.
894:
886:
825:
763:
554:and a
284:
269:Spouse
989:(PDF)
964:(PDF)
892:S2CID
884:JSTOR
288:)
280:(
276:
997:2019
946:2019
823:ISBN
761:ISBN
485:1974
469:1970
337:Unit
286:1938
243:Died
227:Born
175:for
876:doi
552:Jew
467:In
426:'s
367:MLM
31:MLM
1029::
972:78
970:.
966:.
937:.
919:.
915:.
904:^
890:.
882:.
872:34
870:.
858:^
837:^
807:^
687:^
651:^
601:^
515:.
430:.
406:,
282:m.
235:,
999:.
948:.
921:2
898:.
878::
831:.
769:.
299:3
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