75:, a magazine of book reviews and publishing industry news. Campbell was tasked with modernizing the brand, which was established in 1935, and is one of Canada's longest-running magazines. He and a team launched the magazine's first web site in early 2004. He then directed the brand's online strategy for eight years, implementing daily blogging, RSS feeds, e-commerce, global commenting, and back-end tools for editorial staff. A 2010 redesign of the site by Campbell and web designer Michelle Darwin was short-listed for both Best Digital Design and Website of the Year at the Canadian Online Publishing Awards (COPAs). At the 2011 COPAs, the site took silver for Website of the Year.
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magazine, in an article on the index, noted how publications were traditionally ranked against one another by print circulation or readership, but these numbers can be less relevant to digital players. The index generated significant debate over the value of magazine brands investing in and amassing
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s print publication in 2006, introducing full-colour photography throughout, custom typefaces and a new logo. He changed the publication's trim size for first time in 30 years, reducing it from a tabloid newspaper size (11" x 14") to that of a standard magazine. One of the chief aims of the redesign
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on the cover, reflecting the more modern sensibility inside. The redesign was short-listed for an art direction prize at the
Kenneth R. Wilson Awards. Campbell acted as art director for both the print magazine and website for five years before shifting to focus exclusively on digital media.
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was to demonstrate to the book and magazine industries the viability of printing on 100% recycled, environmentally friendly paper stock, becoming one of the first magazines in Canada to do so. The debut redesign issue (January 2006) featured contemporary artist and author
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Magazine Index, a ranking of
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Throughout 2006 and 2007, he also worked as a photographer and journalist for the newly launched
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Throughout 2012, Campbell provided content strategy and design consulting for the re-launch of
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network of city blogs. Campbell was hired to serve as web creative director and publisher for
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in 2008, and was tasked with overhauling the online brand after some early missteps.
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308:"Aggregation magazine says it is the first 'wayfinding' magazine for the internet"
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192:"People in print: Changes at St. Joseph Media, Brunico Communications and more"
399:"People in Publishing: Zoomer, Canadian Business, Canadian Immigrant and more"
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In
November 2010, Campbell published the first of seven issues of
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380:"Shedoesthecity relaunches with less hot pink, more hot pics"
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In 2013, Campbell moved to
Seattle, Washington to work for
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Graphic designer, art director and User experience designer
368:"Shedoesthecity taps Gary Campbell to help guide relaunch"
344:"Fashion tops the list when it comes to Twitter followers"
356:"New index ranks Canadian magazines by Twitter followers"
284:"Torontolife.com reins in bloggers, reallocates spending"
253:"Art director becomes web publisher at St. Joseph Media"
332:"NMAF welcomes 4 new members to its Board of Directors"
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Campbell studied Fine Art and East Asian
Culture at
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310:, Canadian Magazines, November 23, 2010
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296:"Toronto Life Goes Back to the Future"
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241:"Big changes at Quill & Quire"
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16:Canadian graphic designer
57:Studies and early career
51:user experience expert
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402:Archived
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207:Archived
154:Masthead
166:traffic
150:Twitter
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