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Heineken Experience

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160: 27: 168: 43: 152: 769: 50: 275:. The European Route of Industrial Heritage presents 845 sites in 29 European countries. Of these, 66 Anchor Points comprise the ERIH main route. In whole, eleven Regional Routes host the industrial history of the European landscape in detail, and all sites relate to ten European Theme Routes which show the diversity of European industrial history and their common roots. 233:
After a year of extensive remodeling and expansion, the Heineken Experience reopened to visitors on 3 November 2008. The latest transformation of the visitor experience comprises four levels of historical artifacts, product exploration and sampling, and interactive exhibits which employ the latest
225:). Although the Heineken Experience began in 1991, there were tours of the original brewery while it was still fully operational. It grew to become one of Amsterdam's most popular tourist attractions and by 2001 the visitor centre changed its name to "Heineken Experience". 237:
The museum underwent a 14-month renovation and expansion process from 2021 to the end of November 2022. During this period, the façade and entrance were renovated and the Reception Center was expanded in order to put an end to the
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In renovating this visitor experience, the brewery tour was designed to educate the public on the process of pilsner brewing as well as to bringing the Heineken product and brand to life. As described by branding expert
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The industrial facility was built as the first Heineken brewery in 1867, serving as the company's primary brewing facility until 1988 when a more modern, larger facility was constructed on the outskirts of the city.
263:, commissioned to design the visitor center renovations: "We wanted to bring back the connection with beer-making, and the history of Heineken, to help people see it, touch it, taste it". 1155: 430: 271:
While the original brewing facility which houses the Heineken Experience is an historic landmark for the Heineken company, it serves also as an Anchor Point on the
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In 1991, the brewery opened its doors to the public through a visitor centre, known as the "Heineken Treat and Information Centre" (
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Indoor bar on the top floor for ticket holders of the experience
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European Route of Industrial Heritage Anchor Points
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P. Bulmer 594:Subsidiaries 514: 497:. Retrieved 493:the original 484: 475: 464:. Retrieved 458: 449: 438:the original 425: 413:. Retrieved 388:. Retrieved 382:(in Dutch). 360:. Retrieved 354: 345: 334:. Retrieved 330:the original 325: 316: 305:. 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Index


Heineken Experience is located in Amsterdam
Amsterdam
Netherlands
Coordinates
52°21′28″N 4°53′29″E / 52.35778°N 4.89139°E / 52.35778; 4.89139
Industrial
museum
www.heinekenexperience.com



Amsterdam
visitor center
pilsner
Heineken beer
Dutch
queue of people
Bob Rogers
experience design
Burbank, California
European Route of Industrial Heritage
"About Heineken Experience"
the original
"Nederlandse Biermusea"
the original
"Heineken Experience Reopens in Amsterdam"
USA Today

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