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Los
Angeles–based Iwerks developed innovative 8/70 projection technologies for Extreme Screen Theaters and two-seat motion systems (TurboRide). In 1998, Iwerks Co-founder Don Iwerks was awarded the Gordon E. Sawyer Award from the Academy of Motion Picture Arts & Sciences in recognition of his
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Toronto based SimEx developed a series of attraction products using motion systems provided by Moog Inc. of East Aurora, New York. Moog's technology integrated novel electromechanical actuators with solid-state control systems to create a variety of attraction platforms.
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In 1996, SimEx launched SimEx
Virtual Voyages, a 15-minute attraction that follows a 3-stage storyline: introduction (pre-show); plot development (story theater); and climax (the ride). Over 40 SimEx Virtual Voyages attractions were built worldwide.
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In 2024, SimEx-Iwerks' parent company dissolved in
Toronto as part of the Canadian CCAA. A group of management purchased the company assets continuing its legacy and operation. The new company trades as "SimEx Iwerks" as of June 1, 2024.
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In 2000, Iwerks launched its Iwerks
Extreme Screen Brand. In the same year, the Iwerks 8/70 Linear Loop projection system was recognized for its industry leading technology with an Academy Award for Scientific and Technical Achievement.
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SimEx's origins lie with the creation by
Michael Needham and Moses Znaimer of Tour of the Universe (1984) at the CN Tower, Toronto. In the 1980s SimEx and Iwerks developed their own separate visions for motion ride attractions.
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Michael
Needham, president and CEO, founder; Shiori Sudo, executive vice president; Mike Frueh, senior vice president, licensing and distribution; Milan Ghosh, CFO Sean McAllister, senior vice president, attraction development
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specializes in high-tech entertainment systems, films, film technologies, film-based software, Simulation
Hardware Systems and services. The company has partnerships with various institutions, parks, and destinations.
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The company has been serving the amusement industry for 30 years, through three operating divisions: Attractions
Development; Content Licensing, Production & Distribution; and Technology/Engineering.
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SimEx-Iwerks
Experiences include 3-D, 4-D and VR attractions, motion simulation rides, and flying theaters. Over 350 attractions have been built by the SimEx-Iwerks group in over 40 countries.
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SimEx Inc. is the parent company of SimEx-Iwerks
Entertainment. The company is based in Toronto, Canada with additional locations in Baltimore, Maryland; and Santa Clarita, California.
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in 2002, the company traded under the name “SimEx-Iwerks Entertainment” with its head office in Toronto and Iwerks offices in Baltimore and Los Angeles.
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In 2003, SimEx-Iwerks designed the first full-motion 4-D seat for Universal Studio's Shrek 4-D attractions in Hollywood, Orlando and Osaka.
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In 2001, SimEx acquired assets from the RideFilm Division of Imax Corporation and in 2002, SimEx merged with Iwerks Entertainment.
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In late 1999, Iwerks Entertainment acquired the assets of McFadden Systems, which had been approached by
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Cinematic Attractions, 3D, 4D and VR Attractions; Motion Simulation Rides; and FlyRide Theaters.
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for the “concept, design and engineering of the Linear Loop Film Projector”.
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lifetime of contribution to the science and technology of motion pictures.
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Innovation, Science and Economic Development Canada (27 August 2015).
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Michael Needham, Shiori Sudo, Mike Frueh, Sean McAllister, Milan Ghosh
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398:"Attractions news, jobs and magazine - attractionsmanagement.com"
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SimEx-Iwerks active film library consists of over 125 films.
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Executives. The company was named to honor Don's father,
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560:"SimEx-Iwerks – Featured Shows |"
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